Cabazon Outlets

What Cabazon Outlets does

Cabazon Outlets is a privately held open-air outlet shopping center located at 48750 Seminole Drive #100 in Cabazon, California, positioned on Interstate 10 between Palm Springs and Los Angeles. The property spans approximately 65,000 square feet and houses 17 specialty tenant retailers spanning apparel, footwear, cookware, outdoor/surf apparel, athletic wear, eyewear, and food service — including Le Creuset, New Balance Factory Store, Columbia Sportswear, Under Armour, Vuori, Oakley Vault, Tommy Bahama, Rip Curl, O'Neill, Sunglass Hut, Tilly's, cabi, Brighton Collectibles, and Auntie Anne's. The center is reported to attract over 15 million shoppers annually and reports discounts of up to 70% off retail prices; it also hosts an on-site California Welcome Center, positioning it as a tourist destination in addition to a regional shopping venue. The center has been owned and operated by Craig Realty Group since its founding in 1998.

The property's digital infrastructure is delivered through the Placewise Network, a third-party retail digital platform provider used across Craig Realty Group's portfolio, and operates a free VIP Savings Card loyalty program, a MetaBank-issued gift card program with a $20 minimum purchase and $2 service charge, and an E-Club email marketing membership. Marketing channels include organic social presence on Facebook, X, Instagram, and Yelp. Cabazon Outlets is part of the broader Craig Realty Group portfolio that includes Citadel Outlets and Outlets at San Clemente, enabling cross-property gift card acceptance.

The business model operates on two layers: (1) landlord revenue from leasing retail space to 17 tenant operators, generating base rent and percentage rent from their collective tenant retail sales; and (2) ancillary revenue from gift card service charges, gift card float, and any direct VIP program economics. The company has 11-50 employees consistent with lean on-site property management. No financial disclosures are publicly available, no funding rounds are reported, and the entity functions as a single-asset property within Craig Realty Group's diversified real estate portfolio rather than as an independent operating company.

Name

Cabazon Outlets

Legal name

Cabazon Outlets

Website

https://cabazonoutlets.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Cabazon Outlets is a 65,000-square-foot open-air outlet shopping center in Cabazon, California, housing 17 specialty retailers and attracting roughly 15 million annual shoppers traveling between Palm Springs and Los Angeles. Owned by Craig Realty Group, it operates a free VIP loyalty card and MetaBank-issued gift cards across the parent's portfolio.

Ownership category

akta.pro rank

Product category

Outlet Shopping Center

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Luxury Off-Price / Outlet Department Stores (CRAGADAI)

Keywords

• Outlet shopping center
• Retail property operations
• Designer discount retail
• Shopping mall leasing
• Retail loyalty programs

Headquarters

HQ city

Cabazon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tenant Retail Sales: The mall generates revenue through retail sales conducted by its 17 tenant stores including Le Creuset, New Balance, Columbia Sportswear, and other specialty retailers selling apparel, footwear, cookware, and accessories
2. Gift Card Sales: Sale of center gift cards with minimum $20 purchase and $2 service charge, usable at Cabazon Outlets and other Craig Realty Group properties
3. VIP Membership Program: Free VIP Savings Card program that drives customer traffic and repeat visits by providing additional discounts to designer stores

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cabazon Outlets operates a 65,000 square foot open-air outlet shopping center in Cabazon, California, housing 17 specialty retailers that sell designer and brand-name apparel, footwear, accessories, cookware, surfwear, and eyewear at discounted prices of up to 70% off retail. The center directly offers a free VIP Savings Card loyalty program providing additional in-store discounts, MetaBank-issued gift cards accepted across multiple Craig Realty Group properties, and an E-Club email membership for personalized deals and event updates.

Product overview

Cabazon Outlets is a 65,000 square foot open-air retail shopping center featuring 17 specialty retailers. The outlet is anchored by diverse tenant stores including Le Creuset (premium cookware), New Balance Factory Store (athletic footwear), Columbia Sportswear (outdoor apparel), and various surf/lifestyle brands (O'Neill, Rip Curl, Oakley). Additional offerings include fashion retailers (cabi, Brighton Collectibles, Tommy Bahama, Tilly's), eyewear (Sunglass Hut), athletic apparel (Under Armour, Vuori), and food service (Auntie Anne's). The center supplements retail with gift card services (issued by MetaBank), a free VIP Savings Card loyalty program, and an E-Club email membership. Brought to you by Placewise digital platform, the center attracts over 15 million shoppers annually and is located between Palm Springs and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabazon Outlets Gift Cards Prepaid gift cards usable at most Cabazon Outlets tenant stores and other Craig Realty Group properties, available in any denomination with a minimum $20 purchase and a $2 service charge when bought at the on-site Customer Service office. Issued by MetaBank, Member FDIC.
• VIP Savings Card Free membership card providing additional discounts to designer and brand-name stores at Cabazon Outlets, with claimed savings worth hundreds of dollars for shoppers visiting the center.
• E-Club Membership Free email newsletter and member signup program providing personalized deals, insider information on new store openings, events, and promotional offers to subscribers.

Quantifiable outcome

• 15 million annual shoppers
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Craig Realty GroupcoreOthersOwner and operator of Cabazon Outlets. Manages the outlet center and other similar properties including Citadel Outlets and Outlets at San Clemente. Craig Realty Group logo appears on footer of the website.
• PlacewisecoreTechnology or IntegrationDigital platform provider powering the Cabazon Outlets website and digital operations. Branding appears as 'Brought to you by the Placewise Network' on the website.
• MetaBanksupportingOthersFinancial institution issuing Cabazon Outlets gift cards, described as Member FDIC.
• California Welcome CentersupportingStrategic or Co-development PartnerOn-site California Welcome Center providing tourism information to visitors at the outlet.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Macerich: Major mall REIT operating regional and super-regional shopping centers in California and other states. Comparable on retail real estate operations, tenant-leasing economics, and California tourist-market exposure (e.g., Santa Monica Place), though not outlet-focused.
• Phillips Edison & Company: REIT focused on grocery-anchored and necessity-based open-air shopping centers. Comparable on small-format open-air retail operations and tenant-mix curation, though with a different shopper demographic than Cabazon's tourist-driven traffic.
• Unibail-Rodamco-Westfield (URW): Global retail real estate operator with US outlet and flagship mall properties. Comparable on outlet-center operations and premium-brand positioning, though predominantly focused on larger super-regional malls.
• CBL & Associates: Mall and open-air center REIT with a meaningful outlet and value-oriented retail portfolio. Comparable on outlet-center operations and tier-2 tourist-market exposure, though with a more debt-stressed balance sheet following its 2023 restructuring.
• Kite Realty Group: Open-air shopping center REIT combining lifestyle, grocery-anchored, and outlet-format properties. Comparable on open-air retail operations and premium-brand tenant strategy, with overlap in the consumer-discretionary segment.
• PREIT: Regional mall REIT with properties across the Eastern US. Comparable on regional mall and outlet-style tenant mix, though with weaker recent operating performance and limited California presence.
• Simon Property Group: Largest US retail REIT and operator of the Simon Premium Outlets platform with 80+ outlet properties. Comparable via outlet-center operations, premium-brand tenant mix, and tourist-destination positioning, though diversified across many other retail formats.
• Brookfield Properties: Diversified retail real estate operator with outlet and lifestyle centers in its portfolio. Comparable on shopping-center operations, tenant-mix curation, and percentage-rent economics, though broader and more geographically diversified than Cabazon.

Direct peers

• Tanger Inc. Public REIT specializing exclusively in outlet and open-air shopping centers across the US. Closest pure-play peer to Cabazon Outlets given the shared outlet-center business model, tenant roster of premium brand factory stores, and percentage-rent revenue structure.

Others

• Craig Realty Group: Parent company and operator of Cabazon Outlets. While technically the parent rather than a peer, its sibling properties (Citadel Outlets, Outlets at San Clemente) and shared Placewise platform represent the most directly comparable operating model in the US outlet-center space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cabazon_outlets
• Facebookfacebook.com/ShopCabazonOutlets
• Instagraminstagram.com/cabazonoutlets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabazon Outlets