Snack Pack

What Snack Pack does

Snack Pack is a 57-year-old American consumer packaged food brand specializing in shelf-stable pudding cups and fruit-flavored gelatin snacks known as Juicy Gels. Founded in 1968, the brand is currently wholly owned by Conagra Brands (NYSE: CAG), a large diversified food company headquartered in Chicago, Illinois, and operates as a product line within Conagra's portfolio of roughly 60 brands. The product portfolio spans traditional pudding flavors (chocolate, vanilla, butterscotch, tapioca, banana cream pie), sugar-free and zero-sugar variants, larger "Super Snack Pack" formats (60% larger), multi-flavor family packs, and an expanding set of licensed co-branded products featuring DOVE (Mars), CINNABON (Cinnabon Franchisor SPV LLC), SOUR PATCH KIDS (Mondelez International), Dr Pepper, and Crush (Dr Pepper/Seven Up, Inc.). Products are manufactured using conventional food-processing methods with real nonfat milk sourced from Midwest dairies, are shelf-stable (no refrigeration required), contain no artificial preservatives or high-fructose corn syrup, and most varieties are certified gluten-free and Kosher, with each pudding serving providing 30% of the daily value of calcium. The Splash sub-line of juicy gels made with 98% fruit juice extends the brand into the better-for-you clean-label segment.

The business operates a traditional CPG go-to-market model: products are distributed nationwide in the United States and Canada through major grocery chains and convenience stores, and are also available for purchase via the brand's direct-to-consumer "Where to Buy" online storefront at snackpack.com. Revenue is generated through one-time retail sales of individual cups, multi-packs, and family packs at standard grocery price points, with no subscription, licensing-of-Snack-Pack-IP, or SaaS-style revenue mechanics. Snack Pack primarily targets three consumer segments: (1) families with children seeking convenient, portion-controlled lunchbox and after-school snacks; (2) individual adult consumers seeking single-serve desserts; and (3) health-conscious consumers purchasing sugar-free or reduced-calorie variants. Institutional distribution also extends to nonprofit meal-delivery programs such as Meals on Wheels. As a sub-brand of Conagra, Snack Pack shares the parent's manufacturing, supply chain, and back-office infrastructure rather than operating an independent corporate entity.

Name

Snack Pack

Legal name

Snack Pack (brand of Conagra Brands)

Website

https://snackpack.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Snack Pack is a 57-year-old Conagra Brands-owned CPG brand producing shelf-stable pudding cups and fruit-flavored gelatin snacks (Juicy Gels) distributed through US and Canadian grocery retailers, serving families, individual consumers, and health-conscious buyers seeking convenient portion-controlled snacks.

Ownership category

akta.pro rank

Product category

Packaged Snacks

NAICS

Other Snack Food Manufacturing (311919), Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industry

Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

Keywords

• Shelf-stable pudding cups
• Fruit gelatin snacks
• Ready-to-eat desserts
• Single-serve packaged snacks
• Calcium-fortified dairy snacks

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pudding Products: Sale of shelf-stable pudding cups in various flavors including chocolate, vanilla, butterscotch, tapioca, and specialty flavors like DOVE Dark Chocolate and CINNABON. Products sold in individual cups, multi-packs, and family packs at retail stores.
2. Juicy Gels Products: Sale of fruit-flavored gelatin snacks in various flavors including Dr Pepper, Crush Orange, SOUR PATCH KIDS collaborations, and sugar-free options. Products sold at retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Snack Pack manufactures and sells shelf-stable pudding cups and fruit-flavored gelatin snacks (Juicy Gels) across classic, zero-sugar, larger-size, and licensed premium flavor varieties. Products are sold in single-serve cups, multi-packs, and family packs through grocery retailers, convenience stores, and the brand's own online store, targeting families, children, and individual consumers seeking convenient, portion-controlled snacks.

Product overview

Snack Pack is a ready-to-eat pudding and gelatin snack brand owned by Conagra Brands, operating as two core product lines: Pudding cups and Juicy Gels (fruit-flavored gelatin snacks). The Pudding line includes Flavorful Favorites (classic flavors like Chocolate, Vanilla, Butterscotch, Tapioca), Sugar-Free varieties, and larger Super Snack Pack formats. The Juicy Gels line features fruit-based gelatin snacks in various flavors. The portfolio includes licensed brand partnerships with DOVE (dark chocolate pudding), CINNABON (bakery-inspired cinnamon pudding), SOUR PATCH KIDS (sour-flavored gelatin), Dr Pepper, and Crush (soda-flavored gels). Products are made with real milk, are Kosher, and most varieties are gluten-free. Snack Pack's differentiators include no high-fructose corn syrup, no artificial preservatives, calcium fortification (30% daily value per serving), and various portion sizes from individual cups to family packs.

Differentiator

Problem solved

Functional benefit

Brands

• Snack Pack Pudding: Creamy pudding cups available in multiple flavors including chocolate, vanilla, butterscotch, tapioca, and specialty flavors like DOVE Dark Chocolate and Cinnabon.
• Snack Pack Juicy Gels
• Snack Pack Super Snack Pack
• Snack Pack Zero Sugar

Products and services

• Snack Pack Pudding (Flavorful Favorites) Traditional cup-style puddings made with real milk, available in classic flavors including Chocolate, Vanilla, Butterscotch, Tapioca, Chocolate Fudge, Lemon, Banana Cream Pie, Brownie Caramel Swirl, Milk Chocolate, and Chocolate Vanilla. Targeted at families and individual consumers seeking convenient single-serve desserts.
• Snack Pack Zero Sugar Pudding Zero-sugar pudding varieties in Chocolate and Vanilla flavors, formulated with sugar substitutes and marketed as 30-50% lower calorie alternatives to the original pudding line. Targeted at diabetic-friendly and calorie-conscious consumers.
• Snack Pack Juicy Gels Fruit-juice-based gelatin snacks in flavors including Strawberry, Cherry, Orange, Lemon-Lime, Blue Raspberry, and licensed collaborations with Dr Pepper, Crush, Fanta, and SOUR PATCH KIDS brands. Targeted at children and on-the-go consumers seeking portable, no-refrigeration fruit snacks.
• Snack Pack Super Snack Pack Larger-sized pudding cups (60% more product) in Chocolate, Chocolate Vanilla, Vanilla, Butterscotch, Banana Cream Pie, Strawberry, and Lemon-Lime flavors. Targeted at consumers seeking a bigger portion from the single-serve pudding format.
• Snack Pack Family Pack Multi-flavor bulk packaging containing 12 snack cups (6 of each flavor) in combinations such as Milk Chocolate & Chocolate Fudge, Chocolate & Vanilla, and Zero Sugar Chocolate & Vanilla. Targeted at families seeking multi-pack value.
• Snack Pack CINNABON Bakery Inspired Pudding Bakery-inspired pudding featuring cinnamon-swirled layers and vanilla cream, made with real nonfat milk and no high-fructose corn syrup. Licensed from Cinnabon Franchisor SPV LLC and targeted at the premium bakery-inspired dessert segment.
• Snack Pack DOVE Dark Chocolate Pudding Premium dark chocolate pudding made with a blend of cocoas for velvety texture and rich flavor. Licensed from Mars or Affiliates. Gluten-free with no high-fructose corn syrup. Targeted at consumers seeking premium chocolate dessert options.
• Snack Pack Ice Cream Sandwich Pudding Pudding cups featuring an ice cream sandwich flavor profile made with premium imported cocoa, positioned as a rich and creamy ice-cream-sandwich-style dessert pudding.
• Snack Pack Dr Pepper Flavored Juicy Gels Fruit-flavored gelatin snack with Dr Pepper taste profile, gluten-free and requiring no refrigeration. Licensed from Dr Pepper/Seven Up, Inc.
• Snack Pack Crush Orange Juicy Gels Orange-flavored gelatin snack featuring Crush brand licensing, Kosher with 0g trans fat. Licensed from Dr Pepper/Seven Up, Inc.
• Snack Pack SOUR PATCH KIDS Redberry Juicy Gels Sour-flavored gelatin snack featuring Redberry taste from the SOUR PATCH KIDS candy brand, made with real sugar and gluten-free. Licensed from Mondelez International.
• Snack Pack SOUR PATCH KIDS Blue Raspberry Juicy Gels Blue raspberry-flavored gelatin snack featuring the SOUR PATCH KIDS candy brand taste profile, gluten-free and Kosher. Licensed from Mondelez International.
• Snack Pack Splash Orange Juicy Gels Orange-flavored Juicy Gels made with 98% fruit juice, no added sugar, no artificial flavors or artificial dyes, gluten-free. Targeted at health-conscious consumers seeking better-for-you fruit snacks.
• Snack Pack Splash Strawberry Juicy Gels Strawberry-flavored Juicy Gels made with 98% fruit juice, no added sugar, no high-fructose corn syrup, gluten-free. Targeted at health-conscious consumers seeking better-for-you fruit snacks.
• Snack Pack Zero Sugar Lemon Lime Juicy Gels Zero-sugar lemon-lime-flavored gelatin snack at 5 calories per serving, with no high-fructose corn syrup and gluten-free. Targeted at calorie-conscious and diabetic-friendly consumers.

Quantifiable outcome

• 30% DV calcium per serving
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• Go-Go SqueeZ: Go-Go SqueeZ (Materne) is an emerging player in portable fruit-based kids' snacks that competes with Snack Pack's juicy gels for the lunchbox and on-the-go child snacking occasion. Its better-for-you positioning represents the disruptive threat Snack Pack faces from healthier formats.

Others

• Bobs Red Mill: Bob's Red Mill is an adjacent natural foods brand sold in similar grocery aisles. While not a direct competitor, it represents the better-for-you shelf positioning that Snack Pack's Zero Sugar and Splash lines are competing against for health-conscious shoppers.

Broad incumbents

• Mott's: Mott's (Keurig Dr Pepper) is a broad-incumbent fruit-snack and juice brand that competes with Snack Pack's juicy gels line. While it spans applesauce and juice, its fruit-flavored gelatin and snack products directly overlap Snack Pack's kid/family fruit snack positioning.
• Welch's Fruit Snacks: Welch's is a major incumbent in fruit-flavored snacks, directly competing with Snack Pack's juicy gels for kids' lunchbox and on-the-go fruit snack occasions. Operated by The Promotion in Motion Companies, it has national distribution and similar target demographics.
• Yoplait (General Mills): Yoplait is General Mills' leading yogurt brand and a broader incumbent in single-serve dairy desserts. While refrigerated, it competes for the same lunchbox and after-school snack occasions that drive Snack Pack's family-with-children segment.

Direct peers

• Kozy Shack: Kozy Shack is a leading refrigerated pudding and dairy dessert brand owned by Tyson Foods, directly competing with Snack Pack's pudding cups in the single-serve dessert segment. Comparable portion-controlled dairy-based desserts sold through the same grocery channels.
• Hunts Pudding: Hunt's is a Conagra-owned shelf-stable pudding/snack brand competing in the same retail aisles as Snack Pack. As a sister brand under the same parent, it represents the most direct internal benchmark for Snack Pack's pricing, shelf placement, and SKU strategy.
• Jell-O (Kraft Heinz): Jell-O is the dominant shelf-stable gelatin and pudding brand in the US, directly competing with Snack Pack across both juicy gels and pudding cups. Operated by Kraft Heinz, a Fortune 100 food conglomerate, Jell-O is the closest one-to-one competitor in both product format and retail channel.

Regional players

• Hood: Hood is a regional Northeast US dairy company that produces shelf-stable and refrigerated puddings. It competes with Snack Pack in the same single-serve dessert category but primarily in a concentrated regional footprint, making it a comparable regional benchmark for distribution efficiency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Snackpacketh
• Facebookfacebook.com/SnackPackPudding
• LinkedInlinkedin.com/company/snack-pack

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snack Pack