HRblue AG

What HRblue AG does

HRblue AG is a German specialized recruitment consultancy exclusively focused on placing Human Resources professionals in permanent and interim roles. Founded in 2000 by Heike Gorges and headquartered in Grasbrunn near Munich, the company operates as an Aktiengesellschaft but is privately held and entirely founder-owned, with no disclosed external investors. The firm serves leading German Mittelstand and large enterprises across all industries on a Germany-wide basis, supported by a small team of 11-50 employees including specialized Search Consultants, Project Managers, and in-house research resources.

The core service portfolio comprises three search practices plus supporting offerings. Executive Search targets HR management positions from middle to top management levels; Professional Search addresses operative HR Manager, HR Business Partner, Generalist, and HR Expert roles; and HR Interim Management places temporary HR leaders and specialists. The technology foundation is a proprietary HR Management Database and Expert Pools, with over 2,200 HR interim profiles and 1,600+ permanent candidates accumulated over 25 years. Supporting services include career consulting (650-1,000+ sessions conducted), an HR4YOU-powered job portal (hrjobs.hrblue.com), a Trendbook content platform, monthly newsletter, and a recurring event program including the Munich-based Community-Treff (since 2000), Live-Sessions, and HR Challenges.

The business model is professional services revenue with no publicly disclosed pricing: fees are quote-based and negotiated per engagement across permanent placements, interim assignments, and individual career consultations. Distribution is direct and consultative — vacancy request forms, phone, email, and in-person meetings — supplemented by content marketing, LinkedIn presence, and community events that function as a top-of-funnel candidate and client acquisition channel.

Name

HRblue AG

Legal name

HRblue AG

Website

https://hrblue.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

HRblue AG is a Munich-area specialized recruitment consultancy, founded in 2000, that exclusively places Human Resources professionals in permanent and interim roles for German Mittelstand and large enterprises via Executive Search, Professional Search, and HR Interim Management services.

Ownership category

akta.pro rank

Product category

Executive Search & HR Recruitment Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Executive Search Services (561312), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industry

HR Compliance, Policy, EEO & Labor Law (BPACAPAM)

Keywords

• HR executive search
• HR professional recruitment
• HR interim management
• Personnel consultancy
• Career consulting services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Executive Search Services: Retained search services for filling HR Management positions at middle to top management levels. Fees typically based on successful placement of candidates in permanent positions.
2. Professional Search Services: Recruitment services for HR Manager, HR Business Partner, Generalist, and HR Expert roles in permanent employment. Revenue generated through successful placements.
3. HR Interim Management Placement: Interim staffing services placing HR managers and experts on a temporary basis. The company maintains a pool of over 2,200 HR professionals available for interim assignments.
4. Career Consulting: Career advisory services for HR professionals seeking career development guidance. Services include career advice, application support, and professional development counseling.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

HRblue AG is a specialized HR-only personnel consultancy that recruits and places HR managers and experts for German companies. It delivers four service lines: Executive Search für HR (permanent placements at middle-to-top HR management levels), Professional Search für HR (permanent placements for operative HR Manager, HR Business Partner, Generalist and HR Expert roles), HR Interim Management (temporary placements from a pool of 2,200+ HR profiles), and HRblue Karriereberatung (career consulting for HR professionals).

Product overview

HRblue AG operates as a specialized HR recruitment consultancy offering a unified suite of services for placing HR professionals. The core offerings include Executive Search (for leadership roles), Professional Search (for operational and expert positions), and HR Interim Management (for temporary placements with a database of over 2,200 HR profiles). Supporting services include career consulting, a job portal powered by HR4YOU, an HR content platform (Trendbook) featuring articles and curated studies, networking events (Community-Treff, Live-Sessions, HR Challenge), and an expert pool for quick specialist placements. The company operates exclusively in the HR domain, serving medium and large enterprises across Germany since its founding in 2000.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search für HR Retained executive search service for permanent placement of HR Management positions at middle to top management level, delivered by experienced search consultants, project managers and an in-house research team for German companies across all industries.
• Professional Search für HR Permanent-placement recruitment service for operative HR Manager, HR Business Partner, Generalist and HR Expert roles, leveraging HRblue's HR Management database, qualified expert pools, and modern active sourcing for German employers.
• HR Interim Management Interim management placement service that places HR managers and experts on a temporary basis from a pool of over 2,200 profiles, covering top HR management, middle HR management, HR Business Partnership, experienced HR specialists, project management and all HR disciplines; supports bridging vacancies and HR transformation projects for German companies.
• HRblue Karriereberatung Career advisory service for HR professionals providing guidance on career development within Human Resources Management, including career advice, application support, and counseling on choices between expert and leadership tracks.
• HRblue Stellenangebote (HR Jobs Portal) Online job portal (hrjobs.hrblue.com) for HR positions, powered by the HR4YOU platform, allowing HR candidates to search and apply for HR roles and to submit speculative applications for ongoing talent needs.

Quantifiable outcome

• Over 2,200 HR interim profiles available for immediate placement
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Egon Zehnder: Global executive search firm with significant German presence and HR officer practice. Comparable to HRblue as it places HR leaders (CHROs) at top-tier companies, though operating globally with much larger scale.
• Hays Deutschland: Global staffing and recruitment firm with strong German presence and dedicated HR practice. Comparable to HRblue through its HR recruitment services and interim placement offerings, though broader across multiple functional verticals.
• Heidrick & Struggles: Global executive search firm with HR practice serving European enterprises. Comparable to HRblue through senior HR executive search and HR leadership advisory, though operating globally with broader functional coverage.
• Robert Half Deutschland: Global recruitment and staffing firm with German operations and HR specialization. Comparable to HRblue via its HR recruitment and interim management services, but with broader functional coverage and larger scale.
• Michael Page Deutschland: Global recruitment firm with German operations covering HR leadership and specialist roles. Comparable to HRblue as a professional/executive search competitor for HR positions in Germany, though operating across multiple sectors.
• Odgers Berndtson Germany: Global executive search firm with German offices and dedicated HR practice. Comparable to HRblue through executive search for senior HR leadership, though Odgers Berndtson operates globally and across all functional verticals.
• Spencer Stuart Germany: Global executive search firm with German offices and dedicated HR practice. Comparable to HRblue through CHRO and senior HR leadership search mandates in German enterprises, though operating at global scale.
• Amrop Germany: Global executive search partnership with German operations and HR practice. Comparable to HRblue via executive search for HR leadership roles, though operating globally with broader sector coverage.

Direct peers

• Kienbaum Consultants International: German HR-focused management consultancy and executive search firm. Directly comparable to HRblue as both specialize in HR leadership consulting and search services for German enterprises, with deep HR domain expertise.
• Königsteiner Group: German recruitment and HR advisory firm offering executive search and HR services. Comparable to HRblue as a domestic German HR-specialized recruitment consultancy serving mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hrblue-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRblue AG