AGECO

What AGECO does

AGECO is a Bhopal, India-based electrical and electronics distributor and light manufacturer established in 1993. The company operates as an authorized multi-brand dealer for a roster of premium manufacturers including Havells, Philips Lighting, Schneider Electric, Siemens, KEI Industries, LAPP India, Orient Electric, Lloyd, Minilec, and others, positioning itself as a one-stop shop for both consumer and industrial electrical procurement in central India. Its portfolio spans two clearly segmented businesses: a consumer/residential line covering lighting, ceiling and exhaust fans, modular switches, water heaters, air coolers and purifiers, home appliances, personal grooming products, pumps, wires and accessories; and an industrial line covering HT and LT cables up to 220 KV, motors, switchgear (RCCBs, RCBOs, ACBs, MCCBs, SFUs), reactive power solutions, energy metering, Mobil 1 lubricants, CNC controllers, DG sets, and solar systems. Beyond distribution, AGECO manufactures its own "Ageco Panel" LT panels (MCC/PCC/Automation Drive) under technical guidance from Siemens and Schneider Electric, with the resulting panels tested and certified by CPRI for ratings up to 4000A at 70 KA — a meaningful technical credential for the regional industrial market.

The company's revenue model is conventional authorized-dealer distribution economics, augmented by project-based industrial supply, value-added panel assembly, and CNC/PLC retrofitting services for the Siemens installed base. AGECO's go-to-market combines a B2B authorized dealer channel for industrial customers with branded retail touchpoints including a 1,000+ sq ft Havells Galaxy showroom in Indore and an exclusive Lloyd Electricals showroom in Madhya Pradesh. Customer segmentation is horizontal across industrial (factories, commercial establishments requiring automation, power distribution, and cabling solutions) and consumer/residential buyers (home electrical needs and personal care). Pricing is not publicly disclosed and follows brand-specific OEM pricing through the authorized dealer network.

AGECO is privately held, owner-operated, with no disclosed institutional investors, no funding rounds, no subsidiaries, and no parent company. The firm employs 11-50 people and operates solely within India, with no global footprint claim. Leadership and management team details are not disclosed in the available data; the only contact point is a general inquiry email ([email protected]) and phone line in Bhopal. The company's certifications are limited to ISO 9001 quality management and CPRI panel testing, with no patents, trademarks, awards, or regulatory actions recorded in the source material.

Name

AGECO

Legal name

AGECO

Website

https://ageco.in

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

AGECO is a Bhopal-based multi-brand authorized dealer and light manufacturer of consumer and industrial electrical products, serving central India through retail showrooms and industrial supply contracts since 1993.

Ownership category

akta.pro rank

Headquarters

HQ city

Bhopal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Core offering

AGECO is an authorized distributor, dealer, stockist, and trader of electrical and electronics products including switchgears, cables, motors, lighting, fans, switches, and home appliances for leading brands such as Havells, Philips, Lapp India, Schneider Electric, KEI, and Siemens. The company also manufactures Low Tension (LT) Panels with technical guidance from Siemens and Schneider Electric, and provides CNC machine retrofitting and DG set supply services to industrial customers.

Product overview

AGECO is a distributor, dealer, stockist, and trader of electrical and electronic products established in 1993, based in Bhopal, India. The company operates as a multi-brand distributor offering a comprehensive portfolio of consumer and industrial electrical products. The consumer segment includes Lighting (Philips, Havells, Orient), Fans, Switches, Switchgears, Water Heaters, Air Purifiers, Air Coolers, Home Appliances, Personal Grooming products, Pumps, Wires, Flexible Cables, and Accessories. The industrial segment covers Cables (HT/LT), Motors, Switchgears, Heavy Duty Fans, Reactive Power Solutions, Metering, Lubricants, CNC Controllers, Panels, Retro Fitting services, Solar solutions, and DG Sets. AGECO serves as authorized dealer for major brands including Havells, Philips, LAPP India, Schneider Electric, KEI, Siemens, Minilec, Lloyd, and others. They also manufacture their own Ageco Panel products (LT Panels, MCC/PCC/Automation Drive panels) under technical guidance from Siemens and Schneider Electric.

Differentiator

Problem solved

Functional benefit

Products and services

• Low Tension (LT) Panel Manufacturing Custom-manufactured low tension electrical panels built with technical guidance from Siemens and Schneider Electric, supplied to industrial and commercial customers requiring power distribution and motor control assemblies.
• CNC Machine Retrofitting Service Service for retrofitting, refurbishing, and upgrading CNC machinery for industrial manufacturing customers, including integration of new control systems and mechanical refurbishment.
• DG Set Supply and Integration Supply, installation, and integration of diesel generator sets for industrial, commercial, and institutional customers requiring backup or prime power.
• Havells Galaxy Retail Showroom Authorized Havells Galaxy retail showroom offering the Havells consumer range including lighting, fans, switches, switchgears, and home appliances to residential and small commercial buyers.
• Lloyd Retail Showroom Authorized Lloyd retail showroom offering Lloyd consumer electronics and home appliances such as air conditioners, LED TVs, washing machines, and refrigerators to residential customers.
• Industrial Electrical Product Distribution Authorized dealership, stockist, and trading of industrial electrical products from brands including Havells, Philips, Lapp India, Schneider Electric, KEI, and Siemens — covering switchgears, power cables, motors, industrial lighting, and automation components supplied to industrial customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, moderate and minor.

• HavellscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Havells products including consumer lighting, industrial switchgear, fans, water heaters, motors, pumps, cables, and home appliances
• Philips LightingcoreChannel Partner/ Reseller/ DistributorAuthorized Philips Lighting dealer offering professional LED tubes, GreenLED products, luminaires for industrial, office and consumer segments
• Lapp IndiacoreChannel Partner/ Reseller/ DistributorAuthorized LAPP India dealer for flexible cables, fire survival cables used in machinery, machine tools, and industrial applications
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorAuthorized dealer providing Universal Enclosures, Power Distribution Panels, Compact NSXm circuit breakers, VIGIREX products with technical guidance for panel manufacturing
• SiemenscoreChannel Partner/ Reseller/ DistributorSiemens CNC supplier and retrofitter providing SINUMERIK CNC controllers (808D, 828D, 840D sl), motors, and retro fitting services for PLC S5 & S7 Series
• KEI IndustriescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for KEI cables including HT & LT power cables up to 220KV, EHV cables, control cables, instrumentation cables, rubber cables, marine cables, solar cables and flexible wires
• MinilecmoderateChannel Partner/ Reseller/ DistributorDealer for Minilec products including power line transducers, agri products, automation products, liquid level controllers, and phase failure relays
• Orient ElectricmoderateChannel Partner/ Reseller/ DistributorAuthorized dealer for Orient LED products, switchgear, heavy duty fans, air coolers, water heaters and fans
• Lloyd ElectricalsmoderateChannel Partner/ Reseller/ DistributorExclusive showroom for Lloyd Electricals products including washing machines, TVs, and air conditioners
• Standard ElectricalsmoderateChannel Partner/ Reseller/ DistributorDealer for Standard Electricals products including flexible cables, accessories, PLC panels, switches, MCB changeovers, fans, and cables
• CrabtreemoderateChannel Partner/ Reseller/ DistributorDealer for Crabtree products including XPRO switchgear, switches, distribution boards and accessories
• Sterling & WilsonmoderateChannel Partner/ Reseller/ DistributorSupplier of Sterling & Wilson Diesel Generator Sets for DG Set solutions
• AparmoderateChannel Partner/ Reseller/ DistributorDealer for Apar cables including HT & LT power cables and Unicab flexible wires & cables with Electron Beam Irradiation process
• Secure MetersmoderateChannel Partner/ Reseller/ DistributorDealer for Secure Meters energy metering products for residential, commercial and industrial energy monitoring
• PromptecmoderateChannel Partner/ Reseller/ DistributorDealer for Promptec LED lighting products including LED lights, industry lights, solar lights. Supplied 60,000+ LED street lights and illuminated 300+ km of highway
• Uniflex CablesminorChannel Partner/ Reseller/ DistributorDealer for Uniflex flexible cables known for high tensile strength and excellent technical skills
• REOminorChannel Partner/ Reseller/ DistributorDealer for REO products including REO Armour MCBs with enclosures ready for installation

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Orient Electric: CK Birla group consumer electrical brand (fans, lighting, switchgear, water heaters, air coolers) and an AGECO authorized principal. Comparable product overlap with AGECO's consumer segment offerings.
• Lapp India: Specialty flexible and fire-survival cable manufacturer in India, an AGECO principal. Comparable in industrial cable/wiring categories with overlapping customer base in machinery and process industries.
• Polycab India: India's largest cable and wire manufacturer with growing FMEG presence (switches, lighting, fans). Competes with several of AGECO's principals across cable and consumer electrical categories.
• KEI Industries: Major Indian cable manufacturer (HT, LT, EHV, instrumentation, solar, fire survival) and a key AGECO principal. Comparable in industrial cable distribution channels but as a manufacturer rather than distributor.
• Bajaj Electricals: Large Indian consumer durables and lighting manufacturer (appliances, fans, luminaires). Competes with several of AGECO's principals across consumer electricals and shares B2B channel customers.
• Havells India: India's leading consumer and industrial electrical equipment manufacturer and a key AGECO principal. Comparable in product categories (switches, lighting, switchgear, fans, water heaters, motors) but operates as the brand owner rather than a distributor.
• Crompton Greaves Consumer Electricals: Major Indian consumer electrical brand (fans, lighting, pumps, water heaters, small appliances). Comparable across multiple categories that AGECO distributes through its principals.
• Schneider Electric India: Global electrical equipment, power distribution, and industrial automation major with deep India presence. AGECO is an authorized Schneider dealer and panel-manufacturing partner; Schneider serves overlapping customers with broader portfolio.
• Siemens India: Diversified industrial manufacturer covering CNC (SINUMERIK), motors, drives, and automation. AGECO is a Siemens CNC supplier, retrofitter, and panel technical-guidance partner; Siemens is both a principal and a peer in industrial automation.

Direct peers

• Vashi Electricals: One of India's largest multi-brand B2B electrical goods distributors, serving industrial customers with switchgear, cables, lighting, motors, and automation products from multiple OEMs — directly comparable business model to AGECO at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGECO