THE WINGS

What THE WINGS does

THE WINGS (legal name Công Ty The Wings) is a privately held Vietnamese direct-to-consumer e-commerce retailer founded in 2019 and headquartered at 51/336 Phạm Văn Đồng, Hanoi. The company specializes in two product categories: bird's nest (yến sào) sourced from Khánh Hòa, including premium offerings such as Tổ Yến Cam (orange/red bird's nest) and pre-steamed ready-to-drink Yến chưng sẵn jars; and nutritional cereals (ngũ cốc) manufactured by an external partner, Công ty CP Đầu tư SX và Thương Mại An Phú Khang, including Ngũ cốc Bà An (a lactation-support cereal using a traditional recipe of 20 natural seeds), family nutrition cereals, and weight-management cereals. The firm operates with 11-50 employees and offers adjacent accessories such as Quảng Ngãi rock sugar, bird's nest tweezers, and Panasonic bird's nest steamers.

The company's revenue model is one-time product sales delivered through three distribution channels: its own WooCommerce-based website (thewingsviet.com), a Shopee marketplace listing, and direct ordering/consultation via the Zalo messaging platform. Pricing is unit-based, with raw bird's nest ranging from 1,870,000 to 3,179,000 VND per 100g box, pre-steamed jars at 85,000-100,000 VND, and nutritional cereal SKUs at lower price points. Orders ship nationwide under a cash-on-delivery (COD) model with same-day delivery in inner Hanoi. There is no public mobile application, no AI capability, no patents or trademarks, no disclosed funding rounds, no listed management team, and no reported revenue or ARR. The primary customer segment is Vietnamese postpartum mothers seeking lactation and recovery support, with health-conscious families and weight-management consumers as secondary segments.

The go-to-market motion is built around SEO content (31+ blog articles on postpartum nutrition, breastfeeding, and bird's nest preparation), word-of-mouth and customer testimonials displayed prominently on product pages, and direct consultative selling via Zalo. The company has begun signaling an expansion beyond pure DTC through an agent partnership program (Hợp Tác Đại Lý). Underlying technology consists of a standard WooCommerce storefront, Zalo for conversational commerce, and order tracking via the website; no proprietary technology, API, or integration ecosystem is present.

Name

THE WINGS

Legal name

Công Ty The Wings

Website

https://thewingsviet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Vietnamese direct-to-consumer e-commerce retailer founded in 2019 in Hanoi, selling bird's nest products and nutritional cereals, primarily serving postpartum mothers and health-conscious families across Vietnam through its own website, Shopee, and Zalo.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Product Sales - Bird's Nest: Direct sales of bird's nest products including raw bird's nest (tổ yến thô), Yến Cam, and pre-steamed bird's nest. Products are sold through company website, Shopee marketplace, and Zalo. COD payment available nationwide.
2. Product Sales - Nutritional Cereals: Sales of nutritional cereals (ngũ cốc) including weight management cereal, Bà An milk-enhancing cereal, and family nutrition cereal. Products sourced from Công ty CP Đầu tư SX và Thương Mại An Phú Khang.
3. Pre-made Bird's Nest (Yến chưng sẵn): Pre-steamed bird's nest products sold in jars/pots. Made to order and shipped fresh to customers in Hanoi area. Includes various recipes with rock sugar, red dates, longan, saffron, etc.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Source content was not provided in the input; the company's core offering cannot be evidenced.

Product overview

The Wings is a Vietnamese e-commerce retailer specializing in premium health products, primarily Yến sào (bird's nest) from Khánh Hòa and Ngũ cốc (nutritional cereal) products. The product portfolio centers on two main categories: (1) Yến sào products including Tổ Yến Cam (orange bird's nest / hồng yến), and (2) Ngũ cốc cereals including Ngũ cốc dinh dưỡng (nutritional cereal for families), Ngũ cốc Bà An (lactation cereal with traditional formula), and Ngũ cốc giảm cân (weight loss cereal). The Ngũ cốc products are manufactured by Công ty CP Đầu tư Sản xuất và Thương mại An Phú Khang. The company operates exclusively through its WooCommerce-based website at thewingsviet.com with COD payment and nationwide delivery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Results visible within 3 days for milk-enhancing products according to product descriptions
• +1 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Shopee Vietnam: Vietnam's largest e-commerce marketplace, where The Wings also lists products. Sits alongside The Wings as an indirect peer — competing for category visibility in bird's nest and nutrition search results while simultaneously serving as a distribution channel.

Broad incumbents

• Abbott Vietnam: Multinational nutritional products company with a strong Vietnam presence (Ensure, Similac, PediaSure). Competes for the same health-conscious family and maternal nutrition wallet as The Wings and sets premium pricing benchmarks in the category.
• Vinamilk: Vietnam's largest dairy and nutrition company with an extensive health-and-wellness portfolio, including nutritional products targeting families and mothers. Sets the competitive ceiling on distribution scale and brand investment that The Wings must overcome.
• NutiFood: Major Vietnamese nutrition company with a broad portfolio including nutritional powder, cereals, and health supplements for families and mothers. A larger, established competitor that overlaps directly with The Wings' Ngũ cốc family/lactation SKUs.

Direct peers

• Yến Sào Sanest: Vietnamese bird's nest and nutritional supplement brand explicitly named in The Wings' short description (Sanest Collagen). Sells similar premium bird's nest and health products via DTC channels to the same Vietnamese consumer base.
• Yến Sào Khánh Hòa: Vietnam's largest and most established bird's nest brand, selling premium yến sào through retail and DTC channels nationally. Directly comparable to The Wings in core bird's nest product category and Vietnamese consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yensaokhanhhoaso1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE WINGS