What Ceneje! does

Ceneje.si, legally Ceneje d.o.o., is a Slovenian price comparison platform that aggregates more than 6.3 million product listings from over 577 integrated Slovenian e-commerce retailers across thirteen major categories, including electronics, home and garden, automotive, sports, fashion, and supermarket goods. The platform is operated as a member of the Heureka Group, a pan-European price comparison operator with presence across multiple Central and Eastern European markets. Core technology consists of XML-based retailer data feed integration, a price history database powering the Preverjeni popusti (Verified Discounts) feature that benchmarks current prices against a 30-day rolling average to flag genuine reductions, and product categorization spanning the full Slovenian e-commerce catalog. Distribution is delivered through the Ceneje.si website, native iOS and Android mobile applications, a Chrome browser extension for in-session price comparison, and an aggregated catalogs service covering major Slovenian retailers such as Lidl, Bauhaus, Spar, and Tuš.

The platform is free to consumers, who use it as a pre-purchase discovery layer before being redirected to partner retailer websites to complete transactions. Revenue is generated exclusively on the B2B side through three monetization streams: retailer advertising and premium product listings, affiliate and referral fees for click-through traffic, and a dedicated Retail Media advertising product targeted at brands and retailers. The merchant onboarding flow is self-serve, with standardized XML feed specifications and an online store registration portal. Supporting infrastructure includes a Certified Shop trust-badge program (via CertifiedShop.com) and a content library of buying guides and tips (Nasveti) designed to drive organic SEO traffic and extend session engagement.

Strategically, Ceneje functions as the Slovenian national asset within the broader Heureka Group portfolio, with no disclosed management team, headcount, funding events, acquisitions, or external investors in the available data. Geographic scope is explicitly Slovenia-only, and the business model is a two-sided marketplace monetized through advertising rather than consumer fees, enterprise SaaS, or transactional commissions disclosed to the public.

Name

Ceneje!

Legal name

Ceneje d.o.o.

Website

https://ceneje.si

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceneje.si is Slovenia's largest price comparison platform, aggregating over 6.3 million products from 577+ domestic e-commerce retailers across 13 categories and monetizing through retailer advertising and affiliate referral fees as a member of the Heureka Group.

Ownership category

akta.pro rank

Product category

Price Comparison Platform

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Price comparison platform
• Online shopping comparison
• Product price aggregation
• Verified discount tracking
• E-commerce retail media

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Retailer Advertising & Listings: E-commerce retailers pay for product visibility, advertising placements, and premium listings on the platform to drive traffic to their stores.
2. Affiliate/Referral Fees: Revenue generated through referral traffic to partner stores when users click through to purchase products on retailer websites.
3. Retail Media: B2B retail media solutions for partner retailers to advertise products on the Ceneje platform (retail media network mentioned in footer).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ceneje.si is a Slovenian price comparison platform that aggregates over 6,308,565 products from 577+ online retailers across 14 main categories. The service allows consumers to compare prices, access verified discounts based on 30-day price history, browse retailer catalogs, and read buying guides. The platform is supported by a mobile application and Chrome browser extension, and monetizes through B2B retail media advertising and referral fees paid by partner retailers.

Product overview

Ceneje.si is a Slovenian price comparison platform aggregating over 6,308,565 products from 577+ online retailers across 14 main categories including Audio & Video, Automotive, Home & Garden, Clothing & Footwear, Computing, Telephony, Sports, Beauty & Health, and Supermarket. The core offering is the price comparison website Ceneje.si, supported by a mobile application and Chrome browser extension. Users can search products, compare prices across multiple retailers, access verified discounts based on 30-day price monitoring, browse retailer catalogs, and read buying advice guides. The platform also offers B2B services including online store registration, XML data feed integration, retail media advertising, and a Certified Shop trust program for merchants.

Differentiator

Problem solved

Functional benefit

Brands

• Ceneje: Price comparison platform for Slovenian consumers

Products and services

• Ceneje.si Price Comparison Platform Slovenian price comparison website aggregating 6,308,565 products from 577+ online retailers across 14 main product categories including electronics, home & garden, automotive, sports, fashion, and supermarket goods.
• Ceneje.si Mobile Application Mobile application for iOS and Android enabling on-the-go price comparison, deal discovery, and access to verified discounts for Slovenian consumers.
• Ceneje.si Chrome Extension (1-2-3 nakup) Chrome browser extension enabling quick price comparison while shopping online, with the tagline 'plačaj manj, švigaj več' (pay less, zoom more).
• Katalogi.ceneje.si (Catalogs Service) Online catalog browsing service allowing users to view and compare current store catalogs and flyers from retailers including Lidl, Bauhaus, Spar, Tuš, Eurospin, E.Leclerc, and Oriflame.
• Vpis spletne trgovine (Online Store Registration) B2B service for online retailers to register and list their products on the Ceneje.si comparison platform.
• Ceneje.si Retail Media Retail media advertising solutions for brands and retailers to promote products on the Ceneje.si platform.

Quantifiable outcome

• 6,308,565+ products from 577+ stores available for comparison
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Heureka GroupcoreStrategic or Co-development PartnerCeneje.d.o.o. is a member of the Heureka Group, a pan-European price comparison platform operating across multiple Central and Eastern European markets. The partnership provides strategic alignment, shared technology infrastructure, and market expansion capabilities.
• 577 Slovenian E-commerce RetailerscoreChannel Partner/ Reseller/ DistributorPartner e-commerce stores including Big Bang, Harvey Norman, mimovrste, Lesnina XXXL, and 573+ other Slovenian online retailers provide product listings and pay for advertising on the Ceneje platform.
• Certified Shop ProgramminorChannel Partner/ Reseller/ DistributorCertified Shop (CertifiedShop.com) program provides trust badges and verification for partner retailers, enhancing consumer confidence in purchases through verified e-commerce partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heureka Group: Pan-European parent/peer operating price comparison platforms across multiple CEE countries (Czech Heureka, Slovak Heureka, etc.). Directly comparable as a price comparison business serving similar consumer and retailer audiences, and is the strategic parent of Ceneje.si.
• Pigi (Heureka SK): Slovak price comparison platform under Heureka Group. Directly comparable as a sister brand within the same Heureka corporate structure, serving consumers in an adjacent CEE market with similar product and features.
• PriceRunner: Nordic and European price comparison platform operating across multiple countries with similar affiliate-driven monetization model. Closely comparable in product aggregation, retailer partnerships, and B2B advertising revenue structure.
• ShopMania: Shopping comparison platform operating across multiple European markets. Comparable in cross-category product aggregation and retailer referral revenue model.
• Ceneo.pl: Poland's leading price comparison platform aggregating offers from hundreds of Polish retailers. Closely comparable in regional focus, product breadth, and B2B retailer monetization model.
• Twenga: European price comparison and shopping discovery platform. Comparable in aggregating product offers from multiple retailers and monetizing through CPC and affiliate referrals.
• Kelkoo: European price comparison and shopping platform operating in multiple markets with similar affiliate/retailer advertising revenue model. Directly comparable in business model, consumer-facing product comparison, and B2B retail media offerings.
• PriceSpy (Prisjakt): Nordic/Baltic price comparison platform owned by Klarna. Directly comparable in product aggregation, price history tracking, and verified deal features similar to Ceneje's Preverjeni popusti.
• Idealo: Major European price comparison platform (owned by Axel Springer) operating across multiple EU countries. Highly comparable in scale, product breadth, and B2B retail media monetization.

Broad incumbents

• Google Shopping: Global price comparison and shopping discovery surface integrated into Google Search. A major upstream competitor that can disintermediate comparison traffic by surfacing prices directly within search results.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ceneje
• Facebookfacebook.com/Ceneje.si
• LinkedInlinkedin.com/company/ceneje

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceneje!