SAL de IBIZA
SAL de IBIZA is a Berlin-based premium food company producing hand-harvested Fleur de Sel from Ibiza's 2,700-year-old salt pans, selling sea salts, Agria potato chips, nuts, chocolate, and lifestyle products via DTC e-commerce and B2B wholesale across Germany and the EU.
- Company typePrivate
- Founded2004
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SAL de IBIZA does
SAL de IBIZA GmbH is a Berlin-based, privately held food company that produces and distributes premium sea salt and gourmet snack products originating from the Balearic island of Ibiza. The company's core technology is hand-harvested Fleur de Sel produced by skimming natural salt crystallization from Ibiza's salt marshes — pans that have been in continuous operation for over 2,700 years using sun and wind evaporation. The product portfolio has expanded well beyond raw salt to include pure sea salts in multiple grain sizes, salt spice blends (Granito mixes), Agria potato chips fried in small batches, premium nuts, organic chocolate and chocolate truffles with fleur de sel, breadsticks, and a Home & Living collection of ceramic tableware, beach bags, deck chairs, and accessories. Select sub-brands (e.g., Fleur de Sel Isla Blanca, Mar Blau ORGANIC) are co-developed with environmental organizations and are tied to charitable causes including Pink Ribbon Deutschland.
The business operates a hybrid go-to-market model. The primary channel is a DTC e-commerce store on saldeibiza.com (Shopify-based) serving consumers in Germany and the EU, with free shipping thresholds of €70 (Germany) and €120 (EU) and product pricing ranging from €2.80 entry-level chips up to €109 double deck-chair packs, plus gift vouchers from €10. A dedicated B2B portal on the same domain targets hotels, restaurants, catering companies, concept stores, real estate agencies, and advertising agencies, with resellers routed to long-standing wholesale partner Viani.de. Marketing is content-led, combining a multilingual (English/German/Spanish) blog/Recipes section, an email newsletter with a 10% subscription discount, social sharing on Facebook, X, and Pinterest, and event participation such as the Frizzante Food+Wine Festival 2025 in Berlin.
Financially, SAL de IBIZA is a self-funded private German GmbH with no disclosed parent company, no institutional investment, no funding rounds, no M&A activity, and no disclosed leadership team or headcount beyond the 11-50 employee range. The principal differentiators are geographic provenance (Ibiza salt pans), artisanal hand-harvesting, an internationally registered trademark, and a Mediterranean lifestyle brand identity. There is no evidence of AI/ML capabilities, public APIs, or proprietary technology platforms beyond standard e-commerce tooling.
SAL de IBIZA firmographics
Firmographics- Name
- SAL de IBIZA
- Legal name
- SAL de IBIZA GmbH
- Website
- https://saldeibiza.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SAL de IBIZA is a Berlin-based premium food company producing hand-harvested Fleur de Sel from Ibiza's 2,700-year-old salt pans, selling sea salts, Agria potato chips, nuts, chocolate, and lifestyle products via DTC e-commerce and B2B wholesale across Germany and the EU.
- Ownership category
- akta.pro rank
SAL de IBIZA industry classification
Industry- Product category
- Premium Gourmet Sea Salt & Specialty Foods
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts) (AFAJANAE)
- akta.pro secondary industries
- Pretzels & Salted Snacks (CRADABAI), Salt Reduction & Sodium Replacers/Enhancers (KCl Systems, Salty Enhancers) (AFAJADAI)
Keywords
Where SAL de IBIZA is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SAL de IBIZA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: SAL de IBIZA generates revenue primarily through direct-to-consumer sales via its Shopify e-commerce platform (saldeibiza.com), selling premium sea salt products, chips, nuts, chocolate, and lifestyle items to individual consumers. Products are priced in EUR with various sizes and packaging options available.
- B2B Wholesale: Business portal provides wholesale access to hotels, restaurants, catering companies, and retailers. Products include sea salt products and lifestyle items at exclusive purchase prices and discounts.
- Gift Vouchers: SAL de IBIZA gift vouchers available from €10, redeemable in the online shop, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Fleur de Sel products |
| Unit Pricing | Pay-as-you-go | Premium Fleur de Sel and specialty salts |
| Unit Pricing | Pay-as-you-go | Lifestyle and home products |
| Unit Pricing | Pay-as-you-go | Premium snack products |
| One time/ perpetual license | Pay-as-you-go | Gift vouchers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SAL de IBIZA product offering
Product offeringCore offering
SAL de IBIZA produces and sells hand-harvested premium sea salt (Fleur de Sel) and related gourmet products sourced from traditional salt pans in Ibiza that have operated for over 2,700 years. Its catalog spans specialty salts (infused and pure), premium potato chips made from Agria potatoes, nuts, organic chocolate, breadsticks, gift vouchers, and a Mediterranean lifestyle collection (ceramic bowls, deck chairs, beach bags).
Product overview
SAL de IBIZA is a premium sea salt and gourmet food company offering artisanal products centered around hand-harvested Fleur de Sel from Ibiza's salt marshes. The core product portfolio includes: (1) Fleur de Sel varieties (Original, La Vie en Rose with rose, Isla Blanca with Ibizan herbs, Mar Blau with black garlic, Feliz Navidad with Christmas spices, Azafrán with saffron); (2) Pure sea salt in various grain sizes (Granito, Fina, Grano, Molino) with packaging options ranging from ceramic shakers to refill bags; (3) Sea salt spice blends (Granito mixes with chili, flowers, herbs, citronela-ginger, sesame, BBQ, Cajun); (4) Premium potato chips made from Agria potatoes; (5) Specialty nuts (almonds, macadamia, cashews, peanuts) with truffle and spice flavors; (6) Organic chocolate bars and Tartufi Dolci truffles with fleur de sel; (7) Breadsticks with fleur de sel; (8) Home & Living collection (ceramic storage, trays, wine coolers, deck chairs, beach bags, hand fans); and (9) B2B business portal for wholesale partners. The products share a Mediterranean lifestyle theme centered on the Ibiza brand identity, with select items supporting charitable causes (Pink Ribbon Deutschland, Ibiza Preservation Fund, Plastic Free Ibiza).
Differentiator
Problem solved
Functional benefit
Products and services
- Fleur de Sel (Original)
- Fleur de Sel La Vie en Rose
- Fleur de Sel Isla Blanca
- Fleur de Sel Mar Blau ORGANIC
- Fleur de Sel Feliz Navidad
- Fleur de Sel Azafrán
- Granito Pure Sea Salt
- Granito Sea Salt Mixes
- SAL de IBIZA Potato Chips
- Premium Nuts
- Chocolate with Fleur de Sel
- Breadsticks
- Home & Living Collection
- Molinillo Salt Mill
- Gift Vouchers
- Limited Editions
- B2B Business Portal
Companies that use SAL de IBIZA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
SAL de IBIZA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SAL de IBIZA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Viani.decoreViani.de is described as a long-standing partner and recommended ordering channel for resellers. The B2B portal directs resellers to Viani.de where they can access the complete product range and established distribution network.
- Ibiza Preservation FundminorSAL de IBIZA GmbH proudly supports the Ibiza Preservation Fund, an organization dedicated to preserving the natural environment and heritage of Ibiza.
- Plastic Free IbizaminorSAL de IBIZA GmbH supports Plastic Free Ibiza, an organization committed to reducing plastic pollution on the island. The Mar Blau ORGANIC product was created in collaboration with this organization.
- Pink Ribbon DeutschlandminorFor every pot of La Vie en Rose Fleur de Sel sold, SAL de IBIZA donates to Pink Ribbon Deutschland, who are committed to the early detection of breast cancer.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SAL de IBIZA competitors and assessment
Company assessmentEmerging players
- Kenyari (Die Kartoffelmanufaktur): Kenyari is a German premium potato chip brand focused on hand-cooked, small-batch chips in gourmet flavors. Comparable to SAL de IBIZA's potato chip line as a DACH-region premium chip brand using specialty potatoes and artisanal production methods.
Direct peers
- Murray River Salt: Murray River Salt is an Australian premium pink salt producer with both flake and coarse varieties sold via DTC and retail. Comparable to SAL de IBIZA as a single-origin, terroir-driven sea salt brand competing in the premium gourmet salt category.
- Jacobsen Salt Co. Jacobsen Salt Co. is an Oregon-based artisanal sea salt producer hand-harvesting flake salt from Netarts Bay. Comparable as a premium, single-origin sea salt brand with DTC e-commerce, wholesale foodservice distribution, and a curated portfolio of infused salts and salty snacks.
- Maldon Sea Salt: Maldon is a UK-based premium sea salt producer specializing in hand-harvested flake sea salt from the Essex coast. Directly comparable to SAL de IBIZA as a premium, hand-harvested sea salt brand with global DTC and foodservice distribution and a heritage positioning.
- Le Guérandais: Le Guérandais produces hand-harvested sea salt and Fleur de Sel from the Guérande salt marshes in France. Comparable to SAL de IBIZA in production method (artisanal salt marshes), product mix (Fleur de Sel, coarse sea salt), and European premium positioning.
- Celtic Sea Salt (Selina Naturally): Celtic Sea Salt produces hand-harvested sea salt from the Brittany coast of France with a focus on mineral content and natural harvesting. Comparable to SAL de IBIZA in heritage harvesting methods, mineral-rich positioning, and premium health-conscious consumer targeting.
- Halen Môn: Halen Môn is a Welsh artisan sea salt producer harvesting from the Menai Strait, offering pure sea salt and flavored varieties. Directly comparable to SAL de IBIZA in single-origin heritage, hand-harvested craft, premium DTC positioning, and foodservice/wholesale channels.
Others
- Viani Alimentari: Viani.de is a German specialty food importer and distributor serving as SAL de IBIZA's wholesale reseller partner. Comparable as a related channel partner rather than a competitor; relevant context for understanding SAL de IBIZA's go-to-market and distribution economics.
Broad incumbents
- SaltWorks: SaltWorks is a large US-based specialty salt company offering a broad portfolio of sea salts, flavored salts, and bath salts across retail, foodservice, and private label. Comparable as a broad incumbent in the premium salt category with wider geographic and product reach than SAL de IBIZA.
Regional players
- Fleur de Sel de Camargue: Camargue sea salt producers in southern France harvest Fleur de Sel using traditional methods similar to those in Ibiza. Comparable to SAL de IBIZA in production technique and product type, but primarily serving French and French-adjacent markets rather than the broader EU/DACH focus of SAL de IBIZA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SAL de IBIZA social profiles
Digital presenceSAL de IBIZA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAL de IBIZA leadership team
Management profileNumber of profiles
SAL de IBIZA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAL de IBIZA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAL de IBIZA
What does SAL de IBIZA do?
SAL de IBIZA produces and sells hand-harvested premium sea salt (Fleur de Sel) and related gourmet products sourced from traditional salt pans in Ibiza that have operated for over 2,700 years. Its catalog spans specialty salts (infused and pure), premium potato chips made from Agria potatoes, nuts, organic chocolate, breadsticks, gift vouchers, and a Mediterranean lifestyle collection (ceramic bowls, deck chairs, beach bags).
Is SAL de IBIZA a public or private company?
SAL de IBIZA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SAL de IBIZA founded?
SAL de IBIZA was founded in 2004. It employs 11 to 50 people.
Where is SAL de IBIZA based?
SAL de IBIZA is headquartered in Berlin, Germany, in the Europe region.
How does SAL de IBIZA make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Wholesale and gift Vouchers.
Who are SAL de IBIZA's main competitors?
Kenyari (Die Kartoffelmanufaktur) is listed as an emerging player. Direct peers are Murray River Salt, Jacobsen Salt Co., Maldon Sea Salt, Le Guérandais, Celtic Sea Salt (Selina Naturally) and Halen Môn. Viani Alimentari is listed as an others. SaltWorks is listed as a broad incumbent. Fleur de Sel de Camargue is listed as a regional player.
Does SAL de IBIZA have an API?
No public API is recorded for SAL de IBIZA.
What industry is SAL de IBIZA in?
SAL de IBIZA's product category is Premium Gourmet Sea Salt & Specialty Foods. Its primary akta.pro industry code is AFAJANAE, Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts), with a secondary code of CRADABAI, Pretzels & Salted Snacks. Its NAICS code is 31182 and its SIC code is 2000.