Mallorca Radio Group
Mallorca Radio Group operates English- and German-language FM and digital radio stations for international residents and tourists in the Balearic Islands, monetizing through on-air advertising, event co-promotion, and affiliate referrals.
- Company typePrivate
- Founded-
- HeadquartersPalma, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mallorca Radio Group does
Mallorca Radio Group operates English- and German-language radio broadcasting for the Balearic Islands through its operating entity Das Inselradio S.L., headquartered in Palma de Mallorca, Spain. The group runs Mallorca Sunshine Radio and Menorca Sunshine Radio (English) alongside Das Inselradio Mallorca (German), distributing content via FM (98.8 Mallorca, 93.6 Menorca), DAB+ digital radio, iOS and Android mobile apps, a browser-based web player, and voice assistants (Alexa, Google Home), with additional listings on TuneIn and Radio.de. Editorial programming combines music with localized island content including weather, news, restaurant features, weekly market guides, nautical tips, and an event calendar, and the group organizes and co-promotes live events drawing up to 5,000 attendees per occasion.
The business is privately held under parent Future Media Maker SA and operates with an 11–50 employee footprint. Revenue is generated through three streams: on-air radio advertising targeting the international 25–55 demographic with above-average income, event promotion and ticket co-marketing with partner venues and festivals, and Amazon EU affiliate referral fees from the website. The claimed audience reach is over 400,000 daily listeners on the islands and 4 million across Europe via digital channels, supported by a 55,000-fan Facebook community and an active Instagram presence. Leadership comprises CEO Dr. Jörn Hinnerk Fauteck, Group Manager Danilo Vulić, and Data Protection Officer Mateo Zanoguera; no external venture or private equity backing is disclosed.
Mallorca Radio Group firmographics
Firmographics- Name
- Mallorca Radio Group
- Legal name
- Das Inselradio S.L.
- Website
- https://mallorcasunshineradio.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mallorca Radio Group operates English- and German-language FM and digital radio stations for international residents and tourists in the Balearic Islands, monetizing through on-air advertising, event co-promotion, and affiliate referrals.
- Ownership category
- akta.pro rank
Mallorca Radio Group industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Commercial Radio Networks (National/Regional) (MPABABAA), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Mallorca Radio Group is headquartered
LocationHeadquarters
- HQ city
- Palma
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Mallorca Radio Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Radio Advertising: On-air advertising targeting international audience aged 25-55 with higher than average income. The station broadcasts to English and German-speaking residents and visitors, offering brand positioning through ear-catching radio commercials.
- Event Promotion and Partnership: The station organizes and promotes local events, featuring partner venues and artists. Event tickets range from €6 to €42.90, with the station serving as a promotional platform for Mallorca's nightlife and entertainment scene.
- Amazon Affiliate Program: The website participates in the Amazon EU partner program, earning referral fees from qualified purchases through affiliate links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Event tickets range from €6 to €42.90 |
| Unit Pricing | Pay-as-you-go | Restaurant menu prices (editorial content) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mallorca Radio Group product offering
Product offeringCore offering
Mallorca Radio Group operates international English- and German-language FM and DAB+ radio stations on Mallorca and Menorca, delivering music, local news, weather, events, and island information to international residents and visitors. Content is also distributed via mobile apps, a web player, voice assistants, and streaming directories. Revenue is generated through on-air advertising, event promotion partnerships, and affiliate referral fees.
Product overview
Mallorca Radio Group operates Mallorca Sunshine Radio, an international English-language radio station serving Mallorca and Menorca. The company broadcasts via FM (Mallorca 98.8 FM, Menorca 93.6 FM) and DAB+ digital radio, with content also accessible through mobile apps (Apple App Store, Google Play Store), web player, voice assistants (Alexa, Google Home), and streaming platforms (TuneIn, Radio.de). Programming includes music (soul, disco, contemporary hits, and classic tracks from the past 50 years), local and international news, weather updates, and island-specific information such as weekly markets, airport reports, and nautical tips. The radio station also produces content features including a Restaurant of the Week segment and an events calendar for Mallorca.
Differentiator
Problem solved
Functional benefit
Products and services
- Mallorca Sunshine Radio English-language FM and DAB+ radio station broadcasting on Mallorca (98.8 FM) and Menorca (93.6 FM), featuring music, local news, weather, and island information for international residents and visitors.
- Menorca Sunshine Radio English-language FM radio station broadcasting on Menorca 93.6 FM, serving the international resident and tourist audience on the island.
- Das Inselradio Mallorca German-language FM radio station serving German-speaking residents and visitors in Mallorca, complementing the group's English-language stations.
- Mallorca Sunshine Radio Mobile App Mobile application available on the Apple App Store and Google Play Store that streams the Mallorca Sunshine Radio live broadcast for on-the-go listening.
Quantifiable outcome
- Over 400,000 daily listeners
- +3 more outcomes
Companies that use Mallorca Radio Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mallorca Radio Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Mallorca Radio Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Es GremicoreEvent venue partner for techno and electronic music events including Only Techno Festival After Party, Ráfaga concert, and other live performances. Station promotes Es Gremi events to its audience.
- Jazz Lounge PalmacoreJazz venue partner featuring regular jazz, funk, and African music performances. Station promotes Jazz Lounge events including Monsters of Palma, Omar Niang, Raine, and other performers.
- La Movida PalmacoreLive music venue partner hosting rock and pop concerts including SMOKE reunion concert and Marta Cazorla performances.
- Over Club PalmacoreNightclub partner for afterparty events including DANZÛ FSTVL Afterparty and ALARICO – The Community nights.
- Danzu FSTVLcoreElectronic music festival featuring international artists including Franky Rizardo and Ilario Alicante. Station promotes the festival and related afterparty events.
- Zoëtry MallorcaminorLuxury hotel venue hosting Pop Up Market events. Station promotes the venue as an event location.
- Mallorca Live Festival / Es JardícoreFestival venue partner hosting major events including Fatboy Slim performance and 80s Forever with Azúcar Moreno. Station promotes Mallorca Live Festival events.
- Son FusteretcoreEvent venue for Danzu FSTVL and electronic music events. Station promotes Son Fusteret as a key nightlife destination.
- AMOK MallorcacoreClub venue partner hosting regular events including Oliver Koletzki B2B Super Flu, TRIBU Sunset Party, BONITX Latin Night, and Monday events. Station features AMOK events across multiple weekends.
- Amazon EU Partner ProgramminorAffiliate partnership earning referral fees from Amazon product links featured on the Mallorca Sunshine Radio website.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Mallorca Radio Group competitors and assessment
Company assessmentBroad incumbents
- BBC Radio: The BBC's portfolio of UK and international radio stations, including BBC World Service. Comparable as a multi-language, publicly-funded broadcaster with global digital distribution — a scaled-up benchmark for what an international-language public-service radio operation looks like.
- iHeartRadio: US-based multi-platform radio and podcast operator with national stations plus digital streaming. Comparable as a hybrid FM + digital broadcaster monetized through advertising and live events, illustrating the technology and ad-tech direction that regional broadcasters like Mallorca Radio Group are moving toward.
- Onda Cero: Atresmedia-owned Spanish national radio network offering general programming, news, talk, and sports across FM and digital. Directly comparable in business model (commercial radio with regional affiliates, on-air ads, digital streaming) though operating nationally rather than in a single island cluster.
- COPE: Spain's second-largest national radio network, owned by the Spanish Church and broadcasting news, talk, and sports. Comparable as a Spanish commercial radio competitor selling on-air advertising and live-event promotion, but operating at national scale versus Mallorca Radio Group's regional focus.
- Los 40 (Prisa): Spain's leading music-focused radio brand under Prisa, with strong live-event tie-ins and youth skew. Comparable in commercial-radio model, event sponsorship activity, and multi-channel digital distribution; a benchmark for music-format ad pricing on the Spanish market.
- Cadena SER: Spain's largest commercial radio network and a Prisa-owned broadcaster operating national and regional stations. Comparable because it shares the same Spanish commercial-radio advertising model, multi-channel distribution (FM + digital), and reliance on regional/local ad budgets — only at vastly greater scale than Mallorca Radio Group.
- Cadena 100 (COPE): Adult-contemporary music radio network under COPE, distributed nationally across Spain. Comparable in commercial music-radio advertising model and digital streaming, serving similar 25-55 demographic that Mallorca Radio Group targets locally.
Direct peers
- Radio Marca: Spain's leading sports radio brand, distributed nationally via FM and digital under Unidad Editorial. Comparable as a niche-format Spanish radio station monetized through advertising and event tie-ins, though national rather than regional in footprint.
- IB3 Ràdio: Public radio service of the Balearic Islands broadcasting in Catalan/Spanish from Mallorca and Menorca. The closest geographic peer — same FM/DAB+ infrastructure on the same two islands — though it serves a different (local-language, public-service) audience rather than the international expat/tourist segment Mallorca Radio Group targets.
Others
- TuneIn: Global internet-radio aggregator and streaming platform that already lists Mallorca Sunshine Radio. Comparable as a distribution/aggregator layer in the audio ecosystem that extends the reach of small radio operators and is structurally relevant to Mallorca Radio Group's digital growth strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mallorca Radio Group social profiles
Digital presenceMallorca Radio Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mallorca Radio Group leadership team
Management profileNumber of profiles
Profiles3 records
Mallorca Radio Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mallorca Radio Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mallorca Radio Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mallorca Radio Group
What does Mallorca Radio Group do?
Mallorca Radio Group operates international English- and German-language FM and DAB+ radio stations on Mallorca and Menorca, delivering music, local news, weather, events, and island information to international residents and visitors. Content is also distributed via mobile apps, a web player, voice assistants, and streaming directories. Revenue is generated through on-air advertising, event promotion partnerships, and affiliate referral fees.
Is Mallorca Radio Group a public or private company?
Mallorca Radio Group is a private company. It is classified as corporate owned and is currently operating.
When was Mallorca Radio Group founded?
Mallorca Radio Group was founded in -1. It employs 11 to 50 people.
Where is Mallorca Radio Group based?
Mallorca Radio Group is headquartered in Palma, Spain, in the Europe region.
How does Mallorca Radio Group make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are event Promotion and Partnership and amazon Affiliate Program.
Who are Mallorca Radio Group's main competitors?
Broad incumbents on record are BBC Radio, iHeartRadio, Onda Cero, COPE, Los 40 (Prisa), Cadena SER and Cadena 100 (COPE). Direct peers are Radio Marca and IB3 Ràdio. TuneIn is listed as an others.
Does Mallorca Radio Group have an API?
No public API is recorded for Mallorca Radio Group.
What industry is Mallorca Radio Group in?
Mallorca Radio Group's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPABABAA, Commercial Radio Networks (National/Regional). Its NAICS code is 516110 and its SIC code is 4832.