Pequenas Empresas & Grandes Negócios

What Pequenas Empresas & Grandes Negócios does

Pequenas Empresas & Grandes Negócios (PEGN) is a Brazilian digital-first media publication founded in 1996 and operated by Editora Globo S/A, part of the Grupo Globo media conglomerate. The publication covers entrepreneurship, small businesses, franchises, startups, MEI (individual microentrepreneur) formalization, management, and economic news, targeting Brazilian entrepreneurs, microentrepreneurs, franchise investors, and startup founders. PEGN distributes content through its main website (revistapegn.globo.com), a digital magazine edition (pegn.revistadigital.globo.com), an email newsletter, and eight social channels (Facebook, Instagram, X, TikTok, YouTube, LinkedIn, Pinterest, WhatsApp Channel).

The product portfolio centers on editorial coverage organized into topical sections (Franquias, Startups, MEI, Gestão, Redes sociais, Ideias de negócios, Mulheres Empreendedoras, Um Só Planeta, Economia), supplemented by recurring franchise and startup properties including the annual "Melhores Franquias do Brasil" ranking, the "100 Startups to Watch" ranking (in its seventh edition), the interactive "Guia de Franquias" franchise search tool, and the "Prêmio Médias de Valor" awards program. Underlying technology is a standard digital publishing platform with a CMS integrated with Grupo Globo's broader media infrastructure; no proprietary AI/ML features, APIs, or SDKs are disclosed.

PEGN monetizes primarily through advertising and branded content. The publication operates a dedicated "Conteúdo de Marca" (brand content) platform hosting recurring sponsored sections with Itaú Empresas (banking), SafraPay (payments), Lenovo (technology), DINO, PressWorks, Pulse Brand, and Saftec Digital, alongside display advertising on the website and digital magazine. Pricing is free to end users. The company is privately held as a subsidiary of Editora Globo S/A, with no independent funding rounds, M&A activity, or management team disclosures in the available data.

Name

Pequenas Empresas & Grandes Negócios

Legal name

Editora Globo S/A

Website

https://revistapegn.globo.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

PEGN is a Brazilian digital media publication from Editora Globo (Grupo Globo) covering entrepreneurship, small businesses, franchises, MEI, and startups for Brazilian entrepreneurs and SMBs, monetized via advertising and recurring branded-content partnerships with brands such as Itaú Empresas and Lenovo.

Ownership category

akta.pro rank

Product category

Business Media and Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Business media publishing
• Entrepreneurship news
• Small business content
• Franchise information
• Startup journalism

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and sponsored content: PEGN generates revenue through display advertising, branded content partnerships, and sponsored articles. The publication features dedicated branded content sections including DINO, PressWorks, Pulse Brand, Saftec Digital, Meu Negócio por SafraPay, Seu Negócio com Itaú Empresas, and Soluções Confiáveis Lenovo.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

PEGN is a Brazilian digital media publication that produces and distributes editorial content focused on entrepreneurship, small businesses, franchises, startups, MEI (micro-entrepreneurs), and management/economics. Content is delivered through a main website, a digital magazine edition, branded content sections, and annual rankings such as "100 Startups to Watch" and "Melhores Franquias do Brasil." The publication is free to access for readers and monetized through advertising and sponsored brand content.

Product overview

Pequenas Empresas & Grandes Negócios (PEGN) is a Brazilian digital magazine and content platform published by Editora Globo that covers entrepreneurship and small business topics. The offering consists of a primary news portal (revistapegn.globo.com) with multiple editorial sections including Últimas notícias, Franquias, Startups, MEI, Gestão, Redes sociais, and the Um Só Planeta sustainability channel, complemented by a digital magazine edition, annual franchise rankings (Melhores Franquias do Brasil), and the 100 Startups to Watch ranking. PEGN also operates a branded content platform (Conteúdo de Marca) and provides an interactive franchise search tool. The platform focuses on news, business ideas, management guidance, and economic information for Brazilian entrepreneurs and small business owners.

Differentiator

Problem solved

Functional benefit

Products and services

• PEGN Website (revistapegn.globo.com) Digital news portal and content platform covering entrepreneurship, small businesses, franchises, startups, management, and economics for Brazilian entrepreneurs. Publishes news articles, business guides, franchise rankings, and feature stories across 11+ topic categories including Franquias, Startups, MEI, Gestão, Economia, and Um Só Planeta.
• Revista Digital PEGN Digital edition of the PEGN magazine accessible at pegn.revistadigital.globo.com, offering readers an immersive digital reading experience of PEGN's editorial content.
• 100 Startups to Watch Annual ranking showcasing the 100 most promising technology-based companies in Brazil's entrepreneurial ecosystem, currently in its seventh edition.
• Melhores Franquias do Brasil Annual ranking identifying the best franchise opportunities in Brazil, providing guidance for potential franchisees evaluating investment options.
• Guia de Franquias Interactive franchise search tool allowing users to filter and compare franchise opportunities by sector (Alimentação, Cafeteria, Decoração, Cosméticos, etc.) and business type.
• Conteúdo de Marca (Branded Content Platform) Platform featuring sponsored articles and content series from brands including DINO, Histórias que inspiram, Meu Negócio por SafraPay, PressWorks, Pulse Brand, Saftec Digital, Seu Negócio com Itaú Empresas, and Soluções Confiáveis Lenovo.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Editora GlobocoreOthersPEGN is published by Editora Globo, part of Grupo Globo, Brazil's largest media conglomerate. This provides distribution infrastructure, brand credibility, and cross-promotion opportunities across Globo's portfolio of publications and media properties.
• DINOminorGTM or Marketing PartnerBranded content partnership section under Conteúdo de Marca, featuring sponsored articles and content from DINO.
• PressWorksminorGTM or Marketing PartnerBranded content partnership section delivering industry-specific content and sponsored articles.
• SafraPayminorGTM or Marketing PartnerBranded content partnership 'Meu Negócio por SafraPay' providing content about small business solutions.
• Itaú EmpresasminorGTM or Marketing PartnerBranded content partnership 'Seu Negócio com Itaú Empresas' focused on business banking and financial solutions.
• LenovominorGTM or Marketing PartnerBranded content partnership 'Soluções Confiáveis Lenovo' featuring technology solutions for businesses.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/revistapegn
• YouTubeyoutube.com/user/RevistaPEGN
• Facebookfacebook.com/revistapegn
• LinkedInlinkedin.com/showcase/revistapegn
• Instagraminstagram.com/revistapegn
• TikToktiktok.com/@revistapegn
• Pinterestbr.pinterest.com/revistapegn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pequenas Empresas & Grandes Negócios