Dinova

What Dinova does

Dinova operates a two-sided business dining marketplace connecting Fortune 1000 corporations, government agencies, and SMBs to a network of 24,000+ restaurants across the US and Canada. The platform functions as a preferred dining program in which corporate expense account holders earn rebates of up to 10% on dining spend, restaurants gain access to high-value midweek business diners with materially higher check averages, and Dinova earns revenue through transaction-based commissions on tracked corporate card spending. The DOD Dine Smart program alone extends reach to approximately 2 million active duty, reserve, and civilian personnel on official travel.

The company's core technology is a proprietary corporate credit card transaction matching system that identifies business dining purchases by matching card numbers to restaurant merchant data. This backend enables Dinova to track and report dining spend without requiring point-of-sale integrations, operational changes, or coupon codes from restaurants, and without collecting personally identifiable information beyond transaction-level metadata. On top of this matching engine, Dinova has built a suite of complementary products: the myDinova Rewards loyalty program, a restaurant search web and mobile application, a Dine Assist concierge service for private events, a Catering Portal for online corporate orders, and the quarterly State of Business Dining Report co-published with Technomic. Integrations with Tripkicks and Tripism push restaurant recommendations into corporate travel platforms, while partnerships with Citi Commercial Cards and Mastercard embed Dinova within major commercial card programs.

Dinova's go-to-market combines direct enterprise field sales targeting companies with at least $1 million in annual dining spend, channel partnerships with card issuers, and direct sales to restaurants on a pay-for-performance basis with no upfront costs. The company monetizes primarily through restaurant transaction commissions, of which a portion is rebated to corporate partners. Founded in Atlanta around 2009-2010 and led by CEO Alison Quinn since August 2019, Dinova was acquired by Buyers Edge Platform in October 2025 and continues operating under the Dinova brand.

Name

Dinova

Legal name

Dinova, Inc.

Website

https://dinova.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Dinova operates a two-sided business dining marketplace connecting Fortune 1000 corporations, government agencies, and SMBs to 24,000+ restaurants across the US and Canada, using proprietary corporate card transaction matching to deliver rebates to corporations and incremental traffic to restaurants.

Ownership category

akta.pro rank

Product category

Business Dining Marketplace

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industry

Dining Reservations & Restaurant Booking (HSACALAF)

Keywords

• Business dining marketplace
• Corporate dining program
• Restaurant network platform
• Dining expense management
• Corporate card tracking

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Restaurant Commission/Transaction Fees: Dinova analyzes corporate credit card data, matches expenses to restaurants, and invoices restaurants a loyalty/transaction fee. This fee is what provides dining rebates for corporate partners. Commission is only paid on actual transactions from Dinova diners - pay for performance model with no upfront costs.
2. Corporate Rebate Program: Corporations receive rebates calculated monthly based on percentage of spend at participating restaurants. Corporations can earn up to 10% of total check amount. Rebates are paid yearly (March) or quarterly (January, April, July, October).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dinova operates a two-sided business dining marketplace that connects corporate expense account diners to a network of 24,000+ restaurants across the US and Canada. The platform uses proprietary corporate credit card transaction tracking (no POS integration required) to provide corporations with spend visibility and rebates up to 10%, while delivering restaurants access to high-value business diners. Complementary offerings include the myDinova Rewards loyalty program, a restaurant search app, the Dine Assist concierge service, and an online Catering Portal.

Product overview

Dinova operates a unified business dining marketplace — a preferred dining program connecting corporate diners to a network of 24,000+ restaurants across the US and Canada. The platform's core value proposition is a three-sided value exchange: corporations earn rebates of up to 10% on employee dining spend; restaurants gain access to high-value mid-week business diners with 50%+ higher check averages; and employees earn personal rewards through the myDinova Rewards program. The platform's backbone is proprietary credit card data matching — no POS integration or coupon codes required. On top of the core marketplace, Dinova offers a suite of complementary services including the Restaurant Search Tool (web and mobile app), the Dine Assist concierge service for private event venue sourcing, the Catering Portal for online catering orders, the State of Business Dining Report (co-published quarterly with Technomic), and a Private Events/Catering/Gifting Guide. Integrations with Tripkicks, Tripism, Citi Commercial Cards, and Mastercard extend Dinova's reach into corporate travel platforms and payment ecosystems.

Differentiator

Problem solved

Functional benefit

Brands

• myDinova Rewards: Employee rewards program where business diners earn points for purchases at participating restaurants, redeemable for restaurant gift cards.
• Dine Assist
• DoD Dine Smart

Products and services

• Business Dining Marketplace / Preferred Dining Program A two-sided preferred dining marketplace connecting 575+ corporate and government dining programs with 24,000+ restaurants across the US and Canada. Dinova tracks corporate credit card transactions to deliver spend visibility and rebates of up to 10% for corporations while driving incremental high-value business diners to partner restaurants.
• myDinova Rewards An opt-in employee loyalty rewards program where business diners earn points for purchases at participating restaurants using their registered corporate credit card, redeemable for restaurant gift cards through the myDinova website.
• Restaurant Search Tool A web and mobile application enabling business diners to search for participating restaurants by location, cuisine type, and other criteria, with a GPS-based 'Nearby' function.
• Dine Assist Concierge Service A complimentary premium concierge service for corporate enterprise partners providing dedicated event specialists who source quality venues for private dining events, catering, team events, and holiday celebrations based on budget, dates, dietary restrictions, and special requests.
• Catering Portal An online ordering portal curated for corporate partners, listing restaurants selected for cuisine, price point, quality, and geography. Employees earn personal rewards for business catering orders while companies receive spend reports and earn rebates on qualifying spend.
• State of Business Dining Report A quarterly industry report co-published with Technomic providing business dining benchmarks, spend data by market, industry, and restaurant type, and trend analysis including hybrid work, inflation impact, and catering. Distributed to restaurant operators, corporate travel managers, and industry analysts.

Quantifiable outcome

• Business diners have +50% higher check averages than consumer diners
• +6 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Buyers Edge PlatformcoreStrategic or Co-development Partner · 1 October 2025In 2025, Dinova joined the Buyers Edge Platform family, a leading digital procurement network and solutions provider for the foodservice industry. This partnership unites Dinova's restaurant network and corporate partners with Buyers Edge Platform's expansive ecosystem, accelerating growth and enhancing value in business dining.
• PuttshackminorGTM or Marketing Partner · 1 October 2025Eatertainment partner added to Dinova's business dining program. Provides companies with venues for team events and holiday celebrations. Offers rebates and app for rewards tracking. Immersive mini golf experience.
• PopStrokeminorGTM or Marketing Partner · 1 October 2025Eatertainment partner added to Dinova's business dining program. Provides companies with venues for team events and holiday celebrations. Offers rebates and app for rewards tracking. Immersive mini golf experience.
• Citi Commercial CardscoreChannel Partner/ Reseller/ Distributor · 1 August 2022Preferred dining and payment program for Citi Corporate Card clients in the U.S. Digital integration enables joint clients to share data between Citi and Dinova for greater personalization and program transparency. Includes financial incentives (rebates for enterprises, rewards for employees) and charity donation option for reward redemption.
• MastercardcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Added to Dinova's preferred dining program alongside Citi. Enables Dinova's business dining program access to Mastercard's corporate card holder base.
• Department of DefensecoreGTM or Marketing Partner · 1 October 2018DOD Dine Smart program - preferred dining program contract for 2 million active duty military, reserve and civilian personnel on official travel. Rebates from government travel charge card dining transactions are reinvested to extend DOD's travel budgets. myDinova Rewards available to DOD travelers.
• TechnomiccoreStrategic or Co-development PartnerOngoing research partnership for State of Business Dining Reports. Technomic provides comprehensive restaurant data for context and industry-leading foodservice insights. Reports cover business dining benchmarks, market analysis, and trend forecasting with data from Dinova's proprietary transaction data and Technomic's industry research.
• GBTA (Global Business Travel Association)coreStrategic or Co-development PartnerResearch partnership on business traveler satisfaction. Joint research study 'Golden Rules to Effective COVID-Era Business Travel Communication' surveyed 500+ business travelers. GBTA education sessions at annual conventions featuring Dinova insights on traveler dining preferences and satisfaction programs.

Scale indicators21 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Capital One Dining: Capital One's card-linked dining program offering reservations and rewards to cardholders at participating restaurants. Operates an analogous card-issuer-driven dining marketplace, directly comparable to Dinova's Citi and Mastercard partnerships.
• Resy (American Express): Restaurant reservation and dining-discovery platform owned by American Express. Combines consumer-facing reservations with Amex card-linked offers — a card-issuer-aligned dining marketplace directly comparable to Dinova's model.
• Tock (American Express): Restaurant reservation and event-booking platform acquired by American Express in 2023. Targets the same private-dining and corporate-event use case as Dinova's Dine Assist concierge, with card-issuer backing that competes head-to-head with Dinova's value proposition.
• Visa Infinite Dining Collection: Visa's premium dining benefits program for Infinite and Signature cardholders, offering reservations and exclusive experiences. A direct card-issuer alternative to Dinova's Citi and Mastercard programs, competing for the same corporate-dining demand pool.

Broad incumbents

• OpenTable: Largest consumer-facing restaurant reservation platform, owned by Booking Holdings. Overlaps with Dinova in restaurant discovery and corporate-event bookings but is primarily consumer-driven and lacks Dinova's corporate-card-matching rebate engine.
• SAP Concur: Enterprise travel and expense management platform handling corporate dining as part of broader T&E. Competes with Dinova on the corporate spend-visibility and reporting layer but lacks Dinova's restaurant-network and rebate economics.

Emerging players

• Navan (formerly TripActions): Modern corporate travel and expense platform embedding dining into its T&E workflow. Competes with Dinova for corporate travel-dining visibility and offers its own card and rewards economics that overlap with Dinova's value proposition.
• Brex: Corporate card and spend-management platform with built-in rewards and partner offers. Offers card-issuer economics that compete with Dinova's Citi/Mastercard-driven model for capturing corporate dining spend.
• SevenRooms: Restaurant CRM, marketing, and reservation platform serving the same high-end restaurant segment as Dinova's network. Overlaps on restaurant-side tools and private-dining booking but does not match Dinova's corporate-card-tracking rebate model.

Regional players

• TableAgent / EventUp: Restaurant booking and corporate-event venue-sourcing platforms that overlap with Dinova's Dine Assist concierge and Catering Portal. Smaller scale and narrower geographic reach than Dinova but address adjacent corporate-dining discovery workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw1cY4n9zQtzr9NEyEROC-Q
• Facebookfacebook.com/Dinovanetwork
• LinkedInlinkedin.com/company/dinova
• Instagraminstagram.com/dinova_marketplace
• Xx.com/dinovanetwork

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinova