IT²EC
IT²EC is Europe's largest annual exhibition and conference for defence training technology, organised by Clarion Events at Excel London. It convenes NATO, UK Ministry of Defence, defence primes, and military officials around simulation, AR/VR, AI, digital twins, and immersive training solutions.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IT²EC does
IT²EC (International Training Technology Exhibition and Conference) is Europe's largest dedicated exhibition and conference for defence training technology, organised by Clarion Events under its Clarion Defence & Security division. The event runs annually at Excel London and convenes defence industry professionals, military personnel, government officials, and NATO representatives for a three-day programme of technical presentations, case studies, and exhibition floors showcasing simulation, AR/VR, AI, digital twins, wargaming, and immersive training solutions. Across its conference tracks—including the Adaptive Edge Keynote Theatre and the DualTech programme for wargaming and dual-use technology challenges—IT²EC features 70+ international training technology experts and 130+ speakers, with sessions cross-pollinating defence training content from gaming and first responder industries.
The business model is event-driven and multi-streamed: exhibition stand fees paid by defence contractors and technology vendors (e.g., BAE Systems, Babcock International, Airbus Defence and Space); sponsorship packages that provide prominent brand visibility; and conference registration for attendees. Pricing is opaque and negotiated through enquiry forms rather than publicly listed. The GTM motion is event-driven, targeting enterprise/government buyers through direct outreach, the official website (itec.co.uk), and registration/stand/sponsorship enquiry funnels. Named customers and stakeholders include NATO, the UK Ministry of Defence, Royal Navy, Royal Air Force, British Army, and various first responder organisations.
Strategically, IT²EC benefits from a strong must-attend reputation (80% of exhibitors, 91% of visitors rate it as important to their business, 81% visitor satisfaction), but its growth is constrained by the annual event cycle and dependence on the defence training procurement budget. Its parent, Clarion Events, provides event management infrastructure and cross-portfolio synergies, but no independent financials, headcount, or funding data are disclosed.
IT²EC firmographics
Firmographics- Name
- IT²EC
- Legal name
- IT²EC (International Training Technology Exhibition and Conference)
- Website
- https://itec.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IT²EC is Europe's largest annual exhibition and conference for defence training technology, organised by Clarion Events at Excel London. It convenes NATO, UK Ministry of Defence, defence primes, and military officials around simulation, AR/VR, AI, digital twins, and immersive training solutions.
- Ownership category
- akta.pro rank
IT²EC industry classification
Industry- Product category
- Defence Training Events & Conferences
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Professional and Management Development Training (61143)
- akta.pro primary industry
- Defense & Security (EDABALAH)
- akta.pro secondary industry
- Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)
Keywords
Where IT²EC is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IT²EC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibition Stand Fees: Companies pay to exhibit at IT²EC, showcasing their defence training technologies to an audience of military professionals, government officials, and industry leaders
- Sponsorship Packages: Sponsorship enquiries available for companies seeking prominent visibility and brand positioning at Europe's largest defence training technology event
- Conference Registration: Attendee registration for conference sessions and technical presentations featuring international defence training experts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Stand Enquiry - Exhibition participation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
IT²EC product offering
Product offeringCore offering
IT²EC organizes and operates an annual defence training technology exhibition and conference, providing exhibition floor space, conference sessions, sponsorship packages, and a DualTech innovation and wargaming programme. Its core commercial activity is delivering a three-day in-person event at Excel London that connects defence training technology suppliers with military, government, and first responder buyers.
Product overview
IT²EC (International Training Technology Exhibition and Conference) is Europe's largest defence training technology exhibition and conference organized by Clarion Events. The event serves as a platform for advancing defence training through technology, bringing together military simulation, training technology, and defence industry professionals. The conference features technical presentations, in-depth case studies, and best practice sharing across multiple theatre tracks including the Adaptive Edge Keynote Theatre. The 2026 conference explored emerging technologies disrupting training paradigms across defence and security enterprises, with over 70 international training technology experts presenting across three theatres. Key themes include AI-powered simulation, digital twins, immersive environments, neuroadaptive technologies, and workforce optimization for defence training.
Differentiator
Problem solved
Functional benefit
Brands
- DualTech: A program within ITEC focusing on dual-use technology challenges, innovation, and wargaming showcase
- Adaptive Edge Keynote Theatre
Products and services
- ITEC Conference Programme A three-day conference programme with over 70 international training technology experts (130+ speakers cited for ITEC 2026) covering military simulation, AI, digital twins, AR/VR, and immersive training across three theatres including a keynote theatre; intended for military officials, NATO representatives, defence ministry personnel, and industry delegates.
- ITEC Exhibition Space (Stand Bookings) Exhibition floor at Excel London where defence training technology suppliers (e.g. BAE Systems, Babcock International, Airbus Defence and Space) showcase simulation, AR/VR, AI, digital twin, and immersive training solutions to military and government buyers over three days.
- ITEC Sponsorship Packages Tiered sponsorship packages offering brand visibility and positioning for companies targeting Europe's largest defence training technology event; designed for defence industry suppliers seeking prominent engagement with military and government audiences.
- DualTech Programme A dedicated programme within ITEC that combines an innovation challenge with a wargaming showcase, focused on dual-use defence technologies and training innovation, intended for defence innovators, technologists, and military stakeholders.
- ITEC Attendee Registration Interest Pre-registration interest pathway enabling defence training professionals, military officials, government representatives, and industry delegates to register attendance at the annual ITEC exhibition and conference at Excel London.
Quantifiable outcome
- 91% of visitors say ITEC is important to their business
- +3 more outcomes
Companies that use IT²EC
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
IT²EC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IT²EC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clarion EventscoreClarion Events is the organiser of IT²EC, running the exhibition and conference. Clarion Defence & Security division manages the event, providing event management, venue coordination, and industry outreach capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
IT²EC competitors and assessment
Company assessmentDirect peers
- NATO Training and Education Conference: NATO-led forum focused on training and education across the alliance. Comparable as the institutional counterpart to ITEC's defence training technology scope, with strong government buyer participation.
- DSEI London: DSEI is the UK's flagship defence and security exhibition organized by Clarion Defence & Security, sharing ITEC's organizer and overlapping exhibitor/attendee base, but covering the full defence industry rather than training specifically.
- I/ITSEC (Interservice/Industry Training, Simulation and Education Conference): The largest US military training and simulation conference, hosted annually by the National Training and Simulation Association. Directly comparable as a training-technology-focused defence exhibition and conference serving government and industry buyers.
Broad incumbents
- Milipol Paris: Leading biennial homeland security and civil defence exhibition in Paris, organized under the French Ministry of the Interior. Comparable as a major Clarion-style defence and security exhibition with overlap in government security buyers and simulation vendors.
- Farnborough International Airshow: Major UK aerospace and defence exhibition covering platforms, simulation and training adjacencies. Overlaps with ITEC on training-technology exhibitors and government delegations, but spans a much broader aerospace portfolio.
- AUSA Annual Meeting & Exposition: The US Army Association's flagship annual conference and exhibition, with a significant training and simulation technology footprint. Comparable as a large, government-aligned defence exhibition with strong training content.
- World Defense Show: Biennial defence exhibition in Riyadh organized by the General Authority for Military Industries. Comparable as a large-scale, government-backed defence exhibition with an expanding training and simulation track.
Others
- Clarion Events: Parent company and organizer of ITEC, running a portfolio of defence, security and energy events including DSEI. Comparable as the operating platform that delivers ITEC and as the most direct sister-brand within the same portfolio.
- Simulation Interoperability Standards Organization (SISO): Industry organization driving interoperability standards for defence simulation and training. Comparable as a content-and-standards counterpart to ITEC's training technology focus, addressing many of the same vendor and government technical communities.
Emerging players
- SOFINS (Special Operations Forces Innovation Network Seminar): French defence innovation event focused on special operations, including simulation and training technologies. Comparable as a niche defence training and innovation forum, but oriented to special operations buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IT²EC social profiles
Digital presenceIT²EC financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT²EC leadership team
Management profileNumber of profiles
IT²EC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT²EC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT²EC
What does IT²EC do?
IT²EC organizes and operates an annual defence training technology exhibition and conference, providing exhibition floor space, conference sessions, sponsorship packages, and a DualTech innovation and wargaming programme. Its core commercial activity is delivering a three-day in-person event at Excel London that connects defence training technology suppliers with military, government, and first responder buyers.
Is IT²EC a public or private company?
IT²EC is a private company. It is classified as corporate owned and is currently operating.
When was IT²EC founded?
IT²EC was founded in -1. It employs 11 to 50 people.
Where is IT²EC based?
IT²EC is headquartered in London, United Kingdom, in the Europe region.
How does IT²EC make money?
Three revenue lines are on record. Exhibition Stand Fees are the primary driver. The others are sponsorship Packages and conference Registration.
Who are IT²EC's main competitors?
Direct peers on record are NATO Training and Education Conference, DSEI London and I/ITSEC (Interservice/Industry Training, Simulation and Education Conference). Broad incumbents are Milipol Paris, Farnborough International Airshow, AUSA Annual Meeting & Exposition and World Defense Show. Others are Clarion Events and Simulation Interoperability Standards Organization (SISO). SOFINS (Special Operations Forces Innovation Network Seminar) is listed as an emerging player.
Does IT²EC have an API?
No public API is recorded for IT²EC.
What industry is IT²EC in?
IT²EC's product category is Defence Training Events & Conferences. Its primary akta.pro industry code is EDABALAH, Defense & Security, with a secondary code of EDAOAMAD, Emergency Management, Disaster Response & Incident Command Training. Its NAICS code is 561920.