Alfred Berg
Alfred Berg is a Nordic asset manager managing NOK 316 billion in Norwegian and Nordic equity and fixed income funds for institutional, distribution, and retail clients. It is 75% owned by BNP Paribas Asset Management and exclusively distributes BNP funds in Norway.
- Company typePrivate
- Founded1860
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Alfred Berg does
Alfred Berg Kapitalforvaltning AS is a Nordic asset manager founded in 1860 with over 160 years of industry experience, headquartered in Oslo with a secondary office in Stockholm and approximately 73 employees. The company specializes in active management of Norwegian and Nordic equity and fixed income funds, with three core product lines: Nordic Equities, Nordic Investment Grade, and Nordic High Yield, alongside an index fund (Alfred Berg Indeks) tracking the Oslo Børs Main Index and a human-rights-themed equity fund (Alfred Berg Humanfond). Funds are offered with currency hedging to NOK, SEK, EUR, CHF, and USD, and all Norwegian funds adhere to a unified ethical investment profile implemented January 1, 2013 (excluding the index fund).
The firm is 75% owned by BNP Paribas Asset Management (Europe's 7th largest asset manager with approximately NOK 5,500 billion AUM across 37 countries) and 25% owned by employees via Drypnir AS. Through this ownership structure, Alfred Berg serves as the exclusive distributor of BNP Paribas Asset Management's funds and management services in Norway. Revenue is generated through subscription/recurring management fees on NOK 316 billion in assets under management across Nordic equity, fixed income, and allocation funds, supplemented by distribution fees on BNP Paribas AM products and fees from pension scheme and pension account services licensed under the Defined Contribution Pensions Act. The company serves institutional investors (primary), distribution partners, and private individuals via a hybrid GTM model combining dedicated institutional field sales and self-serve online retail platforms (Alfred Berg Connect, Aksjesparekonto, Select).
Alfred Berg firmographics
Firmographics- Name
- Alfred Berg
- Legal name
- Alfred Berg Kapitalforvaltning AS
- Website
- https://alfredberg.com
- Company type
- Private
- Founded year
- 1860
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alfred Berg is a Nordic asset manager managing NOK 316 billion in Norwegian and Nordic equity and fixed income funds for institutional, distribution, and retail clients. It is 75% owned by BNP Paribas Asset Management and exclusively distributes BNP funds in Norway.
- Ownership category
- akta.pro rank
Alfred Berg industry classification
Industry- Product category
- Asset Management
- NAICS
- Open-End Investment Funds (52591), Pension Funds (52511), Finance and Insurance (52)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
- akta.pro secondary industry
- Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)
Keywords
Where Alfred Berg is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Alfred Berg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Fund Management Fees: Alfred Berg generates revenue through management fees charged on the funds it manages. The company manages 316 billion NOK across equity, fixed income, and allocation funds for Nordic and international institutions, distributors, and private individuals.
- Pension Scheme Services: The company is licensed to offer mandates, pension schemes, and pension account services in accordance with the Defined Contribution Pensions Act, generating fees for these managed retirement services.
- Fund Distribution: As an exclusive distributor of BNP Paribas Asset Management's funds and management services in Norway, Alfred Berg earns distribution fees or revenue sharing arrangements.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Alfred Berg product offering
Product offeringCore offering
Alfred Berg is a Nordic asset manager that specializes in actively managing Norwegian and Nordic equity and fixed income funds for institutions, distributors, and private individuals. The company manages approximately NOK 316 billion in assets across its Nordic equities, Nordic Investment Grade, and Nordic High Yield fund ranges, supplemented by an Oslo Børs index tracker, an ethical human-rights equity fund, and licensed pension scheme and pension account services. It also serves as the exclusive distributor of BNP Paribas Asset Management's full fund range in Norway.
Product overview
Alfred Berg is a Nordic asset manager offering a unified platform of fund management products and services. The core offering comprises three main product categories: Nordic Equities Funds, Nordic Investment Grade fixed income funds, and Nordic High Yield fixed income funds. Additional products include Alfred Berg Indeks (passive index tracking), Alfred Berg Humanfond (human rights-focused equities), and pension account services. All Norwegian funds adhere to a unified ethical investment profile implemented January 1, 2013. Alfred Berg also exclusively distributes BNP Paribas Asset Management's funds in Norway. Funds are available with currency hedging to NOK, SEK, EUR, CHF and USD. The company manages NOK 316 billion on behalf of institutions, distributors, and private individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Nordic Equities Funds Active equity funds focusing on Norwegian and Nordic listed companies, managed to generate consistent excess returns beyond benchmark indices through strategic risk management and fund-manager / analyst collaboration. Available to Nordic and international institutions, distributors, and private individuals, and offered in the standard Alfred Berg ethical investment framework.
- Nordic Investment Grade Nordic fixed income funds focused on investment-grade Nordic debt securities, offered with currency-hedged share classes in NOK, SEK, EUR, CHF, and USD for institutions, distributors, and retail clients.
- Nordic High Yield High-yield Nordic fixed income funds targeting higher-yielding Nordic debt securities, available with currency-hedged share classes in NOK, SEK, EUR, CHF, and USD for institutional and retail investors.
- Alfred Berg Indeks Passive equity index fund that tracks the Oslo Børs Main Index, providing Norwegian equity market exposure; operated as the documented exception to Alfred Berg's unified ethical investment framework.
- Alfred Berg Humanfond Equity fund focused on human rights and social responsibility investments, applying Alfred Berg's ethical investment criteria to Norwegian and Nordic equities for investors who want a values-based mandate.
- Pension Account Services Licensed mandates, pension schemes, and pension account services operated in accordance with Norway's Defined Contribution Pensions Act for employers, employees, and institutional pension providers.
- BNP Paribas Asset Management Funds Distribution Exclusive Norwegian distribution of BNP Paribas Asset Management's fund range and management services to Nordic institutions, distribution partners, and private individuals, giving Norwegian clients access to a global fund shelf via a single Nordic relationship.
Quantifiable outcome
- NOK 316 billion in assets under management
- +1 more outcomes
Companies that use Alfred Berg
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Alfred Berg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alfred Berg partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Alfred Berg competitors and assessment
Company assessmentBroad incumbents
- Swedbank Robur: Sweden's largest domestic asset manager within Swedbank, providing Nordic equity, fixed income, and sustainability-focused funds. Competes with Alfred Berg across institutional and retail channels in the Nordics.
- SEB Investment Management: Swedish asset manager within SEB Group offering Nordic equity, fixed income, and ESG strategies to institutional and retail clients. Comparable product mix with broader geographic and scale advantages.
- Handelsbanken Fonder: Swedish asset manager within Handelsbanken offering Nordic equity, fixed income, and sustainability-screened funds. Comparable in regional focus with distribution advantages through Handelsbanken's branch network.
- Nordea Asset Management: Larger Nordic-rooted asset manager within Nordea Bank group offering broad equity, fixed income, and alternatives across Europe and globally. Competes with Alfred Berg in Nordic institutional mandates at a much larger scale.
Direct peers
- ODIN Fund Management: Norwegian boutique asset manager specializing in Nordic and European equities for institutional and retail clients. Closely comparable to Alfred Berg in boutique scale and Nordic equity focus.
- Storebrand Asset Management: Norwegian asset manager affiliated with Storebrand Group, focused on Nordic and European equities, fixed income, and ESG-screened strategies. Comparable in Nordic institutional orientation and strong ESG positioning.
- KLP Kapitalforvaltning: Norwegian pension-linked asset manager managing funds for the KLP municipal pension customers and external mandates. Comparable through its Nordic institutional orientation and DC pension expertise.
- DNB Asset Management: Norwegian asset manager within DNB Group, offering Nordic equity, fixed income, and pension products to institutional, retail, and intermediary clients. Closely comparable to Alfred Berg in domicile, AUM scale, and product mix.
- Carnegie Fonder: Swedish asset manager within Carnegie Group providing Nordic equity and fixed income strategies to institutional and retail investors. Comparable boutique scale and Nordic-focused product set.
- Skagen Funds: Norwegian-origin active asset manager offering global and Nordic equity and fixed income funds to retail and institutional clients. Comparable as a Norwegian-rooted active manager with multi-currency fund offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Alfred Berg social profiles
Digital presenceAlfred Berg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfred Berg leadership team
Management profileNumber of profiles
Profiles1 record
Alfred Berg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfred Berg M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfred Berg
What does Alfred Berg do?
Alfred Berg is a Nordic asset manager that specializes in actively managing Norwegian and Nordic equity and fixed income funds for institutions, distributors, and private individuals. The company manages approximately NOK 316 billion in assets across its Nordic equities, Nordic Investment Grade, and Nordic High Yield fund ranges, supplemented by an Oslo Børs index tracker, an ethical human-rights equity fund, and licensed pension scheme and pension account services. It also serves as the exclusive distributor of BNP Paribas Asset Management's full fund range in Norway.
Is Alfred Berg a public or private company?
Alfred Berg is a private company. It is classified as corporate owned and is currently operating.
When was Alfred Berg founded?
Alfred Berg was founded in 1860. It employs 101 to 250 people.
Where is Alfred Berg based?
Alfred Berg is headquartered in Stockholm, Sweden, in the Europe region.
How does Alfred Berg make money?
Three revenue lines are on record. Fund Management Fees are the primary driver. The others are pension Scheme Services and fund Distribution.
Who are Alfred Berg's main competitors?
Broad incumbents on record are Swedbank Robur, SEB Investment Management, Handelsbanken Fonder and Nordea Asset Management. Direct peers are ODIN Fund Management, Storebrand Asset Management, KLP Kapitalforvaltning, DNB Asset Management, Carnegie Fonder and Skagen Funds.
Does Alfred Berg have an API?
No public API is recorded for Alfred Berg.
What industry is Alfred Berg in?
Alfred Berg's product category is Asset Management. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds, with a secondary code of FSAAACAF, Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)). Its NAICS code is 52591.