GlobalPETS
GlobalPETS is an Amsterdam-based B2B trade media company serving the global pet industry through PETS International magazine (40,000+ readers, 130+ countries), a 22,000+ company directory, a twice-weekly newsletter to 25,500+ subscribers, and an annual executive Forum capped at 300 attendees.
- Company typePrivate
- Founded1989
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What GlobalPETS does
GlobalPETS, operating through its legal entity Intermedium Publishers BV, is a B2B trade media company headquartered in Amsterdam that has served the global pet industry since 1989. Its core offering is PETS International, a print trade magazine published six times per year with a stated circulation of 40,000+ decision-makers across 130+ countries, complemented by an online platform at globalpetindustry.com that delivers daily news, a twice-weekly email newsletter to 25,500+ subscribers, a Knowledge Center of webinars and whitepapers, and a New Products Showcase. The company also maintains a searchable industry directory of 22,000+ pet industry companies, positioning it as a partner-discovery and intelligence resource for the trade.
The business is monetized through four streams: print magazine subscriptions at €99/year including worldwide postage, advertising and sponsorship packages sold across the magazine, website, newsletter, and events, premium directory profiles that improve search ranking and visibility, and paid tickets to the GlobalPETS Forum (€1,995 + VAT per ticket, capped at 300 executives). The Forum is the company's flagship live event and the most concentrated revenue touchpoint, originally launched in 1999 in Europe and extended to Asia in 2015. Named enterprise advertisers include ADM, Kormotech, Handtmann, Agronutris, Josera petfood, Q-Petfood, Italfeed, LitPet, Wanpy, APC Europe, and Farm Company.
The company operates with a lean 1–10 employee team led by Managing Director Philippe Vanderhoydonck, Editor-in-Chief David Palacios Rubio, and Head of Operations Lisa van Roon. There is no disclosed funding, parent company, or M&A history; the business is privately held and self-funded. Technology is a conventional CMS-driven publishing stack with no disclosed AI capabilities, and the competitive position rests on 37+ years of brand authority, archive depth, multi-channel distribution, and the recurring Forum franchise.
GlobalPETS firmographics
Firmographics- Name
- GlobalPETS
- Legal name
- Intermedium Publishers BV
- Website
- https://globalpetindustry.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GlobalPETS is an Amsterdam-based B2B trade media company serving the global pet industry through PETS International magazine (40,000+ readers, 130+ countries), a 22,000+ company directory, a twice-weekly newsletter to 25,500+ subscribers, and an annual executive Forum capped at 300 attendees.
- Ownership category
- akta.pro rank
GlobalPETS industry classification
Industry- Product category
- Trade Media and Industry Publishing
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Pet & Animal Expos (MPAGAFAI)
- akta.pro secondary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
Keywords
Where GlobalPETS is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GlobalPETS business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Magazine Subscriptions: Print subscription to PETS International magazine published 6 times per year, delivered worldwide with postage included. The magazine reaches 40,000+ readers per issue including decision-makers in the pet industry.
- Event Tickets: The GlobalPETS Forum is an annual networking event for pet industry executives held in Europe. Tickets are priced at €1,995 (+ VAT) with limited capacity of 300 attendees.
- Advertising & Sponsorship: Advertising opportunities across the print magazine, website, email newsletter, and event sponsorships. The platform offers brand exposure to a targeted audience of 40,000+ pet industry decision-makers in 130+ countries through various advertising packages and media kits.
- Directory Premium Profiles: Companies can upgrade to a Premium Profile in the industry directory to rank higher in search results and add more details to their profile, driving more visibility and business inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual print magazine subscription |
| One time/ perpetual license | Pay-as-you-go | Forum ticket for annual GlobalPETS Forum event |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GlobalPETS product offering
Product offeringCore offering
GlobalPETS is a B2B media and publishing platform for the global pet industry. It publishes PETS International, a print trade magazine issued 6 times per year and reaching 40,000+ decision-makers in 130+ countries, and operates globalpetindustry.com, an integrated digital hub that delivers daily pet industry news, an online industry directory of 22,000+ companies, a twice-weekly email newsletter to 25,500+ subscribers, a Knowledge Center of webinars and whitepapers, and a New Products Showcase. It also runs the GlobalPETS Forum, an annual executive networking event in Europe limited to 300 attendees.
Product overview
GlobalPETS operates as a comprehensive media and information platform for the international pet industry. Its core offerings consist of PETS International Magazine (a trade publication reaching 40,000+ readers in 130+ countries, published 6 times annually), an Industry Directory (featuring 22,000+ companies), daily News Updates, an Email Newsletter (twice-weekly to 25,500+ subscribers), the GlobalPETS Forum (an annual networking event), a Knowledge Center (with webinars and whitepapers), and a New Products Showcase. The platform serves pet industry professionals seeking industry insights, business partnerships, and market intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- PETS International Magazine Print trade publication for the global pet industry, published 6 times per year and reaching 40,000+ decision-makers in 130+ countries. Annual subscription is €99 with worldwide postage included.
- Industry Directory Online searchable directory of 22,000+ pet industry companies used by professionals to find business partners across the globe. Companies can upgrade to a Premium Profile for higher search ranking and richer content.
- Email Newsletter Free twice-weekly email newsletter distributed to 25,500+ engaged subscribers, delivering pet industry news, trends, and insights.
- GlobalPETS Forum Annual in-person networking event for senior pet industry executives, held in Europe (with an Asia edition), limited to 300 attendees. Tickets priced at €1,995 + VAT, including keynotes, networking sessions, meals, and a social evening.
- Knowledge Center Web-based resource library of webinars and whitepapers covering pet industry developments, research, consumer insights, and technical topics for industry professionals.
- New Products Showcase Online product showcase of the latest pet industry product innovations across food, accessories, healthcare, grooming, litter, and ingredients categories, used by industry professionals to discover new offerings.
Companies that use GlobalPETS
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles3 records
GlobalPETS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GlobalPETS partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
GlobalPETS competitors and assessment
Company assessmentDirect peers
- Pet Product News: B2B trade publication covering pet products, retail and pet care, serving manufacturers and pet retailers. Directly comparable to GlobalPETS's PETS International as a pet-industry trade magazine monetized through subscriptions and advertising.
- Pet Age: US B2B pet industry trade publication targeting independent pet retailers, distributors and product manufacturers. Similar to GlobalPETS in being a long-running print/digital trade title monetized through B2B advertising and subscriptions.
- Petfood Forum: Premier annual pet food industry conference organized by WATT Global Media. Directly comparable to GlobalPETS Forum as a paid, executive-level pet-industry networking event with a similar price-point-and-education format.
- Pet Business Magazine: North-American B2B pet retail trade publication covering store owners, distributors and groomers. Comparable to GlobalPETS as a recurring pet-industry trade magazine serving professional readers and advertisers.
- Petfood Industry (WATT Global Media): US-headquartered B2B trade publication and events company covering the global pet food industry. Directly comparable to GlobalPETS as a multi-decade trade publisher (Petfood Industry magazine) and event organizer (Petfood Forum) targeting pet industry decision-makers.
- Pets+ Magazine: B2B trade magazine for independent pet retailers, featuring new product showcases and industry news. Comparable to GlobalPETS in targeting pet retail decision-makers and running product-showcase content as a key offering.
Others
- FEDIAF (European Pet Food Industry Federation): European pet food industry trade body that GlobalPETS actively covers. Adjacent rather than competitive, but its member companies represent a core advertiser and content source for GlobalPETS's European coverage.
- Pet Industry Distributors Association (PIDA): Trade association representing pet product distributors in North America. Not a direct competitor but operates in the same ecosystem GlobalPETS covers, often co-marketing events and reaching overlapping pet-industry audiences.
- American Pet Products Association (APPA): US pet industry trade association producing widely cited consumer research (e.g., National Pet Owners Survey). Complementary to GlobalPETS as a producer and publisher of pet-industry intelligence frequently cited by GlobalPETS.
Emerging players
- Vet-Advantage: B2B media brand at the intersection of veterinary practice and pet retail. Partially overlaps with GlobalPETS's coverage of pet health suppliers and retail/DTC channels but with a narrower vet-centric audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GlobalPETS social profiles
Digital presenceGlobalPETS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GlobalPETS leadership team
Management profileNumber of profiles
Profiles3 records
GlobalPETS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GlobalPETS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GlobalPETS
What does GlobalPETS do?
GlobalPETS is a B2B media and publishing platform for the global pet industry. It publishes PETS International, a print trade magazine issued 6 times per year and reaching 40,000+ decision-makers in 130+ countries, and operates globalpetindustry.com, an integrated digital hub that delivers daily pet industry news, an online industry directory of 22,000+ companies, a twice-weekly email newsletter to 25,500+ subscribers, a Knowledge Center of webinars and whitepapers, and a New Products Showcase. It also runs the GlobalPETS Forum, an annual executive networking event in Europe limited to 300 attendees.
Is GlobalPETS a public or private company?
GlobalPETS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GlobalPETS founded?
GlobalPETS was founded in 1989. It employs 1 to 10 people.
Where is GlobalPETS based?
GlobalPETS is headquartered in Amsterdam, Netherlands, in the Europe region.
How does GlobalPETS make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are event Tickets, advertising & Sponsorship and directory Premium Profiles.
Who are GlobalPETS's main competitors?
Direct peers on record are Pet Product News, Pet Age, Petfood Forum, Pet Business Magazine, Petfood Industry (WATT Global Media) and Pets+ Magazine. Others are FEDIAF (European Pet Food Industry Federation), Pet Industry Distributors Association (PIDA) and American Pet Products Association (APPA). Vet-Advantage is listed as an emerging player.
Does GlobalPETS have an API?
No public API is recorded for GlobalPETS.
What industry is GlobalPETS in?
GlobalPETS's product category is Trade Media and Industry Publishing. Its primary akta.pro industry code is MPAGAFAI, Pet & Animal Expos, with a secondary code of BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming). Its SIC code is 2721.