Petfood Industry

What Petfood Industry does

Petfood Industry is a B2B trade media and events property serving the global pet food manufacturing sector, operated as a brand within WATT Global Media and headquartered in Rockford, USA. The company publishes industry news, regulatory coverage, ingredient research, and formulation content for pet food manufacturers, brands, and supplier companies through its website (petfoodindustry.com), a monthly print and digital magazine, email newsletters (Petfood Industry News, Trending Topics), and the Trending: Pet Food Podcast.

Its core product surface includes two paid subscription databases — the Top Pet Food Companies Database covering 180+ global producers and the Pet Food Product Database — plus a Supplier Directory and the Pet Supplements Pro vertical, the latter launched in collaboration with the National Animal Supplement Council (NASC). The flagship commercial asset is the annual Petfood Forum conference held in Kansas City, which combines conference programming with an exhibition floor and supplier sponsorship inventory. Revenue is generated through a mix of magazine and digital subscriptions, sponsored content and display advertising, paid database and market-research subscriptions, and event sponsorships and booth fees; pricing is not publicly disclosed and subscriptions are billed annually through WATT Global Media's Dragonforms platform.

The underlying technology stack is conventional publishing infrastructure — a CMS-driven website, newsletter delivery, podcast hosting, and database front-ends — with no disclosed proprietary AI, recommendation, or analytics layer. Distribution is multi-format and multi-region, but commercial execution is centered on the North American pet food manufacturing audience, with international coverage reflecting the global footprint of the industry's largest producers.

Name

Petfood Industry

Legal name

WATT Global Media (Petfood Industry)

Website

https://petfoodindustry.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Petfood Industry is a B2B trade media and events brand under WATT Global Media that serves global pet food manufacturers, brands, and suppliers with news, magazines, paid databases, and the annual Petfood Forum conference.

Ownership category

akta.pro rank

Product category

B2B Trade Media

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Pet & Animal Expos (MPAGAFAI)

Keywords

• Trade media publishing
• Pet food industry news
• Market research reports
• Trade conferences events
• Industry supplier directories

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine and Digital Subscriptions: Subscription-based access to Petfood Industry magazine (print and digital editions), including premium content and industry reports.
2. Event Sponsorships and Exhibitions: Petfood Forum events featuring sponsorships, exhibition opportunities, and conference registrations for industry players.
3. Advertising and Sponsorships: Digital advertising on petfoodindustry.com including banner ads, sponsored content, and brand insights placements from companies like Bestmix Software N.V.
4. Pet Supplements Pro: Specialized subscription newsletter and content hub covering pet supplements and treats industry, regulatory updates, NASC certification, and compliance considerations.
5. Market Research and Reports: Sale of market trends data, company profiles, and industry analysis reports to pet food companies and suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Petfood Industry is a B2B trade media brand that publishes an industry magazine, website, newsletters, podcast, and proprietary databases delivering market trends, regulatory updates, ingredient research, and company intelligence to pet food manufacturers, brands, and supplier companies. It also organizes the annual Petfood Forum conference and exhibition in Kansas City.

Product overview

Petfood Industry is a B2B media and events company serving the pet food industry with a comprehensive portfolio of information products. The core offering is the Petfood Industry Website and Magazine, which provide news, market trends, and expert insights to pet food professionals. Supporting products include the Petfood Forum annual conference, the Trending: Pet Food Podcast, and topic-specific newsletters (Petfood Industry News and Trending Topics). The Pet Supplements Pro publication serves the animal supplement segment in collaboration with NASC. Research and supplier intelligence is provided through the Top Pet Food Companies Database, Petfood Industry Suppliers Directory, and Pet Food Product Database.

Differentiator

Problem solved

Functional benefit

Brands

• Petfood Forum: Petfood Forum is an annual trade event organized by Petfood Industry for pet food professionals.
• Pet Supplements Pro
• Petfood Industry News Quiz
• Trending: Pet Food Podcast
• Petfood Industry Magazine

Products and services

• Petfood Industry Website The main B2B online publication and resource for pet food and treat manufacturers, brands, and supplier companies, providing daily industry news, market trends, expert blogs, supplier directory, and company database access.
• Petfood Industry Magazine Print and digital magazine subscriptions delivered monthly covering pet food industry news, market trends, nutrition research, and business strategy for pet food professionals.
• Petfood Forum Annual in-person industry trade show and conference for pet food professionals, featuring educational sessions, exhibition space, networking opportunities, the Future of Pet Food Pavilion, and student research presentations.
• Petfood Industry News Newsletter Weekly email newsletter delivering pet food industry news, market trends, regulatory changes, and company announcements to subscribed pet food industry professionals.
• Trending Topics Newsletter Email newsletter focusing on trending topics and in-depth analysis of pet food industry developments for subscribed pet food professionals.
• Pet Supplements Pro Specialized subscription newsletter and content hub covering pet supplements and treats industry news, regulatory updates, NASC certification guidance, and compliance considerations, developed in collaboration with the National Animal Supplement Council.
• Trending: Pet Food Podcast Industry podcast featuring discussions with pet food veterans and experts from companies such as Nulo Pet Food, Change Stranamics, and GXK Consulting on industry evolution and future challenges.
• Petfood Industry Suppliers Directory Comprehensive online directory of suppliers serving the pet food industry, categorized by equipment type, ingredients, packaging, and service offerings, connecting manufacturers with vendor solutions.
• Pet Food Product Database Searchable database of pet food products across categories including dry food, wet food, treats, and supplements for dogs and cats, supporting competitive intelligence and category research.
• Top Pet Food Companies Database Subscription research service providing access to data on more than 180 pet food producers worldwide, including annual revenue, brands, geographic markets served, key product categories, and company milestones.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• National Animal Supplement Council (NASC)coreStrategic or Co-development PartnerPet Supplements Pro is brought to pet food industry professionals through collaboration between Petfood Industry and the National Animal Supplement Council (NASC). The partnership provides regulatory updates, NASC certification guidance, compliance considerations, member resources, and educational initiatives for the pet supplements and treats industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pet Product News: B2B pet industry publication serving retailers, manufacturers, and distributors. Comparable to Petfood Industry as a competing trade media brand with subscription, advertising, and event monetization.
• Pet Age: Long-running B2B trade magazine serving pet retailers and product manufacturers across the pet industry. Closely comparable to Petfood Industry as a competing trade publication in the same pet ecosystem with overlapping advertising and audience base.
• Pet Business: B2B trade publication covering pet retailers, manufacturers, and suppliers with magazine, digital, and event properties. Directly comparable to Petfood Industry in business model and target audience, with some overlap in pet food manufacturer coverage.
• GlobalPETS: International B2B pet industry media platform covering pet food, accessories, and retail across global markets. Directly comparable to Petfood Industry's digital publishing, newsletter, and event-driven B2B media model.
• Petfood Processing: B2B trade media brand covering pet food manufacturing operations, equipment, and ingredients. Closely comparable to Petfood Industry as a competing niche trade publication targeting pet food manufacturers specifically.

Broad incumbents

• Feed Strategy: Sister publication of Petfood Industry under WATT Global Media covering animal feed manufacturing. Comparable as a B2B trade media asset with shared audience, infrastructure, and event franchises in adjacent animal-feed sectors.
• Feedstuffs: Established B2B trade publication covering animal feed and agribusiness. Comparable to Petfood Industry in business model (subscription, advertising, events) and in serving animal-feed manufacturers, though with broader ag focus.
• Informa Markets (Pet Industry): Large B2B events and media conglomerate that operates major pet industry expos (e.g., SuperZoo). Comparable as a B2B media+events operator serving the pet industry, with much broader portfolio scale than Petfood Industry.
• Watt Poultry: Another WATT Global Media sister publication focused on poultry and egg production. Comparable as a B2B trade media brand in the broader animal-protein manufacturing ecosystem sharing parent infrastructure.

Regional players

• Pet Industry Magazine (UK): UK-based B2B pet industry trade publication serving retailers, manufacturers, and suppliers in the UK and European markets. Comparable to Petfood Industry in model and audience but primarily operating in Europe rather than the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PetFoodIndustryTV
• Facebookfacebook.com/PetfoodIndustryCommunity
• LinkedInlinkedin.com/showcase/petfood-industry
• Xx.com/petfoodindustry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petfood Industry