Macprovideo.Com
macProVideo.com is a Canadian subscription-based online education platform offering thousands of hours of video tutorials in creative software and artistic skills — audio, video, graphics, and web — to individual creators and SMBs globally, operated as a division of NonLinear Educating Inc.
- Company typePrivate
- Founded2003
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Macprovideo.Com does
macProVideo.com, operated as a division of NonLinear Educating Inc. and headquartered in Canada, is a subscription-based online education platform focused on creative software and artistic skills. Founded in 2003 by Martin Sitter — formerly Apple's Lead Trainer for Logic — the company delivers thousands of hours of video tutorials across five primary genres: Audio (music production, sound design, DAWs such as Logic Pro, Ableton Live, FL Studio, Pro Tools), Video (editing, filmmaking, Final Cut Pro, DaVinci Resolve), Graphics (Photoshop, Illustrator), Productivity, and Web (coding, web design). Original multi-part series such as Dance Music Styles, Orchestration, and Film Craft are produced with credentialed faculty including Grammy nominees, Apple Certified Trainers, and award-winning filmmakers.
The underlying technology is a web-based video streaming platform with a proprietary player that supports note-taking, quizzes, and bookmarking, and streams via desktop browser as well as iPad, iPhone, and iPod Touch apps. Content is organized by software application and genre, with a companion Audiopedia glossary and a human Course Advisor service. HD downloads are sold as an offline add-on.
The business model is product-led growth with three pricing tiers — $14/month, $144/year (best value), and a one-time $299 Lifetime Library Pass — alongside a 50% commission affiliate program driving word-of-mouth acquisition. The platform serves individual creators and SMBs globally with no minimum contract, with the customer base distributed across six horizontal segments and no disclosed enterprise anchors. Revenue, headcount, and funding data are not publicly disclosed.
Macprovideo.Com firmographics
Firmographics- Name
- Macprovideo.Com
- Legal name
- NonLinear Educating Inc.
- Website
- https://macprovideo.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- macProVideo.com is a Canadian subscription-based online education platform offering thousands of hours of video tutorials in creative software and artistic skills — audio, video, graphics, and web — to individual creators and SMBs globally, operated as a division of NonLinear Educating Inc.
- Ownership category
- akta.pro rank
Macprovideo.Com industry classification
Industry- Product category
- Online Creative Education
- NAICS
- Computer Training (61142)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
- akta.pro secondary industries
- Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Interactive Video & Video-Based Learning Authoring (EDAFAHAC)
Keywords
Where Macprovideo.Com is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Macprovideo.Com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription - Monthly Billing: Monthly subscription at $14.00/month providing unlimited access to the entire tutorial library with quizzes included
- Subscription - Yearly Billing: Annual subscription at $12.00/month ($144/year) offering savings compared to monthly billing
- Lifetime Library Pass: One-time payment of $299 for lifetime access to the entire library - no recurring charges
- HD Downloads (Add-on): HD downloadable tutorials available separately for offline viewing. Subscribers receive 50% discount on HD Download purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Library Pass |
| Subscription | Annual | Yearly Library Pass (Best Value) |
| One time/ perpetual license | Pay-as-you-go | Lifetime Library Pass |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Macprovideo.Com product offering
Product offeringCore offering
macProVideo.com operates a subscription-based online learning platform that streams thousands of hours of video tutorials on creative software and artistic skills, including music production (Logic Pro, Ableton Live, FL Studio, Pro Tools), video editing and filmmaking (Final Cut Pro, DaVinci Resolve, Film Craft series), graphic design (Photoshop, Illustrator), 3D modeling and game development, photography, and web/programming. Members access the full library via a Library Pass (monthly $14, annual $144, or lifetime $299), with optional HD downloads for offline viewing.
Product overview
macProVideo.com is an online education platform offering a subscription-based Library Pass that provides unlimited access to thousands of hours of video courses focused on creative computer skills. The core product is the Online Course Library, which covers five main genres: Audio (music production, sound design, DAWs like Ableton Live, Logic Pro, FL Studio), Video (editing, filmmaking, Final Cut Pro, DaVinci Resolve), Graphics (Photoshop, Illustrator, design), Productivity (Apple software, office tools), and Web (coding, web design). The platform also features specialized sub-products including the Dance Music Styles Series, Orchestration Series, Film Craft Series, and Audiopedia. Additional services include a Course Advisor for personalized guidance and an Affiliate Program for partners. Courses are delivered via web-based streaming with companion learning tools for subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- Library Pass Subscription Subscription-based access to the entire macProVideo.com online course library, offered as monthly ($14), yearly ($144, equivalent to $12/month), or one-time Lifetime ($299) plans, providing members unlimited streaming access to thousands of hours of creative-skills video tutorials.
- Online Course Library The World's Largest Independent Creative Skills Library — thousands of hours of online video courses covering audio production, video editing, graphic design, 3D modeling, game development, photography, and web/programming, organised by genre and by software application.
- Course Library by Application Categorised course library organised by specific creative software applications, including Ableton Live, Logic Pro, Final Cut Pro, FL Studio, Pro Tools, Photoshop, Bitwig Studio, Elektron Syntakt, Sibelius, and hundreds of other tools, allowing learners to navigate courses by the app they use.
- Dance Music Styles Series Multi-part course series examining electronic dance music genres including Trap, Dubstep, Future Bass, and Drum and Bass, created by professional music producer Adam Pollard (AKA Multiplier).
- Orchestration Series Comprehensive course series on orchestral composition and instrument scoring, covering the string, wind, and brass sections and individual instruments, taught by professional orchestrator Thomas Goss.
- Film Craft Series Film production course series covering directing, cinematography, location sound recording, and editing, taught by award-winning filmmaker Michael Wohl.
- Audiopedia An audio glossary and reference resource that explains audio concepts and terminology for creative professionals, accessible through the course library at macprovideo.com/audiopedia.
- Course Advisor Free guidance service that helps members identify appropriate courses and learning paths based on their creative goals and experience level.
- Affiliate Program A revenue-sharing program offering a 50% commission to partners who share macProVideo.com referral links, allowing affiliates to monetize their audience when new subscribers sign up.
Companies that use Macprovideo.Com
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Macprovideo.Com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Macprovideo.Com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NonLinear Educating Inc.parent_companyParent company and division structure. macProVideo.com is described as 'A division of NonLinear Educating Inc.' This appears to be the corporate parent entity that operates the macProVideo.com brand along with other educational properties like AskVideo.com.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Macprovideo.Com competitors and assessment
Company assessmentDirect peers
- Skillshare: Subscription-based online learning platform offering thousands of creative-skills classes across design, illustration, video, music, and productivity. Closely mirrors MacProVideo's library-pass model and target user (creative professionals and hobbyists) at larger scale.
- Domestika: Online course marketplace focused on creative disciplines including illustration, design, photography, and craft. Competes in the same creator-skill category with a multi-instructor catalog and affordable per-course or subscription access.
- MasterClass: Premium subscription platform featuring high-production creative courses taught by celebrity instructors. Comparable in catalog breadth across creative disciplines and in the all-access subscription pricing model, though positioned more aspirationally than skill-focused.
- CreativeLive: Streaming-based creative education platform with video courses in photography, video, design, music, and business. Operates with a similar subscription catalog approach and targets the same creative-professional audience as MacProVideo.
- Groove3: Tutorial platform specializing in music production, DAW, and audio-engineering training videos. Directly competes for MacProVideo's core audio/music-production subscriber base with similar per-tutorial and unlimited-access pricing structures.
- Puremix: Subscription-based audio mixing and production tutorial site featuring award-winning engineers and producers. Competes head-to-head for MacProVideo's premium music-production learners with comparable instructor-led video content.
Emerging players
- Pluralsight: Technology-focused learning platform with strong coverage of creative and development tools. Adjacent rather than direct competition — Pluralsight emphasizes software engineering and IT skills, but its assessment and skill-path features overlap with MacProVideo's learning-tools suite.
Broad incumbents
- Udemy: Massive open online course marketplace with extensive creative-software and design categories. Competes on breadth and instructor variety; differs in its primarily à-la-carte course model rather than all-access subscription.
- Coursera: Large-scale online education platform partnering with universities and companies to deliver courses across professional and creative domains. Overlaps marginally with MacProVideo in music production and design specializations, but anchored in accredited/credentialed content rather than hands-on tool training.
- LinkedIn Learning: Broader professional development platform owned by Microsoft with deep course libraries across software, creative tools, and business skills. Overlaps MacProVideo in software-training categories but extends into non-creative business topics and benefits from LinkedIn distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Macprovideo.Com social profiles
Digital presenceMacprovideo.Com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macprovideo.Com leadership team
Management profileNumber of profiles
Profiles2 records
Macprovideo.Com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macprovideo.Com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macprovideo.Com
What does Macprovideo.Com do?
macProVideo.com operates a subscription-based online learning platform that streams thousands of hours of video tutorials on creative software and artistic skills, including music production (Logic Pro, Ableton Live, FL Studio, Pro Tools), video editing and filmmaking (Final Cut Pro, DaVinci Resolve, Film Craft series), graphic design (Photoshop, Illustrator), 3D modeling and game development, photography, and web/programming. Members access the full library via a Library Pass (monthly $14, annual $144, or lifetime $299), with optional HD downloads for offline viewing.
Is Macprovideo.Com a public or private company?
Macprovideo.Com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macprovideo.Com founded?
Macprovideo.Com was founded in 2003. It employs 11 to 50 people.
Where is Macprovideo.Com based?
Macprovideo.Com is headquartered in Vancouver, Canada, in the North America region.
How does Macprovideo.Com make money?
Four revenue lines are on record. Subscription - Monthly Billing is the primary driver. The others are subscription - Yearly Billing, lifetime Library Pass and HD Downloads (Add-on).
Who are Macprovideo.Com's main competitors?
Direct peers on record are Skillshare, Domestika, MasterClass, CreativeLive, Groove3 and Puremix. Pluralsight is listed as an emerging player. Broad incumbents are Udemy, Coursera and LinkedIn Learning.
Does Macprovideo.Com have an API?
No public API is recorded for Macprovideo.Com.
What industry is Macprovideo.Com in?
Macprovideo.Com's product category is Online Creative Education. Its primary akta.pro industry code is MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries), with a secondary code of MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs). Its NAICS code is 61142 and its SIC code is 8200.