NonLinear Educating
NonLinear Educating Inc. is a privately held edtech company providing the cloud-based NLE Platform—an LMS offering courseware distribution, assessments, live broadcasting, curriculum building, and virtual classrooms—to educators, publishers, and corporations globally.
- Company typePrivate
- Founded2000
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What NonLinear Educating does
NonLinear Educating Inc. (NLE) is a privately held educational technology company founded circa 2000 and headquartered in Vancouver, Canada, operating as a US corporation. The company provides cloud-based virtual e-learning solutions and corporate training tools through the NLE Platform, serving three primary customer segments: educators, course publishers, and corporations seeking staff training. Itself founder-owned and bootstrapped with no disclosed institutional funding and 11-50 employees, NLE has operated continuously for over two decades, monetizing through low per-seat subscription pricing and a publisher revenue share model.
The NLE Platform is a modular Learning Management System (LMS) built on Amazon Web Services with CloudFront-powered edge server integration for global content delivery. It combines courseware distribution, an assessments engine supporting multimedia questions and time-limited exams, live broadcasting for up to 1,000 simultaneous attendees, an integrated curriculum builder with completion certificates, and a virtual classroom that ties together live lectures, enrollment, attendance tracking, engagement analytics, and e-commerce. Notable technical capabilities include 1-Touch Publishing for rapid course deployment, HD video streaming with dynamic quality switching, timecode-based notes and captions, embed-code plus full API/SSO integration, and a course recommendation engine based on student view history. The company also operates three wholly-owned content sub-brands—macProVideo, AskVideo, and ask.audio—whose proprietary tutorial libraries feed the NLE MarketPlace alongside customer-uploaded content.
NLE's revenue mechanics span three tiers: $5 per student per month for white-labeled educator deployments, $10 per employee per month for corporate training with progress tracking and professional development certificates, and a publisher revenue share with no upfront fees for commercial installations that include e-commerce and live classroom. Distribution occurs through direct website sales, white-label partnerships with schools, publisher revenue share arrangements, and direct enterprise licensing for corporations. The company markets globally using a content-led model, with referral traffic generated through its wholly-owned tutorial properties.
NonLinear Educating firmographics
Firmographics- Name
- NonLinear Educating
- Legal name
- NonLinear Educating Inc.
- Website
- https://nonlineareducating.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NonLinear Educating Inc. is a privately held edtech company providing the cloud-based NLE Platform—an LMS offering courseware distribution, assessments, live broadcasting, curriculum building, and virtual classrooms—to educators, publishers, and corporations globally.
- Ownership category
- akta.pro rank
NonLinear Educating industry classification
Industry- Product category
- Learning Management System
- NAICS
- Educational Services (611), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Digital Learning & Course Subscriptions (CRAFAIAD), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
Keywords
Where NonLinear Educating is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
NonLinear Educating business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-Student Subscription (Educator): White-labeled platform access at $5/student/month for educators, providing branded NLE Platform with access to the NLE MarketPlace Library and custom course uploads
- Per-Employee Subscription (Corporate): Corporate training platform at $10/employee/month with access to course uploads and NLE MarketPlace Library, including employee progress tracking and professional development certificates
- Publisher Revenue Share: Commercial installations for publishers including e-commerce and live classroom features, operating under a revenue share model with no upfront fees - partnering to provide turn-key online school solutions
- Curriculum Sales: Educators and publishers can sell individual curriculums and classrooms through the platform's integrated e-commerce features to a global market
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Educator tier at $5/Student/Month for white-labeled NLE Platform |
| Per seat | Monthly | Corporation tier at $10/Employee/Month for staff training |
| Transaction based/ take rate | Pay-as-you-go | Publisher tier with revenue share model - no upfront fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
NonLinear Educating product offering
Product offeringCore offering
NonLinear Educating sells the NLE Platform, a cloud-based Learning Management System that lets educators, publishers, and corporations deploy, monetize, and analyze online educational content. The platform bundles HD video streaming, an Assessments Engine, Live Broadcasts, a Curriculum Builder, and a Virtual Classroom into a modular subscription product, and is paired with the NLE MarketPlace library of site-licensed courseware and three wholly-owned tutorial brands (macProVideo, AskVideo, ask.audio).
Product overview
NonLinear Educating offers the NLE Platform, a unified Learning Management System (LMS) that combines courseware distribution, assessments, live broadcasts, curriculum building, and virtual classroom functionality into a single integrated solution. The core NLE Platform serves as the central hub, augmented by the NLE MarketPlace library of educational content. Key modules include the Assessments Engine (for multimedia quizzing and examinations), Live Broadcasts (for real-time streaming), Curriculum Builder (for self-paced learning paths), and Virtual Classroom (combining all features with e-commerce). The company also operates three wholly-owned content brands: macProVideo, AskVideo, and ask.audio, which contribute courseware to the platform. Notable features include 1-Touch Publishing for rapid content deployment and integrated LMS analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- NLE Platform A cloud-based Learning Management System providing courseware distribution, assessments, live broadcasts, curriculum building, virtual classroom capabilities, and LMS analytics for educators, schools, publishers, and corporations.
- NLE MarketPlace
Companies that use NonLinear Educating
Customer profileSegments3 records
Ideal customer profiles3 records
NonLinear Educating technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature9 records
NonLinear Educating partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amazon Web ServicescoreAWS provides the cloud infrastructure backbone for NonLinear Educating's platform, enabling quick load times and robust streaming architecture through CloudFront-powered edge server integration. This cloud-based deployment scales as schools grow and add students.
- CloudFront (Amazon)coreCloudFront edge server integration provides global content delivery network for HD video streaming and fast load times across the NLE Platform.
- macProvideocoreWholly-owned brand property of NonLinear Educating Inc. One of the wholly-owned content brands that provides site-license courseware to the NLE MarketPlace. macProvideo specializes in professional video and audio tutorial content.
- AskVideocoreWholly-owned brand property of NonLinear Educating Inc. One of the wholly-owned content brands providing site-license courseware to the NLE MarketPlace, focusing on software and technology tutorials.
- ask.audiocoreWholly-owned brand property of NonLinear Educating Inc. Audio-focused tutorial content brand integrated into the NLE MarketPlace for site-license courseware distribution.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
NonLinear Educating competitors and assessment
Company assessmentDirect peers
- Thinkific: Thinkific is a creator-economy LMS that lets educators and businesses build, market, and sell online courses. It mirrors NLE's course-publishing, monetization, and white-label positioning for the same educator and SMB customer.
- LearnDash: LearnDash is a widely used WordPress LMS plugin for course creation, quizzes, and certificates. It competes with NLE's Curriculum Builder and Virtual Classroom for schools and training organizations building branded learning portals.
- Teachable: Teachable provides a course-creation and selling platform with built-in payments, quizzes, and student engagement tools. It competes head-to-head with NLE Platform's curriculum-builder, assessments, and e-commerce stack for the educator and creator segment.
- TalentLMS: TalentLMS is a cloud LMS targeting SMB and corporate training with course authoring, assessments, and multi-seat pricing. Its per-seat corporate training model and modular feature set closely resemble NLE's $10/employee/month tier.
- LearnWorlds: LearnWorlds offers a white-label online school platform with course creation, assessments, and built-in e-commerce. Its school-builder positioning closely parallels NLE's white-labeled, multi-tenant virtual classroom offering.
Broad incumbents
- Coursera for Business: Coursera for Business offers enterprise access to a large content catalog plus skill measurement and academies. It overlaps with NLE's corporate training and MarketPlace courseware offering at the upper-end of the L&D market.
- Docebo: Docebo is an enterprise-grade AI learning platform with course authoring, LMS, and content marketplace capabilities. It competes with NLE at the upper end of the corporate/L&D segment NLE targets with its $10/employee tier.
- Instructure (Canvas): Canvas by Instructure is a leading institutional LMS for K-12 and higher education. NLE's educator white-label tier ($5/student) competes with Canvas Schools for school and district deployments.
- Skillsoft: Skillsoft is a long-established enterprise L&D provider combining content, a learning platform, and compliance/volume certifications. NLE's corporate tier with completion certificates competes with Skillsoft's blended content-plus-platform model.
Emerging players
- Udemy Business: Udemy Business distributes a large consumer-created course catalog to enterprises and teams. It overlaps with NLE's MarketPlace-and-corporate-training positioning, especially for technical and software skills akin to the ask.audio/AskVideo content categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NonLinear Educating social profiles
Digital presenceNonLinear Educating financial estimates
Financial estimateRevenue estimate
Valuation estimate
NonLinear Educating leadership team
Management profileNumber of profiles
NonLinear Educating subsidiaries and ownership
Company hierarchySubsidiaries3 records
NonLinear Educating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NonLinear Educating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NonLinear Educating
What does NonLinear Educating do?
NonLinear Educating sells the NLE Platform, a cloud-based Learning Management System that lets educators, publishers, and corporations deploy, monetize, and analyze online educational content. The platform bundles HD video streaming, an Assessments Engine, Live Broadcasts, a Curriculum Builder, and a Virtual Classroom into a modular subscription product, and is paired with the NLE MarketPlace library of site-licensed courseware and three wholly-owned tutorial brands (macProVideo, AskVideo, ask.audio).
Is NonLinear Educating a public or private company?
NonLinear Educating is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NonLinear Educating founded?
NonLinear Educating was founded in 2000. It employs 11 to 50 people.
Where is NonLinear Educating based?
NonLinear Educating is headquartered in Vancouver, Canada, in the North America region.
How does NonLinear Educating make money?
Four revenue lines are on record. Per-Student Subscription (Educator) is the primary driver. The others are per-Employee Subscription (Corporate), publisher Revenue Share and curriculum Sales.
Who are NonLinear Educating's main competitors?
Direct peers on record are Thinkific, LearnDash, Teachable, TalentLMS and LearnWorlds. Broad incumbents are Coursera for Business, Docebo, Instructure (Canvas) and Skillsoft. Udemy Business is listed as an emerging player.
Does NonLinear Educating have an API?
Yes. The NLE Platform offers API integration capabilities enabling connection to existing databases and Single Sign-On (SSO) systems. Developers can wire the NLE Platform into their existing infrastructure using the provided API. The platform also supports embed code installation for quick integration.
What industry is NonLinear Educating in?
NonLinear Educating's product category is Learning Management System. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 611 and its SIC code is 8200.