Grief Australia
Grief Australia is an Australian non-profit (founded 1996, Mulgrave) providing grief counselling, support groups, professional training, and research to bereaved individuals, healthcare providers, and organisations nationwide.
- Company typePrivate
- Founded1996
- HeadquartersMulgrave, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Grief Australia does
Grief Australia is an Australian non-profit organization, founded in 1996 and headquartered in Mulgrave, that delivers a unified grief support ecosystem spanning direct service, education, and sector capacity-building. Its core offerings include grief counselling and support groups for individuals experiencing bereavement, a Professional Development division delivering specialised training, practitioner certification, internships, self-paced courses, webinars, and workshops for healthcare providers and mental health professionals, an Annual Conference as a flagship three-day education and networking event, a Membership Program with tiered access to resources and training, and an online donation system. The organization is ACNC-registered and operating, with explicit commitments to culturally appropriate, inclusive service across ethnicity, faith, ability, sexuality, socio-economic status, and gender identity, and reaches diverse Australian populations through a national 1800 helpline plus National Relay Service and TIS National interpreter partnerships.
The business model is a hybrid of charitable revenue, fee-for-service training, and membership dues. Donations are solicited online at preset tiers of $25, $50, $100, $250, and custom amounts up to $100,000, while membership fees, training program pricing, and counselling service pricing are not publicly disclosed. Distribution is purely domestic (Australia), executed through a .NET-based website (grief.org.au), a national helpline, the membership portal, and email communications, with no mobile app, public API, third-party integrations, or disclosed proprietary technology platform.
Strategic positioning emphasizes accessibility and reconciliation: Grief Australia has publicly endorsed the Uluru Statement from the Heart and Acknowledges Country, and partners with NRS (for hearing/speech-impaired users) and TIS National (for non-English speakers) to widen reach. Headcount is reported at 11-50 employees, and no parent company, subsidiaries, funding rounds, M&A activity, patents, awards, or regulatory actions are disclosed in the source material.
Grief Australia firmographics
Firmographics- Name
- Grief Australia
- Legal name
- Grief Australia
- Website
- https://grief.org.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grief Australia is an Australian non-profit (founded 1996, Mulgrave) providing grief counselling, support groups, professional training, and research to bereaved individuals, healthcare providers, and organisations nationwide.
- Ownership category
- akta.pro rank
Grief Australia industry classification
Industry- Product category
- Bereavement and grief support services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industry
- Palliative Care, Hospice & Serious Illness Support (BPAGACAK)
Keywords
Where Grief Australia is headquartered
LocationHeadquarters
- HQ city
- Mulgrave
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Grief Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels5 records
Marketing channels2 records
Grief Australia product offering
Product offeringCore offering
Grief Australia provides direct grief counselling, support groups, and guidance services to individuals navigating bereavement. It complements these consumer-facing services with a professional development division delivering specialised training, certification, webinars, and workshops for healthcare providers and organisations, alongside a membership program and an annual three-day conference. The organisation funds these activities through online donations, membership fees, and program-related revenue, with accessibility provisions for hearing-impaired and non-English-speaking Australians.
Product overview
Grief Australia is a non-profit organisation providing a unified grief support ecosystem. The core offering includes direct grief counselling and support group services for individuals navigating grief. This is complemented by a professional development division offering specialised training, certification programs, webinars, and workshops for healthcare providers and mental health professionals. The organisation also operates an Annual Conference as a major education and networking event, maintains a membership program with tiered access to resources, and provides an online donation system to fund its charitable mission of creating stronger futures for Australians living with grief.
Differentiator
Problem solved
Functional benefit
Products and services
- Grief Support Services Direct grief counselling, support groups, and guidance services for individuals navigating bereavement or supporting a bereaved person. Accessible via national helpline (1800 642 066), email, and online contact, with cultural inclusivity and accessibility provisions.
- Professional Development Programs Specialised grief and loss training, education, and certification for healthcare providers and mental health professionals, delivered through customised training, internships, practitioner certification, self-paced courses, webinars, and workshops.
- Membership Program Membership options offering access to specialised grief training, educational resources, and member benefits for individuals and organisations, administered through an online portal with sign-in functionality.
- Annual Conference A three-day annual event delivering grief education, professional development, and networking opportunities for members, healthcare providers, and stakeholders in the bereavement support field.
- Donation System Online donation platform accepting preset amounts ($25, $50, $100, $250) or custom contributions up to $100,000 to fund grief education, counselling services, and support programs.
Companies that use Grief Australia
Customer profileSegments4 records
Ideal customer profiles3 records
Grief Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grief Australia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered support.
- National Relay Service (NRS)supportAccessibility partnership enabling people with hearing or speech difficulties to access Grief Australia's services. Users can call the NRS Helpdesk on 1800 555 660 or text 0416 001 350 for assistance connecting with Grief Australia.
- TIS National (Interpreter Service)supportLanguage accessibility partnership enabling non-English speakers to access Grief Australia services through professional interpreters. Users call 131 450 and request the interpreter connect them with Grief Australia on 1800 642 066.
Recent moves6 records
Expansion highlights4 records
Grief Australia competitors and assessment
Company assessmentDirect peers
- Australian Centre for Grief and Bereavement: A specialized Australian bereavement organization offering counselling, education, and professional training—directly overlapping Grief Australia's core service lines and target audiences.
- The Compassionate Friends Australia: Peer-support organization for bereaved parents and siblings, providing grief support and resources across Australia—closely aligned with Grief Australia's bereavement focus.
- Griefline (National Grief Counselling Service): Australian telephone and online grief counselling helpline—directly comparable as a national bereavement support service with similar mission and service model.
- Red Nose (formerly SIDS and Kids): Australian charity supporting bereaved families following the death of a child, including grief counselling and support services—comparable bereavement support offering.
Others
- Australian Psychological Society: Peak professional body for psychologists in Australia; comparable as a touchpoint for Grief Australia's professional development and membership audience, though not a direct service provider.
Broad incumbents
- Beyond Blue: Large Australian mental-health organization providing depression, anxiety, and grief-related support; competes for the same donor pool and overlaps in bereavement counselling.
- Headspace: National youth mental-health foundation offering counselling and support; touches grief-related care for younger demographics and competes in the broader mental-health funding landscape.
- Lifeline Australia: Major national crisis-support charity that includes bereavement support services and competes with Grief Australia for both donor dollars and community mindshare.
- Palliative Care Australia: National peak body for palliative care in Australia, overlapping with Grief Australia's bereavement-adjacent work while operating at a broader healthcare-system level.
Regional players
- Kids Helpline: Australia-wide 24/7 counselling service for young people that addresses bereavement among other issues; overlaps in counselling mission but serves a narrower youth demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Grief Australia social profiles
Digital presenceGrief Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grief Australia leadership team
Management profileNumber of profiles
Grief Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grief Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grief Australia
What does Grief Australia do?
Grief Australia provides direct grief counselling, support groups, and guidance services to individuals navigating bereavement. It complements these consumer-facing services with a professional development division delivering specialised training, certification, webinars, and workshops for healthcare providers and organisations, alongside a membership program and an annual three-day conference. The organisation funds these activities through online donations, membership fees, and program-related revenue, with accessibility provisions for hearing-impaired and non-English-speaking Australians.
Is Grief Australia a public or private company?
Grief Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grief Australia founded?
Grief Australia was founded in 1996. It employs 11 to 50 people.
Where is Grief Australia based?
Grief Australia is headquartered in Mulgrave, Australia, in the Oceania region.
Who are Grief Australia's main competitors?
Direct peers on record are Australian Centre for Grief and Bereavement, The Compassionate Friends Australia, Griefline (National Grief Counselling Service) and Red Nose (formerly SIDS and Kids). Australian Psychological Society is listed as an others. Broad incumbents are Beyond Blue, Headspace, Lifeline Australia and Palliative Care Australia. Kids Helpline is listed as a regional player.
Does Grief Australia have an API?
No public API is recorded for Grief Australia.
What industry is Grief Australia in?
Grief Australia's product category is Bereavement and grief support services. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of BPAGACAK, Palliative Care, Hospice & Serious Illness Support. Its NAICS code is 624190 and its SIC code is 8300.