On the Rocks Bartending
On the Rocks Bartending is a private event-services company founded in 1999 in Tallahassee, Florida, providing licensed, full-service on-site bartending — including beverage sourcing, setup, staffing, and cleanup — to corporate, wedding, private party, and nonprofit clients across the Tallahassee and Big Bend area.
- Company typePrivate
- Founded1999
- HeadquartersTallahassee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What On the Rocks Bartending does
On the Rocks Bartending is a privately held, for-profit event-services company founded in 1999 and headquartered in Tallahassee, Florida. It provides comprehensive on-site bartending services for events across the Tallahassee and Big Bend area, covering every operational aspect of bar service: beverage quantity estimation, brand and label recommendations, pickup and delivery of all drinks including garnishes and ice, event setup and logistics, staffing of licensed and insured bartenders, and post-event return of excess inventory to retailers. The company employs 11-50 people, is led by General Manager Elliott Crum, and is reachable via phone (850-251-4147) and email.
The business operates a single direct-to-consumer revenue stream categorized as professional services, with revenue generated event-by-event through custom quotes rather than published pricing. It serves four primary customer segments — corporate event hosts, wedding couples and event planners, private party hosts, and nonprofit organizations — with weddings and corporate functions appearing as the highest-value engagements (referenced events include a 256-guest wedding at Pebble Hill Plantation and Tree House Inc. nonprofit fundraisers). Marketing is conducted minimally via a Squarespace-hosted website with a 'Request a Quote' CTA, an active Instagram handle (@ontherockstally), and direct phone/email outreach, with no paid acquisition, marketplace listing, or reseller channel.
The company has no proprietary technology product, app, or API; no external funding, parent company, or acquisition activity; and no patents, certifications, or regulatory licenses disclosed beyond standard event bartending licensing and insurance. Its principal strategic differentiator is longevity (25+ years of continuous local operation) and a documented community-giving program that has donated approximately $50,000 in bartending services to six local charities since 2013 (Ronald McDonald House, American Cancer Society, American Red Cross, CCYS, Tallahassee Treehouse, Children's Home Society of Tallahassee).
On the Rocks Bartending firmographics
Firmographics- Name
- On the Rocks Bartending
- Legal name
- On The Rocks Bartending
- Website
- https://ontherocksbartending.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On the Rocks Bartending is a private event-services company founded in 1999 in Tallahassee, Florida, providing licensed, full-service on-site bartending — including beverage sourcing, setup, staffing, and cleanup — to corporate, wedding, private party, and nonprofit clients across the Tallahassee and Big Bend area.
- Ownership category
- akta.pro rank
On the Rocks Bartending industry classification
Industry- Product category
- Event Bartending Services
- NAICS
- Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where On the Rocks Bartending is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On the Rocks Bartending business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Event Bartending Services: On The Rocks Bartending generates revenue by providing comprehensive bartending services for events. Services are event-based and quote-driven, covering all aspects of bar service for individual events including setup, staffing, beverage sourcing, and cleanup.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
On the Rocks Bartending product offering
Product offeringCore offering
On The Rocks Bartending provides full-service, on-site bartending for events in the Tallahassee and Big Bend area of Florida. The service covers every aspect of bar operations, including beverage quantity estimation, brand and label recommendations, pickup and delivery of all drinks with garnishes and ice, event setup and logistical coordination, professional bartending staffing, and post-event return of excess inventory to stores. Events served range from intimate private dinner parties to large corporate functions and weddings of 250+ guests.
Product overview
On the Rocks Bartending is a single-service company offering comprehensive bartending services for events. Founded in 1999, the company provides end-to-end bar service for private and corporate events, handling everything from beverage selection and procurement to setup, staffing, and cleanup. The service covers events ranging from intimate dinner parties to large corporate functions and weddings with 256+ guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Bartending Services Comprehensive, full-service event bartending for private parties, weddings, corporate events, and nonprofit fundraisers in the Tallahassee and Big Bend area. Includes beverage quantity estimation, brand and label recommendations, pickup and delivery of drinks with garnishes and ice, on-site bar setup, professional bartending staffing, and post-event return of excess inventory to stores. Available to event hosts ranging from individuals hosting private dinner parties to corporate event planners and couples hosting weddings of 250+ guests.
Quantifiable outcome
- Donated nearly $50,000 in bartending services to local charities and fundraisers since 2013
Companies that use On the Rocks Bartending
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
On the Rocks Bartending technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On the Rocks Bartending partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Ronald McDonald HouseminorOn The Rocks Bartending donated bartending services to support the Ronald McDonald House charity. The company has contributed nearly $50,000 in total services to local charities since 2013, with Ronald McDonald House being one of the named beneficiaries of this charitable giving program.
- American Cancer SocietyminorOn The Rocks Bartending donated bartending services to American Cancer Society fundraisers. As part of their community giving initiative since 2013 (totaling ~$50,000 in donated services), the company has supported the American Cancer Society's local events and fundraising activities.
- American Red CrossminorOn The Rocks Bartending supported American Red Cross events through donated bartending services as part of their local charitable giving program. The company has contributed approximately $50,000 in services to area nonprofits and charities since 2013.
- Tallahassee TreehouseminorOn The Rocks Bartending donated bartending services to support Tallahassee Treehouse events and fundraisers. The company has provided nearly $50,000 in donated services to local charities since 2013, with Tallahassee Treehouse listed as one of the supported organizations.
- Children's Home Society of TallahasseeminorOn The Rocks Bartending contributed donated bartending services to Children's Home Society of Tallahassee events and fundraisers. The company has donated approximately $50,000 in services to area nonprofits since 2013, including Children's Home Society as a named beneficiary.
- CCYS (Community Coalition for Youth Services)minorOn The Rocks Bartending donated bartending services to CCYS as part of their ongoing community support initiative. Since 2013, the company has contributed nearly $50,000 in services to various local charities and nonprofits including CCYS.
- Tree House Inc.minorTree House Inc. is a customer and ongoing supporter of On The Rocks Bartending. A testimonial from Sara Bayliss, Event Chair at Tree House Inc., describes their positive experience with the company's comprehensive bar service for nonprofit events, indicating an ongoing client relationship.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
On the Rocks Bartending competitors and assessment
Company assessmentDirect peers
- Liquid Catering: Specialty beverage catering service delivering end-to-end bar service for events of varying sizes. Directly comparable for the procurement, setup, staffing, and cleanup workflow that On The Rocks executes for Tallahassee clients.
- Bee's Knees Bartending: Mobile and event bartending service offering full-service bar staffing and beverage procurement for weddings, corporate events, and private parties. Directly comparable to On The Rocks as a turnkey, on-site bar-service provider serving local and regional markets.
- Bottles & Battles Mobile Bartending: Mobile bartending company providing licensed bartenders, bar setup, and beverage logistics for weddings and private events. Operates in the same on-site, full-service category as On The Rocks.
- Shaken Not Stirred Mobile Bartending: Mobile bartending operator focused on weddings, corporate events, and private parties. Mirrors On The Rocks' service mix and full-service delivery model.
- Pour Taste Mobile Bartending: Event bartending service providing licensed bartenders, bar equipment, and beverage service at weddings, corporate functions, and private parties. Competes head-to-head with On The Rocks in the same category.
- Garnish Mobile Bartending: Specialized mobile bartending service handling setup, staffing, and beverage service for events. Closely comparable business model, customer segments (weddings, corporate, private), and delivery mechanism to On The Rocks.
Emerging players
- Hire A Bartender: Online booking platform connecting event hosts with licensed bartenders for hire. An emerging digital channel that competes with traditional phone/quote-driven operators like On The Rocks by lowering discovery friction for customers.
Broad incumbents
- Thumbtack: Large online services marketplace where event hosts can browse and book mobile bartenders. A broad incumbent in event-services discovery that competes for the same wedding and corporate customers as On The Rocks, but through a tech-enabled marketplace model.
- The Knot: Wedding planning platform and vendor marketplace including mobile bartending services. Reaches the same engaged-couple customer base as On The Rocks and is increasingly where wedding bar-service discovery happens digitally.
- WeddingWire: Wedding vendor marketplace featuring bartending and bar-service categories. Competes for the wedding-customer segment that anchors On The Rocks' event revenue by aggregating vendor discovery online.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
On the Rocks Bartending social profiles
Digital presenceOn the Rocks Bartending financial estimates
Financial estimateRevenue estimate
Valuation estimate
On the Rocks Bartending leadership team
Management profileNumber of profiles
Profiles1 record
On the Rocks Bartending funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On the Rocks Bartending M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On the Rocks Bartending
What does On the Rocks Bartending do?
On The Rocks Bartending provides full-service, on-site bartending for events in the Tallahassee and Big Bend area of Florida. The service covers every aspect of bar operations, including beverage quantity estimation, brand and label recommendations, pickup and delivery of all drinks with garnishes and ice, event setup and logistical coordination, professional bartending staffing, and post-event return of excess inventory to stores. Events served range from intimate private dinner parties to large corporate functions and weddings of 250+ guests.
Is On the Rocks Bartending a public or private company?
On the Rocks Bartending is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On the Rocks Bartending founded?
On the Rocks Bartending was founded in 1999. It employs 11 to 50 people.
Where is On the Rocks Bartending based?
On the Rocks Bartending is headquartered in Tallahassee, United States, in the North America region.
How does On the Rocks Bartending make money?
One revenue line is on record: event Bartending Services.
Who are On the Rocks Bartending's main competitors?
Direct peers on record are Liquid Catering, Bee's Knees Bartending, Bottles & Battles Mobile Bartending, Shaken Not Stirred Mobile Bartending, Pour Taste Mobile Bartending and Garnish Mobile Bartending. Hire A Bartender is listed as an emerging player. Broad incumbents are Thumbtack, The Knot and WeddingWire.
Does On the Rocks Bartending have an API?
No public API is recorded for On the Rocks Bartending.
What industry is On the Rocks Bartending in?
On the Rocks Bartending's product category is Event Bartending Services. Its primary akta.pro industry code is HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 722320 and its SIC code is 5810.