Liquid Catering
Liquid Catering, founded in 2011 in Greenville, South Carolina, is a bar and beverage catering company providing full-service bartending for weddings, corporate events, festivals, and private celebrations across the Upstate SC region. It is a privately held division of High Spirits Beverage Company, LLC with 11-50 employees.
- Company typePrivate
- Founded2011
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Liquid Catering does
Liquid Catering, founded in 2011 in Greenville, South Carolina, is a regional bar and beverage catering company operating as a division of High Spirits Beverage Company, LLC. The firm provides full-service bartending for weddings, corporate events, galas, festivals, concerts, sporting events, and private celebrations across Upstate South Carolina. Its core offering bundles bar setup, professional bartenders, equipment, ice, and alcohol into tiered service packages ranging from basic beer-and-wine to premium top-shelf options, with custom signature cocktails and equipment rentals offered as add-ons. The company carries $3 million in liquor liability insurance and employs T.I.P.s- and ServSafe-certified bartenders, with Event Captains holding two or more decades of industry experience.
The business operates on a per-event, quote-based pricing model, with revenue generated through direct booking (website and phone), venue and event-planner referrals, and wedding-festival trade-show presence. Customer acquisition is supported by an active content-marketing program including cocktail recipes, event-planning tips, and a comprehensive alcohol-licensing education hub, plus a curated cross-vendor 'Vendors We Love' directory. Named customers include County Bank, Serendipity Labs, Aurora Farms, and the Euphoria food and wine festival (where Liquid Catering is the official bar provider). The firm is privately held with no external institutional investment disclosed, employs 11-50 staff, and shows no signs of geographic expansion beyond the Greenville metro. There is no proprietary software, platform, or AI/ML capability underpinning the service — the underlying technology is operational know-how, certified labor, and on-site event logistics.
Liquid Catering firmographics
Firmographics- Name
- Liquid Catering
- Legal name
- High Spirits Beverage Company, LLC
- Website
- https://liquid-catering.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquid Catering, founded in 2011 in Greenville, South Carolina, is a bar and beverage catering company providing full-service bartending for weddings, corporate events, festivals, and private celebrations across the Upstate SC region. It is a privately held division of High Spirits Beverage Company, LLC with 11-50 employees.
- Ownership category
- akta.pro rank
Liquid Catering industry classification
Industry- Product category
- Event bartending services
- NAICS
- Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
- akta.pro secondary industries
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Event Catering (Weddings, Social, Private Parties) (THAFAIAB)
Keywords
Where Liquid Catering is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Liquid Catering business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Bartending and Beverage Catering Services: Liquid Catering generates revenue by providing full-service bartending and bar packages for special events. Packages include bar setup, professional bartenders, equipment, ice, and alcohol, with service fees charged per event. The company operates on a quote-based, per-event pricing model. Pricing is not publicly disclosed on their website; interested customers must reach out for consultation and proposals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Full-service bar packages (specific tiers not publicly disclosed) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Liquid Catering product offering
Product offeringCore offering
Liquid Catering provides full-service bar and beverage catering for special events. Each engagement includes bar setup and breakdown, professional bartenders, bar equipment, ice, and alcohol, sold as tiered packages from basic beer and wine selections up to premium top-shelf bar options. The company serves weddings, corporate events, galas, festivals, and private celebrations across Upstate South Carolina, complemented by signature cocktail menus, equipment rentals, and event staffing.
Product overview
Liquid Catering is a bar and beverage catering company offering full-service bartending for events. The core offering consists of Service Packages (tiered from basic to premium), Signature Cocktails (custom seasonal and event-specific drink menus), Equipment Rentals (glassware, bars, tools), and Event Staffing (certified bartenders and service personnel). The company serves diverse event types including weddings, corporate events, galas, festivals, concerts, sporting events, and private celebrations throughout the Upstate South Carolina region.
Differentiator
Problem solved
Functional benefit
Products and services
- Bar and Beverage Catering Services Full-service professional bartending and beverage service for special events including weddings, corporate events, festivals, galas, and private celebrations. Includes bar setup and breakdown, professional bartenders, bar equipment, ice, and alcohol provisions.
- Service Packages Tiered catering packages offering different levels of beverage service ranging from basic beer and wine selections through premium top-shelf bar options, designed to fit various event budgets.
- Signature Cocktails Custom cocktail menus including seasonal offerings (Winter, Spring, Summer, Fall), featuring signature drinks such as the Brown Derby, Moscow Mule, and Dark and Stormy, plus themed event cocktails.
- Equipment Rentals Rental of bar equipment including bars, glassware, bar tools, and other beverage service necessities for events.
- Event Staffing Professional bartending and service staff for events, including trained bartenders with alcohol safety certifications such as T.I.P.s.
Companies that use Liquid Catering
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Liquid Catering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liquid Catering partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Palmetto BreweryminorLiquid Catering began offering beer selections from Palmetto Brewery, South Carolina's oldest brewery dating back to the late 1800s, as part of its premium bar packages. Palmetto Brewery's Amber Ale and Pale Ale are offered to Liquid Catering clients, supporting local craft beer options. Palmetto Brewery was first encountered during Euphoria festival weekend.
- Ever-Green RecyclingminorLiquid Catering partners with Greenville-based Ever-Green Recycling to manage its waste stream. As a bartending company processing over 50,000 pounds of glass bottles and cardboard annually, the partnership enables responsible environmental disposal. Ever-Green offers single-stream recycling and picks up difficult-to-recycle items. This partnership supports Liquid Catering's sustainability priorities and environmental responsibility messaging.
- Bravo1 ProtectionminorLiquid Catering recommends and partners with Bravo1 Protection, a security company experienced in event management and alcohol-related incidents, to help clients reduce risk at events. The companies cross-recommend each other's services to ensure comprehensive event safety coverage.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Liquid Catering competitors and assessment
Company assessmentDirect peers
- The Bar Cart Co. The Bar Cart Co. provides mobile bar rentals and bartending services for weddings, private parties, and corporate events. Comparable to Liquid Catering across full-service bar setup, equipment rentals, and event staffing — though it leans more on rental/bar cart hardware as a centerpiece.
- On The Rocks Mobile Bar: On The Rocks is a mobile bar and beverage catering service operating across multiple US markets for weddings, corporate, and private events. Directly comparable to Liquid Catering in offering tiered bar packages, signature cocktails, and certified bartender staffing at events.
- Pour Boys Mobile Bar: Pour Boys is a mobile bartending and beverage catering company serving weddings and events with full-service bar packages. Directly comparable to Liquid Catering in service model, target customer (brides/corporate event planners), and per-event pricing structure.
- Bottles & Bones: Bottles & Bones is a mobile bar and beverage catering service that provides bar packages for weddings and private events. It is directly comparable in offering tiered event bar packages with staffing, equipment, and beverage service similar to Liquid Catering's core model.
- Tap Truck: Tap Truck is a national mobile bar franchise that brings converted vehicles as full-service bars to weddings, corporate events, and festivals. It is directly comparable to Liquid Catering as a mobile/event bar service provider, though it operates a franchise model rather than a single-region service business.
- Shakers Mobile Bar: Shakers Mobile Bar is a full-service mobile bartending company serving weddings, corporate functions, and private parties with custom cocktail menus and bar packages. Closely aligned with Liquid Catering's full-service event bar model and customer base.
Broad incumbents
- Aramark: Aramark is a large-scale food, beverage, and event services provider serving sports venues, conventions, and corporate events. It is a broad incumbent with overlapping beverage catering capabilities at large-scale events, comparable to Liquid Catering's festival and corporate event work but operating at vastly larger scale.
- Centerplate: Centerplate (now part of Sodexo Live!) is a hospitality and event services provider specializing in sports, convention, and large-scale public event catering. Comparable to Liquid Catering's festival and large public event services, but as a broad incumbent operating at venue-partnership scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Liquid Catering social profiles
Digital presenceLiquid Catering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquid Catering leadership team
Management profileNumber of profiles
Profiles4 records
Liquid Catering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquid Catering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquid Catering
What does Liquid Catering do?
Liquid Catering provides full-service bar and beverage catering for special events. Each engagement includes bar setup and breakdown, professional bartenders, bar equipment, ice, and alcohol, sold as tiered packages from basic beer and wine selections up to premium top-shelf bar options. The company serves weddings, corporate events, galas, festivals, and private celebrations across Upstate South Carolina, complemented by signature cocktail menus, equipment rentals, and event staffing.
Is Liquid Catering a public or private company?
Liquid Catering is a private company. It is classified as unknown and is currently operating.
When was Liquid Catering founded?
Liquid Catering was founded in 2011. It employs 11 to 50 people.
Where is Liquid Catering based?
Liquid Catering is headquartered in Greenville, United States, in the North America region.
How does Liquid Catering make money?
One revenue line is on record: bartending and Beverage Catering Services.
Who are Liquid Catering's main competitors?
Direct peers on record are The Bar Cart Co., On The Rocks Mobile Bar, Pour Boys Mobile Bar, Bottles & Bones, Tap Truck and Shakers Mobile Bar. Broad incumbents are Aramark and Centerplate.
Does Liquid Catering have an API?
No public API is recorded for Liquid Catering.
What industry is Liquid Catering in?
Liquid Catering's product category is Event bartending services. Its primary akta.pro industry code is THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs), with a secondary code of HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 722320 and its SIC code is 5810.