Nouvelles Écoutes

What Nouvelles Écoutes does

Nouvelles Écoutes is a private French podcast studio founded in 2015, operating as a B2B content production house across three divisions: Créations Originales (original podcast production), Brand Content (branded podcast production for enterprise clients), and Régie Publicitaire (in-house advertising sales). The studio produces and distributes original entertainment podcasts — including Alice Underground (a talk-show hosted by Alice Moitié), Rugby Confidential, and NICHE — across audio streaming platforms, YouTube, TikTok, and Instagram, building owned audiences that monetize through advertising and sponsorship.

The company generates revenue through two primary streams: original podcast productions monetized via advertising and audience engagement, and brand content projects delivered as custom podcast productions for major clients such as Louis Vuitton (Louis Vuitton Extended, presented by Loïc Prigent), Veuve Clicquot (Bold Voices Podcast, presented by Lisa Vignoli), and UNEDIC (a labor market podcast presented by Léa Lejeune). Pricing for brand content is project-based and undisclosed. The go-to-market motion is sales-led, with direct relationships to brand clients and organic audience acquisition through cross-platform social distribution.

In 2025 the studio marked its 10th anniversary by expanding from audio-only podcast production into video and image content production, adding visual production capabilities while maintaining its entertainment programming focus. The company has no publicly disclosed headcount, funding history, or revenue figures, and no parent company or institutional investors are identified in the source data. There is no evidence of AI/ML capabilities, proprietary technology platforms, or API offerings; the technology is positioned as a content production studio rather than a software product.

Name

Nouvelles Écoutes

Legal name

Nouvelles Écoutes

Website

https://nouvellesecoutes.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Nouvelles Écoutes is a B2B French podcast studio founded in 2015 that produces original entertainment podcasts and branded podcast content for enterprise clients including Louis Vuitton, Veuve Clicquot, and UNEDIC, distributing across audio streaming, YouTube, TikTok, and Instagram.

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Sound Recording Studios (51224), Sound Recording Industries (5122), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Podcast Networks & Studio Platforms (MPAIADAC)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)

Keywords

• Podcast production
• Branded podcast content
• Audio video storytelling
• Podcast advertising sales
• Entertainment podcast studio

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Original Podcast Productions: Creating and distributing original podcast content across multiple platforms (audio and video) to build audience and monetize through advertising and listener engagement
2. Brand Content / Branded Podcasts: Partnering with major brands to produce custom podcast content for their marketing and communication needs. Revenue generated through project-based contracts with luxury brands and corporations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nouvelles Écoutes is a French podcast production studio that creates original podcasts across audio and video formats (such as Alice Underground, Rugby Confidential, and NICHE) and produces branded podcast content for major clients including Louis Vuitton, Veuve Clicquot, and UNEDIC. The studio operates an advertising sales arm (Régie Publicitaire) that connects brands with its original programs and audiences, and has expanded from audio-only into combined audio-visual podcast production.

Product overview

Nouvelles Écoutes is a pioneering French podcast studio celebrating its 10th anniversary, offering a platform-plus-production-service model. The studio operates across three main divisions: Créations Originales (original podcast productions including Alice Underground, Rugby Confidential, and NICHE), Brand Content (branded podcast creation for clients like Louis Vuitton, Veuve Clicquot, and UNEDIC), and Régie Publicitaire (advertising sales and sponsorship management). The company has expanded from audio-only podcasts to include video podcast production, adding visual content capabilities while maintaining its entertainment focus.

Differentiator

Problem solved

Functional benefit

Brands

• Alice Underground: Trippy talk-show hosted by Alice moitié, featuring video podcast content
• Rugby Confidential
• NICHE

Products and services

• Alice Underground

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Louis VuittonflagshipGTM or Marketing PartnerNouvelles Écoutes produces the 'Louis Vuitton Extended' video podcast presented by Loïc Prigent for the luxury fashion house, showcasing their brand content production capabilities with premium clients.
• Veuve ClicquotflagshipGTM or Marketing PartnerThe studio produces the 'Bold Voices Podcast' for Veuve Clicquot, presented by Lisa Vignoli, demonstrating their ability to create sophisticated branded content for luxury champagne brands.
• UNEDICcoreGTM or Marketing PartnerNouvelles Écoutes created a podcast exploring the labor market and employment issues for UNEDIC (French unemployment insurance organization), presented by Léa Lejeune, showcasing versatility across sectors.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Binge Audio: Binge Audio is a French podcast publisher and production company creating original shows and branded podcasts, making it a direct peer with similar original-content and brand-revenue model in France.
• Bababam: Bababam is a French independent podcast studio producing original podcasts and branded content for major advertisers, directly comparable to Nouvelles Écoutes' original content and brand content divisions in the French market.
• Initial Studio: Initial Studio is a French podcast production studio that produces original podcasts and branded content for brands and media, directly comparable to Nouvelles Écoutes' hybrid content and brand-content model.
• Paradiso Media: Paradiso Media is a European podcast production company specializing in branded podcasts and original programming for major brands, comparable to Nouvelles Écoutes' brand-content and original-show strategy.
• Louie Media: Louie Media is a French podcast studio producing original podcasts and branded content for major brands, with a similar hybrid model of original entertainment programming and corporate branded podcasts.

Broad incumbents

• Wondery (Amazon): Wondery is a large podcast studio and network acquired by Amazon, producing original premium podcasts and branded content. It is a broad incumbent providing comparable premium podcast production and brand-content services.
• Gimlet Media (Spotify): Gimlet Media is a high-profile podcast production studio now part of Spotify, producing original narrative and branded podcasts. It is a broad incumbent in the same premium podcast production space as Nouvelles Écoutes.
• Spotify (Studios & Originals): Spotify operates a global podcast platform with original and exclusive podcast content, and competes for branded podcast deals at scale. It is a broad incumbent in the same category as Nouvelles Écoutes' podcast network and ad-supported audio business.

Emerging players

• Lemonada Media: Lemonada Media is an independent podcast network and studio producing original podcasts and brand partnerships. It is an emerging player with a similar dual model of original entertainment programming and brand-sponsored content, though primarily US-focused.

Regional players

• Audion: Audion is a French podcast hosting and monetization platform enabling brands and creators to publish and monetize audio content. It is a regional player whose platform overlaps with Nouvelles Écoutes' distribution and ad-sales activities in France.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCT82U0E-Ax2XfsxDffUpX4A
• Instagraminstagram.com/niche.lepodcast
• Xx.com/nouvecoutes
• Facebookfacebook.com/nouvellesecoutes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouvelles Écoutes