BuiltWell

What BuiltWell does

BuiltWell Co. is a Seattle-based custom home builder and remodeler founded in 2015 by Corey Fitch. The company designs and constructs new custom homes (from modern urban residences to rural retreats), performs studs-out remodels and period restorations, and delivers sustainable, high-efficiency builds targeting net-zero or code-exceeding performance. Underlying technical capabilities center on sustainable construction practices, including all-electric system conversions, mini-split heat pumps, solar PV integration, high-performance building envelopes, and ADU design; the firm holds a 4-Star Built Green certification on its Green Lake project, and the founder maintains credentials as a LEED for Homes AP, Green Rater, Built Green Verifier, BPI Envelope Specialist, and HERS Rater.

The business operates on a project-based, custom-quote revenue model across three primary segments: custom home building, home remodeling, and select commercial tenant improvements (exemplified by the MiiR flagship store refresh). Go-to-market is sales-led and direct: prospective clients engage via the company website and email, with the firm positioning itself as an "owner advocate" that delivers transparent pricing, integrated design guidance, and sustainable practices as differentiators against execution-focused contractors. Marketing relies on a portfolio website and earned media placements (The New York Times, Domino Magazine, Urban Living) rather than paid channels.

Operationally, BuiltWell is a boutique operation with 1-10 employees serving the Seattle metropolitan area and broader Pacific Northwest. There is no external institutional investment, and the company is founder-owned and operated, making it a lifestyle/specialist custom builder rather than a scaling platform. Risks include founder concentration, lack of geographic diversification beyond a single metro, and limited capacity for simultaneous large-scale engagements.

Name

BuiltWell

Legal name

BuiltWell Co.

Website

https://builtwellco.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BuiltWell Co. is a Seattle-based custom home builder and remodeler founded in 2015 by Corey Fitch, serving residential and select commercial clients in the Pacific Northwest with sustainable construction, transparent pricing, and integrated design guidance.

Ownership category

akta.pro rank

Product category

Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Commercial and Institutional Building Construction (236220)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Custom home building
• Residential remodeling
• Sustainable construction
• Green building services
• Net zero construction

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Building: Design and construction of new custom homes from modern urban residences to rural retreats, serving as owner advocate throughout the building process with transparent pricing and integrated design guidance
2. Home Remodeling Services: Thoughtful remodels including studs-out renovations, period restoration, and updates to existing spaces with high-quality craftsmanship
3. Commercial Properties: Commercial construction including tenant improvements and flagship retail store builds such as MiiR Headquarters
4. Sustainable Building Consulting: High-efficiency retrofits and sustainable building practices including energy certifications and green building program development

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BuiltWell is a Seattle-based custom home builder that designs and constructs new custom homes and remodels with a focus on sustainability, energy efficiency, and owner advocacy. The company offers end-to-end project services including design guidance, transparent budgeting, and high-performance building techniques (net-zero ready, all-electric, solar PV integration). It also performs commercial tenant improvements such as retail flagship builds.

Product overview

BuiltWell is a Seattle-based custom home builder offering a portfolio of construction services centered on three core offerings: Custom Homes (new construction from modern urban to rural retreats), Thoughtful Remodels (renovations including studs-out remodels), and Sustainable & High-Efficiency Builds (energy-saving construction). The company showcases its work through featured project portfolios including Luna's Cabin (high-desert sustainable retreat), Tudor Redux (historic remodel with BD::DESIGN STUDIO), Perry Refresh (spec home transformation), Phinney Ridge Mid Century Modern (net-zero historic remodel), Miir Headquarters (commercial tenant improvement), and Green Lake Net Zero Ready (certified sustainable home with ADU).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Homes Design and construction of custom homes from modern urban residences to rural retreats, focused on longevity, sustainability, and energy efficiency. Targeted at homeowners seeking to build new custom residences with sustainable practices and thoughtful design.
• Thoughtful Remodels

Quantifiable outcome

• Luna's Cabin designed to exceed local energy codes by 40%
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• BD::DESIGN STUDIOminorStrategic or Co-development PartnerCollaboration with designer and owner Breanna Doll of BD::DESIGN STUDIO on Tudor Redux remodel project. The partnership combined BuiltWell's construction expertise with BD::DESIGN STUDIO's playful designer finishes and custom details throughout the studs-out remodel.
• MiiRminorOthersBuiltWell was engaged to help design and refresh MiiR flagship store space for its next iteration. As the MiiR flagship store evolved, the management team wanted to adjust the space to better suit their needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cascade Built: Seattle sustainable builder focused on net-zero-ready, modern, urban infill homes and townhomes. Directly comparable in geography, sustainability positioning, and design-led custom/urban projects.
• Green Canopy NODE: Seattle-based design-build firm delivering high-performance, sustainably built urban homes and remodels in the Pacific Northwest. Closely comparable in green-building focus and Seattle market.
• Dwell Development: Seattle-based sustainable urban home builder offering LEED-certified, modern, energy-efficient custom homes and townhomes in the same Seattle metro market as BuiltWell, targeting similar design-conscious homeowners.
• Wittman Estes: Seattle architecture and design-build firm delivering modern, design-driven custom homes and remodels in the same Pacific Northwest market, with a similar design-build integration model.
• JayMarc Homes: Seattle-area luxury custom home builder serving higher-end clients; comparable in custom-home delivery, although with less emphasis on sustainability than BuiltWell.
• TC Legend Homes: Pacific Northwest builder specializing in net-zero energy, Passive House, and sustainability-focused custom homes - directly comparable sustainability playbook and owner-advocate positioning.
• Method Homes: Seattle-based sustainable builder producing modular and prefab high-performance homes with strong energy-efficiency focus, overlapping BuiltWell's sustainability and design-forward clientele.

Broad incumbents

• Toll Brothers: National luxury homebuilder now offering high-performance and net-zero-ready options through subsidiaries. Represents the broad incumbent competing for the same affluent custom/semi-custom buyer that BuiltWell targets.

Others

• Sun Light & Power: Pacific Northwest solar PV and battery installer that frequently partners with green builders like BuiltWell on projects requiring solar integration; adjacent ecosystem enabler rather than direct competitor.

Regional players

• Berschauer Group Construction: Pacific Northwest general contractor based in Olympia, WA, delivering commercial and residential projects across the region. Comparable in PNW service area and project types, but broader geography than BuiltWell's Seattle-centric focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuiltWell