eSmokingWorld

What eSmokingWorld does

eSmokingWorld, legally CHIC Spółka z ograniczoną odpowiedzialnością, is a Poland-based multibrand retail chain specializing in alternative nicotine products. Founded in 2013 and headquartered in Ostrzeszów, the company self-describes as the largest sales network for alternative nicotine products in Poland, operating approximately 400 specialized Inspiration Store locations across all 16 Polish voivodeships in shopping centers, retail parks (Auchan, Kaufland, Galeria), and standalone sites. Stores are staffed by professional customer advisors who guide product selection, and the chain operates an eSmoking Club loyalty program and an educational content platform (Świat Wiedzy / Knowledge World).

The product portfolio spans the principal alternative nicotine categories: e-cigarettes including disposable formats, heat-not-burn tobacco heaters, Polish-manufactured e-liquids, nicotine pouches, and related accessories. The company operates a vertical stack comprising an in-house e-liquid factory in Poland, an internal quality testing center, and the eSmoking Institute research facility in Poznań, which is positioned as a center for next-generation nicotine product development. The chain represents three global brands alongside its own private-label output.

The revenue model is consumer retail of regulated nicotine products with no public pricing disclosure; pricing is not stated and revenue is not publicly reported. Distribution is exclusively through owned physical retail in Poland (no international retail footprint, no online store of meaningful scale referenced), with the corporate headcount reported at 11-50 reflecting corporate functions rather than the broader store-level workforce. Ownership is privately held by the CHIC group with no disclosed external investors.

Name

eSmokingWorld

Legal name

CHIC Spółka z ograniczoną odpowiedzialnością

Website

https://esmokingworld.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

eSmokingWorld is the largest Polish retail chain for alternative nicotine products, operating approximately 400 specialized Inspiration Stores across all 16 Polish voivodeships. It sells e-cigarettes, tobacco heaters, in-house manufactured e-liquids, nicotine pouches, and accessories, serving adult smokers seeking alternatives.

Ownership category

akta.pro rank

Product category

Vaping and Alternative Nicotine Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940), Tobacco Manufacturing (3122), Tobacco Manufacturing (312230), Tobacco Manufacturing (31223)

SIC

Tobacco Products (2100), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Heat-Not-Burn & Alternative Nicotine Device Retail (e.g., IQOS-type) (CRANAEAJ), Nicotine Pouch Retail (CRANADAD), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Vape & E-Cig Convenience Retail (C-Stores & Fuel Retail) (CRANAEAC)

Keywords

• Alternative nicotine products
• E-cigarette retail
• Vaping devices
• Tobacco heaters
• Nicotine pouches

Headquarters

HQ city

Ostrzeszów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

eSmokingWorld operates the largest Polish multibrand retail network for alternative nicotine products, selling e-cigarettes (including disposables), tobacco heaters (podgrzewacze tytoniu), e-liquids (liquidy), nicotine pouches (saszetki nikotynowe), and related accessories through approximately 400 Inspiration Store locations across all 16 Polish voivodeships. The company complements retail with its own liquid factory in Poland, the eSmoking Institute research center in Poznań for next-generation nicotine product R&D, and representation of three global alternative nicotine brands.

Product overview

eSmoking World operates as Poland's largest retail network for alternative nicotine products, comprising approximately 400 specialized Inspiration Store locations. The portfolio encompasses all major categories of alternative nicotine products: e-cigarettes (including disposable variants), tobacco heaters, Polish-manufactured e-liquids, and nicotine pouches, complemented by related accessories. The company maintains three global brands and operates its own liquid manufacturing facility in Poland. An affiliated entity, the eSmoking Institute located in Poznań, functions as an innovative research center for next-generation nicotine products, collaborating with international specialists and leveraging cutting-edge technological solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Inspiration Store: A modern, designer retail format combining a wide and expanded product range including heated tobacco products, e-cigarettes (including disposables), nicotine pouches, and Polish-made e-liquids, staffed by trained customer advisors.
• glo store

Products and services

• E-cigarettes (e-papierosy)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Three Global Brands (not individually named)coreOtherseSmoking World represents three global brands in their portfolio, providing access to internationally recognized alternative nicotine product brands alongside their own product offerings. The company mentions having three global brands as part of their brand portfolio alongside their own eSmoking Institute products and in-house manufactured liquids.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Altria Group: Through NJOY (e-cigarettes) and on! (nicotine pouches), Altria competes in the same alternative nicotine categories as eSmokingWorld. Its U.S.-anchored strategy and capital strength make it a serious long-term competitive force even if not directly in Poland today.
• Imperial Brands: Sells myblu and Pulze e-cigarettes plus ZoneX nicotine pouches, overlapping with eSmokingWorld's portfolio. Imperial is actively pivoting from combustibles to alternative nicotine across European markets.
• Philip Morris International: Global tobacco giant with IQOS heat-not-burn devices and Zyn nicotine pouches, both overlapping with eSmokingWorld's core product categories. PMI operates branded retail (including IQOS and glo stores) in many markets, making it both a supplier and a potential retail competitor.
• Japan Tobacco International: Markets Ploom heat-not-burn devices and Logic e-cigarettes, both carried by alternative nicotine retailers like eSmokingWorld. JTI is a supplier to specialty chains and is expanding its own retail presence in Europe.
• JUUL Labs: Major pod-based e-cigarette brand with established European distribution. JUUL products are commonly stocked by multibrand vape chains like eSmokingWorld, making it a directly comparable brand-anchored vape business.
• RELX: One of the largest global vape brands with closed-pod systems widely sold in specialist vape retailers. As a brand that eSmokingWorld likely carries, RELX is both a supplier and a direct category competitor.
• British American Tobacco: Owns Vuse (e-cigarettes), Velo (nicotine pouches), and glo (heat-not-burn), which directly overlap with eSmokingWorld's assortment. BAT's push into alternative nicotine retail makes it a competing brand owner and channel player.

Regional players

• Vapestore: Large UK multibrand vape retail chain with both online and physical stores. Operates a similar multibrand retail model to eSmokingWorld but is geographically concentrated in the UK rather than Poland.
• Totally Wicked: Long-established UK vape retailer with its own e-liquid manufacturing and chain of specialist stores. Directly comparable multibrand vape retailer model, though geographically focused on the UK.

Direct peers

• VapeFully: Polish multibrand vape retailer chain operating in the same domestic market as eSmokingWorld. Competes for the same adult-smoker customer base across overlapping Polish cities, making it the closest direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/esmokingworld
• LinkedInlinkedin.com/company/esmokingworld
• Instagraminstagram.com/esmokingworld
• Facebookfacebook.com/EsmokingWORLD

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eSmokingWorld