Horsecross Arts

What Horsecross Arts does

Horsecross Arts Ltd is a Scottish registered charity (no. SC022400) that operates Perth Theatre and Perth Concert Hall, two purpose-built performing arts venues located on Mill Street, Perth, Scotland. The organisation has been central to local cultural life for over 120 years and presents a year-round programme spanning classical music, pop/rock, theatre, comedy, dance, film, talks, family entertainment, and an annual pantomime. Its flagship curated offering is the Perth Concert Series, a six-concert season subscription delivered in joint promotion with the Scottish Chamber Orchestra, the Royal Scottish National Orchestra, and the BBC Scottish Symphony Orchestra, capitalising on Perth Concert Hall's acclaimed acoustic for classical music.

The business model is principally transactional ticketing across both venues, with per-ticket prices ranging from approximately £6 (concessions) to £105 (VIP soundcheck packages) and booking fees of £2.50–£4 per ticket. Revenue is supplemented by venue hire for external events, food and drink hospitality, gift vouchers, a Learning & Engagement community programme, and an on-demand digital product (125 Live!). Distribution combines a direct online and in-person box office with promoter-presented touring productions routed through RED Entertainment, Cuffe & Taylor, Live Nation, and several independent promoters. Marketing is conducted primarily through the venue's own websites (horsecross.co.uk / perththeatreandconcerthall.com) and direct email newsletter.

Operationally the organisation runs no proprietary technology platform; its digital surface consists of a standard web-based ticketing system, website content management, and email communications. As a charity it does not raise equity funding; instead it is sustained by a combination of earned trading income and core grants from Creative Scotland, Perth & Kinross Council, and the Gannochy Trust, the latter of which is recognised through the named Gannochy Trust Auditorium within Perth Concert Hall.

Name

Horsecross Arts

Legal name

Horsecross Arts Ltd

Website

https://horsecross.co.uk

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket sales: Primary revenue stream generated through the sale of tickets to live performances, concerts, theatre productions, and events at Perth Theatre and Perth Concert Hall. Booking fees are added per ticket. Revenue is transaction-based with prices ranging from approximately £6 to £105 depending on event and seating tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Horsecross Arts Ltd operates Perth Theatre and Perth Concert Hall, two purpose-built venues in Perth, Scotland, presenting a year-round programme of live performing arts including theatre, classical music, comedy, dance, film, talks, family events, and an annual pantomime. The organization sells tickets directly through its own online and in-person box office and generates supplementary revenue from venue hire, food and drink, and gift vouchers.

Product overview

Horsecross Arts operates Perth Theatre and Concert Hall as a unified performing arts venue offering live entertainment including theatre productions, music concerts, comedy, dance, and film screenings. The core offering consists of venue facilities for performances combined with an online ticketing system for bookings. Additional products include the Perth Concert Series subscription package, Learning and Engagement community programs, venue hire services, and food & drink hospitality. Digital offerings include the 125 Live! commemorative film and annual pantomime productions such as Sleeping Beauty.

Differentiator

Problem solved

Functional benefit

Products and services

• Perth Theatre and Concert Hall Venues

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Scottish Chamber Orchestra (SCO)coreStrategic or Co-development PartnerThe Perth Concert Series is a joint promotion between SCO, the Royal Scottish National Orchestra (RSNO), and the BBC Scottish Symphony Orchestra in collaboration with Perth Theatre and Concert Hall. SCO curates and performs in the concert series programme.
• Royal Scottish National Orchestra (RSNO)coreStrategic or Co-development PartnerThe Perth Concert Series is a joint promotion between SCO, RSNO, and the BBC Scottish Symphony Orchestra in collaboration with Perth Theatre and Concert Hall. RSNO curates and performs in the concert series programme.
• BBC Scottish Symphony OrchestracoreStrategic or Co-development PartnerThe Perth Concert Series is a joint promotion between SCO, RSNO, and the BBC Scottish Symphony Orchestra in collaboration with Perth Theatre and Concert Hall. BBC SSO curates and performs in the concert series programme.
• RED Entertainment, Cuffe & Taylor and Live NationminorChannel Partner/ Reseller/ DistributorThese promoters present touring productions at Perth Theatre and Concert Hall. They handle production organisation and often ticketing for their events, bringing commercially promoted shows to the venue.
• Regular Music, Ellis Live Limited, Senbla, Entertainers, Handshake Group, MJM Music, and other promotersminorChannel Partner/ Reseller/ DistributorVarious independent music promoters and touring companies book and promote events at Perth Theatre and Concert Hall, bringing touring productions to the venue under promoter-presented arrangements.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nottingham Royal Concert Hall: Mid-UK concert and events venue hosting classical, rock/pop, comedy and pantomime programming. Comparable scale and mixed classical/commercial programming mix under a charitable venue operator.
• The Sage Gateshead: Concert venue and music education centre in North East England operated by a charitable trust. Comparable multi-vertical arts venue with classical music, pop, family programming and learning/engagement arms.
• Edinburgh Festival Theatre: Major Scottish receiving house for opera, ballet, musical theatre and contemporary dance. Comparable to Perth Theatre in being a regional theatre hosting both in-house and touring productions.
• Glasgow Royal Concert Hall: Scotland's flagship concert hall operated by Glasgow Life, hosting classical, jazz, pop, comedy and touring productions. Closest direct Scottish peer given similar scale, programming mix, and public-sector/charity operating model.
• Wales Millennium Centre: Charitable performing arts centre in Cardiff Bay hosting opera, dance, comedy, musicals and pantomime. Comparable scale, charity structure, and diversified multi-genre programming.
• Bridgewater Hall (Manchester): Home of the Hallé and BBC Philharmonic orchestras, with comparable acoustic design and classical concert series subscription product. Direct UK peer in classical concert-hall economics.
• Birmingham Symphony Hall: Mid-size UK concert hall operated as part of Town Hall & Symphony Hall, a charitable venue, and home of the City of Birmingham Symphony Orchestra. Direct classical concert-hall peer with similar ticketing and subscription model.
• Usher Hall (Edinburgh): Edinburgh's principal concert and events venue operated by a charitable trust. Comparable to Perth Concert Hall in scale, classical/pop programming mix, and ticketing-led business model within a similar Scottish regional market.

Broad incumbents

• Barbican Centre: Major London arts centre operated by the Barbican Centre Trust covering music, theatre, dance, cinema and visual arts. Comparable multi-vertical venue and learning/engagement programme at significantly larger scale.
• Royal Albert Hall: Iconic London venue and registered charity hosting classical, rock, pop and broadcast events. A larger incumbent with overlapping concert-hall operations and charity governance but a national/international draw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HorsecrossPerth
• Facebookfacebook.com/horsecross

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horsecross Arts