Oakwood Insurance Brokers

What Oakwood Insurance Brokers does

Oakwood Insurance Brokers is a family-run independent insurance brokerage based in Market Deeping, Lincolnshire, with operational roots tracing back to 1996 and the consolidated firm formed in 1999. It arranges personal and commercial insurance on behalf of UK clients by accessing insurer panels under FCA authorisation (reference 676060), with memberships in Biba and the Chartered Insurance Institute. The product set spans four personal lines — home, landlord, motor, and travel — alongside twelve commercial lines, including niche vertical products targeting Padel clubs, Pilates studios, and sports clubs. Legal entity is Oakwood Consultants 2015 Ltd (company number 09338511), and the firm is part of the Jensten Group network.

The operating model is high-touch and broker-led rather than platform-based. Martin Jones (Cert CII) and Agi Jones are the principal named personnel, supported by a single Market Deeping office that runs paper-free through document scanning and networked workstations. There is no proprietary technology platform, no digital self-service portal, no disclosed AI tooling, and no remote delivery infrastructure; customer engagement is delivered via face-to-face consultations on-site, customer premises visits, and phone/email. Geographic reach is exclusively UK, with no disclosed expansion beyond the East Midlands catchment.

Revenue is generated through commissions paid by insurers on placed policies, with no fee-for-service or subscription pricing disclosed. The firm does not publish revenue, headcount, customer count, or premium volume. Distribution is primarily local and relationship-driven, with the Jensten Group affiliation extending insurer panel access beyond what a standalone two-broker shop could obtain directly. No funding events, investors, M&A activity, or external capital are disclosed.

Name

Oakwood Insurance Brokers

Legal name

Oakwood Consultants 2015 Ltd

Website

https://oakwoodinsurancebrokers.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Oakwood Insurance Brokers is a family-run independent UK insurance brokerage in Market Deeping arranging personal and commercial cover for individuals and small businesses via insurer panels, with niche vertical products for Padel clubs, Pilates studios, and sports clubs.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage
• Personal insurance
• Commercial insurance
• Independent broker
• UK insurance intermediary

Headquarters

HQ city

Market Deeping

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: Oakwood Insurance Brokers acts as an intermediary between customers and insurance providers, arranging insurance contracts and earning commissions from insurers. They arrange cover for motor, home, travel, landlord, and commercial insurance through access to a wide range of UK insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Oakwood Insurance Brokers is a family-run, independent insurance brokerage that acts as an intermediary between customers and a wide range of UK insurers. It arranges personal insurance (home, motor, travel, landlord) and commercial insurance (commercial combined, fleet, professional indemnity, cyber, D&O, property, shop, office, tradesman, and specialist sports and leisure covers) tailored to individual and business requirements.

Product overview

Oakwood Insurance Brokers operates as an independent insurance brokerage offering a unified platform of personal and commercial insurance products. The company provides access to a wide range of UK insurers, arranging cover across four personal insurance products (Home, Landlord, Motor, and Travel Insurance) and twelve commercial insurance offerings including Commercial Combined Insurance, Fleet & Vehicle Insurance, Professional Indemnity, Shop, Office, Public Liability & Tradesman, Cyber, D&O, Commercial Property, Padel Club, Pilates Studio, and Sports Club Insurance. As a family-run brokerage established since 1996, they tailor policies to individual and business requirements without being tied to a single insurer.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Buildings and contents insurance protecting residential properties against risks such as fire, flood, storm damage, theft, and accidental damage, covering structural damage and personal belongings for individuals and families.
• Landlord Insurance Insurance for property owners covering buildings, loss of rental income, property owners liability, tenant damage, and fire, flood, and storm damage for residential landlords, buy-to-let, and multi-property portfolios.
• Motor Insurance Vehicle insurance protecting against financial impact of accidents, damage, and theft, available as comprehensive or third party, fire and theft, with optional breakdown and courtesy car cover.
• Travel Insurance Travel protection covering emergency medical expenses abroad, trip cancellation, lost luggage, travel delays, and personal liability, available as single trip, annual multi-trip, or family cover with optional winter sports, business travel, cruise, and gadget cover.
• Commercial Combined Insurance Flexible commercial policy combining multiple covers into one tailored package, protecting sole traders to established companies against claims, legal costs, property damage, and cyber threats.
• Fleet & Single Vehicle Insurance Commercial vehicle insurance covering single vehicles or entire fleets to keep business operations moving.
• Professional Indemnity Insurance Protection for businesses providing advice or services, covering claims of negligence, errors, or omissions.
• Shop Insurance Retail business insurance protecting premises, stock, and trading activities against risks including theft, fire, and business interruption, covering retail shops, salons, cafes, convenience stores, and high street businesses.
• Office Insurance Insurance for office environments protecting workspace, equipment, and business operations for consultants, professional services, marketing agencies, IT businesses, and small offices.
• Public Liability & Tradesman Insurance Coverage for businesses interacting with customers, clients, or the public, protecting against injury or property damage claims for builders, electricians, plumbers, carpenters, painters, decorators, architects, IT professionals, and freelancers.
• Cyber Insurance Protection against cyber threats including data breaches, ransomware attacks, hacking, phishing scams, and system downtime, covering data breach response, ransomware extortion, business interruption, cyber crime, legal costs, and reputation management.
• Directors & Officers (D&O) Insurance Personal liability protection for company directors and senior management against claims arising from business decisions, governance, mismanagement, breach of duty, negligence, and regulatory compliance, covering legal defense costs, damages, employment practice liability, and regulatory investigations.
• Commercial Property Insurance Cover for commercial buildings, contents, and loss of rental income following events such as fire, flood, theft, or subsidence, protecting offices, shops, warehouses, industrial units, and investment properties.
• Padel Club Insurance Specialist insurance for padel clubs covering public liability, employers liability, property damage, business interruption, loss of licence, and money and stock, protecting against slips, player injuries, court damage, and tournament exposure.
• Pilates Studio Insurance Tailored insurance for Pilates studios covering public liability, professional indemnity, employers liability, contents and equipment, business interruption, and personal accident, designed for small to medium fitness businesses operating in the UK leisure sector.
• Sports Club Insurance Tailored protection for sports, social, and leisure clubs covering public liability, employers liability, property damage, loss of licence, and assault and fidelity cover, serving padel and tennis clubs, football and rugby clubs, golf clubs, fitness centres, and social clubs.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Oakwood Financial ServicesminorOthersRelated entity within the Oakwood group of companies, providing financial services alongside insurance offerings.
• Oakwood Property ManagementminorOthersRelated entity within the Oakwood group of companies, providing property management services.
• Jensten GroupminorOthersOakwood Insurance Brokers is part of the Jensten Group of companies, an insurance intermediary network.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Swinton Group: Established UK high-street insurance broker offering personal and commercial lines through a network of branches. Comparable in distribution model (branch-based, advisor-led) and product breadth, though operating at meaningfully greater scale.
• A-Plan Insurance: UK independent insurance broker with a high-street branch network offering personal and commercial cover through multiple insurers. Directly comparable in channel strategy, advisory-led approach, and product breadth.
• Adrian Flux: UK independent insurance broker specialising in personal and niche lines (motor, home, travel) for non-standard customers, operating from regional offices with similar relationship-led service. Highly comparable in product mix, scale, and family/independent orientation.
• Lark Insurance Group: UK independent commercial insurance broker offering commercial combined, fleet, property, and liability cover for SMEs. Closely comparable in commercial product mix, regional footprint, and advisor-led advisory model.
• Sports Cover Direct: UK specialist broker focused on sports clubs, leisure facilities, and fitness operators. Directly overlaps with Oakwood's Padel, Pilates, and Sports Club verticals, competing for the same niche commercial clients.

Others

• Jensten Group: UK insurance intermediary network of which Oakwood is an affiliate. Comparable as a peer-of-network — Jensten provides the panel, compliance, and back-office infrastructure that Oakwood accesses, and its member firms collectively resemble Oakwood's competitive set.

Emerging players

• Many Pets (formerly Bought By Many): UK InsurTech that uses data and digital UX to underwrite and distribute niche personal lines. Represents the technology-enabled disruptor to traditional brokers like Oakwood, illustrating the competitive trajectory Oakwood must adapt to.
• Simply Business: UK online insurance broker (Hiscox-owned) that simplifies commercial cover purchase for small businesses and trades. Competes for the same SMB customer base as Oakwood's commercial book but through a digital-first model.

Broad incumbents

• Howden Group Holdings: Large UK-headquartered insurance brokerage group serving personal, commercial, and specialty lines through regional offices. Represents a scaled-up version of Oakwood's model; competing for the same SMB and affluent-consumer clientele but with vastly broader panel access.
• Ardonagh Group: Large UK insurance distribution group operating multiple broker brands across personal, commercial, and specialty lines. Represents the consolidated-end of the market against which small independents like Oakwood must compete for carrier panels and talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OakwoodIns
• Facebookfacebook.com/Oakwoodins
• LinkedInlinkedin.com/company/oakwood-insurance-brokers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakwood Insurance Brokers