Studio 5 Eleven

What Studio 5 Eleven does

Studio 5 Eleven is a Phoenix, Arizona-based branding and design agency operating as a privately held LLC founded and led by Creative Director and CEO Brad Jones. The firm delivers a four-phase brand development practice: Brand Discovery (research and insight gathering), Brand Strategy (positioning and architecture), Brand Identity (naming, logo design, trademarking, identity systems, and brand guides), and Brand Applications (execution across stationery, packaging, websites, marketing collateral, editorial design, experiential graphics, signage and wayfinding, advertising, and interior graphics). Alongside core branding services, the agency maintains a specialized art book and exhibition catalog design practice for museums and cultural institutions.

The agency's client base spans enterprise and institutional accounts across multiple verticals, including aerospace (Boeing, Columbia Helicopters), consumer goods (Nike, Coca-Cola, PetSmart, Herman Miller, Black Rifle Coffee), technology (Verizon, Vercara, Insite AI), hospitality and travel (Fairmont Hotels, JetSmart Airlines, Kampgrounds of America), construction and architecture (Felix Construction, Haydon Building, Cawley Architects, Cachet Homes), and arts and cultural institutions (Phoenix Art Museum, Heard Museum, Cooper Hewitt, SMoCA, US Embassy Beijing). Its work has been recognized through American Advertising Federation ADDY awards (Gold, Silver, and national-level awards spanning 2011–2025), an AIGA 50 Books/50 Covers inclusion in 2011, and a 2012 Art Director of the Year award.

The business model is project-based professional services, with engagements acquired primarily through word-of-mouth, referrals, direct enterprise outreach, and a portfolio-driven website (studio5eleven.com), supplemented by LinkedIn and Instagram presence. Pricing is quote-based with no publicly disclosed rates, and revenue is not publicly disclosed. The firm holds a registered trademark for Studio[5]Eleven, has no disclosed external investors, no subsidiaries, and no M&A activity on record, operating as a single founder-owned entity.

Name

Studio 5 Eleven

Legal name

Studio 5 Eleven, LLC

Website

https://studio5eleven.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio 5 Eleven is a Phoenix-based, founder-led branding and design agency delivering brand strategy, identity systems, and art book/exhibition catalog design for enterprise clients (Boeing, Nike, Coca-Cola, Verizon, Fairmont, JetSmart) and cultural institutions (Heard Museum, Phoenix Art Museum, Cooper Hewitt) on a project-based professional services model.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Branding: Project-based professional services for brand development, brand refresh, visual identity, brand strategy, naming, and brand applications including collateral design, website design, and environmental graphics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Studio 5 Eleven is a Phoenix-based branding and design agency that provides end-to-end brand development services for businesses and cultural institutions. Its core offerings span four interconnected phases—Brand Discovery (research and insight), Brand Strategy (positioning and architecture), Brand Identity (naming, logo, messaging, identity systems), and Brand Applications (execution across collateral, websites, packaging, signage, advertising, and interior graphics)—plus a specialized Art Book Design practice that produces exhibition catalogs and monographs for museums and galleries.

Product overview

Studio[5]Eleven is a Phoenix-based branding agency offering a holistic approach to brand development and management. The company's service portfolio consists of four interconnected phases: Brand Discovery (research and insight), Brand Strategy (positioning and architecture), Brand Identity (naming, logo, messaging, identity systems), and Brand Applications (execution across all touchpoints). The agency also specializes in Art Book Design for museums and cultural institutions. Core services include logo design, website design, package design, editorial design, experiential graphics, signage and wayfinding, and interior graphics. The agency works with diverse industries including aerospace, arts and cultural, architecture, construction, consumer goods, technology, and travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Discovery

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JetSmart AirlinesflagshipStrategic or Co-development PartnerFull brand launch including naming, visual identity design, aircraft livery design, terminal signage, uniform and apparel design, brand standards development, and integrated advertising campaign for ultra-low-cost airline in Chile.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lippincott: Brand strategy and design consultancy serving Fortune 500 clients across identity, naming, and brand experience. Closely comparable scope of services and enterprise client profile to Studio 5 Eleven's brand-discovery-through-applications model.
• Pentagram: Largest independent design and branding studio with a partner-led model across multiple cities. Directly comparable as a multi-disciplinary branding and identity firm competing for the same enterprise brand-system mandates.
• RKS Design: Design and innovation consultancy providing research, strategy, and product/experience design across consumer and industrial markets. Comparable mid-sized peer spanning brand strategy through execution.
• Character: Boutique brand and design studio delivering identity, naming, and creative work for technology and consumer clients. Closely comparable boutique peer in positioning, scale, and full-stack brand offering.
• MetaDesign: International brand consultancy with offices across Europe, the US, and Asia delivering brand strategy, identity, and design systems. Comparable multi-disciplinary branding peer with cross-border execution capability.
• Siegel+Gale: Brand strategy, naming, and design consultancy focused on simplicity-led brand systems. Comparable as a strategy-led branding peer serving global enterprise clients across identity and experience design.

Emerging players

• Koto Studio: Independent brand and design studio with strong identity and motion work for technology and consumer brands. Comparable boutique peer focused on brand strategy, naming, and identity systems, with partial overlap in target verticals.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm within WPP, delivering strategy, identity, and experience work for large multinationals. Comparable offering set but with broader scale, network, and cross-discipline capability than Studio 5 Eleven.
• FutureBrand: Global brand consultancy (McCann Worldgroup) delivering strategy, identity, and experience design for enterprise clients. Comparable end-to-end branding peer but with significantly broader geographic and category reach.

Regional players

• Franke + Lyons: Independent brand and design studio delivering strategy, identity, and digital experience work for mid-market and enterprise clients. Comparable independent mid-sized branding peer with overlapping service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/jonesbrad
• Instagraminstagram.com/studio_5_eleven

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 5 Eleven