MP Storkjøkken

What MP Storkjøkken does

MP Storkjøkken (legal entity Machine Products Storkjøkken AS) is a privately held Norwegian distributor of professional kitchen equipment, operating as a B2B e-commerce supplier targeting restaurants, hotels, catering companies, and dealer/resellers in Norway. The company runs a self-developed catalog and direct sales motion under the tagline 'For proffene' (For the professionals), with a business customer account registration flow, a public dealer map ('Forhandlerkart'), and a customer service center for account management. Tagline positioning focuses on professional-grade equipment rather than consumer retail.

The product portfolio spans ten categories covering essentially all professional kitchen needs: cooking equipment (grills, fryers, ovens, induction cooktops, combi steamers, water baths, pasta cookers, salamanders), refrigeration and freezing (refrigerators, freezers, blast chillers, ice machines, cold rooms), dishwashing (under-counter, hood-type, pot washers, tunnel), stainless steel furniture and hoods, kitchen machines (mixers, slicers, vacuum packers, coffee equipment, scales), heated and refrigerated cabinets/cabinets, kitchen utensils, and buffet equipment. The company sells both third-party brands (Rational, Eloma, FM Industrial, HENDI, Arktic) and its own in-house series (900 Standard, 600 Standard, 700 Standard). Pricing is unit-based with VAT-inclusive display prices ranging from approximately 60 NOK for small accessories to over 100,000 NOK for large appliances such as floor fryers (70,547 NOK) and pasta cookers (50,710 NOK), with a leasing option alongside outright purchase.

The underlying technology is a third-party B2B e-commerce and ERP platform provided by Multicase Norge AS that handles product catalog management, customer accounts, pricing, inventory, and order processing. The website itself shows no AI, ML, or data-driven personalization features. Revenue mechanics are pure equipment sales (hardware_sales) plus dealer margin via the reseller channel; there is no subscription, software, or service revenue identified. No headcount, revenue, or funding data is disclosed in the available sources.

Name

MP Storkjøkken

Legal name

Machine Products Storkjøkken AS

Website

https://mpstorkjokken.no

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

MP Storkjøkken is a privately held Norwegian B2B distributor of professional kitchen equipment, operating an e-commerce platform that serves restaurants, hotels, catering companies, and dealers across Norway with multi-brand and own-brand hardware spanning cooking, refrigeration, dishwashing, and buffet categories.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)

Keywords

• Commercial kitchen equipment
• Professional cooking appliances
• Kitchen utensils wholesale
• Food service equipment
• Catering supplies

Headquarters

HQ city

Ålesund

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: One-time purchase model for professional kitchen equipment including cooking appliances, refrigeration units, dishwashing machines, and kitchen accessories. Products are sold at wholesale/retail prices with VAT (mva) included in displayed prices. The company operates as a distributor/dealer for multiple equipment brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

MP Storkjøkken (Machine Products Storkjøkken AS) is a Norwegian distributor and supplier of professional kitchen equipment, selling commercial-grade cooking appliances, refrigeration units, dishwashing machines, combi steamers, stainless steel furniture, kitchen utensils, and buffet equipment to professional food service operators through its own e-commerce platform and a dealer network.

Product overview

MP Storkjøkken (Machine Products Storkjøkken AS) is a Norwegian professional kitchen equipment supplier operating an e-commerce platform. The product portfolio consists of multiple product categories covering the full range of professional kitchen needs: Kok og stek (cooking equipment including grills, ovens, cookers, induction, cooktops, frying pans, warming equipment), Induksjon (induction cooking systems), Kombidampere (combi steamers from FM Industrial, Rational, Eloma), Rustfritt (stainless steel furniture and equipment), Kjøl og frys (refrigeration and freezing equipment), Oppvask (dishwashing systems), Kjøkkenmaskiner og utstyr (kitchen machines and equipment), Kabinetter (heated and refrigerated cabinets), Kjøkkenutstyr (kitchen utensils, pots, pans, GN containers, small equipment, hygiene products), and Buffeter (buffet equipment). The company operates primarily as a B2B e-commerce platform with no standalone AI/digital platform component—it is a traditional kitchen equipment distributor with both in-house branded products (900 Standard, 600 Standard, 700 Standard series) and third-party brand partnerships (Rational, FM Industrial, Eloma, HENDI, Arktic). The business system and online store solution is provided by Multicase Norge AS.

Differentiator

Problem solved

Functional benefit

Products and services

• Kok og stek (Cooking Equipment)
• Induksjon (Induction)
• Kombidampere (Combi Steamers)
• Rustfritt (Stainless Steel Furniture)
• Kjøl og frys (Refrigeration and Freezing)
• Oppvask (Dishwashing)
• Kjøkkenmaskiner og utstyr (Kitchen Machines and Equipment)
• Kabinetter (Cabinets)
• Kjøkkenutstyr (Kitchen Equipment and Utensils)
• Buffeter (Buffets)
• 900 Standard Serie (900 Standard Series)
• Frityr 900-Serie (Deep Fryer 900 Series)
• Flatgrill 900-Serie (Flat Grill 900 Series)
• Kjølebuffet 4x 1/1 GN (Refrigerated Buffet)
• Varmebuffet 4x 1/1 GN (Heated Buffet)
• UV-steriliseringsapparat (UV Sterilization Apparatus)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Multicase™ Norge AScoreTechnology or IntegrationMulticase provides the business system and e-commerce/web store solution for MP Storkjøkken's online operations. This includes product information management, inventory systems, customer accounts, and order processing infrastructure.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Winterhalter: German specialist in commercial dishwashing and warewashing equipment with strong direct distribution across European foodservice. Directly comparable to MP Storkjøkken's 'Oppvask' category and competes in the same professional-kitchen procurement workflows.
• Metos: Nordic-headquartered (Finland) supplier of professional kitchen and foodservice equipment with a multi-brand distribution model and dealer network. Operates across the same core categories (cooking, refrigeration, dishwashing, food holding) and addresses the same restaurant/hotel/catering customer base, making it the closest geographic and product-line peer to MP Storkjøkken.
• HENDI: Dutch manufacturer and distributor of professional kitchen equipment (cooking, buffet, stainless steel, utensils) selling across Europe. One of MP Storkjøkken's brand partners, HENDI also operates its own distribution, competing for the same professional foodservice customers and overlapping heavily on catalog breadth.

Broad incumbents

• Electrolux Professional: Large Swedish-listed manufacturer of professional kitchen and laundry equipment with an established dealer network across Europe and global service infrastructure. Overlaps with MP Storkjøkken across cooking, refrigeration and dishwashing categories, but operates at broader scale and is a manufacturer rather than a distributor.
• Hoshizaki: Japanese-headquartered global manufacturer of commercial refrigeration, ice machines and beverage equipment with strong European presence and own dealer network. Directly competes with MP Storkjøkken's Kjøl og frys category and has scale advantages in refrigeration that MP Storkjøkken partially offsets through the Arktic brand partnership.
• Ali Group: Italian-owned global foodservice equipment manufacturer and brand owner with a wide portfolio spanning cooking, refrigeration, warewashing and food holding. Sells through multi-brand dealer networks in Europe that overlap directly with MP Storkjøkken's customer base and product categories.
• Middleby Corporation: US-listed global conglomerate of commercial foodservice equipment brands (cooking, refrigeration, warewashing, holding). Competes broadly with MP Storkjøkken's diversified catalog via its portfolio companies and through OEM relationships with distributors in Europe.
• Rational AG: German world leader in combi steamers, distributed through MP Storkjøkken under the Kok og stek/Kombidampere categories. Maintains its own sales and certified dealer network that competes for the same professional-kitchen accounts, making it both a partner and a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mpstorkjokken
• Facebookfacebook.com/MPStorkjokken
• LinkedInlinkedin.com/company/mpstorkjokken

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP Storkjøkken