Embreex

What Embreex does

Embreex (legal name: Embreex Ind. e Com. Ltda.) is a Brazilian manufacturer of commercial and residential fitness equipment, founded in 1993 in Brusque, Santa Catarina. The company designs and produces a comprehensive portfolio organized into four product lines: Premium (high-performance cardio for gyms), EBX (guided-weight and plate-loaded strength equipment with advanced biomechanics), Club (semi-professional equipment for condominiums, hotels, and clubs), and Home (residential use). Core categories include treadmills, ellipticals, vertical/horizontal/spinning bikes, and multi-station strength machines, with proprietary technologies including the SMART LOAD® rechargeable energy system, LUBREX PRÓ® automatic belt lubrication, the Soft Deck Shock Absorber System®, and a tiered panel platform family (GX self-powered generator, SX Bluetooth-enabled with Smart Load, and MX entry-level).

Embreex operates from a 56,000 m² owned industrial facility equipped with CNC machining centers, laser tube cutting, robotic welding cells, plasma steel cutting, and 3D prototyping. Manufacturing is fully domestic in Brazil. The company is family-owned, founded by Sovenir Silvestri, with administration transferred in 2014 to his three children—Grasiela Silvestri, Bianca S. Falcão, and André Joni Silvestri. No external investors, parent company, or funding rounds are disclosed in the available data.

Revenue is generated through hardware sales via an authorized dealer/reseller network across Brazil and direct quote-based sales through embreex.com.br, which is available in Portuguese, Spanish, and English. Pricing is not publicly disclosed; professional equipment is sold via an online quote request system (Lista de Orçamentos). The company maintains an active presence at industry events including IHRSA Fitness Brasil and distributes to both regional dealers (B2B/enterprise) and individual buyers (B2C) across Latin America.

Name

Embreex

Legal name

Embreex Ind. e Com. Ltda.

Website

https://embreex.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Embreex is a Brazilian family-owned manufacturer of professional and residential fitness equipment—treadmills, ellipticals, bikes, and strength machines—founded in 1993, serving gyms, hotels, condominiums, and home users across Latin America from a 56,000 m² facility.

Ownership category

akta.pro rank

Product category

Fitness Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Fitness equipment manufacturing
• Professional gym equipment
• Treadmills and ellipticals
• Strength training machines
• Exercise equipment

Headquarters

HQ city

Brusque

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fitness Equipment Sales: Embreex generates revenue primarily through the manufacture and sale of professional and residential fitness equipment including treadmills, ellipticals, bikes (spinning, vertical, horizontal), and strength training equipment. The company operates with a quote-based pricing model for professional equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Embreex designs, manufactures, and sells professional and semi-professional fitness equipment including treadmills, ellipticals, exercise bikes, spinning bikes, and strength training equipment. The company operates four distinct product lines (Premium, EBX, Club, Home) targeting different market segments from high-performance commercial gyms to residential users. Products are manufactured in their own 56,000 m² industrial facility in Brusque, Brazil, and distributed through a dealer network and direct sales. Technical support and after-sales service are provided through authorized dealers and the company's technical assistance network.

Product overview

Embreex is a Brazilian fitness equipment manufacturer founded in 1993 in Brusque, Santa Catarina, specializing in a comprehensive portfolio of professional and semi-professional exercise equipment. The company operates four distinct product lines: Premium Line for high-performance professional gyms; EBX Line comprising both guided weight (Peso Guiado) equipment like Glute, Abdominal, and Graviton machines, and plate-loaded (Peso Livre) equipment including Smith Machine, Leg Press, Hack Squat, Shoulder Press, and Pull Down; Club Line for semi-professional use in condominiums, clubs, and hotels; and Home Line for residential use. Core products span treadmills (such as 820EXi, 860TS, 568BX models), elliptical trainers (212GX, 212MX, 212SX), exercise bikes (vertical 364 series, horizontal 367 series, spinning bikes), and multi-station strength equipment. Premium line equipment features advanced electronic systems including GX (generator-powered), SX (Smart Load rechargeable), and MX panel technologies with LCD displays, multiple training programs, and electromagnetic resistance.

Differentiator

Problem solved

Functional benefit

Brands

• EMBREEX: Primary brand name used throughout the website with registered trademark symbol.

Products and services

• Linha Premium (Premium Line) Professional-grade fitness equipment line for high-performance cardio and functional training in gyms and fitness centers. Features advanced electronic systems including GX, SX, and MX panel technologies, Soft Deck Shock Absorber System, and SMART LOAD rechargeable energy.
• Linha EBX (EBX Line) Professional strength training equipment line including guided weight and plate-loaded equipment with advanced biomechanics. Includes Smith Machine, Leg Press, Hack Squat, Shoulder Press, Lat Pulldown, Glute, Abdominal, and Graviton machines.
• Linha Club (Club Line) Semi-professional equipment line for condominiums, clubs, hotels, and residential complexes. Includes multi-station equipment and semi-professional cardio machines for moderate-use shared environments.
• Linha Home (Home Line) Residential fitness equipment designed for home use, including compact treadmills, spinning bikes, and other exercise machines suitable for personal use at home.
• ESTEIRA 820EXi 5.1 Professional treadmill with 5.1 HP motor, electronic inclination, and programmable panel for intensive gym use.
• ESTEIRA 820EXi 3.0 Professional treadmill with 3.0 HP motor, Soft Deck Shock Absorber System, and electronic inclination up to 20%.
• TROTADORA 860 / 860TS Premium treadmill with large touchscreen display, electronic inclination, and advanced training programs. The 860TS variant features 15-inch touchscreen color screen for movie playback and electronic monitoring graphics.
• ESTEIRA 568BX 1.8 Professional treadmill with AC 1.8 HP peak power motor, suitable for commercial gym use.
• ESTEIRA 548 CLUB Semi-professional folding treadmill for residential and light commercial use.
• ELÍPTICO 212SX Premium elliptical machine with electromagnetic resistance system, 16 levels, Embreex Smart Load technology, and LCD panel with 11 training programs.
• ELÍPTICO 212GX Premium elliptical with self-powered generator, 7-inch LCD screen, 60 exclusive training programs, and 32 resistance levels.
• ELÍPTICO 212MX Premium elliptical with 5.5-inch LCD screen, 16 training programs, and 16 electromagnetic resistance levels.
• ELÍPTICO 219 Elliptical trainer for cardio workouts with low impact on joints.
• BIKE 315 Spinning bike for indoor cycling workouts.
• BIKE 310 Horizontal exercise bike for comfortable reclined position workouts.
• BIKE 364SX Premium vertical bike with electromagnetic resistance, Smart Load technology, and 11 training programs.
• BIKE 364GX Premium vertical bike self-powered by generator with 60 training programs and 32 resistance levels.
• BIKE 364MX Premium vertical bike with 16 training programs and 16 resistance levels.
• BIKE 367GX Premium horizontal bike with generator power, 7-inch LCD, 60 training programs, and heart rate monitoring.
• BIKE 367MX Premium horizontal bike with LCD screen, 16 training programs, and electromagnetic resistance.
• BIKE 367SX Premium horizontal bike with Smart Load technology, 11 training programs, and anatomical seat.
• SPINNING BIKE 344 SMART Premium spinning bike for high-intensity indoor cycling with advanced features.
• SPINNING BIKE 342 Home use spinning bike with 12.5kg flywheel and multiple resistance levels.
• ESTAÇÃO 406 / MULTIESTACIÓN 415 Multi-station strength equipment for Club line gyms. The Multiestación 415 features 4 stations, 29 exercises, 3 simultaneous users, and dual weight columns up to 85kg each.
• SMITH MACHINE EBX154 Plate-loaded Smith machine with 18 height adjustments, 8 stainless steel weight plate holders, 160kg equipment weight, and 250kg load capacity.
• LEG PRESS EBX152 EBX plate-loaded leg press with 3 backrest angle settings, non-slip foot plate, and anatomical seat.
• HACK SQUAT 45º EBX153 45-degree hack squat machine for lower body strength training.
• SHOULDER PRESS EBX151 EBX shoulder press with converging arms and 8 seat height adjustments.
• PUXADA ALTA EBX155 (Lat Pulldown) EBX lat pulldown machine for upper back development.
• GLUTE EBX115 Single station glute machine part of EBX guided weight line.
• ABDOMINAL EBX110 Single station abdominal machine with 5kg steel weight blocks, aluminum pulleys, and anatomical seat.
• GRAVITON EBX116 Single station leg curl/extension machine with horizontal seat adjustment on aluminum track.
• CIRCLE FIT 251GX / 251SX Premium line circular trainer for total body workout. The 251SX variant features Smart Load technology.
• POWER CROSS 280GX / 280SX Premium power cross trainer with generator power (280GX) or Smart Load technology (280SX).
• Technical Support and After-Sales Service Technical assistance and after-sales service for Embreex fitness equipment, provided through authorized dealers and the company's technical assistance network across Brazil.

Quantifiable outcome

• Equipment with up to 3 years warranty on Premium line products
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Precor: Commercial cardio and networked fitness equipment brand owned by Peloton-adjacent Amer Sports. Competes with Embreex's Premium line on treadmills, ellipticals, and bikes in commercial fitness accounts in Latin America.
• BioFit: Brazilian manufacturer of strength and cardio equipment focused on the professional and corporate-wellness market. Comparable domestic peer competing with Embreex's EBX and Premium lines.
• Movement Fitness Equipment: Brazilian commercial fitness equipment manufacturer offering treadmills, ellipticals and strength equipment to gyms in Brazil. Closest domestic direct competitor to Embreex in the Brazilian professional and Club segments.
• Cybex International: Premium commercial strength and cardio equipment maker serving health clubs and athletic facilities. Directly comparable to Embreex's Premium and EBX strength lines on biomechanics-led product positioning.
• Matrix Fitness: Commercial cardio and strength equipment brand under Johnson Health Tech with a comparable multi-tier product portfolio (commercial, light commercial, residential). Closely comparable to Embreex's Premium/Club/Home segmentation and target customer profile.
• ICON Health & Fitness (NordicTrack): Largest direct-to-consumer home fitness equipment brand (NordicTrack, ProForm) with connected-fitness app ecosystem. Competes head-to-head with Embreex's Home line and pressures the company's e-commerce/quote funnel approach.
• Kinesis Fitness Equipment: Brazilian commercial fitness equipment maker serving gyms and corporate fitness facilities. Directly comparable regional competitor to Embreex across cardio and strength product categories.
• Nautilus Inc. Home-focused fitness equipment maker (Bowflex, Schwinn) selling cardio and strength products direct-to-consumer. Comparable to Embreex's Home line on channel model and target residential buyer.

Broad incumbents

• Technogym: Italian-headquartered global leader in professional and home fitness equipment with a full premium cardio and strength portfolio and deep software ecosystem. Directly competes with Embreex's Premium and EBX lines in Brazilian commercial accounts but operates at a much larger global scale.
• Life Fitness: US-based commercial fitness equipment maker with treadmills, ellipticals, bikes and strength lines sold to health clubs worldwide. Competes with Embreex's Premium professional cardio and strength equipment in the Brazilian commercial gym segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Embreex
• LinkedInlinkedin.com/company/embreex-fitness-equipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embreex