Mo-apps
Mo-apps is a Ukrainian digital agency founded in 2015 that builds native iOS and Android mobile apps, websites, and digital marketing campaigns for SMBs and select enterprise clients, alongside a proprietary no-code Mobile App Builder.
- Company typePrivate
- Founded2015
- HeadquartersKyiv, Ukraine
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mo-apps does
Mo-apps is a privately held Ukrainian digital agency founded in 2015 and headquartered at St. Yuriy Illenka, 83A in Kyiv, operating with a small in-house team (11–50 employees) of front-end and back-end developers, iOS (Swift) and Android (Java) native developers, designers, testers, SEO/PPC specialists, and marketers. The company provides custom native mobile application development for iOS and Android, web development (CRM, e-commerce stores, marketplaces, corporate sites, landing pages using HTML5, PHP, JS), and complex internet marketing services (SEO, Google Ads, Yandex.Direct, Facebook/Instagram SMM, web analytics, and content marketing).
Its product portfolio combines project-based custom development with a proprietary no-code Mobile App Builder that enables SMBs to create cross-platform mobile applications without programming or design skills; the builder is free to use with a $50 one-time publishing fee and an optional $50/month maintenance subscription covering iOS and Android OS updates. The agency also publishes own-IP client apps such as VPN Global and MH Task Planner and serves a customer base of 100+ clients across 50+ delivered projects. Notable logos include Pierre Cardin, Ultra Group (Levi's, Guess, Superdry, Boss, Hugo, Baldinini, Karl Lagerfeld), Spazio, Modoza, Nikko, Ibiza, FTP, ATG, and Adlerakademie, spanning fashion retail, restaurants, nightlife, fitness, logistics, automotive, education, and beauty verticals.
The business model is primarily professional services revenue — custom mobile and web development priced individually per project based on complexity, screens, and requirements, typically delivered over 20–60 business days under multi-year contracts — augmented by a small recurring layer from the freemium Mobile App Builder subscription. Go-to-market is direct-to-consumer through the company website (mo-apps.ua, available in Ukrainian, Russian, and English), SEO, social media (Facebook, Instagram, YouTube, Twitter, LinkedIn), and PPC. The company is bootstrapped with no disclosed funding rounds, acquisitions, or institutional investors.
Mo-apps firmographics
Firmographics- Name
- Mo-apps
- Legal name
- Mo-apps.ua
- Website
- https://mo-apps.ua
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mo-apps is a Ukrainian digital agency founded in 2015 that builds native iOS and Android mobile apps, websites, and digital marketing campaigns for SMBs and select enterprise clients, alongside a proprietary no-code Mobile App Builder.
- Ownership category
- akta.pro rank
Mo-apps industry classification
Industry- Product category
- Mobile Application Development Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Mo-apps is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Mo-apps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Mobile App Development: Custom native mobile application development services for iOS and Android platforms. Pricing is individually calculated based on functionality complexity, device types, number of screens, and customer requirements. Average development time: 20-60 business days.
- Mobile App Builder Subscription: Free app creation with paid publishing ($50 one-time) and ongoing maintenance at $50/month for updates to new iOS and Android versions.
- Web Development Services: Website development services including CRM, online stores, marketplaces, corporate sites, and landing pages. Custom pricing based on project complexity.
- Digital Marketing Services: Comprehensive internet marketing including SEO, PPC (Google Ads, Yandex.Direct), SMM (Facebook, Instagram), web analytics, and content marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Mobile App Builder - Free creation with $50 publishing fee |
| Hybrid | Multi-year contract | Custom mobile app development - Individual pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Mo-apps product offering
Product offeringCore offering
Mo-apps is a Ukrainian digital agency that develops native mobile applications for iOS and Android, creates websites (CRM, e-commerce, corporate sites, landing pages), and delivers complex internet marketing services (SEO, PPC, SMM). The company also operates its own no-code Mobile App Builder product that enables small and medium-sized businesses to create mobile apps without programming skills, with paid publication and monthly maintenance plans.
Product overview
Mo-apps is a digital agency founded in 2015 in Kyiv, Ukraine, offering mobile application development and website development services along with digital marketing. The core offering consists of native mobile app development (iOS and Android) and an own no-code Mobile App Builder product for small and medium businesses. Additional services include web development (CRM, e-commerce, corporate sites) and complex internet marketing (SEO, PPC, SMM). Their portfolio showcases 50+ completed projects including fashion retail loyalty apps (Pierre Cardin, Ultra Card, Spazio, Modoza, Nikko), entertainment platforms (Ibiza club, AW Radio), productivity tools (MH Task Planner, Gloss Master), utility apps (VPN Global), logistics services (FTP Tracker), and e-commerce sites (Bed4you, RYM, ATG). The company positions itself as a full-cycle digital partner from consultation through publication and ongoing support, with average project timelines of 20-60 working days.
Differentiator
Problem solved
Functional benefit
Products and services
- Native Mobile App Development End-to-end custom development of native mobile applications for iOS (Swift) and Android (Java) platforms. Includes consultation, business analysis, technical specification, prototyping, UX/UI design, development, testing, publication, and ongoing support. Targeted at businesses needing branded mobile applications such as loyalty programs, e-commerce, and service apps.
- Mobile App Builder Proprietary no-code mobile application builder that enables entrepreneurs and SMBs to create apps for e-commerce, restaurants, taxi services, and other use cases without programming or design skills. App creation is free; publication to App Store/Google Play costs $50, and monthly maintenance costs $50/month.
- Web Development Services Website development services using HTML5, PHP, and JS, including turnkey sites, e-commerce stores, landing pages, corporate websites, business card sites, and information portals. Targeted at businesses needing an online presence or web applications such as CRM and marketplaces.
- Complex Internet Marketing Comprehensive digital marketing services combining SEO, PPC (Google Ads, Yandex.Direct), SMM (Facebook, Instagram), web analytics, and content marketing. Focused on conversion optimization and ROI/ROMI measurement for businesses seeking digital customer acquisition.
Quantifiable outcome
- Development time: 20-60 business days
- +10 more outcomes
Companies that use Mo-apps
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Mo-apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Mo-apps partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Mo-apps competitors and assessment
Company assessmentBroad incumbents
- SoftServe: Large Ukrainian IT services and digital transformation company offering mobile, web, cloud, and enterprise software development. Comparable service portfolio but at substantially larger scale and broader enterprise positioning than Mo-apps.
- GoodBarber: No-code platform for building native mobile apps and progressive web apps aimed at SMBs across retail, hospitality, and media. Comparable to the Mo-apps Mobile App Builder for SMB loyalty and content apps.
- Glide: No-code platform that lets SMBs build mobile and web apps without programming. Comparable to Mo-apps' Mobile App Builder product for the SMB loyalty, restaurant, and e-commerce use cases.
- AppSheet (Google): Google-owned no-code application development platform enabling business users to build mobile and web apps from data sources. Competes with the Mo-apps Mobile App Builder for the same SMB and mid-market app-creation budget.
Direct peers
- Uptech: Ukrainian digital product studio building mobile and web applications for startups and SMBs. Comparable to Mo-apps in service scope (native iOS/Android, web, design) and customer segment focus.
- ELEKS: Ukrainian IT services company providing custom software, mobile, and web application development for global clients. Directly comparable on service mix and Eastern European delivery model, though materially larger in headcount.
- Brocoders: Ukrainian software development agency focused on custom mobile and web application development. Directly comparable on delivery model, geography, and target market (small-to-mid-market businesses needing custom digital products).
- Yalantis: Ukraine-based software engineering company specializing in native mobile app and web development for SMB and enterprise clients. Closely comparable to Mo-apps in geographic origin, service offering (custom iOS/Android + web), and target customer profile.
- Orangesoft: Mobile app development company offering native iOS, Android, and cross-platform development for healthcare, fintech, and SMB clients. Comparable on core mobile development capability and SMB/enterprise mix.
Regional players
- Netpeak (now Netpeak Agency): Ukraine- and Eastern Europe-focused digital marketing agency offering SEO, PPC, SMM, and web analytics services. Directly comparable to Mo-apps' digital marketing service line and primarily overlapping in Ukrainian SMB and mid-market accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mo-apps social profiles
Digital presenceMo-apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mo-apps leadership team
Management profileNumber of profiles
Mo-apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mo-apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mo-apps
What does Mo-apps do?
Mo-apps is a Ukrainian digital agency that develops native mobile applications for iOS and Android, creates websites (CRM, e-commerce, corporate sites, landing pages), and delivers complex internet marketing services (SEO, PPC, SMM). The company also operates its own no-code Mobile App Builder product that enables small and medium-sized businesses to create mobile apps without programming skills, with paid publication and monthly maintenance plans.
Is Mo-apps a public or private company?
Mo-apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mo-apps founded?
Mo-apps was founded in 2015. It employs 1 to 10 people.
Where is Mo-apps based?
Mo-apps is headquartered in Kyiv, Ukraine, in the Europe region.
How does Mo-apps make money?
Four revenue lines are on record. Custom Mobile App Development is the primary driver. The others are mobile App Builder Subscription, web Development Services and digital Marketing Services.
Who are Mo-apps's main competitors?
Broad incumbents on record are SoftServe, GoodBarber, Glide and AppSheet (Google). Direct peers are Uptech, ELEKS, Brocoders, Yalantis and Orangesoft. Netpeak (now Netpeak Agency) is listed as a regional player.
Does Mo-apps have an API?
No public API is recorded for Mo-apps.
What industry is Mo-apps in?
Mo-apps's product category is Mobile Application Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541511 and its SIC code is 7371.