AppSheet
Google's no-code application development platform that enables business users and citizen developers to build mobile and web apps and workflow automations from spreadsheets, databases, and APIs without coding, distributed through Google Workspace.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AppSheet does
AppSheet is a no-code application development platform that enables business users and citizen developers to build mobile and web applications and workflow automations without writing code. Founded in 2012 by Praveen Kumar and Adam G. Levine and acquired by Google in January 2020, AppSheet now operates as a wholly-owned subsidiary of Google LLC within the Google Workspace portfolio under Google Cloud. The platform connects to existing data sources — Google Sheets, Excel, Salesforce, BigQuery, SQL databases, and APIs — and uses a spreadsheet-like expression language for app logic, with native support for offline mobile access, background sync, barcode/NFC capture, and natural-language app creation powered by Gemini AI. Compliance posture includes SOC 2 Type 2, HIPAA, GDPR, ISO 27001/27017/27018, and PCI DSS, supporting adoption in regulated enterprise environments.
AppSheet monetizes through a tiered per-user subscription: Starter at $5/user/month, Core at $10/user/month (bundled into most paid Google Workspace plans at no incremental cost), and Enterprise Plus at $20/user/month with advanced governance, enterprise data connectors, OCR, and ML modeling. Publisher Pro at $50/app/month addresses public-facing apps, and the User Pass model allows pooled licensing for enterprise customers. The go-to-market is primarily product-led growth via appsheet.com with a free tier of up to 10 test users, augmented by direct enterprise sales through the Google Workspace field motion. Customers span aerospace (Airbus), utilities (Kentucky Power), telecom (Globe Telecom), media (Singapore Press Holdings), real estate (Carrefour Property), environmental services (Veolia), housing (Metropolitan Thames Valley), and SMBs (Pantechs Laboratories), with a horizontal segmentation across business operations, citizen developers, enterprise organizations, SMBs, and Google Workspace accounts. Specific AppSheet revenue is not disclosed, as financial results are consolidated within Alphabet's reporting.
AppSheet firmographics
Firmographics- Name
- AppSheet
- Legal name
- Google AppSheet
- Website
- https://appsheet.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Google's no-code application development platform that enables business users and citizen developers to build mobile and web apps and workflow automations from spreadsheets, databases, and APIs without coding, distributed through Google Workspace.
- Ownership category
- akta.pro rank
AppSheet industry classification
Industry- Product category
- No-Code Application Development Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industries
- Workflow Automation & No-Code Collaboration (BPAMAMAK), Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where AppSheet is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
AppSheet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-User Subscription (Starter, Core, Enterprise Plus): Monthly or annual subscription model billed per user. Users include both signed-in users and guest/external users. Pricing tiers provide escalating features from basic app building to advanced enterprise governance and ML capabilities. AppSheet Core is included in various Google Workspace plans at no additional cost.
- Publisher Pro (Public Apps): One-time per-app subscription at $50/month for publicly accessible applications that don't require user sign-in. Targeted at public events, surveys, city guides, or restaurant menus.
- AppSheet User Pass: Pooled license system allowing Enterprise Plus or Core app users to consume licenses as needed without individual assignment. Admins don't assign User Pass licenses to individual users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $5/user/month for basic app and automation features |
| Subscription | Monthly | Core - $10/user/month (included in most paid Google Workspace plans) |
| Subscription | Monthly | Enterprise Plus - $20/user/month for full enterprise capabilities |
| Subscription | Monthly | Publisher Pro - $50/month per app for public access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AppSheet product offering
Product offeringCore offering
AppSheet is a no-code application development platform, now part of Google Workspace, that enables business users ("citizen developers") to build custom mobile and web applications and automated workflows directly from spreadsheets and databases without writing code. The platform offers a visual app editor, built-in database, workflow automation, offline mobile sync, and Gemini AI-powered features, with deep integration across Google Workspace apps such as Sheets, Drive, Forms, Maps, and Calendar.
Product overview
AppSheet is Google's no-code application development platform that enables business users to build powerful applications and automations without coding. The core offering is the AppSheet platform with three subscription tiers: Starter ($5/user/month), Core ($10/user/month, included in most Google Workspace plans), and Enterprise Plus ($20/user/month). The platform includes built-in AppSheet Databases with tiered capacity, AppSheet Automation for workflow automation, and AppSheet Smart Assistant for natural language interaction. The portfolio also includes AppSheet Publisher Pro ($50/app/month) for public apps without sign-in requirements, and AppSheet User Pass for flexible license pooling. Users can start from templates, existing data sources (Google Sheets, Excel, databases), or describe apps in natural language via Gemini AI integration. The platform integrates natively with Google Workspace and extends to enterprise data services (databases, APIs, AI) on higher tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- AppSheet Platform Core no-code development platform from Google Workspace that lets business users and citizen developers build mobile and web apps and automated workflows from spreadsheets and databases without writing code; includes a visual app editor, built-in database, automation bots, offline mobile sync, OCR/ML capabilities, and Gemini AI integration. Targeted at enterprises, SMBs, and operations teams.
- AppSheet User Pass A licensing add-on for AppSheet that allows organizations to pool creator and end-user licenses and assign them on demand across users rather than assigning one license per named seat. Targeted at IT and procurement teams managing enterprise deployments.
Quantifiable outcome
- Inventory Logistics App built in 1-2 days vs. months with traditional development
- +3 more outcomes
Companies that use AppSheet
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
AppSheet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability8 records
Feature6 records
AppSheet partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Google WorkspacecoreAppSheet is a Google product deeply integrated with Google Workspace. It connects natively with Google Sheets, Google Drive, Gmail, Google Calendar, Google Docs, Google Chat, and Google Meet. AppSheet Core is included in most paid Google Workspace plans.
- MicrosoftcoreAppSheet supports Microsoft authentication providers and connects to Microsoft Excel files (Office 365), Microsoft Azure SQL, and SharePoint. Users can sign in with Microsoft accounts.
- SalesforcecoreAppSheet integrates with Salesforce objects as a data source. Users can also sign in using their Salesforce credentials. Available on Enterprise Plus plan.
- DropboxcoreAppSheet connects to Excel files stored in Dropbox and supports Dropbox as an authentication provider for signing in.
- BoxcoreAppSheet connects to Excel files stored in Box and supports Box as an authentication provider for signing in.
- SmartsheetcoreAppSheet connects to Smartsheet as a data source and supports Smartsheet authentication for signing in.
- OktacoreAppSheet Enterprise Plus supports Okta as an authentication provider for enterprise identity management and single sign-on.
- AWS (Amazon Web Services)coreAppSheet connects to AWS DynamoDB as a data source and supports AWS Cognito as an authentication provider. Available on Enterprise Plus plan.
- Google Cloud Platform ServicescoreAppSheet integrates with BigQuery, Cloud SQL, Apigee, and Google AI/Doc AI for enterprise data services. Available on Enterprise Plus plan.
- ODatacoreAppSheet Enterprise Plus supports OData protocol for connecting to enterprise data services and external APIs.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
AppSheet competitors and assessment
Company assessmentDirect peers
- Microsoft Power Apps: Microsoft's no-code/low-code application development platform, included natively in Microsoft 365 E3/E5 and Business Premium plans with Copilot AI-assisted app creation — the most direct head-to-head competitor across Google's enterprise footprint.
- Retool: Low-code platform focused on building internal tools and business applications with drag-and-drop components and broad data source connectivity — a direct competitor in the internal-app/citizen-developer segment.
- Airtable: Spreadsheet-database hybrid with low-code app and automation builders; overlaps directly with AppSheet on citizen-developer use cases, data-source-driven apps, and team-based workflow automation.
- Glide: No-code platform that turns spreadsheets into mobile and web applications — highly comparable to AppSheet on the spreadsheet-as-data-source paradigm and SMB/individual creator audience.
- Bubble: Visual no-code platform for building fully featured web applications with workflow logic and database — competing in the broader no-code application development category, though more focused on consumer/SaaS web apps than enterprise internal tools.
- Mendix: Enterprise low-code application platform owned by Siemens; comparable in supporting citizen and professional developer collaboration, enterprise governance, and large-scale app deployment.
- OutSystems: Enterprise low-code platform for mission-critical application development with strong governance and integration capabilities — competes at the high end of the same enterprise app modernization market.
Emerging players
- Zapier: Workflow automation platform connecting thousands of SaaS apps; AppSheet integrates with Zapier but competes on automation within the apps customers build — adjacent rather than fully overlapping.
Broad incumbents
- ServiceNow App Engine: ServiceNow's low-code app development capabilities within its broader enterprise workflow and ITSM platform — competes at the upper end of the enterprise citizen-development market with deep IT-process integration.
- Salesforce Platform (Lightning / Flow): Salesforce's low-code tooling (Lightning App Builder, Flow) for building apps on the Salesforce platform — adjacent to AppSheet for CRM-adjacent enterprise apps, and a listed data source/identity integration partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AppSheet social profiles
Digital presenceAppSheet compliance and trust
Trust signalCompliance7 records
AppSheet financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppSheet leadership team
Management profileNumber of profiles
Profiles1 record
AppSheet funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppSheet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppSheet
What does AppSheet do?
AppSheet is a no-code application development platform, now part of Google Workspace, that enables business users ("citizen developers") to build custom mobile and web applications and automated workflows directly from spreadsheets and databases without writing code. The platform offers a visual app editor, built-in database, workflow automation, offline mobile sync, and Gemini AI-powered features, with deep integration across Google Workspace apps such as Sheets, Drive, Forms, Maps, and Calendar.
Is AppSheet a public or private company?
AppSheet is a private company. It is classified as corporate owned and is currently operating.
When was AppSheet founded?
AppSheet was founded in 2014. It employs 11 to 50 people.
Where is AppSheet based?
AppSheet is headquartered in Seattle, United States, in the North America region.
How does AppSheet make money?
Three revenue lines are on record. Per-User Subscription (Starter, Core, Enterprise Plus) is the primary driver. The others are publisher Pro (Public Apps) and appSheet User Pass.
Who are AppSheet's main competitors?
Direct peers on record are Microsoft Power Apps, Retool, Airtable, Glide, Bubble, Mendix and OutSystems. Zapier is listed as an emerging player. Broad incumbents are ServiceNow App Engine and Salesforce Platform (Lightning / Flow).
Does AppSheet have an API?
Yes. AppSheet provides a REST API that allows developers to invoke add, delete, edit, find, and run actions programmatically. The API enables cloud-based service communication, allowing external systems to manage and monitor AppSheet apps. Available across Core and Enterprise Plus plans with feature support varying by subscription tier. Developer documentation is at help.appsheet.com/en/collections/378364-integrations#api.
What industry is AppSheet in?
AppSheet's product category is No-Code Application Development Platform. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 51821 and its SIC code is 7372.