House FM

What House FM does

House FM is a UK-based online radio station founded in 2001 that streams house music programming 24/7 to a global audience. It operates hse.fm as its primary web destination and supports native mobile apps on both iOS (House FM Plus) and Android, with live DJ shows scheduled across multiple house music sub-genres including soulful, deep, tech, Afro, and UK garage. The platform is anchored by a roster of over 70 resident DJs featuring internationally recognized names such as Defected, Glitterbox, Circoloco, and Claptone, alongside independent operators of associated sub-brands including Audio Rehab, In Tune Records, Deeper Shades Recordings, Makin' Moves, Tribe Records, and Merecumbe Recordings. HFM TV video content extends the brand off-audio, and a programmatic WhatsApp-driven community layer plus active social channels (Instagram, Facebook, TikTok, X) reinforce engagement.

Name

House FM

Legal name

House FM

Website

https://hse.fm

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

House FM is a UK-based online radio station streaming 24/7 house music programming through 70+ resident DJs via web, iOS, and Android platforms, monetizing through advertising, branded merchandise, and digital record releases to a global house music community.

Ownership category

akta.pro rank

Product category

Online Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Internet radio station
• House music streaming
• Online radio broadcasting
• Branded merchandise store
• Digital music releases

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Merchandise Sales: Sale of branded merchandise including mugs, t-shirts, hoodies, caps, and tote bags through integrated Shopify store
2. Record/Music Releases: Sale of digital music releases and record productions through the platform
3. Advertising: Advertising opportunities on the world-leading community house music station

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

House FM operates a 24/7 online radio station specializing in house music, featuring live and curated DJ shows from 70+ resident DJs across sub-genres including soulful, deep, tech, Afro house, and UK garage. The platform is complemented by branded merchandise sales, digital music/record releases, HFM TV video content, and native mobile applications for iOS and Android.

Product overview

House FM is a community-focused internet radio platform specializing in house music. The core offering is the House FM internet radio station featuring over 60 resident DJs broadcasting across multiple house music subgenres including soulful, deep, tech, Afro, and UK garage. The platform operates as a unified ecosystem comprising the live radio service, the House FM Plus mobile app for iOS and Android, a Printify-powered merchandise store selling branded apparel and accessories, a digital record release store for music purchases, and HFM TV video content. Additional features include show scheduling, WhatsApp customer support, and email newsletter subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• House FM Plus: Mobile application available on iOS and Android platforms for streaming House FM content.
• DJ Spen – HFM TV
• Audio Rehab
• HFM TV
• In Tune Records
• Merecumbe Recordings
• Deeper Shades Recordings
• Makin' Moves
• Tribe Records
• IN TUNE (Weekly Radio Show)

Products and services

• House FM Internet Radio A 24/7 community internet radio station specializing in house music, featuring live DJ shows, curated playlists, and radio broadcasts across multiple sub-genres including soulful house, deep house, tech house, UK garage, and Afro house, with 70+ resident DJs.
• House FM Plus Mobile App Native mobile applications for iOS and Android that allow users to listen to House FM live radio, access shows, and receive notifications for events and new releases.
• House FM Merchandise Store E-commerce store selling branded House FM merchandise including mugs, t-shirts, hoodies, caps, tote bags, and tumblers, powered by Printify and integrated with the House FM website.
• House FM Record Releases Digital music store featuring house music releases and singles available for purchase, including tracks from resident DJs and featured artists.
• HFM TV Video content platform featuring DJ profiles, show highlights, and exclusive video content from House FM artists and shows, including segments featuring artists such as DJ Spen, Jerry Rankin, Lauren Thompson, Bobby & Steve, DA Guvnor, Mark Radford, and Mel-O-DJ.
• House FM Advertising Advertising placements on House FM offered to record labels, event promoters, and music brands seeking to reach an engaged global house music audience. Quote-based pricing via contact form.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Digitally Imported (DI.FM): Internet radio streaming service dedicated to electronic music, offering dozens of genre-specific channels including house, deep house, and tech house. Closely comparable to House FM in distribution (web + mobile) and genre specialization.
• Rinse FM: UK-based online radio station specializing in underground electronic music, including house, garage, grime, and dancehall. Operates a comparable model of curated DJ-led programming, mobile streaming apps, and community-driven global listenership, making it the closest direct peer to House FM.
• Mixcloud: Audio streaming platform built around DJ mixes, radio shows, and podcasts, widely used by house and electronic music DJs. Comparable in audience (house DJs and listeners), content format (long-form DJ sets and shows), and monetization via subscription tiers.
• Boiler Room: Live-streaming platform focused on DJ sets and underground electronic music, with strong house, techno, and dance music coverage. Comparable audience (electronic music enthusiasts) and direct-to-fan distribution model, though video-first rather than audio-first.

Others

• Traxsource: Electronic music download and streaming platform with strong house music catalog. Comparable audience (DJs and house music buyers) and overlaps with House FM's record-release vertical, though Traxsource is a marketplace rather than a broadcast platform.

Broad incumbents

• Beatport: Leading global electronic music download and streaming platform with strong house music catalog. Comparable audience (DJs and electronic music enthusiasts) and overlaps with House FM's DJ roster (Beatport is a featured House FM partner). Operates at vastly larger scale.
• KISS FM UK: Established UK national dance and house music radio station with significantly larger scale, advertising business, and brand recognition. Comparable audience and genre focus, but operates as a broad incumbent rather than a niche community station.

Emerging players

• Defected Records: Major house music record label, events brand, and content platform, featured as a House FM resident brand. Comparable in audience (house music fans) and operates in adjacent vertical (label/events), making it a partial-overlap emerging player rather than direct radio competitor.
• Soulection: Independent music label, radio show, and community platform focused on future beats, R&B, and electronic-leaning music. Comparable in operating an internet radio show backed by a label/community model, though oriented to a different electronic sub-segment than House FM's house focus.

Regional players

• Radio FG: French electronic and dance music radio station streaming globally online. Highly comparable in format (electronic/house radio) and audience, but primarily serves French/European market rather than UK-anchored House FM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/housefm_net
• Facebookfacebook.com/hse.fm
• Instagraminstagram.com/hse.fm
• TikToktiktok.com/@hse.fm
• LinkedInlinkedin.com/company/house-fm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House FM