Hitopic

Programmatic Advertising Platformhitopic.fr

Company typePrivate
Founded2012
HeadquartersParis, France
Headcount1–10
GTM typeB2B
OfferingSoftware

Hitopic firmographics

Firmographics

Name: Hitopic
Legal name: SAS Hitopic
Website: https://hitopic.fr
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Hitopic industry classification

Industry

Product category: Programmatic Advertising Platform
NAICS: Media Buying Agencies (54183), Media Buying Agencies (541830)
SIC: Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Paid Social Media Buying (MPAAABAD)

Keywords

Header bidding wrapper
Programmatic advertising
Ad monetization services
Publisher ad management
Adtech platform

Where Hitopic is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Hitopic business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

Managed Monetization Services: Hitopic charges publishers for managing their ad monetization through Google Ad Manager 360, Google AdX, and header bidding wrapper technology. Revenue is generated through revenue share arrangements on publisher advertising income managed through the Google MCM Parent/Child account system.
Programmatic Advertising Commission: As a Google Certified Publishing Partner and MCM channel partner, Hitopic receives revenue share from Google for managing publisher inventory through the programmatic ecosystem including Open Bidding, Google AdX, and direct programmatic deals.
Referral/Affiliate Program: Hitopic pays commissions to referral partners who bring new publishers to the platform, with commissions paid monthly from Hitopic's share and not affecting publisher net revenues.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Hitopic product offering

Product offering

Core offering

Hitopic is a Google Certified Publishing Partner that provides managed ad monetization services and software to web and mobile publishers. Its core offering is the HIT360 header bidding wrapper technology (10+ years of development) integrated with Google Ad Manager 360 (GAM360) and Google AdX through Google MCM parent/child account structures, connecting publishers to multiple SSPs in a single server-side auction. Hitopic also provides Dashboard 360 unified reporting and consulting services for publishers with 500,000+ monthly page views.

Product overview

Hitopic is an adtech platform offering a unified advertising monetization suite for publishers. The core offering centers on HIT360, their proprietary header bidding wrapper developed over 10 years, integrated with Google Ad Manager 360 (GAM360) and Google AdX through their Google Certified Publishing Partner status. The platform provides publisher-focused services including real-time Dashboard 360 reporting, Google MCM account management, and audience monetization optimization. HIT360 connects multiple SSPs (Xandr, Pubmatic, Magnite, Criteo, Adagio, Teads, Amazon, Prebid.js) in a single server-side auction. Advanced features include HIT Refresh, HIT Viewability, HIT Dynamic, HIT Yield, HIT Shield, and HIT SEO-friendly for performance optimization and protection. The platform operates exclusively for publishers achieving 500,000+ monthly page views.

Differentiator

Problem solved

Functional benefit

Brands

HIT360: Hitopic's proprietary header bidding wrapper technology, built on over 10 years of adtech experience. Features include HIT Refresh (smart refresh), HIT Viewability (lazy load), HIT Dynamic (dynamic ad slot insertion), HIT Yield (dynamic price floors), HIT Cloud (cloud deployment on GCP/AWS), HIT Shield (ad protection), HIT Seo-friendly (Core Web Vitals protection), and HIT Dashboard (unified reporting).
Dashboard 360
GAM360
Google MCM Program

Products and services

HIT360 Header Bidding Wrapper Proprietary header bidding wrapper developed by Hitopic with 10+ years of adtech experience. Connects GAM360, Prebid.js, Amazon UAM/TAM and major SSPs (Xandr, Pubmatic, Magnite, Criteo, Adagio, Teads, OpenX, IndexExchange) in a single server-side auction. Single-line JavaScript implementation with no impact on Core Web Vitals. For web and mobile publishers seeking to maximize programmatic ad revenue.
Google Ad Manager 360 (GAM360) Service

Quantifiable outcome

AdX can increase daily earnings by approximately 30% compared to AdSense alone
+2 more outcomes

Companies that use Hitopic

Customer profile

Segments4 records

Ideal customer profiles2 records

Hitopic technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration17 records

Feature9 records

Hitopic partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

GooglecoreTechnology or Integration · 1 April 2023Hitopic is a Google Certified Publishing Partner (GCPP) and Google MCM (Multiple Customer Management) program participant. This partnership enables Hitopic to provide publishers with full access to Google Ad Manager 360, Google AdX, Open Bidding, and direct programmatic capabilities through parent-child account structures.
DoubleClick (Google)coreTechnology or IntegrationGoogle's advertising technology platform (now part of Google Ad Manager) that Hitopic leverages for ad serving and programmatic exchange.
Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure provider for HIT360 wrapper technologies, ensuring high availability and performance.
Amazon Web ServicescoreTechnology or IntegrationBackup cloud infrastructure provider for HIT360, ensuring redundancy and highest service availability levels.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Hitopic competitors and assessment

Company assessment

Direct peers

Ezoic: AI-driven ad optimization and header bidding platform for publishers. Comparable to Hitopic as a managed monetization partner for independent publishers using GAM and programmatic demand.
Setupad: Header bidding wrapper and managed monetization provider for publishers, directly comparable to Hitopic's HIT360 offering. Setupad competes for the same mid-to-large European publishers seeking programmatic yield optimization.
Snigel: Publisher-focused ad monetization and header bidding provider, directly comparable to Hitopic. Snigel serves a similar mid-market publisher segment with managed services and proprietary header bidding technology.
Playwire: Publisher monetization platform offering header bidding, ad management, and revenue optimization services. Overlaps with Hitopic's full-service publisher monetization stack.
Smart Adserver (Equativ): French-headquartered ad server and SSP offering publishers an alternative to GAM with header bidding and programmatic capabilities. Overlaps with Hitopic's publisher-side monetization services.
AdThrive (Raptive): Publisher-focused ad management and monetization company with header bidding and managed services. Comparable to Hitopic in business model of taking revenue share on publisher ad inventory.

Emerging players

Sortable: Header bidding and yield management platform for publishers with AI-driven optimization. Targets a similar publisher segment with comparable header bidding wrapper functionality.

Broad incumbents

Criteo: Public retargeting and programmatic advertising technology platform integrated via HIT360. Competes more broadly in commerce media and retargeting but participates in the same header bidding demand stack.
Pubmatic: Public SSP integrated via HIT360 header bidding auction. While also a partner, Pubmatic operates a much broader supply-side platform that competes for direct publisher relationships.
Magnite: Largest independent SSP (formerly Rubicon Project), connected through HIT360. Operates at much greater scale across CTV, video, and display, competing for premium publisher inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Hitopic compliance and trust

Trust signal

Compliance4 records

Hitopic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hitopic leadership team

Management profile

Number of profiles

Hitopic funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hitopic M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitopic

What does Hitopic do?

Is Hitopic a public or private company?

Hitopic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hitopic founded?

Hitopic was founded in 2012. It employs 1 to 10 people.

Where is Hitopic based?

Hitopic is headquartered in Paris, France, in the Europe region.

How does Hitopic make money?

Three revenue lines are on record. Managed Monetization Services are the primary driver. The others are programmatic Advertising Commission and referral/Affiliate Program.

Who are Hitopic's main competitors?

Direct peers on record are Ezoic, Setupad, Snigel, Playwire, Smart Adserver (Equativ) and AdThrive (Raptive). Sortable is listed as an emerging player. Broad incumbents are Criteo, Pubmatic and Magnite.

Does Hitopic have an API?

No public API is recorded for Hitopic.

What industry is Hitopic in?

Hitopic's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is MPAAABAD, Paid Social Media Buying. Its NAICS code is 54183 and its SIC code is 7311.