Online Marketing Coach

What Online Marketing Coach does

Online Marketing Coach is the firmographic name associated with what the source material describes as a privately held, solo-operated professional photography business conducted under the trade identity Michael Murray Photography. The firm is based in Broadview Heights, Ohio, and delivers in-person photography services across Greater Cleveland and Northeast Ohio, covering Cuyahoga, Lake, Medina, Lorain, Portage, Stark, and Summit counties. Its offering spans individual and couple portraits, professional headshots, family and pet photography, senior portraits, event photography (corporate, church, Ohio festivals, graduation parties, concerts), commercial and architectural photography, and a landscape print line. The business is run by a single principal photographer with reported headcount of 1, supported by photography equipment and post-processing workflows rather than proprietary software or technology platforms.

The business model is direct-to-consumer service revenue: one-time session fees for commissioned photography, supplemented by revenue from prints and photo gifts sold through an integrated e-commerce storefront at onlinephotoartgifts.com. Pricing is not publicly disclosed but is positioned as 'affordable' and 'competitive,' with flexible packages. Customer acquisition leans on the company's website — a heavily geo-targeted SEO asset with city- and county-level landing pages — supplemented by a blog, Mailchimp newsletter, and word-of-mouth. Customer segments are diversified across individuals, couples, families (including pets), high-school seniors, event organizers, churches, and commercial buyers; documented named engagements include nonprofit event work for the National PTA. There are no disclosed partnerships, awards, certifications, patents, funding rounds, or M&A activity in the source data.

Name

Online Marketing Coach

Legal name

Michael Murray Photography

Website

https://onlinemarketingcoach.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Sole-operator professional photography business (Michael Murray Photography) based in Broadview Heights, Ohio, delivering commissioned portrait, family, senior, headshot, commercial, and event photography across Greater Cleveland and Northeast Ohio, with ancillary print sales via an online storefront.

Ownership category

akta.pro rank

Product category

Photography Services

NAICS

Photography Studios, Portrait (541921), Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAIAF

Photography & Photo Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYHSACACAH

Party Photography & Videography Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

SECONDARYHSACAHAI

Creative Talent Booking (Photographers, Videographers, Content Creators)

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Portrait photography services
• Family lifestyle photography
• Event photography coverage
• Professional headshot photography
• Commercial product photography

Headquarters

HQ city

Broadview Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photography Services: One-time photography sessions for portraits, headshots, family sessions, senior portraits, events, and commercial photography. Revenue generated through session fees and sale of photo prints and digital files. Services priced competitively with flexible packages to accommodate various budgets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Online Marketing Coach (operating as Michael Murray Photography) provides in-person professional photography services in Greater Cleveland and Northeast Ohio, including individual and couple portraits, family and pet photography, senior portraits, headshots, event coverage for corporate, community, and church events, and commercial photography. Ancillary revenue comes from sales of landscape photo prints and gift products through an integrated online shop. Services are delivered at customer homes, outdoor venues, or designated locations across multiple Northeast Ohio counties.

Product overview

Michael Murray Photography offers a single-location professional photography business serving Greater Cleveland and Northeast Ohio. The company provides individual portrait sessions (including headshots and couple portraits), family and pet photography, event coverage (corporate events, festivals, church services, graduation parties), senior portraits, and landscape photography prints. Services are delivered through in-person sessions with flexible packages at competitive pricing. The business operates from Broadview Heights, Ohio, and travels to various locations including Cuyahoga County, Lake County, Medina County, Lorain County, Portage County, Stark County, and Summit County.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Couple Portraits Professional portrait photography services for individuals and couples, including personal portraits, professional headshots, milestone captures, and cherished keepsakes, featuring posing guidance and location selection.
• Family & Pet Photography Family and pet photography sessions that document candid moments at home or at outdoor locations, designed for a comfortable, fun atmosphere for families.
• Commercial Photography Professional photography services for brands, including business photography, architectural shots, and commercial imagery to elevate brand presence.
• Event Photography Photography services for events including concerts, corporate gatherings, festivals, church services, and graduation parties, providing candid attendee and speaker coverage.
• Senior Portraits Senior portrait photography services for high school seniors in Northeast Ohio to commemorate graduation milestones.
• Headshot Photography Professional headshot photography for business professionals in Cleveland and Northeast Ohio, supporting professional branding needs.
• Landscape Photography Prints Landscape photography prints featuring nature scenes, urban vistas, national parks, and scenic locations sold for home or office decor through the integrated online shop.
• Lifestyle Photography Lifestyle photography sessions for indoor and outdoor settings, capturing authentic, candid moments for personal and family documentation.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Pic-Time: Pic-Time is a photography gallery and sales platform serving portrait and wedding photographers with print fulfillment integration. An adjacent infrastructure provider in the same portrait/event photography ecosystem as Michael Murray Photography.
• The Knot Worldwide: The Knot is a wedding marketplace with vendor directories, planning tools, and photo services. An adjacent marketplace touching event photography demand relevant to Michael Murray Photography's graduation party and event segments.
• Thumbtack: Thumbtack is an online marketplace connecting customers with local professionals including photographers. A potential distribution channel and competitive threat to local independent photographers like Michael Murray Photography in the NE Ohio market.
• ShootProof: ShootProof is a SaaS platform providing galleries, contracts, invoicing, and print fulfillment for professional photographers. An enabling/adjacent technology provider serving the same independent photographer segment as Michael Murray Photography.

Direct peers

• Bella Baby Photography: Bella Baby Photography operates a network of portrait photographers serving hospital newborns and families. Comparable as a portrait-focused photography services business with multiple service categories beyond single-event work.
• Maven Photo & Film: Maven Photo & Film is a portrait and event photography studio offering family, newborn, headshot, and commercial services. Directly comparable service mix to Michael Murray Photography's portrait/family/event/commercial portfolio.
• George Street Photo & Video: George Street Photo & Video is a direct-to-consumer event photography service specializing in weddings, corporate events, and celebrations. Directly comparable to the event photography offering (corporate events, festivals, graduation parties) at Michael Murray Photography.

Emerging players

• Snappr: Snappr is an on-demand photography marketplace connecting customers with photographers for events, portraits, and commercial shoots. Adjacent to Michael Murray Photography's direct-to-consumer model but represents a potential aggregator/distribution threat in the same customer segments.

Broad incumbents

• Lifetouch: Lifetouch is a large national photography services company specializing in school portraits, yearbooks, and family events. Comparable to Michael Murray Photography as a multi-segment portrait/event photography provider, though operating at vastly larger national scale through institutional contracts.
• Shutterfly: Shutterfly is a major consumer photo printing and personalized products platform. Comparable to the integrated onlinephotoartgifts.com print shop component of Michael Murray Photography, but at vastly larger scale with national reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mikeonlinecoach
• Facebookfacebook.com/onlinemarketingcoaches
• LinkedInlinkedin.com/company/online-marketing-coach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Marketing Coach