Ultrasonics Direct
Ultrasonics Direct, operating as SharperTek, is a privately held Michigan-based manufacturer and direct-to-consumer seller of ultrasonic cleaning systems, vapor degreasers, ultrasonic welders, high-pressure robotic deburring machines, and cleaning chemicals serving industrial, medical, firearms, automotive, and jewelry customers primarily in the United States.
- Company typePrivate
- Founded-
- HeadquartersPontiac, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ultrasonics Direct does
Ultrasonics Direct is the consumer-facing brand of SharperTek, a privately held manufacturer of ultrasonic cleaning systems headquartered in Pontiac, Michigan. The company designs and builds benchtop, industrial, medical, firearms, jewelry, automotive, and specialty ultrasonic cleaners, plus vapor degreasers, ultrasonic plastic welders, conveyor parts washers, high-pressure robotic deburring and ceramic de-shelling machines, immersion transducers, and a line of cleaning chemicals. Underlying technology centers on high-frequency acoustic cavitation enhanced by proprietary Ultrasonic Sweep Technology, piezoelectric transducers (e.g., 20 units with a 1000W generator at 40/135 kHz on the STM1500), programmable logic controllers with color-touchscreen HMI, and, in medical units, automatic lumen irrigation with closed-loop pressure feedback validated to AAMI TIR 30:2011 and ANSI/AAMI ST81:2004:2010 for DaVinci SI/XI surgical instruments.
The business is direct-to-consumer e-commerce first: the website carries a full product catalog with shopping-cart checkout for standard units ($236-$665 tabletop, $6,600-$10,580 industrial) and email-driven quotes for custom-built equipment ($137,500 automated multi-tank up to $850,000 robotic ceramic de-shelling systems). Recurring revenue comes from specialty cleaning chemicals (SC20 degreaser, SC31 scale remover, SC52 oxide stripper, SC75 paint remover, Shellac-Buster, gun lubricant) sold by the gallon. No distributor or reseller network is documented beyond an "Approved Distributors" page, and social-media, paid-ad, and content-marketing channels are absent from the data set.
Customers span industrial manufacturing and medical/healthcare as primary verticals (the latter anchored to validated surgical-instrument cleaning), with secondary segments in firearms, jewelry/consumer, and automotive and small-engine repair. Documented end-users are predominantly SMBs and individual professionals (e.g., Manx Motors, a carburetor-cleaning auto shop) rather than named enterprise accounts. The firm operates at 11-50 employees, holds no disclosed outside investment, and reports its operating geography solely as the United States despite "premier global manufacturer" marketing language.
Ultrasonics Direct firmographics
Firmographics- Name
- Ultrasonics Direct
- Legal name
- Ultrasonics Direct
- Website
- https://ultrasonicsdirect.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ultrasonics Direct, operating as SharperTek, is a privately held Michigan-based manufacturer and direct-to-consumer seller of ultrasonic cleaning systems, vapor degreasers, ultrasonic welders, high-pressure robotic deburring machines, and cleaning chemicals serving industrial, medical, firearms, automotive, and jewelry customers primarily in the United States.
- Ownership category
- akta.pro rank
Ultrasonics Direct industry classification
Industry- Product category
- Industrial Ultrasonic Cleaning Equipment
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Commercial and Service Industry Machinery Manufacturing (333310), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Special Industry Machinery, Nec (3559), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Parts Washing & Degreasing Equipment (IMAHALAD)
- akta.pro secondary industry
- Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)
Keywords
Where Ultrasonics Direct is headquartered
LocationHeadquarters
- HQ city
- Pontiac
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ultrasonics Direct business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Ultrasonic Cleaning Equipment Sales: One-time hardware sales of ultrasonic cleaners ranging from small tabletop units ($236-$665) to large industrial systems ($10,580-$285,000). Includes medical, industrial, gun cleaning, jewelry, and carburetor cleaning systems.
- Custom Machine Manufacturing: Bespoke custom-made ultrasonic cleaning systems manufactured to customer specifications. Quote-based pricing through email inquiry.
- Cleaning Chemical Solutions: Specialty cleaning chemicals including SC20 degreaser, SC31 scale remover, SC52 oxide stripper, SC75 paint/coating remover, Shellac-Buster, and jewelry cleaning solutions sold in gallon quantities.
- Accessories and Components: Replacement parts, baskets, ultrasonic horns, transducers, generators, and welding components. Includes ultrasonic horns in various sizes ($850-$1,102) and gun cleaning solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level tabletop ultrasonic cleaners for jewelry, parts, and small items |
| Unit Pricing | Pay-as-you-go | Industrial ultrasonic cleaners and automated systems |
| Unit Pricing | Pay-as-you-go | Medical ultrasonic surgical cleaners for lumen instruments |
| Unit Pricing | Pay-as-you-go | High-pressure deburring and ceramic processing equipment |
| Other | Multi-year contract | Custom industrial equipment - quote required |
| Unit Pricing | Pay-as-you-go | Cleaning chemical solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Ultrasonics Direct product offering
Product offeringCore offering
Ultrasonics Direct (operating as SharperTek) designs, manufactures, and sells ultrasonic cleaning systems for industrial, medical, firearms, jewelry, and automotive applications, ranging from small tabletop cleaners ($236–$665) to large automated multi-tank industrial systems ($137,500–$850,000). The portfolio also includes ultrasonic plastic welders, vapor degreasers, conveyorized tunnel parts washers, cabinet spray washers, high-pressure deburring machines, immersion transducers, and specialty cleaners for blinds, golf clubs, optics, silicon wafers, and stencils, complemented by a line of cleaning chemicals and custom machine fabrication services.
Product overview
Ultrasonics Direct operates as the consumer-facing brand for SharperTek, a premier global manufacturer of custom ultrasonic cleaning systems headquartered in Detroit, Michigan. The product portfolio centers on industrial ultrasonic cleaners (ranging from compact tabletop units to large multi-tank automated systems), ultrasonic gun and weapons cleaners, medical ultrasonic cleaners (including SteraClean, SteraTek, and Sterasonic lines for surgical and dental instruments), vapor degreasers, ultrasonic plastic welders, conveyorized tunnel parts washers, cabinet spray washers, high-pressure deburring machines, and specialized equipment for blind cleaning, golf club cleaning, optical/silicon wafer cleaning, and cell disruption. The company also offers a comprehensive range of ultrasonic cleaning chemicals, immersion transducers, horns, and custom machine fabrication services. Products are manufactured primarily in Michigan, USA, with many featuring sweep technology for enhanced cleaning performance.
Differentiator
Problem solved
Functional benefit
Brands
- SharperTek®: The primary brand name and manufacturer identity for ultrasonic cleaning systems, ultrasonic parts degreasers, plastic welding systems, and related equipment.
Products and services
- Table Top Ultrasonic Cleaners Compact benchtop ultrasonic cleaning units in tank lengths from 3" to 24", including heated and unheated models with sweep technology, high-frequency 80KHZ/120KHZ versions, and dedicated carburetor cleaning systems. Designed for small parts, jewelry, and light-duty cleaning in shops and homes.
- Industrial Ultrasonic Cleaners Heavy-duty ultrasonic cleaning systems for industrial parts washing, including automatic cleaners with weir and spray jets (e.g., 40-gallon), power-lift models with agitation, economy units, multi-tank configurations, and automated multi-tank systems with gantry. Built for machine shops and manufacturing facilities.
- Ultrasonic Gun Cleaner Specialized ultrasonic cleaners for firearms, available in dual-tank and single-tank configurations with tank sizes from 27" to 78". Used by gun shops, armorers, shooting ranges, and individual firearm owners for cleaning handguns, pistols, and rifles.
- Medical Ultrasonic Cleaners Ultrasonic cleaning systems for medical and surgical instrument reprocessing, including cannulated instruments, DaVinci SI/XI robotic surgical tools, dental instruments, and lumen instruments. Designed for hospitals, surgical centers, and medical device reprocessing departments.
- SteraClean Medical Ultrasonic Cleaner Medical ultrasonic cleaner with lumen instrument irrigation system, automatic enzymatic pump, and touchscreen color control for adjustable concentration. Targeted at hospitals and surgical centers needing validated cleaning of cannulated instruments (STM1100 priced at $28,175; STM1500 at $33,500).
- SteraTek Medical Ultrasonic Cleaner Medical ultrasonic cleaning system for surgical instruments, part of the SteraClean/SteraTek/Sterasonic medical family, designed for sterile processing departments and surgical centers.
- Sterasonic Medical Ultrasonic Cleaner Medical ultrasonic cleaning system for surgical and laboratory instruments, completing the Steraclean/SteraTek/Sterasonic medical product family used in sterile processing and lab environments.
- Ultrasonic and Vapor Degreasers Two-stage vapor degreaser systems with refrigerated cooling (RC and US-RC models) in capacities from 7 to 85 gallons for industrial parts degreasing applications.
- Ultrasonic Plastic Welders
Quantifiable outcome
- 99% or more of ceramic shell removed in single operation with waterjet de-shelling system
- +1 more outcomes
Companies that use Ultrasonics Direct
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Ultrasonics Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ultrasonics Direct partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Ultrasonics Direct competitors and assessment
Company assessmentDirect peers
- Crest Ultrasonics: Crest manufactures a broad line of ultrasonic cleaning equipment for industrial, medical, dental, and laboratory applications, including validated cleaners for surgical instruments. Closely overlaps SharperTek's product architecture and customer segments, and is one of the longest-standing direct competitors.
- Tovatech: Tovatech distributes and supplies benchtop and industrial ultrasonic cleaners, including medical/lab-grade systems, plus cleaning chemistries. Closely comparable to SharperTek's tabletop-through-industrial portfolio and chemicals business.
- BlueWave Ultrasonics: BlueWave designs and builds ultrasonic cleaning systems for industrial, medical, and precision manufacturing markets in the United States. Comparable custom-engineered approach and similar positioning to SharperTek's industrial and medical lines.
- International Cleaning Equipment (ICE): ICE manufactures industrial parts washing systems, including aqueous and ultrasonic-based cabinet, conveyor, and custom washers. Directly comparable to SharperTek's industrial, conveyorized tunnel, and cabinet spray washer product lines.
- Branson Ultrasonics (Emerson): Branson is the largest ultrasonic cleaning and ultrasonic welding equipment manufacturer globally, part of Emerson's automation portfolio. Directly competes with SharperTek across industrial parts cleaning, medical/surgical instrument cleaning, and ultrasonic plastics welding, serving the same OEM and industrial customer base.
- Jenfab Cleaning Solutions: Jenfab builds aqueous and ultrasonic industrial parts washing equipment, including conveyor and cabinet systems, for U.S. manufacturers. Overlaps SharperTek's industrial parts washer SKUs and competes for the same machining and metal-finishing customers.
- L&R Manufacturing: L&R (L&R Ultrasonics) supplies ultrasonic cleaning equipment and solutions for jewelry, dental, medical, and industrial customers, including consumable cleaning chemistries. Overlaps SharperTek's jewelry-cleaner and medical/ultrasonic lines and competes for similar SMB and specialty customers.
Broad incumbents
- STERIS: STERIS is a large medical and life-sciences sterilization and cleaning equipment provider with hospital-focused sales, service, and validation infrastructure. Competes with SharperTek in medical/surgical instrument cleaning, but as part of a far broader infection-prevention portfolio.
- Mettler-Toledo: Mettler-Toledo is a global precision instruments company that supplies laboratory ultrasonic cleaners and homogenizers (e.g., Sonics series). Competes in the laboratory cell-disruption/cleaner niche of SharperTek's catalog, but as one product within a much larger analytical and lab-instrument portfolio.
Regional players
- Ultrawave: UK-based manufacturer of ultrasonic cleaning equipment for laboratory, medical, dental, and industrial applications. Comparable product portfolio to SharperTek, but primarily serving EMEA rather than the U.S. market where SharperTek operates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ultrasonics Direct social profiles
Digital presenceUltrasonics Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultrasonics Direct leadership team
Management profileNumber of profiles
Ultrasonics Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultrasonics Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultrasonics Direct
What does Ultrasonics Direct do?
Ultrasonics Direct (operating as SharperTek) designs, manufactures, and sells ultrasonic cleaning systems for industrial, medical, firearms, jewelry, and automotive applications, ranging from small tabletop cleaners ($236–$665) to large automated multi-tank industrial systems ($137,500–$850,000). The portfolio also includes ultrasonic plastic welders, vapor degreasers, conveyorized tunnel parts washers, cabinet spray washers, high-pressure deburring machines, immersion transducers, and specialty cleaners for blinds, golf clubs, optics, silicon wafers, and stencils, complemented by a line of cleaning chemicals and custom machine fabrication services.
Is Ultrasonics Direct a public or private company?
Ultrasonics Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ultrasonics Direct founded?
Ultrasonics Direct was founded in -1. It employs 11 to 50 people.
Where is Ultrasonics Direct based?
Ultrasonics Direct is headquartered in Pontiac, United States, in the North America region.
How does Ultrasonics Direct make money?
Four revenue lines are on record. Ultrasonic Cleaning Equipment Sales are the primary driver. The others are custom Machine Manufacturing, cleaning Chemical Solutions and accessories and Components.
Who are Ultrasonics Direct's main competitors?
Direct peers on record are Crest Ultrasonics, Tovatech, BlueWave Ultrasonics, International Cleaning Equipment (ICE), Branson Ultrasonics (Emerson), Jenfab Cleaning Solutions and L&R Manufacturing. Broad incumbents are STERIS and Mettler-Toledo. Ultrawave is listed as a regional player.
Does Ultrasonics Direct have an API?
No public API is recorded for Ultrasonics Direct.
What industry is Ultrasonics Direct in?
Ultrasonics Direct's product category is Industrial Ultrasonic Cleaning Equipment. Its primary akta.pro industry code is IMAHALAD, Parts Washing & Degreasing Equipment, with a secondary code of IMAHALAL, Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders). Its NAICS code is 3339 and its SIC code is 3559.