Florida Prime Sports

What Florida Prime Sports does

Florida Prime Sports is a privately held, founder-led multi-sport youth athletic organization founded in July 2020 and headquartered in St. Augustine, Florida (with operations across St. Johns and Duval counties in Northeast Florida). The company operates a vertically integrated platform spanning 10+ sports including soccer (its flagship, with a complete U4-U19 pathway from Prime Prep through NAL/DPL Elite Competitive), baseball, softball, basketball, flag football, pickleball, rugby, T-Ball, and homeschool PE, anchored by an owned 10,000 square foot climate-controlled indoor arena (Prime Sports Arena) featuring AirPitch indoor soccer fields, three dedicated pickleball courts, batting cages, flexible floor space, and an on-site Prime Sports Cafe. The company also runs adult open-play and league programs (futsal, basketball, pickleball), multi-sport and sport-specific summer camps across multiple states, birthday parties and private events, and the Florida Prime Soccer Cup tournament marketed as the largest youth sporting event in Northeast Florida. A 501(c)(3) nonprofit affiliate (Florida Prime Sports Foundation, Inc.) provides scholarships and financial assistance.

Name

Florida Prime Sports

Legal name

Florida Prime Sports

Website

https://floridaprime.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Prime Sports is a multi-sport youth athletic organization operating a 10,000 sq ft indoor arena in Northeast Florida, serving ages 2-19 across 10+ sports plus adult leagues, summer camps, and private events.

Ownership category

akta.pro rank

Product category

Youth Sports Training and Leagues

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports programs
• Sports training camps
• Recreational sports leagues
• Competitive soccer development
• Indoor sports facility rentals

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring memberships providing arena access, court reservations, and member discounts. Prime Athlete at $9.99/month for club athletes, Adult Athlete at $12.99/month, and Unlimited Pickleball at $69/month.
2. Youth Sports Programs: Seasonal and annual registration fees for soccer, baseball, softball, basketball, flag football, pickleball, rugby, T-Ball, and other youth sports programs. Pricing ranges from $175 to $1,995 depending on program type and duration.
3. Summer Camps: Week-long multi-sport and sport-specific camps ranging from $175 to $625. Includes All Sports Camps, Soccer, Baseball, Basketball, Flag Football, Pickleball, and Elite overnight camps.
4. Facility Rentals: Court reservations and private event rentals for birthday parties, team events, and corporate gatherings. Booked through Court Reserve platform.
5. Prime Sports Cafe: On-site restaurant and sports bar offering sports-themed food, coffee/espresso bar, snacks, and beverages during arena hours and tournament weekends.
6. League Registration: Adult futsal league at $119.99 per player with 7-week season plus playoffs. Includes certified refs, champion shirts, and no rainout guarantee.
7. Prime Night Out: Weekly Saturday night childcare program for ages 5-13 at $50 per child per night, with season passes available at $630 for 17 nights. Includes dinner, activities, and arcade.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Florida Prime Sports provides youth sports leagues, academies, skills training, camps, and events across more than 10 sports, with soccer forming a progression from introductory programs to elite NAL and DPL competition. It also operates adult sports programs, memberships, facility and court rentals, private events, a youth tournament, and the Prime Sports Cafe.

Product overview

Florida Prime Sports is a multi-sport youth athletic organization serving St. Johns and Duval Counties in Northeast Florida since 2020. The company operates as a unified family-first sports platform offering competitive and recreational programs across 10+ sports including soccer (with a complete pathway from Prime Prep U4 through Elite Competitive U19), basketball, baseball, softball, flag football, pickleball, rugby, T-Ball, and homeschool PE. The organization is anchored by the 10,000 sq ft Prime Sports Arena in St. Augustine featuring climate-controlled indoor courts, batting cages, and the Prime Sports Cafe. Additional offerings include summer camps (multi-sport and sport-specific), Prime Night Out (parent's night out program), birthday parties and private events, and the Florida Prime Soccer Cup tournament. The company also operates the Florida Prime Sports Foundation (501(c)(3)) for scholarships and supports The Sideline Project movement for improving youth sports culture. Core programs operate year-round with membership tiers (Prime Athlete, Adult Athlete, Unlimited Pickleball) providing access to the arena and booking systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Prime Prep Entry-level soccer program for U4-U6 players with paid professional coaches, weekly Monday practices, and Friday Night Lights games on AirPitch fields.
• Junior Academy Year-round developmental soccer bridge program for U7-U8 players with two weekly training sessions and Friday night 5v5 games, priced at $895 for the full season.
• Recreational Soccer Community-focused recreational soccer for U5-U14 players with volunteer coaches supported by professional staff, weekly practice, and Saturday morning games.
• Prime Development Academy (PDA) Bridge program between recreational and competitive soccer for U9-U13 players with professional coaching, twice-weekly training, and Friday Night Lights games, priced at $1,095 per year.
• Competitive Soccer Travel soccer program for motivated U9-U19 players with a 10-month season, three weekly sessions, and weekend league and tournament competition; cited prices range from $1,325 to $1,995.
• Elite Competitive Highest-tier soccer pathway for U13-U19 select athletes competing in NAL and DPL leagues, with three weekly training sessions, technical training, 2-3 showcases annually, and selection-only entry.
• After-School Soccer Professional after-school soccer coaching at Englewood and San Jose Elementary schools for grades K-5, with 11-week seasons, practices from 3:30-4:30 PM, Saturday games, and cited pricing of $125.
• Neighborhood Soccer Recreational soccer for U5-U6 players serving four St. Johns County neighborhoods, with practices Monday-Thursday and Saturday games at RiverTown Fields, priced at $175 per season plus uniform.
• Basketball Basketball development program for grades K-6 running September through December, with Tuesday and Thursday training sessions at the climate-controlled Prime Sports Arena.
• Softball Year-round competitive travel softball program for athletes from August through June, built around attitude, effort, fundamentals, stamina, awareness, and unity.
• Prime Baseball Full-year travel baseball program built on discipline, fundamentals, strength, leadership, and team culture, with fall tryouts and a season from August through June.
• Flag Football Structured flag football program for ages 6-14 with five age divisions, weeknight practices, and Saturday game days at Rivertown Field 1 during the January-February season.
• Pickleball Youth pickleball program with beginner and intermediate divisions for all ages, certified coaching, indoor facility access, a ladder league format, and end-of-season recognition.
• Rugby Competitive youth rugby program with U19 and U16 teams competing in the Florida Youth Rugby Union, plus free September introductory clinics and league matches from February through May.
• T-Ball Introductory T-Ball program for boys and girls in grades K-1 featuring eight Saturday games in a 5-inning format with a 60-minute time cap, priced at $175 per season.
• Homeschool PE & Sports Multi-sport physical education program for homeschool families ages 4-12 with 8-week Fall 2026 indoor and outdoor sessions, priced from $175 to $350 with an Adidas jersey included.
• The Rookie Project Multi-sport development program for ages 2-5 with five progression levels from Rookies through Champions, offered at four Jacksonville-area locations at $185 per six-session block.
• All Sports Camps Multi-sport summer camps for ages 5-13 held at Bartram Trail High School, Laredo Country Club, and Florida Prime Sports Arena, with professional coaching, extended care, and cited pricing of $295 per week for the current St. Johns and indoor series.
• Soccer Specialty Camps Soccer-specific camps including South American Skills, European Skills, Elite Overnight Camp at Jekyll Island powered by Adidas, and Elite Preseason Soccer Camp, with cited prices from $295 to $625.
• Baseball & Softball Camps Hitting & Skills Baseball Camp and Elite Baseball and Softball Camps powered by Adidas, led by current college coaches at Prime Sports Arena and Bartram Trail High School, with cited pricing of $295 per week.
• Prime Night Out Parent's Night Out childcare and activities program for ages 5-13 every Saturday from 5:30-10:30 PM, including pickup games, arcade, pizza dinner, movie time, and coach-led tournaments at $50 per night or through season passes.
• School of Finishing Four-week soccer finishing program for U7-U19 players focused on shooting, first touch, and goal-scoring instincts, with four Friday training sessions and an official School of Finishing jersey for $95.
• Adult Basketball Tuesday night open-play basketball for adults at Prime Sports Arena from 8-10 PM, priced at $15 for non-members and $10 for members.
• Adult Futsal Adult futsal programming including the PSA Futsal League with a seven-week season plus playoffs and Wednesday and Thursday 5v5 open play, priced at $119.99 per league player or $15 for non-member open play.
• Adult Pickleball Weekday morning pickleball open play from Monday-Friday, 9:30-11:30 AM, plus additional sessions throughout the week for all skill levels at $15 for non-members, $10 for members, and free for Unlimited Pickleball members.
• Parties & Private Events Sports-themed birthday parties and private events at Prime Sports Arena with seven activity options, expert party hosts, and indoor climate control.
• Prime Sports Cafe Sports-themed restaurant and cafe inside Prime Sports Arena offering pizzas, burgers, tacos, sandwiches, a full espresso bar, and catering for team events.
• Court Rentals Court and facility rental services for open play, team training, and private league bookings at Prime Sports Arena, with hourly and block rates available.
• Prime Cup (Florida Prime Soccer Cup) Youth soccer tournament in Northeast Florida bringing local and international competitors to St. Augustine and serving as a regional youth sporting event.

Quantifiable outcome

• AirPitch technology achieves 87% ball-in-play time vs. traditional fields, providing 100+ touches per session and ~2,000 active steps per game

Named customers3 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• The Sideline ProjectcoreStrategic or Co-development PartnerMovement to make youth sports better starting with the game-day experience. Florida Prime Sports Arena supports this movement and brings it to sidelines in St. Johns County. Partnership includes taking the pledge, 15-minute course for parents/coaches, and bulk partnership options for clubs.
• Soccer Parenting AssociationminorStrategic or Co-development PartnerFree club membership to Soccer Parent Resource Center for all parents and coaches in the club. Provides courses, videos, monthly live webinars, articles, and expert interviews to help parents support their children's youth soccer experience.
• Bartram Trail High SchoolcoreOthersSummer camp venue for All Sports Camps, Elite Baseball/Softball Camps, Elite Preseason Soccer Camp, and flag football programming in St. Johns County.
• Laredo Country ClubminorOthersSummer camp venue for All Sports Camp Series in Laredo, TX. Includes pool time and professional coaching in a resort-style environment.
• Camp Jekyll (Jekyll Island)minorOthersElite Overnight Soccer Camp venue at Jekyll Island, GA. Powered by Adidas, for athletes born 2011-2016.
• San Jose ElementarycoreOthersHub for San Marco soccer programs including after-school soccer, recreational, junior academy, competitive, and elite teams. Also used for rugby training and free September clinics. Located at 5805 St. Augustine Rd, Jacksonville, FL 32207.
• Landon College PrepminorOthersGame day venue for San Marco recreational soccer programs, providing Saturday game space in Jacksonville.
• Rivertown Fields IIcoreOthersOutdoor fields for recreational soccer, T-Ball, flag football, homeschool PE sessions, Prime Night Out events, and Prime Prep game nights. Located at 21 Sequoia Creek Trail, St. Johns, FL 32259.
• Kehoe Park (Fruit Cove)minorOthersT-Ball practice location for Fall 2026 season at 777 Greenbriar Rd, Fruit Cove, FL 32259.
• Florida Youth Rugby UnioncoreOthersLeague affiliation for North Florida's only competitive youth rugby program. U19 and U16 teams compete in league matches from February through May against clubs in Tampa, Boca Raton, Wellington, Ft. Lauderdale, Weston, and Key Biscayne.
• AdidasminorGTM or Marketing PartnerBrand partnership for Elite Baseball Camp, Elite Softball Camp, and Elite Preseason Soccer Camp. Provides branded merchandise and marketing support for elite programming.
• National Premier Leagues (NAL)coreOthersElite Competitive soccer program participates in NAL league play. Top-tier competition for U13-U19 athletes with pathway to college and professional soccer.
• Developmental Premier League (DPL)coreOthersElite Competitive soccer program participates in DPL league play alongside NAL. Provides showcase opportunities and high-level competition for development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Challenger Sports: British Soccer Camps and club-development franchise operating soccer camps and club support across the US — comparable to Florida Prime's sport-specific summer camps and Adidas-powered elite camp positioning.
• i9 Sports: National multi-sport youth league and camp franchise offering soccer, baseball, basketball, flag football, and cheer for ages 3-15 across hundreds of US markets; directly comparable to Florida Prime Sports on multi-sport breadth and franchise-style community programming.
• Super Soccer Stars: Premium youth soccer program serving ages 1-14 with partner-vetted coaching and a multi-tier pathway — comparable to Florida Prime's age-band soccer curriculum and emphasis on certified international coaches.
• Lil' Kickers: Youth soccer franchise targeting ages 18 months to 9 years with a class-based progression — directly comparable to Florida Prime's Prime Prep (U4-U6) and early-childhood Rookie Project layers.
• Soccer Shots: Premier introductory youth soccer franchise (ages 2-8) operating in hundreds of US markets with a structured curriculum — directly comparable to Florida Prime's Rookie Project, Prime Prep, and Junior Academy tiers for young ages.
• Skyhawks Sports Academy: National youth sports programs franchise offering multi-sport summer camps and after-school clinics in soccer, baseball, basketball, and flag football — comparable to Florida Prime's All Sports Camp model and recreational program breadth.

Broad incumbents

• U.S. Club Soccer: National youth club soccer umbrella that sanctions leagues like NAL and DPL in which Florida Prime competes — a broad incumbent comparator that anchors the elite-tier competitive framework Florida Prime's programs feed into.
• AYSO (American Youth Soccer Organization): National youth soccer community-based league organization serving ages 4-19 across the US — a broad incumbent parallel to Florida Prime's recreational/community soccer offerings in St. Johns and Duval counties.

Regional players

• Next Level Sports Complex: Multi-location indoor youth sports facility operator in the Southeast US with multi-sport programming and birthday party/event rentals — directly comparable to Prime Sports Arena's owned indoor venue, leagues, and party business.

Emerging players

• Coast 2 Coast Sports: Youth sports programs franchise offering multi-sport clinics and team play — comparable as a smaller emerging multi-sport youth operator competing for the same family registration dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FloridaPrimeSports
• Instagraminstagram.com/flprimesports
• Xx.com/flprimesports
• LinkedInlinkedin.com/company/florida-prime-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Prime Sports