What Inglis does

Inglis (William Inglis & Son Ltd) is a privately held Australian bloodstock auction house, founded in 1867 and still owned by the Inglis family, that operates as the country's leading thoroughbred auctioneer. The company runs a year-round sale calendar anchored by flagship events including the Classic Yearling Sale, Easter Yearling Sale, and Australian Weanling Sale, alongside continuous-format auctions such as the June Sale, Ready2Race, and the 2026-launched Inglis Bull Ring Sale for stallion prospects. Its core customer base comprises Australian and international thoroughbred breeders, owners, and stud farms, with named anchor vendors including Godolphin and Waikato Stud.

The company is built on a dual physical-and-digital infrastructure: two owned venues — Riverside Stables at Warwick Farm in Sydney and Oaklands at Oaklands Junction in Melbourne — combined with Inglis Digital (operating in both Australia and the United States) and Inglis Online for real-time bidding. The technology layer is a standard online auction and catalogue platform rather than a proprietary AI or analytics stack. Beyond hammer-price commission, Inglis monetises through Race Series nomination fees (a $12.55M incentive pool including a $5M Xtra Bonus and $1M Pink Bonus), insurance, property services, and venue hire, with sponsorship and partnership revenue from Ladbrokes (core sponsor), Crown, The Star Sydney, Maserati, ANZ Bank, Eftsure, and others. The governance and operational lead visible in the input is Chief Operating Officer Andrew Munce.

Name

Inglis

Legal name

William Inglis & Son Ltd

Website

https://inglis.com.au

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Short description

Inglis is Australia's leading privately held thoroughbred bloodstock auctioneer, founded in 1867. It operates two physical venues (Riverside Stables, Oaklands) plus Inglis Digital platforms in Australia and the United States, serving breeders, owners, and stud farms through yearling, weanling, and stallion sales.

Ownership category

akta.pro rank

Product category

Bloodstock Auction Services

NAICS

Horses and Other Equine Production (11292), Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

akta.pro secondary industries

Breeding & Bloodstock (Stud Farms, Sales/Auctions) (MPAEADAH), Racehorse Ownership, Syndication & Investment Platforms (MPAEADAG)

Keywords

• Bloodstock auctions
• Thoroughbred sales
• Yearling auctions
• Horse racing sales
• Equine auction services

Headquarters

HQ city

Warwick

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auction Commissions: Commission fees charged on the sale of horses at auction events. Inglis conducts major physical auctions including Easter Yearling Sale, Chairman's Sale, Ready2Race Sale, and Weanling Sales.
2. Race Series Nomination Fees: Fees charged for horses to be nominated into the Inglis Race Series incentive program. Fees vary by sale type: $5,500 + GST for major yearling sales, $2,750 + GST for HTBA and weanling sales.
3. Insurance Services: Horse insurance services offered as an ancillary service to buyers.
4. Property Services: Rural property services through Inglis Property for bloodstock-related real estate.
5. Venue Hire: Conference and events venue hire at William Inglis Hotel.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Inglis operates as Australia's leading bloodstock auction house, conducting physical auctions of thoroughbred horses at Riverside Stables (Sydney) and Oaklands (Melbourne) and online auctions via Inglis Digital. The company sells yearlings, weanlings, breeding stock, and racehorses through a structured calendar of major sales including the Easter Yearling Sale, Chairman's Sale, Ready2Race Sale, and Weanling Sales. Revenue is generated primarily through auction commissions, nomination fees for the $12.55M Inglis Race Series incentive program, and ancillary services such as bloodstock insurance and rural property.

Product overview

Inglis is Australia's leading bloodstock auctioneer operating a multi-channel platform for thoroughbred horse sales. The core offering consists of Inglis Digital (online auction platform) and Inglis Online (online bidding system), supported by the Inglis Sales iPad App used for on-site purchase processing. Inglis conducts major physical auctions at Riverside Stables (Sydney) and Oaklands Melbourne Complex, including the Inglis Easter Yearling Sale (flagship), Inglis Ready2Race Sale, Chairman's Sale, Australian Weanling Sale, and Great Southern Weanling Sale. The company operates Inglis TV for video content and maintains related services including Inglis Insurance, Inglis Property (rural real estate), Bloodstock.com.au (syndications), and Inglis Travel Services. A $12.55 million Inglis Race Series programme incentivises graduates through Inglis Xtra Bonus ($5 million) and Inglis Pink Bonus ($1 million) sub-series. New for 2026 is the Inglis Bull Ring Sale, an innovative digital format for stallion prospects.

Differentiator

Problem solved

Functional benefit

Brands

• Inglis Digital: Online bloodstock sales platform for yearlings, weanlings, and breeding stock
• Inglis Race Series
• Inglis Xtra Bonus Series
• Inglis Pink Bonus Series
• Inglis TV

Products and services

• Inglis Digital

Quantifiable outcome

• $2,000,000 purse for Inglis Millennium (RL) - top race in Inglis Race Series
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LadbrokescoreGTM or Marketing PartnerMajor sponsor of Inglis Race Series and events. Ladbrokes logo appears prominently on Inglis website and events.
• MaseratiminorGTM or Marketing PartnerLuxury automotive brand partnership, vehicles displayed at Inglis events.
• TheaultminorGTM or Marketing PartnerHorse transport specialist, official transporter partner.
• Crown Towers, Crown Promenade, Crown MetropolminorGTM or Marketing PartnerCrown Resorts hotels as preferred accommodation partners for Inglis events.
• NavairminorGTM or Marketing PartnerJet services partner for Inglis.
• The Star SydneyminorGTM or Marketing PartnerEntertainment venue partnership.
• Swarovski OptikcoreGTM or Marketing PartnerSponsor of trainers challenge - provides Swarovski Optik EL 32 Swarovision binoculars (value $2,554) to trainers winning Inglis Select Races.
• EftsurecoreTechnology or IntegrationPayment security technology partner integrated into Inglis payment process to improve security and help eradicate cybercrime, fraud and error.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Arqana: French bloodstock auction house running the August Yearling Sale and Breeze-Up Sale in Deauville — comparable European thoroughbred auction franchise with similar vendor/buyer dynamics.
• Goffs: Ireland's leading bloodstock auctioneers, running premier Irish sales including the Goffs Orby Sale — comparable franchise model in a major thoroughbred-producing jurisdiction with overlapping international buyer pools.
• Tattersalls: UK's leading bloodstock auctioneers based in Newmarket, conducting major thoroughbred sales including the Tattersalls October Yearling Sale — comparable premium franchise model targeting international buyers.
• Keeneland: Premier US thoroughbred auction house in Lexington, KY, running the September Yearling Sale, November Breeding Stock Sale, and January Horses of All Ages Sale — directly comparable bloodstock auction franchise in the world's largest thoroughbred market.
• Magic Millions: Australia's other premier bloodstock auction house, hosting the flagship Gold Coast Yearling Sale and competing directly with Inglis for the same vendor and buyer relationships across the Australian thoroughbred market.
• Fasig-Tipton: Major North American bloodstock auction house running the Saratoga and Calder select yearling sales, with a comparable vendor/buyer base to Inglis — direct peer in the US market where Inglis Digital USA operates.

Regional players

• New Zealand Bloodstock: New Zealand's leading bloodstock auction house operating across the Tasman. Offers a comparable sale calendar but serves a complementary rather than directly overlapping vendor/buyer market in Australia.

Emerging players

• Gavelhouse: Online-only bloodstock and equine auction platform focused on Australasian markets, representing an emerging digital-first model that intersects with Inglis Digital in online-only sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeopro.com/inglis/inglis-tv
• Facebookfacebook.com/InglisBloodstock
• Instagraminstagram.com/inglis_sales
• Xx.com/inglis_sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inglis