What Innocean Italy does

Innocean Italy srl is a Milan-based, full-service marketing and advertising agency that serves as the Italian operational arm of the global Innocean Worldwide network, itself the dedicated agency network of Hyundai Motor Group. The company's client base consists of two enterprise OEMs — Hyundai and KIA — for which it delivers integrated work spanning creative development, media planning and programmatic buying, AdTech, social media management, post-production, brand experience, dealer marketing, and after-sales communications. Its public portfolio comprises 18 documented campaign projects (e.g., 'Wall of the Future,' 'Time to Be Electric,' 'Never Just Drive,' 'Sportage 30° Anniversario'), demonstrating capability across brand campaigns, EV-transition messaging, anniversary milestones, and dealer-network support.

The business operates on a B2B professional services model, generating revenue through project-based and retainer engagements with automotive brand headquarters and dealer networks in Italy. Pricing is quote-based and not publicly disclosed, consistent with enterprise agency norms. Innocean Italy is privately held as an Italian società a responsabilità limitata (srl), wholly embedded in the Innocean Worldwide parent structure headquartered in Seoul — contact domains (@innocean.eu), reporting lines, and senior leadership (President & CEO Andrew (YongSoo) Lee, CFO David (Dong Hyuck) Kim) all indicate direct Korean-parent governance. The agency leverages the parent network's 17 affiliated offices (Seoul, Beijing, Berlin, Frankfurt, Paris, Madrid, London, Huntington Beach, Toronto, Mexico City, São Paulo, Moscow, Istanbul, New Delhi, Sydney, Dubai, Jakarta) to support cross-border automotive campaigns for Hyundai Motor Group.

The company employs 40+ named specialists across Creative, AdTech, Post-Production, Media, Dealer Marketing, Account Management, Social Media, Data Strategy, and Finance, including an Italian General Manager (Lorenzo Ronchi) leading local operations. The agency's go-to-market is sales-led and relationship-driven, relying on its Hyundai Motor Group affiliation and creative track record to retain and expand enterprise mandates. There is no disclosed AI/ML capability, proprietary technology platform, or external funding — Innocean Italy is funded and resourced entirely as a subsidiary of its global parent.

Name

Innocean Italy

Legal name

Innocean Italy srl

Website

https://innocean.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Innocean Italy is a Milan-based full-service marketing and advertising agency serving Hyundai and KIA in Italy as the Italian subsidiary of the global Innocean Worldwide network, with 40+ specialists across creative, media, AdTech, dealer marketing, and post-production.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Automotive marketing agency
• Creative advertising services
• Dealer marketing solutions
• Media planning buying
• Brand campaign production

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Marketing Services: Professional services revenue generated through creative campaigns, media planning and buying, account management, social media management, and post-production services for automotive clients. Projects include dealer marketing, brand experience, and sales support materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Innocean Italy is a full-service marketing and advertising agency that provides creative development, media planning and buying, dealer marketing, post-production, social media management, AdTech, and account management services primarily to automotive manufacturers Hyundai and KIA in Italy. The agency operates as the Italian arm of the global Innocean Worldwide network and supports long-term brand growth through integrated campaigns, brand experiences, and after-sales marketing programs.

Product overview

Innocean Italy is a marketing and advertising agency offering integrated services including AdTech, corporate services, creative, dealer marketing, marketing operations, media, post production, and sales & account management. The agency serves automotive clients, primarily Hyundai and KIA, through a portfolio of campaign projects and brand experiences. Their service offerings span programmatic media, planning, creative, social media, and account management, delivering work across digital, experiential, and traditional marketing channels. The agency's methodology focuses on long-term brand growth and collaboration with clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Innocean Worldwide NetworkcoreStrategic or Co-development PartnerInnocean Italy operates as part of the global Innocean Worldwide network with 17 offices worldwide (Seoul, Beijing, Berlin, Frankfurt, Paris, Madrid, London, Huntington Beach, Toronto, Mexico City, São Paulo, Moscow, Istanbul, New Delhi, Sydney, Dubai, Jakarta). This affiliation provides cross-border capabilities and shared automotive marketing expertise.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Serviceplan Group: Europe's largest independent agency group with deep automotive OEM relationships (BMW, Audi). Comparable as a European full-service agency serving major car manufacturers with integrated creative, media, and digital capabilities.
• Saatchi & Saatchi Italy: Italian arm of Saatchi & Saatchi (Publicis), with strong heritage in automotive creative work including Toyota. Comparable for integrated creative and brand experience work for major automotive clients in Italy.
• Innocean Germany (Berlin/Frankfurt): Sibling Innocean office serving Hyundai and KIA in the German market with similar full-service creative and media offerings. Closely comparable in client base, service mix, and operational model as a sister entity.
• McCann Italy: Italian office of McCann Worldgroup, with extensive automotive and brand experience. Comparable as a creative-led full-service agency competing for enterprise Italian clients including automotive OEMs.
• Jung von Matt: German independent creative agency group with strong automotive portfolio (including Porsche and others). Comparable for its full-service integrated offering and reputation for award-winning creative work for automotive clients.

Broad incumbents

• Publicis Groupe Italy: Italian arm of global holding company Publicis, offering advertising, media, digital, and production services. Comparable as a full-service agency competing for the same enterprise automotive and brand budgets in Italy.
• Innocean Worldwide: Parent network headquartered in Seoul with 17 global offices serving Hyundai and KIA. Direct comparator as the parent entity providing the strategic, creative, and network resources that Innocean Italy draws upon.
• GroupM Italy: WPP's media investment group operating in Italy. Comparable for media planning and buying capabilities that compete with Innocean Italy's media offering for automotive clients.
• Dentsu Italy: Italian operation of global advertising network Dentsu, providing creative, media, and CXM services. Comparable as a full-service agency network targeting enterprise clients in the Italian market.
• Havas Italy: Italian branch of Havas, offering integrated communications including creative, media, and healthcare. Comparable for its integrated service offering and enterprise client base in Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user141914409
• Facebookfacebook.com/InnoceanItaly
• LinkedInlinkedin.com/company/innoceanitaly
• Instagraminstagram.com/InnoceanItaly

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innocean Italy