What Conway Van Gelder Grant does

Conway Van Gelder Grant (CVGG) is a London-based, independently owned talent agency established over 50 years ago, headquartered on the Strand in London's West End. The agency provides direct representation services to professional actors and entertainment talent, placing them across film, television, stage, commercials, brand campaigns, voice work, documentaries, and convention appearances. Its roster includes internationally recognized names such as Luke Newton (Bridgerton, Netflix), Brian Cox, Helena Bonham Carter, and Joanna Lumley, with representation spanning UK and US markets and a working relationship with major studios including Netflix, HBO, BBC, ITV, Apple TV+, and Amazon.

The business is organized as a platform-plus-modules structure: Actors Representation is the core offering, complemented by specialized divisions for Non-Scripted talent (documentaries and entertainment personalities), Campaigns & Branding (ambassador and commercial work), Conventions & Signings, and a separate voice sub-brand (Bespoke Voice Agency). The agency maintains 11 agents, supported by 4 associates, 7 assistants, and dedicated branding and accounts staff, for a total team of 28+ working from a single London office.

CVGG operates on a professional services revenue model, earning percentage-based commissions on engagements, contracts, and bookings secured for represented talent. There is no proprietary technology, app, or AI system — operations are conducted via direct agent-to-casting-director relationships, email-based submission handling, and a digital presence through the CVGG website and Instagram. The firm has no disclosed external investment, parent company, or acquisition history; it remains partner-owned and privately held under the legal name Conway Van Gelder Grant Ltd.

Name

Conway Van Gelder Grant

Legal name

Conway Van Gelder Grant Ltd

Website

https://conwayvangeldergrant.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Conway Van Gelder Grant is an independently owned London talent agency, established over 50 years ago, representing actors and entertainment talent across film, television, stage, documentaries, brand campaigns, and voice work for international studios including Netflix, HBO, BBC, and Apple TV+.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

Keywords

• Talent representation
• Actor management
• Brand ambassador services
• Documentary presenter representation
• Entertainment agency services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commission on Talent Representation: Agency earns commissions on engagements secured for represented talent. Standard talent agency model where revenue is generated through percentage-based commissions from actor contracts, commercial work, endorsements, and appearances.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Conway Van Gelder Grant is a London-based actors' talent agency that provides full-service representation for actors, documentary presenters, and entertainment talent across film, television, stage, commercials, brand campaigns, conventions, and voice-over work. The agency operates specialized divisions covering scripted acting, non-scripted/documentary representation, campaigns and branding, conventions and signings, and a dedicated voice-over sub-brand (Bespoke Voice Agency).

Product overview

Conway Van Gelder Grant is a leading actors' talent agency established over 50 years ago, based in London's West End. The agency offers a unified representation service centered on Actors Representation as its core product, complemented by specialized divisions including Non Scripted (documentaries and entertainment personalities), Campaigns & Branding (ambassador and commercial work), Conventions & Signings, and a separate Voice sub-brand (Bespoke Voice Agency). The portfolio is organized as a platform-plus-modules architecture where actors can access representation across multiple entertainment verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Actors Representation Full-service talent representation for actors, providing U.S. and U.K. representation for career management, auditions, and bookings across film, television, and theater.
• Non Scripted Representation Representation for non-scripted talent including documentary presenters, entertainment personalities, and authors.
• Campaigns and Branding Services covering ambassador contracts, brand campaigns, brand partnerships, commercials, social media campaigns, paid placement, corporate engagements, event attendance, and personal appearances.
• Conventions and Signings Management and coordination for convention appearances and autograph signings for represented talent.
• Bespoke Voice Agency Separate voice agency providing voice-over representation services for talent, accessible via bespokevoiceagency.co.uk.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bespoke Voice AgencyminorChannel Partner/ Reseller/ DistributorCVGG directs voice talent inquiries to Bespoke Voice Agency for specialized voice representation services, providing comprehensive coverage across all talent representation needs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hamilton Hodell: London-based actors' agency representing leading British and international talent across film, television, and theatre. Direct peer in the boutique-to-mid-size UK talent agency category with similar client profiles and studio relationships.
• Julian Belfrage Associates: West London-based talent agency representing actors across film, television, theatre, and commercials. Direct comparable as a UK boutique agency targeting a similar mix of established and emerging British talent.
• The Agency (London): London-based talent agency with divisions for actors, kids, and commercial talent. Direct peer in the UK boutique segment, competing for similar acting and brand-campaign clients.
• Independent Talent Group: Major UK talent agency with a roster of leading British and international actors, writers, and directors. Directly comparable to CVGG in serving A-list British talent with international careers and working with the same studios and streamers.
• ARG Talent: London-based talent agency representing actors for film, television, theatre, and voice work. Comparable as a UK-headquartered boutique talent firm serving overlapping actor and commercial client segments.
• United Agents: Large UK talent and literary agency formed through merger, representing actors, writers, and directors across theatre, film, and television. Closely comparable in business model and target talent, competing head-to-head with CVGG for top British acting talent.
• Curtis Brown Group: One of the UK's longest-established and largest literary and talent agencies, representing actors, authors, and creatives across film, TV, and publishing. Directly comparable to CVGG as a UK-based, full-service talent representation firm competing for the same actor client pool.

Broad incumbents

• WME (William Morris Endeavor): Global mega-agency representing actors, directors, writers, and producers across all entertainment verticals. Comparable as a competitor at the top of the talent representation market, offering CVGG's clients an alternative as their careers internationalise.
• CAA (Creative Artists Agency): Global full-service entertainment and sports agency representing many of the world's most successful actors. Broad incumbent competing for the same marquee talent and offering global scale CVGG cannot match.

Emerging players

• Bespoke Voice Agency: UK-based voice-over talent agency operating as a CVGG channel partner. Comparable as a niche adjacent representation service within the same firm ecosystem, demonstrating CVGG's platform-plus-modules strategy in voice verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cvgg_ltd
• Xx.com/CVGG
• LinkedInlinkedin.com/company/conway-van-gelder-grant-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conway Van Gelder Grant