What United Agents does

United Agents Limited is a London-based private literary and talent representation agency headquartered at 12-26 Lexington Street. The firm operates eight specialised departments — Actors, Books, Comedy, Commercials, Film/TV/Theatre, Live Comedy, Unscripted, and Voices (under the United Voices sub-brand) — providing career representation, contract negotiation, and project placement for established and emerging writers, performers, and creatives. Clients include internationally celebrated names such as Ricky Gervais, Stephen Merchant, Sharon Horgan, Matthew Rhys, Anna Maxwell Martin, and Amma Asante MBE, with the agency's work spanning UK and international film, television, theatre, publishing, and live comedy, including in-house show production at the Edinburgh Festival Fringe.

The agency's underlying operational model is relationship-driven rather than technology-driven. There is no proprietary software platform, no API, and no disclosed AI tooling; the firm's competitive position rests on agent expertise, decades of accumulated industry relationships, and the individual reputations of senior agents such as Duncan Hayes (Senior Agent and Executive Producer). Distribution occurs through direct agent-to-studio, agent-to-broadcaster, and agent-to-publisher negotiations, supported by PR and social media channels (a news-driven website plus dedicated Instagram accounts per department).

United Agents generates revenue through standard industry commission fees on represented talent's bookings, contracts, and project engagements. Commissions are negotiated individually and not publicly disclosed. The firm is a private limited company registered in England and Wales, with no public financials, no disclosed funding, no parent company, and no M&A history in the available record. Senior leadership includes Serena Flynn (Head of Live Comedy, joined April 2024), Stephanie Moore (Co-Head of Comedy, joined as an intern in 2011), and Duncan Hayes (Senior Agent and Executive Producer), with each head of department running an autonomous practice within the agency's overall brand.

Name

United Agents

Legal name

United Agents Limited

Website

https://unitedagents.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

United Agents is a London-based private literary and talent representation agency providing career management and contract negotiation for internationally celebrated writers, performers, comedians, and directors across film, TV, theatre, publishing, and live comedy.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Talent Booking Agencies (Live Performance) (MPAIAGAB), Talent Agency & Representation Services (HSACAHAK), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

Keywords

• Talent representation
• Literary agency
• Actor representation
• Comedy booking
• Creative management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commission-based talent representation: United Agents generates revenue through commission fees charged to represented talent (actors, writers, comedians, directors) on bookings, contracts, and project engagements. This is the standard revenue model for talent agencies, typically taking a percentage of client earnings from film, TV, theatre, commercial, and publishing deals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

United Agents is a London-based literary and talent agency providing agent-led representation to actors, writers, comedians, directors, voice artists, and below-the-line creatives. Services span contract negotiation, career management, project placement, and in-house live comedy production at Edinburgh Festival Fringe, delivered through specialised departments including Actors, Books, Comedy, Commercials, Film/TV/Theatre, Live Comedy, Unscripted, and Voices (United Voices).

Product overview

United Agents is a literary and talent agency that provides representation services for writers, performers, and creatives across multiple entertainment sectors. The agency operates through specialized departments including Actors, Books, Comedy, Commercials, Film/TV/Theatre, Live Comedy, Unscripted, and Voices. United Agents connects talent with industry opportunities rather than offering a software product or platform.

Differentiator

Problem solved

Functional benefit

Brands

• United Voices: Voices department for voice-over talent representation

Products and services

• Actors Representation

Quantifiable outcome

• Multiple clients recognised in major industry awards (Edinburgh Comedy Awards, BAFTA nominations, Emmy nominations, RTS Scotland Awards)
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Independent Talent Group: The leading London-headquartered talent agency with directly comparable departments across actors, writers, directors, and comedy. Most direct UK competitor to United Agents with overlapping client rosters and shared Edinburgh Fringe presence.
• Curtis Brown Group: Long-established London talent and literary agency representing actors, writers, and directors across film, TV, theatre, and publishing. Directly comparable full-service representation model with similar client mix.
• Hamilton Hodell: London talent agency focused on actors across film, TV, and theatre with overlapping high-profile client roster. Operates in the same commission-based representation model as United Agents.
• Conway van Gelder Grant: Boutique London actors' agency representing established and emerging talent across stage and screen. Competes directly for actor representation clients in the same UK market.
• Julian Belfrage Associates: London-based talent agency representing actors and creatives. Direct UK competitor operating a similar agent-led representation model for screen and stage talent.
• The Agency (London): London-based talent agency representing actors across film, TV, and theatre. Direct competitor in the UK actors' representation market with comparable boutique positioning.

Broad incumbents

• Creative Artists Agency (CAA): Global mega-agency with full-service talent, literary, and entertainment representation including a London office. Represents many of the same A-list actors and writers as United Agents but at significantly larger scale and with broader capabilities including sports and brand.
• United Talent Agency (UTA): Major global talent and entertainment agency with a London presence representing actors, writers, directors, and comedians. Competes for high-profile UK and international clients alongside United Agents.
• WME (William Morris Endeavor): One of the largest global talent agencies with a London office, representing actors, writers, directors, and comedians at scale. Overlaps directly with United Agents on UK and transatlantic representation deals.

Emerging players

• PBJ Management: London management firm representing actors, writers, and directors with overlap in comedy and screen representation. Smaller-scale but directly comparable talent management model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UnitedAgents
• Instagraminstagram.com/unitedagents
• Facebookfacebook.com/unitedagents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Agents