Barrierefreies Webdesign

What Barrierefreies Webdesign does

Barrierefreies Webdesign Marita Betz is a German sole proprietorship (Einzelunternehmen) registered in Garmisch-Partenkirchen, Bavaria, operating as a one-person web design and digital marketing consultancy. The firm's core offering is accessible (barrierefrei) web design built on open-source content management systems — primarily Drupal and WordPress — following BITV-Test accessibility guidelines and HTML5 standards to ensure usability across browsers, screen readers, and mobile devices. The legal entity was established as Barrierefreies Webdesign Marita Betz with a 2015 copyright reference (though firmographic data also references 2007), and there is no parent company, institutional investor, or external funding. Day-to-day operations are conducted by owner Marita Betz, a credentialed Wirtschaftsinformatikerin and Social Media Manager, with ad-hoc collaboration from a small network of partners for design (Thomas Glöckner) and specialty printing (Steffen Meissner / DK21).

The product and service portfolio spans the full digital presence lifecycle for SMB clients: website creation and relaunch, CMS configuration and training, responsive design, search engine optimization (keyword analysis, meta optimization, local SEO), social media consulting across Facebook, Instagram, LinkedIn, Pinterest, XING, and YouTube, email marketing via Klick-Tipp, website maintenance and hosting, podcast and video production, and print design through partner referrals. The only publicly disclosed price point is a website check at 30 EUR + VAT; all other engagements are quote-based. Customers are exclusively German micro-businesses and SMBs across fragmented verticals — hospitality, fitness, food & beverage, vacation rentals, and individual professionals — with multi-year client relationships (e.g., Gästehaus Quirin for 5+ years) signaling retention but no enterprise-scale contracts.

Revenue is undisclosed, headcount is effectively a single proprietor, and geographic reach is limited to Germany (with clients in Bavaria and Saxony). The business has no patents, no regulatory actions, no M&A activity, and no disclosed funding rounds. Go-to-market is sales-led and direct: inquiries arrive via a website contact form, email, or phone, with content marketing through an active blog and broad social media presence supporting top-of-funnel discovery. Competitive positioning rests on a niche specialization in accessibility-compliant web design, a personal-service model, and integration with the Designkonzept21 (DK21) partner network for complementary print services.

Name

Barrierefreies Webdesign

Legal name

Barrierefreies Webdesign Marita Betz

Website

https://barrierefreies-webdesign-mb.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Barrierefreies Webdesign Marita Betz is a one-person German web design consultancy in Garmisch-Partenkirchen that builds accessible, responsive websites on Drupal and WordPress for SMBs, alongside SEO, social media, and CMS services.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)

Keywords

• Accessible web design
• Responsive web design
• Content management systems
• Search engine optimization
• Social media consulting

Headquarters

HQ city

Garmisch-partenkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Web Design and Development Services: Professional services revenue from creating accessible websites, website relaunches, and CMS implementations. Services are offered as consulting engagements with custom pricing based on project scope.
2. Website Analysis and Consulting: Charges for website checks (30 EUR + VAT) and ongoing website maintenance and consulting services.
3. Social Media Consulting: Consulting services for social media strategy development, platform management, and monitoring.
4. Hosting Services: Website hosting services for clients seeking new hosting solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Barrierefreies Webdesign is a web design consultancy that creates accessible (barrierefreie) websites following latest web standards and BITV-Test accessibility guidelines, using CMS platforms such as Drupal and WordPress. The company also provides responsive design, SEO, social media strategy, hosting, email marketing, and ongoing website maintenance. Services are delivered directly to small businesses, hotels, fitness studios, and self-employed professionals in Germany, primarily in the Bavaria region.

Product overview

Barrierefreies Webdesign is a web design services sole proprietorship operated by Marita Betz in Garmisch-Partenkirchen, Germany. The company offers accessible (barrier-free) web design services as its core offering, built on content management systems like Drupal and WordPress. The service portfolio includes website creation and relaunch, responsive/mobile design, CMS implementation, search engine optimization (SEO), social media strategy and management, email marketing (using Klick-Tipp), website maintenance and hosting, and print design through a partner. The company specializes in making websites accessible to all users regardless of disability or device, with a focus on modern web standards including HTML5, responsive design, and multilingual support.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Websites optimized for mobile devices improve visibility in Google search rankings (mobile-first indexing)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Spezialdruckerei Steffen Meißner (DK21)minorChannel Partner/ Reseller/ DistributorSteffen Meißner operates Spezialdruckerei (specialty printing) under DK21/Designkonzept21. He provides printing services including business cards, flyers, letterheads, and specialty printed materials (die-cut, embossed, relief prints). Recommended as a partner for matching printed materials alongside websites. Contact: [email protected], 0351 - 200 54 50.
• Thomas GlöcknerminorChannel Partner/ Reseller/ DistributorCollaborates on website design projects, providing layout/design work while Marita Betz handles configuration and SEO. Projects include Pizzeria Toskana and Barrierefreies Webdesign's own website.
• WebkrautsminorOthersProfessional community organization that advocates for more quality on the web. Marita Betz is a member.
• WebgrrlsminorOthersNetwork for active women in new media. Marita Betz is a member.
• machm-it.eu (E-Learning Verein)minorOthersE-Learning association where any student or teacher can participate. Marita Betz serves on the board (Vorstand).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/mariarita161
• Facebookfacebook.com/Barrierefreies.Webdesign.Garmisch.Partenkirchen
• LinkedInlinkedin.com/company/barrierefreies-webdesign-marita-betz
• Pinterestpinterest.de/mariaritab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrierefreies Webdesign