The Django
The Django is a single-location jazz club and restaurant in the cellar of The Roxy Hotel in TriBeCa, NYC, offering live jazz seven nights a week alongside an elevated dinner menu and award-winning cocktail program, operated by GrandLife Hotels.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Django does
The Django is a single-location jazz club and restaurant situated in the cellar level of The Roxy Hotel in TriBeCa, Manhattan. The venue offers live jazz performances seven nights per week across multiple nightly sets, featuring rotating musicians and curated programming that includes Latin Jazz residencies on Tuesdays, an Alternative Wednesday groove-focused series, and emerging talent showcases on Mondays. The space is designed to evoke Parisian jazz clubs (boîtes), with vaulted ceilings, exposed brick walls, two cocktail bars, an open dining floor, and a stage equipped with a state-of-the-art Meyer Sound audio system.
The business operates three primary revenue streams: cover charges ($35 Sunday-Thursday, $40 Friday-Saturday, each with a 2-drink minimum), food and beverage sales spanning an elevated dinner menu (dishes such as Grilled Sea Bass, Smoked Duck Club, and Bucatini Cacio E Pepe) and an award-winning cocktail program by mixologist Natasha David, plus a private events vertical for groups of 5-20 guests. Music programming is curated by saxophonist Ken Fowser, who leads The Django All-Stars. The venue is operated by GrandLife Hotels, a hospitality group that owns multiple Manhattan properties including Soho Grand Hotel and The Roxy Hotel.
The Django uses an event-driven go-to-market model, acquiring customers through Instagram (@thedjangonyc), email newsletters, earned media coverage (Condé Nast Traveler, Vogue, TimeOut, Rolling Stone, The New Yorker), and digital booking platforms (Resy for individual reservations, TripleSeat for private events). Distribution is supplemented by cross-promotion through the GrandLife Hotels network. The venue reopened in April 2021 following a COVID-19 closure and expanded operations to seven nights per week in 2022.
The Django firmographics
Firmographics- Name
- The Django
- Legal name
- The Django
- Website
- https://thedjangonyc.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Django is a single-location jazz club and restaurant in the cellar of The Roxy Hotel in TriBeCa, NYC, offering live jazz seven nights a week alongside an elevated dinner menu and award-winning cocktail program, operated by GrandLife Hotels.
- Ownership category
- akta.pro rank
The Django industry classification
Industry- Product category
- Jazz Club & Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Musical Groups and Artists (711130), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industry
- Cocktail Lounges & Speakeasies (MPAGAIAD)
Keywords
Where The Django is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Django business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Cover Charges: Admission fees for live jazz performances with varying rates by day of week
- Food and Beverage Sales: Full-service restaurant and bar generating revenue from cocktails, dinner menu, beer, wine, and spirits
- Private Event Hosting: Venue rental for private events, group dining, and corporate functions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Sunday-Thursday Cover |
| Transaction based/ take rate | Pay-as-you-go | Friday-Saturday Cover |
| Transaction based/ take rate | Pay-as-you-go | Cancellation Policy |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Django product offering
Product offeringCore offering
The Django is a subterranean jazz club and restaurant located in the cellar of The Roxy Hotel in TriBeCa, NYC, offering live jazz performances seven nights a week. The venue pairs nightly programming with an elevated dinner menu and an award-winning craft cocktail program developed by mixologist Natasha David, supported by a state-of-the-art Meyer Sound audio system. Additional revenue-generating offerings include private event hosting, group dining, and curated weekly programming such as Latin Jazz Tuesdays and Alternative Wednesdays.
Product overview
The Django is a jazz club and restaurant in TriBeCa, NYC, offering live jazz performances 7 nights a week alongside an elevated dinner menu and hand-crafted cocktail program developed by award-winning mixologist Natasha David. The venue features two cocktail bars, open dining space, and a stage for live performances equipped with a state-of-the-art Meyer Sound system. The product portfolio includes live jazz performances (core offering), dinner service, cocktail and spirits programs, private events hosting, group dining arrangements, and band booking services. The club also runs specialized programming including Alternative Wednesdays (groove-focused), Latin Jazz Tuesdays, and Monday Night emerging talent showcases.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Jazz Performances Live jazz music presented seven nights a week featuring rotating musicians and ensembles, with performances scheduled at varying times throughout each evening.
- Dinner Service Elevated dinner menu featuring dishes such as Grilled Sea Bass, Smoked Duck Club, Grilled Beef Tenderloin, and Bucatini Cacio E Pepe, served alongside live performances.
- Cocktail Program Hand-crafted cocktail program developed by award-winning mixologist Natasha David, featuring signature cocktails such as All Heart, Stolen Moments, and The Yardbird, plus non-alcoholic free-spirited options.
- Spirits and Wine Program Premium spirits and wine selection including vodka, tequila, rum, scotch, bourbon, and wines, with notable offerings such as Casa Dragones Joven at $75 and Macallan 18 at $76.
- Private Events Private event hosting for groups of 5–20 people, including corporate events, rehearsal dinners, and celebrations, with dedicated inquiry and planning services managed through the TripleSeat platform.
- Group Dining Specialized dining arrangements for groups of 5–20 guests with customized menus and seating options.
- Band Bookings Performance booking opportunities for musicians and ensembles, with inquiries handled via email at [email protected].
- Latin Jazz Programming (Tuesday Residency) Tuesday night Latin jazz residencies featuring artists such as Conrad Herwig's Latin Side All-Stars and other Latin jazz performers.
- Alternative Wednesdays Wednesday evening programming featuring modern, electric bands with emphasis on groove, distinct from the standard jazz offerings.
- Monday Night Jazz Weekly programming dedicated to showcasing New York's next generation of jazz talent on Monday evenings.
Companies that use The Django
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
The Django technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
The Django partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrandLife HotelscoreThe Django is operated by GrandLife Hotels, a hospitality group that owns multiple properties in NYC including Soho Grand Hotel, The Roxy Hotel New York, Soho Diner, Roxy Bar, Club Room, Roxy Cinema New York, Gilligan's, and Roxy Café. The venue operates as part of The Roxy Hotel's nightlife offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Django competitors and assessment
Company assessmentBroad incumbents
- City Winery: Multi-location venue combining live music performances with a full restaurant, bar, and on-site winery. Comparable to The Django's music-plus-hospitality model, but operates at greater scale across multiple U.S. cities.
Direct peers
- Village Vanguard: Historic NYC basement jazz club presenting nightly live jazz sets in an intimate setting. Comparable to The Django in its cellar-level intimacy and live-jazz-every-night programming model, though without the same food and cocktail emphasis.
- Birdland: Midtown NYC jazz club featuring nightly live performances with a full dinner service and bar program. Comparable to The Django across live jazz, dining, and cocktail offerings in a similar premium price positioning.
- Rockwood Music Hall: Lower East Side venue presenting free and ticketed live music nightly across multiple stages with a bar program. Comparable to The Django in nightly live music programming and intimate venue format, though with a more emerging-artist focus.
- Smalls Jazz Club: West Village basement jazz club presenting nightly live jazz with a cover charge model. Closely comparable to The Django's intimate basement format, nightly programming, and cover-based ticketing approach.
- Blue Note Jazz Club: Iconic NYC jazz club in Greenwich Village offering live jazz performances nightly alongside a full dinner service and craft cocktails — directly comparable to The Django's music-plus-dining-plus-cocktails model.
- Le Poisson Rouge: West Village venue presenting live music, DJ sets, and private events alongside a full bar and dining program. Comparable to The Django in combining intimate live performances with elevated cocktails in a downtown NYC setting.
- Mezzrow: West Village jazz club operated by the same ownership group as Smalls, featuring nightly jazz and a more cocktail-bar-style format. Comparable to The Django's intimate cellar-style jazz programming and premium positioning.
- Zinc Bar: TriBeCa-adjacent jazz venue presenting live music nightly with an extensive cocktail program. Directly comparable to The Django in its neighborhood, cellar-style intimacy, and live-jazz-plus-cocktail emphasis.
- Joe's Pub: Intimate live music venue inside The Public Theater offering nightly performances with full food and cocktail service. Comparable to The Django's combined music-plus-hospitality destination model and nightly programming cadence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Django social profiles
Digital presenceThe Django financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Django leadership team
Management profileNumber of profiles
Profiles1 record
The Django funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Django M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Django
What does The Django do?
The Django is a subterranean jazz club and restaurant located in the cellar of The Roxy Hotel in TriBeCa, NYC, offering live jazz performances seven nights a week. The venue pairs nightly programming with an elevated dinner menu and an award-winning craft cocktail program developed by mixologist Natasha David, supported by a state-of-the-art Meyer Sound audio system. Additional revenue-generating offerings include private event hosting, group dining, and curated weekly programming such as Latin Jazz Tuesdays and Alternative Wednesdays.
Is The Django a public or private company?
The Django is a private company. It is classified as corporate owned and is currently operating.
When was The Django founded?
The Django was founded in -1.
Where is The Django based?
The Django is headquartered in New York, United States, in the North America region.
How does The Django make money?
Three revenue lines are on record. Cover Charges are the primary driver. The others are food and Beverage Sales and private Event Hosting.
Who are The Django's main competitors?
City Winery is listed as a broad incumbent. Direct peers are Village Vanguard, Birdland, Rockwood Music Hall, Smalls Jazz Club, Blue Note Jazz Club, Le Poisson Rouge, Mezzrow, Zinc Bar and Joe's Pub.
Does The Django have an API?
No public API is recorded for The Django.
What industry is The Django in?
The Django's product category is Jazz Club & Restaurant. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of MPAGAIAD, Cocktail Lounges & Speakeasies. Its NAICS code is 722410 and its SIC code is 5810.