Crivelli
Italian fine jewelry maison founded in 1970 in Valenza, designing and manufacturing engagement rings, signature collections, and high jewelry, sold through a Milan flagship, a New York office, e-commerce, and authorized retailers globally.
- Company typePrivate
- Founded1970
- HeadquartersValenza, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Crivelli does
Crivelli S.r.l. is an Italian fine jewelry maison founded in 1970 in Valenza, a district historically recognized for goldsmithing and jewelry production in Piedmont. The company designs, manufactures, and distributes fine jewelry across multiple collections, including a signature LIKE line (with the LIKE Naked extension), prêt-à-porter collections (BRAVE), bridal (engagement and wedding rings), Alta Gioielleria (high jewelry), and a Heritage collection. Products span engagement rings, wedding rings, diamonds, and precious stones at price points roughly €4,700-€8,700 for rings and ~€7,400 for earrings, positioning the brand in the accessible-to-mid luxury segment.
The business operates a multi-channel distribution model combining direct retail at its Milan flagship store and a New York office, e-commerce, and a network of authorized retailers and distributors. Marketing relies on celebrity endorsements and editorial placements to build brand visibility alongside the wholesale channel. The company is family-owned, founded by Bruno Crivelli and currently led by Alessia Crivelli as General Manager, with Elena Bonetti serving as Senior Designer with over two decades of experience. With 51-100 employees and share capital of €1,800,000, Crivelli is a vertically integrated mid-sized Italian jewelry manufacturer with multi-generational ownership continuity.
Crivelli firmographics
Firmographics- Name
- Crivelli
- Legal name
- Crivelli S.r.l.
- Website
- https://crivelligioielli.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Italian fine jewelry maison founded in 1970 in Valenza, designing and manufacturing engagement rings, signature collections, and high jewelry, sold through a Milan flagship, a New York office, e-commerce, and authorized retailers globally.
- Ownership category
- akta.pro rank
Crivelli industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- High Jewelry & Haute Joaillerie (CRAKAAAE)
- akta.pro secondary industries
- Bridal & Engagement Jewelry Retail (CRAKAGAC), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where Crivelli is headquartered
LocationHeadquarters
- HQ city
- Valenza
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Crivelli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LIKE Collection - Premium fine jewelry with precious metals and gemstones |
| One time/ perpetual license | Pay-as-you-go | Prêt-à-porter Collections - Accessible fine jewelry |
Distribution channels3 records
Marketing channels5 records
Crivelli product offering
Product offeringCore offering
Crivelli is an Italian fine jewelry house founded in the 1970s in Valenza Po, Italy, that designs and manufactures handcrafted jewelry using precious metals and gemstones. The brand markets its pieces across signature collections, prêt-à-porter fine jewelry, bridal jewelry (engagement and wedding rings), alta gioielleria (high jewelry), and heritage creations, selling primarily to individual luxury consumers.
Product overview
Crivelli is an Italian fine jewelry brand (alta gioielleria italiana) founded in the 1970s in Valenza Po. The company offers a diverse portfolio organized into several collection categories: Signature collections (LIKE with its editions Classic, Full Pavé, Chromatic, Black Tie, Unique, and Naked), Prêt-à-porter collections (BRAVE, CLOSER, C-LOVER, CLUTCH, DAME, FACET, JOIN, LAYERS, PILLAR, PLUS1, SAILOR, VERTIGO, VORTICE), Bridal collections (Fedi Nuziali, I Will. I Do, Wedding), Celebrations collections (Easy, Ora Più Che Mai), Alta Gioielleria high jewelry (RED CARPET, EVERMORE, ORIGIN), and Heritage creations (Bloom, Mesh). The company uses selected gemstones (diamonds, malachite, carnelian, onyx, coral, turquoise, mother of pearl, tiger's eye, lapis lazuli) and precious metals (rose gold, white gold, yellow gold) in their craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Collections
- Prêt-à-Porter Jewelry
- Bridal Jewelry
- Alta Gioielleria (High Jewelry)
- Heritage Creations
Companies that use Crivelli
Customer profileSegments2 records
Ideal customer profiles2 records
Crivelli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crivelli partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Crivelli competitors and assessment
Company assessmentDirect peers
- Vhernier: Italian contemporary fine jewelry brand known for distinctive sculptural designs combining gold with unusual materials. Comparable for Italian fine jewelry craftsmanship, high-end positioning, and distinctive design language.
- Fope: Italian fine jewelry brand founded in 1929 in Vicenza, known for flexible gold chain technology (Flex'it). Comparable for Italian heritage, fine jewelry manufacturing expertise, and gold-focused jewelry collections.
- Buccellati: Historic Italian fine jewelry maison known for hand-engraved silver and gold jewelry with precious gemstones. Directly comparable for Made in Italy craftsmanship positioning, high jewelry collections, and luxury fine jewelry customer base.
- Roberto Coin: Italian fine jewelry brand founded in 1996 in Vicenza, with signature collections featuring gemstones and precious metals. Comparable for Italian craftsmanship heritage, multi-collection fine jewelry portfolio, and global retail distribution.
- Damiani: Italian fine jewelry house founded in Valenza in 1924, producing high-end jewelry with diamonds and precious stones. Directly comparable as a family-influenced Italian fine jeweler with bridal collections and high jewelry offerings, headquartered in the same jewelry district as Crivelli.
- Pomellato: Italian fine jewelry brand founded in Milan in 1967, part of the Kering group, known for colorful gemstone jewelry. Closely comparable to Crivelli for Milan heritage, chromatic gemstone design language, and prêt-à-porter fine jewelry positioning.
Broad incumbents
- Tiffany & Co. Iconic American luxury jewelry brand now owned by LVMH, with strong bridal and high jewelry positioning. Comparable for bridal collections and luxury fine jewelry, though operating with vastly greater scale and global distribution.
- Bulgari: Italian luxury jewelry house owned by LVMH, with global retail presence and iconic high jewelry collections. Comparable as a broader incumbent Italian fine jeweler with much larger scale, offering high jewelry, bridal, and accessories that overlap with Crivelli's portfolio.
- Cartier: Global luxury jewelry maison owned by Richemont with heritage dating to 1847. Comparable for bridal and high jewelry offerings, though operating at significantly larger scale and brand recognition across all major global luxury markets.
- Gucci Fine Jewelry: Italian luxury fashion house's fine jewelry line, offering high-end and silver jewelry collections. Comparable as an Italian-rooted luxury brand with fine jewelry offerings, though Gucci operates as a broader fashion conglomerate rather than a pure jewelry specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crivelli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crivelli leadership team
Management profileNumber of profiles
Crivelli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crivelli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crivelli
What does Crivelli do?
Crivelli is an Italian fine jewelry house founded in the 1970s in Valenza Po, Italy, that designs and manufactures handcrafted jewelry using precious metals and gemstones. The brand markets its pieces across signature collections, prêt-à-porter fine jewelry, bridal jewelry (engagement and wedding rings), alta gioielleria (high jewelry), and heritage creations, selling primarily to individual luxury consumers.
Is Crivelli a public or private company?
Crivelli is a private company. It is classified as family owned and is currently operating.
When was Crivelli founded?
Crivelli was founded in 1970. It employs 51 to 100 people.
Where is Crivelli based?
Crivelli is headquartered in Valenza, Italy, in the Europe region.
Who are Crivelli's main competitors?
Direct peers on record are Vhernier, Fope, Buccellati, Roberto Coin, Damiani and Pomellato. Broad incumbents are Tiffany & Co., Bulgari, Cartier and Gucci Fine Jewelry.
Does Crivelli have an API?
No public API is recorded for Crivelli.
What industry is Crivelli in?
Crivelli's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAE, High Jewelry & Haute Joaillerie, with a secondary code of CRAKAGAC, Bridal & Engagement Jewelry Retail. Its NAICS code is 33991 and its SIC code is 3911.