Crivelli

What Crivelli does

Crivelli S.r.l. is an Italian fine jewelry maison founded in 1970 in Valenza, a district historically recognized for goldsmithing and jewelry production in Piedmont. The company designs, manufactures, and distributes fine jewelry across multiple collections, including a signature LIKE line (with the LIKE Naked extension), prêt-à-porter collections (BRAVE), bridal (engagement and wedding rings), Alta Gioielleria (high jewelry), and a Heritage collection. Products span engagement rings, wedding rings, diamonds, and precious stones at price points roughly €4,700-€8,700 for rings and ~€7,400 for earrings, positioning the brand in the accessible-to-mid luxury segment.

The business operates a multi-channel distribution model combining direct retail at its Milan flagship store and a New York office, e-commerce, and a network of authorized retailers and distributors. Marketing relies on celebrity endorsements and editorial placements to build brand visibility alongside the wholesale channel. The company is family-owned, founded by Bruno Crivelli and currently led by Alessia Crivelli as General Manager, with Elena Bonetti serving as Senior Designer with over two decades of experience. With 51-100 employees and share capital of €1,800,000, Crivelli is a vertically integrated mid-sized Italian jewelry manufacturer with multi-generational ownership continuity.

Name

Crivelli

Legal name

Crivelli S.r.l.

Website

https://crivelligioielli.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Italian fine jewelry maison founded in 1970 in Valenza, designing and manufacturing engagement rings, signature collections, and high jewelry, sold through a Milan flagship, a New York office, e-commerce, and authorized retailers globally.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Fine jewelry
• Bridal jewelry
• High jewelry
• Precious gemstones
• Gold jewelry

Headquarters

HQ city

Valenza

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Crivelli is an Italian fine jewelry house founded in the 1970s in Valenza Po, Italy, that designs and manufactures handcrafted jewelry using precious metals and gemstones. The brand markets its pieces across signature collections, prêt-à-porter fine jewelry, bridal jewelry (engagement and wedding rings), alta gioielleria (high jewelry), and heritage creations, selling primarily to individual luxury consumers.

Product overview

Crivelli is an Italian fine jewelry brand (alta gioielleria italiana) founded in the 1970s in Valenza Po. The company offers a diverse portfolio organized into several collection categories: Signature collections (LIKE with its editions Classic, Full Pavé, Chromatic, Black Tie, Unique, and Naked), Prêt-à-porter collections (BRAVE, CLOSER, C-LOVER, CLUTCH, DAME, FACET, JOIN, LAYERS, PILLAR, PLUS1, SAILOR, VERTIGO, VORTICE), Bridal collections (Fedi Nuziali, I Will. I Do, Wedding), Celebrations collections (Easy, Ora Più Che Mai), Alta Gioielleria high jewelry (RED CARPET, EVERMORE, ORIGIN), and Heritage creations (Bloom, Mesh). The company uses selected gemstones (diamonds, malachite, carnelian, onyx, coral, turquoise, mother of pearl, tiger's eye, lapis lazuli) and precious metals (rose gold, white gold, yellow gold) in their craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Collections
• Prêt-à-Porter Jewelry
• Bridal Jewelry
• Alta Gioielleria (High Jewelry)
• Heritage Creations

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vhernier: Italian contemporary fine jewelry brand known for distinctive sculptural designs combining gold with unusual materials. Comparable for Italian fine jewelry craftsmanship, high-end positioning, and distinctive design language.
• Fope: Italian fine jewelry brand founded in 1929 in Vicenza, known for flexible gold chain technology (Flex'it). Comparable for Italian heritage, fine jewelry manufacturing expertise, and gold-focused jewelry collections.
• Buccellati: Historic Italian fine jewelry maison known for hand-engraved silver and gold jewelry with precious gemstones. Directly comparable for Made in Italy craftsmanship positioning, high jewelry collections, and luxury fine jewelry customer base.
• Roberto Coin: Italian fine jewelry brand founded in 1996 in Vicenza, with signature collections featuring gemstones and precious metals. Comparable for Italian craftsmanship heritage, multi-collection fine jewelry portfolio, and global retail distribution.
• Damiani: Italian fine jewelry house founded in Valenza in 1924, producing high-end jewelry with diamonds and precious stones. Directly comparable as a family-influenced Italian fine jeweler with bridal collections and high jewelry offerings, headquartered in the same jewelry district as Crivelli.
• Pomellato: Italian fine jewelry brand founded in Milan in 1967, part of the Kering group, known for colorful gemstone jewelry. Closely comparable to Crivelli for Milan heritage, chromatic gemstone design language, and prêt-à-porter fine jewelry positioning.

Broad incumbents

• Tiffany & Co. Iconic American luxury jewelry brand now owned by LVMH, with strong bridal and high jewelry positioning. Comparable for bridal collections and luxury fine jewelry, though operating with vastly greater scale and global distribution.
• Bulgari: Italian luxury jewelry house owned by LVMH, with global retail presence and iconic high jewelry collections. Comparable as a broader incumbent Italian fine jeweler with much larger scale, offering high jewelry, bridal, and accessories that overlap with Crivelli's portfolio.
• Cartier: Global luxury jewelry maison owned by Richemont with heritage dating to 1847. Comparable for bridal and high jewelry offerings, though operating at significantly larger scale and brand recognition across all major global luxury markets.
• Gucci Fine Jewelry: Italian luxury fashion house's fine jewelry line, offering high-end and silver jewelry collections. Comparable as an Italian-rooted luxury brand with fine jewelry offerings, though Gucci operates as a broader fashion conglomerate rather than a pure jewelry specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crivelli