FrankenTherme Bad Königshofen

What FrankenTherme Bad Königshofen does

FrankenTherme Bad Königshofen is a German thermal spa and health-resort complex operated as Kur-Betriebs-GmbH Bad Königshofen, located in Bad Königshofen, Bavaria. The facility integrates three core physical assets: a 1,160 m² Therme (thermal bath complex) with mineral healing water at 31-34°C sourced from the Regiusquelle spring, a 720 m² chlorine-free Heilwassersee (natural healing lake) treated via bio- and plant-based filtration, and a Finnish-Franconian Saunadorf with seven themed saunas. Adjacent to the spa sits a TopPlatz-rated RV/motorhome campsite, and the operation also encompasses a wellness and therapy center, on-site restaurant, bowling alley, and event halls.

The business generates revenue through a layered monetization stack: tiered day-admission tariffs (2-hour, 4-hour, full-day), individual wellness treatments priced €13.50-€89.50, multi-day package deals (€220-€1,582 for cure and relaxation programs, often bundled with partner hotels), a recently introduced Zeitwertkarte subscription product (1/3/6-month unlimited access), RV campsite fees, and an online gift-certificate shop. The GTM motion is direct-to-consumer, anchored at the single physical site but distributed regionally through Franken Tourismus, Service Qualität Deutschland certification, partner hotels, and motorhome tourism networks. Customer segments span families, seniors, couples, individual wellness seekers, RV tourists, and medically-supervised cure patients (rheumatism, osteoporosis, respiratory conditions including Long-Covid).

The company holds ISO 9001 certification via TÜV Austria and is structured as a German GmbH, with no disclosed institutional or private-equity ownership. The 11-50 employee footprint and single-location geography indicate a regionally concentrated, asset-dense operation whose competitive position rests on proprietary natural healing resources, Kurort regulatory status enabling insurance-funded prevention programs, and an integrated RV-spa destination offering uncommon in the German regional spa market.

Name

FrankenTherme Bad Königshofen

Legal name

Kur-Betriebs-GmbH Bad Königshofen

Website

https://frankentherme.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FrankenTherme Bad Königshofen is a German thermal spa and health resort operated by Kur-Betriebs-GmbH Bad Königshofen, offering mineral healing baths, a natural healing lake, saunas, wellness therapies, medically-supervised cure programs, and an adjacent RV campsite for regional and tourist visitors.

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness

akta.pro primary industry

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

Keywords

• Thermal spa services
• Wellness treatments
• Sauna facilities
• Curative baths
• Spa therapy

Headquarters

HQ city

Bad Königshofen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Thermal Bath Admission: Day tickets and time-based entry fees for access to indoor pools, outdoor pools, the mega whirlpool, water attractions, and sauna facilities. Pricing is tiered by duration (2-hour, 4-hour, full-day tariffs) with seasonal promotions like Super-Sommer-Badespaß offering unlimited bathing without time limits.
2. Wellness and Therapy Services: Individual treatments including massages (Wohlfühlmassage, Head and Shoulder Massage, Ayurvedic Aromamassage), body treatments (moor packs, peelings, mud baths), facial treatments, EMS muscle stimulation, and hydrotherapy. Prices range from €13.50 to €89.50 per treatment.
3. Package Deals and Stay Packages: Pre-packaged multi-day wellness, therapy, and spa packages combining accommodation at partner hotels, treatments, and thermal access. Examples include Relax-Tage (5 days, €405), Kleines Moorpaket (7 days, €244), and health weeks ranging from €304 to €1,582.
4. RV/Motorhome Stellplatz (Campsite): Fees for motorhome overnight stays at the TopPlatz rating campsite adjacent to the spa, with reduced rates for package deal guests and seasonal pricing.
5. Restaurant and Catering: On-site restaurant and Vita-Bar serving meals, drinks, and catering for package guests, included in some wellness packages as optional dining.
6. Gift Certificates (Gutscheine): Online shop selling gift vouchers for spa admissions, treatments, and wellness packages, available in preset or custom amounts.
7. Zeitwertkarte (Time Value Cards): Subscription-based unlimited daily access passes valid for 1, 3, or 6 months. Adults: €80/1-month, €175/3-months, €316/6-months. Children: €43/1-month, €88/3-months, €154/6-months. Includes 2-hour daily thermal access without sauna.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FrankenTherme Bad Königshofen is a thermal spa and wellness facility operated by Kur-Betriebs-GmbH Bad Königshofen in the Franconian region of Bavaria, Germany. The facility offers thermal baths, sauna areas, wellness and spa treatments, physiotherapy services, and an on-site motorhome/RV pitch area (Wohnmobilstellplatz) for visiting guests.

Product overview

FrankenTherme Bad Königshofen is a health and experience bath complex offering a unified thermal bathing, wellness, and therapeutic experience. The core offering consists of the Therme (1,160 m² thermal baths with mineral healing water), Heilwassersee (Germany's warmest natural healing water lake), Saunadorf (seven-themed Finnish-Franconian sauna village), Wellness und Therapie (comprehensive wellness and therapy center), Kur (cure treatments using mineral water and moor), and Wohnmobilisten (motorhome pitches). Additional offerings include moor packages (Kleines/Großes Moorpaket), respiratory air cures, health weeks, and relaxation packages. The facility also operates an online shop for vouchers and gift items and partners with local accommodations for overnight stays. All offerings are designed around the therapeutic properties of the local mineral healing water and moor.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermal Baths
• Sauna Area

Quantifiable outcome

• Heilwassersee is Germany's warmest natural healing lake with health-promoting properties for musculoskeletal system and skin
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor, core and supporting.

• Golf-Club Maria Bildhausen e.V.minorStrategic or Co-development PartnerGolf partnership offering 30% discount on green fees for RV guests presenting Kurkarte (spa guest card). Located 20 minutes from Bad Königshofen in Maria Bildhausen, the 140-hectare golf facility provides recreational activity complement for wellness tourism packages. Green fees: €42 Mon-Fri (reg. €60), €49 Sat-Sun (reg. €70).
• Hotel Ebner (3-star)coreChannel Partner/ Reseller/ DistributorPrimary accommodation partner for wellness packages. Offers double and single rooms with breakfast (ÜF) or half-board (HP) options included in cure and wellness packages. Room rates vary by package type, ranging from €45-96 per person per day plus treatment package pricing.
• Landhotel Vier Jahreszeiten (3-star)coreChannel Partner/ Reseller/ DistributorKey accommodation partner for wellness packages. Provides double and single rooms with breakfast or half-board in four seasonal wellness packages. Room rates: €60-96 per person per day depending on board level and season.
• Hotel Schlundhaus (3-star)supportingChannel Partner/ Reseller/ DistributorAccommodation partner offering rooms for wellness package guests. Provides double and single room options with breakfast, at more affordable price points than other partner hotels. Room rates from €45 per person per day.
• Pension Gute StubesupportingChannel Partner/ Reseller/ DistributorGuesthouse partner located 8 km from the spa, offering budget-friendly accommodation for wellness package guests. Provides double and single rooms with breakfast at competitive rates (€50-75 per person per day).
• Landgasthof Zur LindesupportingChannel Partner/ Reseller/ DistributorCountry inn partner located 8 km from facility, offering the most affordable accommodation option for wellness packages. Double and single rooms with breakfast from €36.50-44.50 per person per day, targeting budget-conscious wellness travelers.
• Service Qualität DeutschlandsupportingGTM or Marketing PartnerQuality initiative membership providing certification and marketing visibility. FrankenTherme displays the Service Qualität Deutschland quality mark, signaling service standards to customers through this recognized German quality assurance program.
• Franken TourismussupportingGTM or Marketing PartnerRegional tourism board partnership promoting FrankenTherme as part of Franconian spa and wellness destination marketing within Bavaria and Germany-wide tourism promotion.
• Tüv AustriacoreStrategic or Co-development PartnerISO 9001 quality management certification through Tüv Austria, demonstrating operational quality standards and regulatory compliance for the spa and wellness facility.

Scale indicators6 records

Recent moves5 records

Direct peers

• Blue Lagoon Iceland: Iconic geothermal spa destination built around unique mineral-rich spring water — the same resource-driven moat FrankenTherme leverages with its Regiusquelle and Heilwassersee. Comparable thermal-wellness positioning with destination tourism focus.
• AquaPalace Praha: Large Czech thermal water park and spa complex offering pools, saunas, and wellness treatments. Comparable integrated thermal-recreational-and-wellness operating model in Central Europe.
• Therme Erding: The world's largest thermal spa complex, located near Munich. Operates thermal baths, saunas, wellness, and resort-style offerings in Germany — directly comparable to FrankenTherme's core thermal/wellness proposition but at vastly larger scale.
• Toskana Therme Bad Sulza: German thermal spa and wellness resort in Thuringia offering thermal baths, sauna landscape, and wellness treatments. Closely comparable operating model and German-market positioning to FrankenTherme.
• Oberstaufen Wellness & Therme: Allgäu-based German wellness destination combining thermal spa offerings with health-resort branding. Comparable combination of thermal bathing, wellness packages, and Kurort-style positioning.

Emerging players

• Miramonti Boutique Hotel: Boutique South Tyrolean hotel with a strong wellness/spa product. Comparable in offering wellness packages with thermal and sauna elements, though as a hotel-led concept rather than a stand-alone thermal destination.

Regional players

• Therme Meran: South Tyrolean thermal spa combining thermal baths, spa, and hotel offerings in a destination setting. Comparable product mix (thermal + wellness + medical-adjacent) but serves the Italian/Italian-German cross-border market rather than FrankenTherme's Franconian catchment.
• Bäderland Hamburg: Operator of public swimming, sauna, and wellness facilities in Hamburg, also a municipal-style operator. Comparable in public-sector / municipal ownership model and swimming-bath product mix, though urban rather than destination.

Broad incumbents

• Centre Parcs Deutschland: Operator of forest-based family resort villages with integrated aqua and wellness facilities in Germany. Comparable in combining accommodation + water/wellness in a bundled destination proposition, though at much larger scale and family-resort positioning.
• Europa-Park Rulantica: Large indoor water world operated by Europa-Park group in Rust, Germany. Overlaps with FrankenTherme's recreational bathing and water-slide offerings as part of a much broader destination entertainment portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/KurBetriebsGmbHBadK%C3%B6nigshofeniGrabfeld
• Facebookfacebook.com/frankentherme.badkoenigshofen
• Instagraminstagram.com/frankentherme.badkoenigshofen
• Pinterestpinterest.com/sharer/sharer.php?u=https://www.frankentherme.de
• Xx.com/_frankentherme_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FrankenTherme Bad Königshofen