Blue Lagoon
Blue Lagoon Iceland operates a geothermal wellness resort in Grindavík offering day-spa visits, two luxury hotels (95 keys total), Michelin-starred dining, medically supervised psoriasis treatment, and a co-developed skincare line, serving affluent wellness travelers, medical-wellness patients, and premium skincare consumers globally.
- Company typePrivate
- Founded1992
- HeadquartersGrindavík, Iceland
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Blue Lagoon does
Blue Lagoon Iceland Ltd. is a private geothermal wellness destination operator headquartered in Grindavík on the Reykjanes Peninsula in Iceland, founded in 1992 as a subsidiary of holding company Blue Lagoon Ltd. The company operates an integrated resort complex built around a naturally occurring geothermal seawater resource — mineral-rich water sourced from the Svartsengi geothermal power plant area — that forms the basis of its core day-spa experiences, The Retreat Spa, two hotels (Silica Hotel with 35 rooms and The Retreat Hotel with 60 suites), and clinically supervised psoriasis treatment protocols. The total Retreat complex footprint is 10,000 m², including a 4,116 m² subterranean spa and a private Retreat Lagoon.
The company's commercial offering spans day-spa admissions with Comfort and Premium tiers, luxury overnight accommodations, in-water and traditional spa treatments, three dining venues including the Michelin-starred Moss Restaurant, a psoriasis treatment program combining geothermal bathing with UVB light therapy, and gift cards and MICE/event packages. A parallel skincare business, Blue Lagoon Skin Science Ltd., markets a product line developed from 30+ years of on-site R&D into the water's bioactive elements (silica, microalgae, and minerals), with the flagship Silica Mud Mask, Mineral Mask, Algae Mask, and the BL+ premium line, distributed through dedicated e-commerce, Keflavík Airport and Reykjavík retail, and global travel-trade wholesale bundles. Distribution is omnichannel: direct consumer via bluelagoon.com and my.bluelagoon.com, dedicated B2B agent portal, GDS connectivity across Amadeus, Sabre, Galileo/Apollo, and Worldspan, plus retail and e-commerce for skincare.
The customer base spans affluent luxury wellness travelers (primary), medical-wellness / psoriasis patients, premium skincare consumers, MICE/corporate groups, and global travel-trade partners. Pricing is premium across all streams, from ISK 11,990 day visits to ISK 2,500,000 top-suite bookings, supported by strong brand equity — National Geographic '25 wonders of the world' recognition, a Michelin star earned in 2023, B Corp certification at 98.6 points in 2023, and UNESCO Global Geopark status since 2015. The company is led by Founder/CEO Grímur Sæmundsen with Executive Chef Aggi Sverrisson heading Moss Restaurant.
Blue Lagoon firmographics
Firmographics- Name
- Blue Lagoon
- Legal name
- Blue Lagoon Iceland Ltd.
- Website
- https://bluelagoon.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Blue Lagoon Iceland operates a geothermal wellness resort in Grindavík offering day-spa visits, two luxury hotels (95 keys total), Michelin-starred dining, medically supervised psoriasis treatment, and a co-developed skincare line, serving affluent wellness travelers, medical-wellness patients, and premium skincare consumers globally.
- Ownership category
- akta.pro rank
Blue Lagoon industry classification
Industry- Product category
- Geothermal Spa & Wellness Resort
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Health Services (8000)
- akta.pro primary industry
- Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)
- akta.pro secondary industries
- Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN), Beachfront & Island Luxury Resorts (THAGACAA), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
Keywords
Where Blue Lagoon is headquartered
LocationHeadquarters
- HQ city
- Grindavík
- HQ country
- Iceland
- HQ region
- Europe
Offices3 records
Markets served
Blue Lagoon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Day Spa Admissions: Revenue from day visits to The Blue Lagoon and Retreat Spa, with Comfort and Premium admission tiers plus additional experiences.
- Hotel Accommodations: Revenue from two luxury hotels: Silica Hotel (35 rooms, deluxe categories) and The Retreat Hotel (60 suites, junior to Blue Lagoon suite). Prices vary by season.
- Spa Treatments and Wellness Services: In-water massage, float therapy, facials, hot stone massage, and wellness experiences at both Blue Lagoon and Retreat Spa.
- Restaurant Dining: Revenue from three dining venues: Lava Restaurant (Icelandic cuisine), Moss Restaurant (Michelin-starred, fine dining), and Blue Café.
- Blue Lagoon Skin Science Products: Skincare line sold at retail stores (including Keflavík Airport and Laugavegur 15), online at skincare.bluelagoon.com, and during hotel stays with 15% discount.
- Gift Cards: Gift cards valid for 4 years for all Blue Lagoon products, services, accommodations, dining, and retail skincare purchases.
- Groups and Events (MICE): Meetings, incentive, conferences, and events revenue including meeting rooms (Svartsengi, Þorbjörn Hall, Eldey) and group dining.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Blue Lagoon Day Visit - From ISK 11,990 |
| Unit Pricing | Pay-as-you-go | Retreat Spa - From ISK 89,000 per changing room |
| Unit Pricing | Multi-year contract | Silica Hotel - From ISK 104,000 per night |
| Unit Pricing | Multi-year contract | The Retreat Hotel - From ISK 230,000 per night |
| Unit Pricing | Pay-as-you-go | Spa Treatments - From ISK 10,900 |
| Unit Pricing | Pay-as-you-go | Gift Cards - From ISK 5,000 |
| Unit Pricing | Pay-as-you-go | Dining - Moss Restaurant (Fine Dining) |
| Unit Pricing | Multi-year contract | Psoriasis Treatment - Custom pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Blue Lagoon product offering
Product offeringCore offering
Blue Lagoon Iceland operates an integrated geothermal wellness destination centered on bathing in mineral-rich geothermal seawater formed at the Svartsengi power plant. The core offering spans day-visit spa access (The Blue Lagoon, The Retreat Spa), luxury accommodations (The Retreat Hotel 60 suites, Silica Hotel 35 rooms), spa treatments (in-water massage, float therapy, facials), dining (Moss Michelin-starred, Lava, Blue Café), a proprietary bioactive skincare line (Blue Lagoon Skin Science), and clinically supervised psoriasis treatment protocols combining UVB narrowband light therapy with private-lagoon bathing.
Product overview
Blue Lagoon Iceland is a geothermal spa and wellness resort offering a portfolio of interconnected hospitality experiences centered on mineral-rich geothermal waters. The core offerings include The Blue Lagoon (iconic geothermal spa), The Retreat Spa (luxury subterranean spa), and The Retreat Hotel (60-suite luxury accommodation) as the premium tier, alongside Silica Hotel (35-room wellness hotel) as a mid-tier option. Supporting experiences include Moss Restaurant (Michelin-starred fine dining), Lava Restaurant (classic Icelandic cuisine), and Blue Café. The company also operates Blue Lagoon Skin Science, a skincare line launched in 1995 featuring products derived from the lagoon's bioactive elements (silica, algae, minerals), including the flagship Silica Mud Mask and BL+ premium skincare line. Spa treatments include in-water massage, float therapy, and various facials and massages. Gift cards and package experiences (overnight stays, dining journeys, spa treatments) round out the offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Lagoon Skin Science: Skincare line harnesses silica, microalgae, and minerals from Blue Lagoon geothermal waters. Products include Silica Mud Mask, Algae Mask, Mineral Mask, and BL+ product line.
- Silica Hotel
- The Retreat at Blue Lagoon Iceland
- The Retreat Spa
Products and services
- The Blue Lagoon (day-visit experience)
- The Retreat Spa
- The Retreat Hotel
- Silica Hotel
- Blue Lagoon Psoriasis Treatment
- In-Water Massage
- Float Therapy
- Moss Restaurant
- Lava Restaurant
- Blue Café
- Blue Lagoon Skin Science skincare line
- Blue Lagoon Gift Cards
- Groups and Events (MICE)
Quantifiable outcome
- B Corp certification achieved with 98.6 points (minimum 80 required)
- +3 more outcomes
Companies that use Blue Lagoon
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Blue Lagoon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Blue Lagoon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blue Lagoon Skin Science Ltd.coreAffiliated company operating the Blue Lagoon Skin Science online store. Separate privacy policy governs the skincare e-commerce website. Products developed from Blue Lagoon water research are sold through this separate entity.
Scale indicators9 records
Recent moves11 records
Expansion highlights5 records
Blue Lagoon competitors and assessment
Company assessmentDirect peers
- Therme Group: Operator of large-scale thermal wellness destinations (e.g., Therme Bucharest, Therme Manchester). Comparable as a thermal-water-based leisure/wellness destination developer combining spa, relaxation, and destination infrastructure.
- SHA Wellness Clinic: Medical-wellness resort in Spain combining diagnostics, clinical programs, and luxury accommodations. Closest direct peer on the 'clinically validated wellness retreat' axis that Blue Lagoon's psoriasis program occupies.
- Lanserhof: Group of medical-spa resorts in Europe focused on preventive medicine, detox, and longevity. Comparable medical-wellness positioning, premium pricing, and integrated hotel-clinic model.
- Six Senses Hotels Resorts Spas: Luxury resort and spa operator (IHG-owned) built around wellness, sustainability, and destination experiences. Highly comparable brand-positioning, multi-property footprint, and integrated spa/wellness offering.
- Caldea: Large thermal leisure and wellness complex in Andorra. Directly comparable as a destination-scale thermal spa with multiple bathing experiences, wellness programming, and adjacent lodging.
- COMO Hotels and Resorts: Luxury hotel group with a strong wellness, spa, and holistic health positioning (COMO Shambhala). Comparable premium pricing, integrated wellness programs, and destination-resort operating model.
- Mývatn Nature Baths: Geothermal lagoon and bathing destination in northern Iceland. Directly comparable product (mineral-rich geothermal bathing) and geography (Iceland tourism).
- Laugarvatn Fontana: Geothermal spa and wellness facility on Iceland's Golden Circle route. Comparable Iceland-based geothermal bathing and wellness offering, smaller scale.
Broad incumbents
- Aman Resorts: Ultra-luxury hotel brand with a strong wellness proposition across many destinations. Comparable ultra-premium pricing, secluded resort design, and destination-led brand; operates at broader luxury scale.
Regional players
- Bürgenstock Resort: Luxury alpine resort in Switzerland with hotels, residences, and a wellness spa. Comparable integrated luxury-resort + wellness-spa concept, but operating in a different geography (Switzerland vs. Iceland).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Lagoon social profiles
Digital presenceBlue Lagoon compliance and trust
Trust signalCompliance1 record
Blue Lagoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Lagoon leadership team
Management profileNumber of profiles
Profiles2 records
Blue Lagoon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blue Lagoon funding detail
Funding detailFunding overview
Funding rounds9 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Lagoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Lagoon
What does Blue Lagoon do?
Blue Lagoon Iceland operates an integrated geothermal wellness destination centered on bathing in mineral-rich geothermal seawater formed at the Svartsengi power plant. The core offering spans day-visit spa access (The Blue Lagoon, The Retreat Spa), luxury accommodations (The Retreat Hotel 60 suites, Silica Hotel 35 rooms), spa treatments (in-water massage, float therapy, facials), dining (Moss Michelin-starred, Lava, Blue Café), a proprietary bioactive skincare line (Blue Lagoon Skin Science), and clinically supervised psoriasis treatment protocols combining UVB narrowband light therapy with private-lagoon bathing.
Is Blue Lagoon a public or private company?
Blue Lagoon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Lagoon founded?
Blue Lagoon was founded in 1992. It employs 501 to 1,000 people.
Where is Blue Lagoon based?
Blue Lagoon is headquartered in Grindavík, Iceland, in the Europe region.
How does Blue Lagoon make money?
Seven revenue lines are on record. Day Spa Admissions are the primary driver. The others are hotel Accommodations, spa Treatments and Wellness Services, restaurant Dining, blue Lagoon Skin Science Products, gift Cards and groups and Events (MICE).
Who are Blue Lagoon's main competitors?
Direct peers on record are Therme Group, SHA Wellness Clinic, Lanserhof, Six Senses Hotels Resorts Spas, Caldea, COMO Hotels and Resorts, Mývatn Nature Baths and Laugarvatn Fontana. Aman Resorts is listed as a broad incumbent. Bürgenstock Resort is listed as a regional player.
Does Blue Lagoon have an API?
No public API is recorded for Blue Lagoon.
What industry is Blue Lagoon in?
Blue Lagoon's product category is Geothermal Spa & Wellness Resort. Its primary akta.pro industry code is THAGAMAE, Thermal Springs, Hot Springs & Thalassotherapy Resorts, with a secondary code of THAJAJAN, Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas). Its NAICS code is 713940 and its SIC code is 7900.