Koelhuis Eindhoven

What Koelhuis Eindhoven does

Koelhuis Eindhoven is a cultural and technology hub housed in a former Campina dairy freezer warehouse (built approximately 1974) on Dirk Boutslaan in Eindhoven, Netherlands. Operated by Subzero B.V. (KvK 88104125) and owned by real estate developer Tom Bakkers through Bakkers Hommen, the venue was repurposed beginning around 2019 and formally launched in 2022, with programming initiated during Dutch Design Week 2023 in the building's raw pre-renovation state. In December 2025 it received Municipal Monument designation from the Municipality of Eindhoven. Its core offering centers on Immersive Experiences (IX) and new media art, anchored by site-specific installations such as The Lab (an approximately 1,400 sqm scenographic labyrinth installation by Body of Art/Annemijn Rijk), Artificial Landscape 2.0 (a 60-meter inflatable sculpture by Elsemarijn Bruys), Memor (a commissioned audiovisual work by Lumus Instruments and Dammes Kieft), Eigengrau Pavilion, and Foundscape Orchestra's The Sound of Heritage. Technical capabilities span multisensory light, sound, haze, and inflatable architecture rather than proprietary AI/ML systems.

The company serves four primary customer segments: artists and creators seeking large-scale industrial-heritage venues for immersive and experimental work; event organizers and hirers booking concerts, conferences, photoshoots, video productions, and corporate events; cultural audiences attending ticketed exhibitions and Dutch Design Week programming; and a creative and tech community drawn to the broader Koelhuis District ecosystem. Revenue is generated through three streams: quote-based venue rental under Subzero B.V.'s general rental conditions (with cancellation fees scaling from 30% at 365+ days to 100% within 89 days), ticketed immersive exhibitions sold via partner platforms such as bodyofart.nl, and one-off merchandise such as the €79.50 Koelhuis District Eindhoven book published by Concrete Culture. Distribution is direct (venue-based) and regionally concentrated in Eindhoven, with international visibility through GCDN membership and DDW programming.

Strategically, Koelhuis positions itself as the anchor of the emerging Koelhuis District Eindhoven — a planned cultural district integrating affordable housing, makerspaces, and Design Academy Eindhoven — under the creative vision of Concrete Culture (Marjolein Vlaming) and architectural design by Ector Hoogstad Architecten and GROUP A Architects. The business is privately funded through real estate ownership rather than venture capital, with no disclosed funding rounds; pricing is opaque, customers range from SMB to enterprise, and the venue continues to undergo renovation while scaling programming.

Name

Koelhuis Eindhoven

Legal name

Subzero B.V.

Website

https://koelhuiseindhoven.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Koelhuis Eindhoven operates a cultural and immersive-experiences venue in a former Campina freezer warehouse in Eindhoven, serving artists, event organizers, and cultural audiences through venue rental, commissioned immersive art installations, and Dutch Design Week programming as the anchor of the emerging Koelhuis District.

Ownership category

akta.pro rank

Product category

Cultural Venues and Immersive Experiences

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Immersive art installations
• Cultural venue rental
• New media art exhibitions
• Immersive experiences
• Cultural district development

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Venue Rental: Koelhuis rents out its space for events including concerts, exhibitions, photoshoots, video productions, corporate events, and conferences. The venue offers various spaces within the former freezer warehouse for different types of functions.
2. Book Sales: The Koelhuis District Eindhoven book 'from refrigeration to regeneration' is sold for €79.50 including VAT, documenting the history and transformation of the site.
3. Event and Exhibition Revenue: Revenue generated from ticketed events and exhibitions such as The Lab immersive installation, Dutch Design Week programming, and cultural events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Koelhuis Eindhoven operates a cultural and tech venue inside a former Campina freezer warehouse in Eindhoven, offering venue rental for corporate and cultural events alongside curated immersive art installations and new media art exhibitions such as The Lab (~1,400 sqm scenographic experience), Memor, Bubble Trouble, and Lichtspiel. Programming is anchored around Dutch Design Week and the emerging Koelhuis District Eindhoven cultural district, combining ticketed visitor experiences with B2B space rental services.

Product overview

Koelhuis Eindhoven is a cultural and tech hub housed in a former Campina freezer warehouse, offering venue rental for events and hosting rotating exhibitions of new media art and immersive experiences. The venue serves as the anchor for Koelhuis District Eindhoven and focuses on Immersive Experiences (IX), new media art, and contemporary culture. Key offerings include The Lab (a 1,400 sqm immersive sensory installation), rotating artwork exhibitions, Dutch Design Week programming, and space rentals for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Rental Rental of Koelhuis Eindhoven's industrial heritage spaces for corporate events, concerts, exhibitions, photoshoots, video productions, and conferences. The venue is operated under Subzero B.V. with quote-based pricing depending on event type, duration, and required services.
• The Lab Immersive Installation An immersive, sensory installation inspired by the labyrinth, covering approximately 1,400 square meters, in which sound, light, space, and movement distort perception. Produced by Body of Art / Annemijn Rijk with Theun Mosk (Ruimtetijd); tickets sold through bodyofart.nl.
• Rotating New Media Art Exhibitions Curated rotating exhibitions featuring new media art and immersive technology artworks from various artists, including installations such as Artificial Landscape 2.0 (Elsemarijn Bruys), Bubble Buzz (Factorr.nl), and Lichtspiel (Zalán Szakács).
• Memor Commissioned Artwork A bespoke audiovisual light installation and short film commissioned by Koelhuis Eindhoven, created by Lumus Instruments (Timo Lejeune, Julius Oosting, Timothy Hendriks) and filmmaker Dammes Kieft. Marketed as Koelhuis's first curated original art project, showcasing immersive audiovisual technology.
• Koelhuis District Eindhoven Book A hardcover book titled 'Koelhuis District Eindhoven: from refrigeration to regeneration,' published by Concrete Culture, documenting the history of the Campina ice cream production site and the transformation vision for the Koelhuis District. Sold for €79.50 including VAT (excluding shipping) via the Koelhuis website.

Quantifiable outcome

• First Dutch cultural district to achieve Global Cultural Districts Network membership
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Factorr.nlminorStrategic or Co-development Partner · 1 January 2023Creative agency that designed 'Bubble Buzz' - a site-specific façade installation for Dutch Design Week 2023, inviting visitors to the Bubble Trouble exhibition. Uses physical space as medium for multisensory storytelling.
• Lumus InstrumentsminorStrategic or Co-development Partner · 1 January 2023Multidisciplinary studio (Timo Lejeune, Julius Oosting, Timothy Hendriks) that created bespoke audiovisual installation for Memor, Koelhuis' first commissioned art project. Works with light, sound, and structure in installation art.
• Dammes KieftminorStrategic or Co-development Partner · 1 January 2023Dutch filmmaker who directed the short film Memor featuring the Koelhuis space with bespoke installation by Lumus Instruments.
• Foundscape OrchestraminorStrategic or Co-development Partner · 1 January 2023Project by Daniel Maalman that transformed Koelhuis into a living instrument. Uses electromagnetic machines, pneumatic hammers, robot piano, and porcelain sound objects attached to the building.
• Concrete CulturecoreStrategic or Co-development PartnerConcrete Culture co-founded Koelhuis Eindhoven and developed the vision for the cultural district. They are the publisher of the Koelhuis District book and responsible for embedding art, culture, and technology in urban developments. Led by co-founder Marjolein Vlaming.
• Bakkers | HommencoreStrategic or Co-development PartnerReal estate development firm that owns and is developing Koelhuis Eindhoven. CEO Tom Bakkers is one of the initiators of Koelhuis. Led transformation and restoration efforts.
• Global Cultural Districts Network (GCDN)coreOthersInternational network for cultural district development. Koelhuis District Eindhoven became the first official Dutch cultural district member during Placemaking Week Europe.
• Body of Art / Annemijn RijkminorStrategic or Co-development PartnerPlatform for choreographer, philosopher, and echomaker Annemijn Rijk that created 'The Lab' - an immersive sensory installation at Koelhuis. Production in collaboration with Theun Mosk (Ruimtetijd).
• Ector Hoogstad ArchitectenminorImplementation/ SI/ Consulting PartnerArchitecture firm responsible for restoration and transformation design of Koelhuis building. Led by Chris Arts.
• GROUP A ArchitectsminorImplementation/ SI/ Consulting PartnerUrban plan supervisor for Koelhuis District. Responsible for urban vision transforming the area into cultural district with affordable living and working spaces.
• Dutch Design WeekcoreGTM or Marketing PartnerAnnual platform where Koelhuis presents exhibitions and installations. Key venue for introducing Koelhuis to cultural audiences and establishing its position in design community.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Kraftwerk Berlin: Kraftwerk Berlin is a former power plant converted into an event and cultural venue for electronic music, immersive experiences, and art installations. It is comparable to Koelhuis in repurposing industrial heritage for cultural programming in Europe.
• Depot Boijmans Van Beuningen: Depot Boijmans Van Beuningen is a Rotterdam public art storage facility with publicly accessible displays housed in a striking architectural building. It shares Koelhuis's positioning as a culturally programmed heritage building in the Netherlands.
• NDSM-Werf: NDSM-Werf is a former Amsterdam shipyard transformed into a cultural hub with artist studios, event venues, and creative businesses. It is comparable to Koelhuis as a Dutch industrial-heritage cultural hub, though with a broader mixed-use scope.
• Pioneer Works: Pioneer Works is a Brooklyn cultural center housed in a former ironworks building that combines art exhibitions, music, science, and community programming. It is comparable to Koelhuis as a cultural hub in a repurposed industrial heritage building.

Direct peers

• Meow Wolf: Meow Wolf operates permanent and touring immersive art experiences combining large-scale installations with narrative storytelling. It is a direct peer in repurposing post-industrial spaces for immersive cultural programming.
• ARTECHOUSE: ARTECHOUSE operates technology-driven immersive art venues in architecturally distinctive spaces. It directly competes with Koelhuis in the immersive art venue category with a similar focus on new media art and multisensory installations.
• teamLab: teamLab is a Japanese interdisciplinary art collective producing large-scale immersive digital installations and operating dedicated venues globally. It directly competes with Koelhuis in immersive digital art experiences.
• Outernet: Outernet operates immersive media and entertainment venues featuring large-scale LED displays and interactive experiences. It directly competes with Koelhuis in technology-driven cultural experiences for general audiences.
• Atelier des Lumières: Atelier des Lumières is a Paris immersive art center housed in a former foundry that projects large-scale digital artworks onto industrial architecture. It is a direct peer in operating immersive art venues inside repurposed industrial heritage buildings.

Emerging players

• Mutek: Mutek is an international festival and platform for digital art and electronic music with editions across multiple cities. It overlaps with Koelhuis's focus on immersive technology, digital art, and new media experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/koelhuis-eindhoven
• Instagraminstagram.com/koelhuis-eindhoven

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koelhuis Eindhoven