Talk About It
Talk About It is a small, Los Angeles-based private organization co-founded by Greg Grunberg in 2011 that produces celebrity-driven awareness livestream events for health-condition communities, currently partnering with NBDF on Bleeding.org LIVE! and funded by pharmaceutical sponsors.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Talk About It does
Talk About It is a private, Los Angeles-based organization founded in 2011 with 1-10 employees, co-founded by actor and epilepsy advocate Greg Grunberg. Firmographics describe its mission in terms of epilepsy awareness, while operational data from 2026 indicates the organization's current activity centers on producing the Bleeding.org LIVE! national livestream event in partnership with the National Bleeding Disorders Foundation (NBDF), scheduled for March 28, 2026 as part of NBDF's Educate to Elevate campaign. This discrepancy suggests either a recent expansion of focus into bleeding disorders, a program-level overlap with NBDF, or stale firmographic labeling. The event format combines celebrity appearances, musical performances, and personal patient stories to drive awareness for underdiagnosed conditions, particularly women and girls within the bleeding disorders community.
The organization's core 'product' is event-based awareness content, with no proprietary technology, software platform, or app disclosed in the available data. Technology stack is unspecified and no patents, certifications, or AI capabilities are documented. Distribution relies on digital livestream (national US reach) and a YouTube channel (UCDrpwUDPbz3t8Y_mZrRCQWw), supplemented by earned media generated through celebrity engagement.
Talk About It's business model is sponsorship-driven rather than commercial. Revenue mechanics consist of corporate underwriting from four named pharmaceutical companies — Sanofi, Kedrion Biopharma, Genentech, and Pfizer — each listed as supporters of Bleeding.org LIVE!. There are no disclosed pricing models, no commercial products, and no transaction-based revenue. The customer base in a traditional sense is the bleeding disorders community (vertical segmentation), while the payer base is concentrated in pharma sponsors and the NBDF partner. Headcount of 1-10 employees and the single-event anchor indicate a lean, project-based operating structure rather than a scaled commercial enterprise.
Talk About It firmographics
Firmographics- Name
- Talk About It
- Website
- https://talkaboutit.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Talk About It is a small, Los Angeles-based private organization co-founded by Greg Grunberg in 2011 that produces celebrity-driven awareness livestream events for health-condition communities, currently partnering with NBDF on Bleeding.org LIVE! and funded by pharmaceutical sponsors.
- Ownership category
- akta.pro rank
Talk About It industry classification
Industry- Product category
- Health Awareness & Patient Advocacy Services
- NAICS
- Voluntary Health Organizations (813212)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industries
- Public Health Communications, Risk Communication & Community Engagement (HLAJAMAH), Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL), Motivational/Inspirational Talks (MPAGACAL)
Keywords
Where Talk About It is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Talk About It business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Event Sponsorship and Support: The organization appears to operate through corporate sponsorships and support from pharmaceutical companies. The Bleeding.org LIVE! event is made possible through support from Sanofi, Kedrion Biopharma, Genentech, and Pfizer, indicating a funding model based on healthcare industry partnerships and awareness campaign support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Talk About It product offering
Product offeringCore offering
Talk About It produces celebrity-driven livestream awareness events such as Bleeding.org LIVE! in partnership with the National Bleeding Disorders Foundation (NBDF) to raise awareness of bleeding disorders, particularly the underdiagnosis of women and girls. It also runs Talkaboutit.org, a foundation whose stated mission is to lead the fight to overcome the challenges of living with epilepsy, delivering educational content and community connection supported by healthcare/pharmaceutical sponsors (Sanofi, Kedrion Biopharma, Genentech, Pfizer).
Differentiator
Problem solved
Functional benefit
Products and services
- Bleeding.org LIVE! A three-hour national digital livestream awareness event featuring celebrity appearances, musical performances, and personal stories, aimed at the bleeding disorders community with a particular focus on women and girls who are significantly underdiagnosed. Produced in partnership with the National Bleeding Disorders Foundation (NBDF) as part of the Educate to Elevate campaign, with support from pharmaceutical sponsors (Sanofi, Kedrion Biopharma, Genentech, Pfizer).
Companies that use Talk About It
Customer profileSegments1 record
Ideal customer profiles2 records
Talk About It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Talk About It partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Bleeding Disorders Foundation (NBDF)coreNBDF and Talk About It co-announced Bleeding.org LIVE!, the first celebrity-driven national event for the bleeding disorders community. The event is part of NBDF's Educate to Elevate campaign. This is a core partnership where both organizations collaborate on event production and campaign execution.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Talk About It competitors and assessment
Company assessmentEmerging players
- Global Genes: Advocacy organization focused on rare and genetic diseases, with a model combining community building, awareness events, and pharma/industry partnerships — directly comparable to Talk About It's niche-disease positioning.
- EveryLife Foundation for Rare Diseases: Advocacy nonprofit focused on rare disease awareness and policy engagement. Comparable in operating as a small team running national awareness initiatives funded by healthcare industry sponsors.
Broad incumbents
- American Cancer Society: Large, established voluntary health organization that operates national awareness campaigns funded by corporate/pharma sponsorships. Comparable in funding model and disease-specific awareness positioning, though at vastly greater scale.
- Muscular Dystrophy Association: Voluntary health organization long associated with celebrity-driven telethons and national awareness events. Operates with a comparable model of marquee broadcast moments funded by healthcare sponsors.
- March of Dimes: Established voluntary health organization running national awareness campaigns with pharma and corporate partners. Comparable operating model as a disease-focused advocacy nonprofit.
- Susan G. Komen: Iconic disease-specific voluntary health organization with celebrity-driven awareness campaigns and corporate sponsorship funding. Comparable GTM motion and nonprofit awareness structure.
Direct peers
- National Hemophilia Foundation: Major voluntary health organization serving the hemophilia and bleeding disorders community. Overlaps directly with Talk About It's current operational focus on bleeding-disorders awareness and patient education.
- Epilepsy Foundation: The national voluntary health organization for epilepsy, which is the condition named in Talk About It's stated mission. Closely comparable mission, celebrity-driven advocacy roots, and disease-specific awareness model.
- National Bleeding Disorders Foundation: Core strategic partner and the leading voluntary health organization for the bleeding disorders community in the US. Comparable as a disease-specific awareness/advocacy organization and the institutional anchor Talk About It plugs into for patient reach.
Regional players
- Sickle Cell Disease Association of America: National voluntary health organization serving a disease community with significant underdiagnosis in specific populations. Comparable in targeting underserved patient populations and running awareness-driven outreach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Talk About It social profiles
Digital presenceTalk About It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talk About It leadership team
Management profileNumber of profiles
Profiles1 record
Talk About It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talk About It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talk About It
What does Talk About It do?
Talk About It produces celebrity-driven livestream awareness events such as Bleeding.org LIVE! in partnership with the National Bleeding Disorders Foundation (NBDF) to raise awareness of bleeding disorders, particularly the underdiagnosis of women and girls. It also runs Talkaboutit.org, a foundation whose stated mission is to lead the fight to overcome the challenges of living with epilepsy, delivering educational content and community connection supported by healthcare/pharmaceutical sponsors (Sanofi, Kedrion Biopharma, Genentech, Pfizer).
Is Talk About It a public or private company?
Talk About It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Talk About It founded?
Talk About It was founded in 2011. It employs 1 to 10 people.
Where is Talk About It based?
Talk About It is headquartered in Los Angeles, United States, in the North America region.
How does Talk About It make money?
One revenue line is on record: event Sponsorship and Support.
Who are Talk About It's main competitors?
Emerging players on record are Global Genes and EveryLife Foundation for Rare Diseases. Broad incumbents are American Cancer Society, Muscular Dystrophy Association, March of Dimes and Susan G. Komen. Direct peers are National Hemophilia Foundation, Epilepsy Foundation and National Bleeding Disorders Foundation. Sickle Cell Disease Association of America is listed as a regional player.
Does Talk About It have an API?
No public API is recorded for Talk About It.
What industry is Talk About It in?
Talk About It's product category is Health Awareness & Patient Advocacy Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of HLAJAMAH, Public Health Communications, Risk Communication & Community Engagement. Its NAICS code is 813212 and its SIC code is 8000.