Tom Peters
- Company typePrivate
- Founded1999
- HeadquartersBrentwood, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tom Peters does
Tom Peters Company is a privately-held management consulting and professional development firm founded in 1999 and based in Brentwood, United Kingdom. The firm operates around the personal brand and management thought leadership of Tom Peters — the author and consultant widely known for co-authoring 'In Search of Excellence' and numerous subsequent business bestsellers. It serves enterprise leaders, C-suite executives, and senior management teams seeking organizational excellence transformation, leadership development, talent optimization, innovation, and execution improvement.
The company's product architecture is anchored on the Excellence Model philosophy and a signature proprietary framework called the Gyroscope (Excellence Navigation System). Around this core, the firm has built a modular portfolio of nine solutions: Excellence Audit (a diagnostic assessment tool), Excellence Academy (an educational and training solution), and domain-specific offerings covering Organization, Talent, Coaching, Leadership, Innovation, Execution, and Customers. The firm does not develop or sell technology products; it delivers advisory services, coaching, and organizational development programs grounded in proprietary management frameworks. No APIs, software products, or AI-driven tooling are offered.
Tom Peters Company generates revenue through professional services — customized engagement fees, program-based pricing for the Academy and module work, and ongoing advisory retainer arrangements with enterprise clients. Go-to-market is consultative enterprise field sales targeting senior organizational buyers, with the company website serving as the primary acquisition channel (via a 'Get Started' page) and the 'Tom's Quotes' email newsletter functioning as a mid-funnel engagement mechanism. Pricing is not publicly disclosed, consistent with custom enterprise consulting norms. Marketing is anchored on a content marketing and thought leadership approach through the firm's Insight/blog section.
Tom Peters firmographics
Firmographics- Name
- Tom Peters
- Legal name
- Tom Peters Company
- Website
- https://tompeters.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tom Peters industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)
- akta.pro secondary industry
- Sustainability & ESG Consulting (BPAHACAK)
Keywords
Where Tom Peters is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Tom Peters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services and Advisory: The company generates revenue through professional services including consulting engagements, coaching programs, leadership development, and organizational excellence advisory services. The model likely includes customized engagement fees, program-based pricing, and ongoing advisory retainer arrangements for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tom Peters product offering
Product offeringCore offering
Tom Peters Company is a privately-held management consulting and training firm that helps organizations achieve business excellence through proprietary frameworks including the Excellence Model and the Gyroscope (Excellence Navigation System). The firm delivers assessment tools, training programs, and consulting engagements across practice areas including leadership, innovation, execution, talent, customer management, and organizational design.
Product overview
Tom Peters Company operates as a management consulting and professional development firm offering a portfolio of solutions organized around its core Excellence Model and Gyroscope framework. The product architecture is platform-plus-modules: the Gyroscope serves as the signature excellence navigation system, while the Solutions suite provides practical development tools organized into distinct service areas including Excellence Audit, Excellence Academy, Organization, Talent, Coaching, Leadership, Innovation, Execution, and Customers. These solutions work in conjunction with the Excellence Model philosophy to deliver integrated organizational transformation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Excellence Audit
- Excellence Academy
- Organization Consulting
- Talent Consulting
- Coaching
- Leadership Consulting
- Innovation Consulting
- Execution Consulting
- Customers Consulting
Companies that use Tom Peters
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Tom Peters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tom Peters partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Tom Peters competitors and assessment
Company assessmentBroad incumbents
- Bain & Company: Bain & Company is a global management consulting firm with practices in organizational design, talent, and performance improvement. It addresses the same enterprise audience as Tom Peters Company with a broader service portfolio.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, talent management, and organizational design services. It serves the same enterprise buyer as Tom Peters Company but at significantly greater scale and breadth.
- Heidrick & Struggles: Heidrick & Struggles is a global leadership advisory firm offering executive search, leadership assessment, and organizational consulting. It overlaps with Tom Peters Company's Leadership, Talent, and Organization solutions at the senior executive level.
- McKinsey & Company: McKinsey is a global management consulting incumbent offering organizational, leadership, and transformation advisory services. It serves the same enterprise leader segment as Tom Peters Company across a much broader portfolio of consulting work.
Direct peers
- Ken Blanchard Companies: Ken Blanchard Companies offers leadership, management, and organizational development training and consulting built on proprietary methodologies (e.g., Situational Leadership). It is a direct peer in the leadership development and organizational excellence space.
- Center for Creative Leadership: CCL is a globally recognized leadership development research and education provider delivering coaching, assessments, and custom programs. It overlaps directly with Tom Peters Company's Leadership, Talent, and Excellence Academy solutions.
- DDI (Development Dimensions International): DDI provides leadership development, talent management, and assessment solutions to enterprises globally. It competes directly with Tom Peters Company's Leadership, Talent, and Excellence Audit offerings.
- FranklinCovey: FranklinCovey is a global leadership and organizational effectiveness consulting firm offering frameworks, training, and coaching to enterprises. It directly competes with Tom Peters Company's Excellence Model, Leadership, and Coaching solutions for the same C-suite and senior leader buyer.
- RHR International: RHR International is a boutique leadership and organizational consulting firm focused on executive development, coaching, and team effectiveness. It is highly comparable to Tom Peters Company in scope and target buyer.
- Dale Carnegie & Associates: Dale Carnegie provides leadership training, executive coaching, and organizational development programs worldwide. It targets the same enterprise leader persona as Tom Peters Company and competes in the leadership development and talent optimization categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tom Peters social profiles
Digital presenceTom Peters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tom Peters leadership team
Management profileNumber of profiles
Profiles1 record
Tom Peters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tom Peters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tom Peters
What does Tom Peters do?
Tom Peters Company is a privately-held management consulting and training firm that helps organizations achieve business excellence through proprietary frameworks including the Excellence Model and the Gyroscope (Excellence Navigation System). The firm delivers assessment tools, training programs, and consulting engagements across practice areas including leadership, innovation, execution, talent, customer management, and organizational design.
Is Tom Peters a public or private company?
Tom Peters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tom Peters founded?
Tom Peters was founded in 1999. It employs 11 to 50 people.
Where is Tom Peters based?
Tom Peters is headquartered in Brentwood, United Kingdom, in the Europe region.
How does Tom Peters make money?
One revenue line is on record: professional Services and Advisory.
Who are Tom Peters's main competitors?
Broad incumbents on record are Bain & Company, Korn Ferry, Heidrick & Struggles and McKinsey & Company. Direct peers are Ken Blanchard Companies, Center for Creative Leadership, DDI (Development Dimensions International), FranklinCovey, RHR International and Dale Carnegie & Associates.
Does Tom Peters have an API?
No public API is recorded for Tom Peters.
What industry is Tom Peters in?
Tom Peters's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAG, HR Technology (HRIS/HCM) Advisory & Implementation, with a secondary code of BPAHACAK, Sustainability & ESG Consulting. Its NAICS code is 54161 and its SIC code is 8742.