MGNet

What MGNet does

MGNet (legal name: MGNet Tecnologias Digitais Soluções) is a São Paulo, Brazil-based digital technology consulting firm founded in 2016 by CEO Eduardo Gaspar (formerly at GE Information Services) and CLO Marianne Lara Gaspar. The firm operates as a B2B professional services provider targeting enterprise clients in transportation, large venues, retail, education, and government, with core engagements in WiFi network specification, telecommunications infrastructure consulting, and digital marketing strategy. Its most visible work is the implementation of large-scale WiFi networks across Brazilian airports including Porto Alegre, Curitiba, Congonhas, Santos Dumont, Salvador, Recife, and Fortaleza, alongside deployments at the Anhembi Convention Center and the Autódromo de Interlagos Formula 1 venue.

The company's product portfolio blends proprietary consulting methodologies with third-party platforms. Core offerings include Mobilidade (WiFi Marketing) for high-traffic venues, a retail digital marketing suite resold from US-based partner WaveMax (TradeCognition AI, WaveSmart PAAS, SharedFi), startup consulting (commercial/legal advisory and investor pitch preparation), education technology solutions (Google for Education distribution via Grupo Binário), and IoT/predictive maintenance services. The technology stack is largely partner-dependent: MGNet integrates WaveMax platforms and Rocket Software (GTE/NMO) products rather than building proprietary software, and the company does not disclose internally developed technology, patents, or proprietary training data.

Commercially, MGNet generates revenue through project-based and retainer professional services engagements, navigating Brazilian public tenders (licitações) and private procurement for government and enterprise clients. Pricing is quote-based and not publicly disclosed. The go-to-market is relationship-driven enterprise field sales supplemented by thought leadership at events such as Futurecom, Bett Educar, and OAB/SP roundtables. The firm is private, founder-owned, with no disclosed institutional investors, no subsidiaries, and no headcount disclosures available.

Name

MGNet

Legal name

MGNet Tecnologias Digitais Soluções

Website

https://mgnetcorp.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MGNet is a São Paulo-based B2B technology consultancy founded in 2016 that provides WiFi network specification, telecommunications consulting, and retail digital marketing solutions (including WaveMax platforms) to airports, large venues, government entities, and startups in Brazil.

Ownership category

akta.pro rank

Product category

Digital Technology Consulting

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAIAAAD

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs)

Hardware, Technology & Telecom/Telecommunications & Network Services/Wireless/Mobile Network Operators (MNOs)

SECONDARYHDAIAAAH

IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M)

Hardware, Technology & Telecom/Telecommunications & Network Services/Wireless/Mobile Network Operators (MNOs)

Keywords

• Technology consulting services
• WiFi network solutions
• Digital marketing consulting
• Retail marketing platforms
• Mobility infrastructure

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Technology Consulting Services: MGNet provides consulting services for technology projects including WiFi network specification, digital marketing strategy, and telecommunications infrastructure. Revenue is generated through professional service engagements, often structured as project-based or retainer arrangements.
2. Commercial and Technical Consulting: Technical and commercial consultancy for telecommunications systems, business modeling, sales pipeline construction, and operator authorization processes.
3. Startup Consulting: Consulting services for startup structuring and development including commercial and legal advisory, pitch preparation, and investor networking.
4. Legal and Regulatory Consulting: Juridical consulting services covering certification testing, licensing, intellectual property, and contractual arrangements for technology companies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MGNet is a Brazilian digital technology consulting firm that specifies WiFi network solutions integrated with digital marketing actions for high-traffic venues such as airports, convention centers, and shopping centers. Through its partnership with WaveMax, the company distributes retail digital marketing platforms — TradeCognition AI, WaveSmart (PAAS), and SharedFi — for inventory optimization, customer service improvement, and cross-location customer tracking. Beyond connectivity, MGNet delivers commercial and legal consulting for startups, telecommunications infrastructure advisory, IoT and predictive maintenance services, and education-technology integrations including Google for Education.

Product overview

MGNet is a digital technology consulting company offering a portfolio of solutions centered on mobility and WiFi marketing. The core offerings include Mobilidade (WiFi Marketing) for large-traffic venues and Marketing Digital para o Varejo (powered by the WaveMax partnership with TradeCognition™ AI, WaveSmart™, and SharedFi™ platforms). Additional services cover startup consulting, education technology solutions, IoT and predictive maintenance, and telecommunications infrastructure consulting. The company operates primarily as a service-based consultancy rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilidade (WiFi Marketing Digital) WiFi network specification and digital marketing integration service for high-traffic public venues such as airports, convention centers, and shopping centers, designed to convert WiFi access points into measurable sales-generating marketing actions.
• Marketing Digital para o Varejo Retail digital marketing solution delivered via the MGNet–WaveMax partnership; combines WiFi-based advertising with integrated apps and intelligent digital platforms to optimize retail inventory, improve customer service levels, and enable real-time promotional communication in-store and beyond.
• Consultoria para Startups Commercial and legal consulting service for technology startups covering pitch preparation, business plan structuring, partnership building, and introductions into MGNet's accelerator and investor network.
• Soluções em Educação Education technology solutions including Google for Education integration, digital tools for schools, and support for distance-learning programs aimed at public and private educational institutions.
• IoT & Manutenção Preditiva Internet of Things and predictive maintenance solutions for industrial and infrastructure applications.
• Consultoria em Telecomunicações Technical and commercial consulting for telecommunications infrastructure projects, including fiber optics, WiFi networks, and public internet services for airports, large venues, and government entities.
• TradeCognition AI AI-powered retail solution from the WaveMax partnership that optimizes inventory management and improves customer service through intelligent advertising delivered over WiFi networks in retail environments.
• WaveSmart (PAAS) Platform-as-a-Service (PAAS) solution delivered through the WaveMax partnership for digital marketing and customer engagement in retail environments.
• SharedFi Shared WiFi platform from the WaveMax partnership that tracks customers in real time and enables targeted promotions across multiple WiFi networks.

Quantifiable outcome

• Largest in-door WiFi implementation in Brazilian airports covering multiple major hubs
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WaveMaxcoreStrategic or Co-development PartnerStrategic partnership for retail digital marketing solutions. MGNet, in partnership with WaveMax, launches in Brazil solutions that optimize inventory, improve customer service levels through advertising on WiFi networks in stores and beyond. Platforms include TradeCognition AI, WaveSmart (PAAS), and SharedFi for intelligent retail ecosystem management.
• Grupo Binário (Google for Education)minorGTM or Marketing PartnerPartnership for Google for Education technologies distribution. Grupo Binário is a Google partner in Brazil that sponsors events and represents Google Education solutions, with whom MGNet collaborates on education sector initiatives.
• BrisaminorOthersTechnology partner listed on MGNet website partnerships page.
• BináriominorOthersTechnology partner listed on MGNet website partnerships page.
• IntellisoftminorOthersTechnology partner listed on MGNet website partnerships page.
• BedutechminorOthersTechnology partner listed on MGNet website partnerships page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloud4Wi: Cloud4Wi offers a cloud-based platform for guest WiFi, customer analytics, and location-based marketing for retail and hospitality. Closely matches MGNet's WiFi + retail digital marketing proposition.
• Purple: Purple provides guest WiFi, location analytics, and digital marketing solutions for retail, hospitality, and venues globally. Directly comparable to MGNet's WiFi-marketing integration offering for high-traffic venues.
• Linkyfi: Linkyfi delivers WiFi marketing, captive portal, and analytics solutions for venues and retail chains. Comparable to MGNet's WiFi marketing stack for high-traffic locations.

Regional players

• Ci&T: Ci&T is a large Brazilian IT and digital transformation consultancy serving enterprise clients. Comparable to MGNet's enterprise consulting and digital transformation engagements in Brazil.
• Locaweb: Locaweb is a Brazilian cloud, hosting, and digital services provider serving SMBs and enterprises. Comparable as a regional Brazilian digital platform/consulting counterpart to MGNet.
• Stefanini: Stefanini is a Brazilian-origin global IT consulting and systems integration firm. Comparable to MGNet as a regional technology consultancy targeting enterprise and government clients.

Broad incumbents

• Aruba Networks (HPE): Aruba offers enterprise WiFi, location services, and IoT solutions used in airports, retail, and large venues. A relevant incumbent peer for MGNet's network specification and venue WiFi work.
• Cisco (Networking): Cisco provides enterprise networking, WiFi, and IoT infrastructure that underpins large venue deployments. Represents the broader incumbent ecosystem MGNet competes against in airport and enterprise WiFi projects.
• Boingo Wireless: Boingo operates large-scale wireless networks across airports, stadiums, and convention centers. Comparable to MGNet's airport and venue WiFi footprint at significantly larger scale.

Emerging players

• Movile: Movile is a Brazilian mobile technology company operating platforms in food delivery, fintech, and content. Tangentially comparable as a fellow Brazilian mobile/digital ecosystem player working with WiFi and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mgnetcorp
• Xx.com/MgnetC
• Facebookfacebook.com/mgnet.corp.5

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGNet