Champion Agency

What Champion Agency does

Champion Agency Inc. is a privately-held, family-owned insurance brokerage founded in 1975 and headquartered at 2155 Louisiana Blvd. NE, Albuquerque, New Mexico. The firm operates as a full-service intermediary connecting independent financial professionals and licensed insurance agents (Life, Health, RIAs) across the United States with top-rated carriers in the life insurance, annuities, long-term care, and individual disability income marketplaces. Services span pre-sales training, customized illustrations, case design, new business case management, commission tracking, and in-force policy servicing, functioning as an outsourced back office for career and independent agents who lack the scale or time to manage these functions themselves.

The firm generates revenue through commissions paid by insurance carriers on policies placed through its agent network (a transaction-fee model), with no publicly disclosed pricing. Its technology stack is entirely third-party: iPipeline for underwriting (XRAE) and term quoting, Pacific Life for direct billing and case management (DirectBiller, Pacific Business Platform), SureLC by SuranceBay for agent contracting, GoToWebinar for training delivery, and a proprietary intranet portal that aggregates these tools. Champion Agency builds no in-house AI, software, or underwriting engines. Go-to-market is a hybrid of sales-led outreach and channel-partner recruitment, with licensed agents registering through the website and accessing tools via the intranet. A small internal team of roughly 1-10 employees — led by President Kenneth Sapon (CLU, CLTC, LUTCF, R.Ph., joined 1979), Director of New Agent Recruitment Samuel Sapon, New Business Coordinator Jim Dawson, and Social Media Leslie Chavez — services the agent book, with an open Insurance Sales Manager role indicating modest organizational expansion.

Name

Champion Agency

Legal name

Champion Agency Inc.

Website

https://champion-agency.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Champion Agency Inc. is a privately-held, family-owned insurance brokerage founded in 1975 in Albuquerque, New Mexico, serving independent financial professionals and licensed agents across the United States with life, annuity, long-term care, and disability income products and back-office support services.

Ownership category

akta.pro rank

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Champion Agency earns commissions from insurance carriers (life, annuities, long-term care, disability income) when their network of agents sells policies. The company provides back-office support and case management services to agents in exchange for a share of the commission revenue.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Champion Agency is a full-service insurance brokerage connecting independent financial professionals with life insurance, annuities, long-term care, and disability income solutions from top-rated carriers. The firm supplies back-office support spanning pre-sales training, case design, application processing, and in-force policy servicing so independent agents can sell without running their own administrative operation. Agents earn commissions from partner carriers by submitting business through the Champion Agency platform.

Product overview

Champion Agency is a full-service insurance brokerage agency that operates as a single unified platform rather than a modular system. The platform connects independent financial professionals with industry-leading life insurance solutions, specializing in business succession, retirement planning, tax reduction strategies, and premium financing. Services include pre-sales training, customized illustrations, case designs, full service new business case management, commission tracking, and in-force policy serving. The agency represents highly rated carriers in the life, annuities, long term care, and individual disability marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Champion Agency Brokerage Platform A full-service insurance brokerage platform that enables independent insurance agents and financial professionals to sell life insurance, annuities, long-term care, and disability income products from multiple top-rated carriers, with Champion Agency providing training, case design, application processing, and in-force policy servicing as back-office support.

Quantifiable outcome

• Reduces processing time by eliminating unnecessary questioning through full back office support

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Pacific LifecoreTechnology or IntegrationPacific Life is an insurance carrier partner providing life insurance and annuity products. Champion Agency uses Pacific Life's online payment platform (DirectBiller) and Pacific Business Platform for case management and policy servicing.
• iPipelinecoreTechnology or IntegrationiPipeline provides technology platforms including XRAE Life Underwriting Tool and Term Quote & Apply system that Champion Agency agents use for insurance applications and underwriting processes.
• Succession CapitalminorStrategic or Co-development PartnerSuccession Capital, led by Michael Wurth MBA, Vice President, partners with Champion Agency to present premium financing webinars and educational content for high net worth clients. June 2026 webinar on 'Premium Financing Done the Right Way' was co-presented.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Crump Group: Crump Group is a large national insurance brokerage and wholesale distributor serving independent agents and brokers across life, annuity, and employee benefits lines. A broader incumbent with overlapping life-and-annuity distribution to independent producers.
• Mutual of Omaha: Mutual of Omaha is a long-established insurance carrier offering life, disability income, long-term care, and annuity products through independent agents and captive producers. Comparable product breadth to Champion's carrier portfolio and a recognized incumbent in the same distribution channels.
• Pacific Life: Pacific Life is a top-rated life insurance and annuity carrier and Champion Agency's named core carrier partner. As an incumbent carrier, it operates its own distribution channels and policyholder servicing at far greater scale than the BGA partners that sell its products.
• Lincoln Financial Group: Lincoln Financial Group is a major life insurance, annuity, and retirement carrier with its own producer distribution arm and BGA partnerships. Overlaps with Champion in the life and annuity product categories and competes for independent-agent relationships.
• Ash Brokerage (Risk Strategies): Ash Brokerage, now part of Risk Strategies Company, is one of the largest independent life insurance brokerages in the U.S., serving independent producers with multi-carrier access and practice-management resources. Operates in the same product categories as Champion but at significantly greater scale and breadth.

Direct peers

• Equity Services: Equity Services is an insurance and financial services marketing organization that contracts independent agents to sell life insurance and retirement products through multiple carriers. Comparable mid-sized BGA serving a similar independent-agent niche.
• InsurMark: InsurMark is a life insurance brokerage/IMO focused on retirement and estate planning solutions for independent agents. Highly comparable to Champion Agency in target customer (independent financial professionals) and product mix (life, annuity, LTC, disability).
• Senior Market Sales: Senior Market Sales is a leading independent marketing organization (IMO/FMO) distributing life, annuity, and health products through independent agents nationwide. It operates the same carrier-agnostic, back-office-support model as Champion Agency but at materially larger scale.
• Beneficial Insurance Services: Beneficial Insurance Services is an independent life insurance brokerage working with independent agents to place cases across multiple carriers. Comparable mid-market BGA with a similar agent-recruitment and case-management model.
• Creative Financial Group: Creative Financial Group is a national insurance marketing organization that provides independent agents access to multiple life, annuity, and disability carriers with back-office case support. Closely mirrors Champion's multi-carrier brokerage model with a similar agent-recruitment GTM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/championagencyinc
• LinkedInlinkedin.com/company/champion-agency-inc.
• Xx.com/championagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Agency