Electric Ireland Superhomes

What Electric Ireland Superhomes does

Electric Ireland Superhomes is an Irish home energy retrofit services company operating as a SEAI-registered One Stop Shop. Established in 2021 as a joint venture between Tipperary Energy Agency (which pioneered the Superhomes model in 2015) and ESB (through its Electric Ireland retail brand), the company delivers fully managed whole-house energy upgrades for Irish homeowners, with reported 900+ deep retrofits completed and over 90% of projects achieving an A Building Energy Rating (BER). Its core technology stack centers on heat-pump-led retrofits combining external and cavity wall insulation, roof insulation, high-performance double-glazed windows and doors, solar PV, mechanical ventilation, and renewable heating systems, designed and coordinated as integrated fabric-plus-systems upgrades rather than standalone installations.

The company offers a portfolio of services under the One Stop Shop framework: the flagship Whole House Retrofit, a standalone Heat Pump Plus installation service, Extensions & Renovations Consultancy that bundles renovation work with One Stop Shop grants, standalone Windows & Doors and Solar PV offerings, and a specialized Traditional Homes Pilot for pre-1940s heritage buildings. Revenue is generated primarily through professional service fees and project management margins on the average ~€56,000 gross retrofit cost (reducing to ~€30,000 net after SEAI grants of up to €27,300). Customer acquisition is direct-to-consumer via website enquiry, phone consultations, and free retrofit advisory sessions, supported by a content ecosystem including a bi-weekly podcast, case studies, active social media presence, trade show attendance, and a 2025 partnership with MyHome.ie.

The go-to-market targets Irish homeowners with older or underperforming properties across all 26 counties, addressing pain points including high energy bills, thermal discomfort, damp, and the complexity of navigating fragmented contractors and grant processes. The company is scaling against a stated target of 30,000 heat pump-led retrofits by 2030, supported by Ireland's national climate policy framework, SEAI grant funding, and the brand credibility of its ESB/Electric Ireland parent.

Name

Electric Ireland Superhomes

Legal name

Electric Ireland Superhomes

Website

https://electricirelandsuperhomes.ie

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Electric Ireland Superhomes is an Irish SEAI-registered One Stop Shop delivering fully managed whole-house energy retrofits for homeowners. A joint venture between Tipperary Energy Agency and ESB, it has completed 900+ deep retrofits and targets 30,000 by 2030.

Ownership category

akta.pro rank

Product category

Home Energy Retrofit Services

NAICS

Drywall and Insulation Contractors (238310)

akta.pro primary industry

Energy Efficiency & Weatherization Retrofit (HSAPAEAF)

akta.pro secondary industries

Attic Insulation, Air Sealing & Ventilation Upgrades (HSAPACAI), Roof Ventilation & Attic Venting Upgrades (HSAPAKAI)

Keywords

• Home energy retrofit
• Whole-house retrofit
• Heat pump installation
• Home insulation services
• SEAI grant administration

Headquarters

HQ city

Thurles

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Home Energy Retrofit Services: Full-service home energy retrofit delivery including assessment, design, contractor management, and project completion. Revenue generated from the difference between gross retrofit costs and SEAI grants covered by homeowners, plus professional service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Electric Ireland Superhomes delivers fully managed, whole-house energy retrofits for Irish homeowners through the SEAI One Stop Shop framework. The service bundles home energy assessment, retrofit design, contractor management, installation of insulation, heat pumps, windows/doors, solar PV and ventilation, and SEAI grant administration into a single end-to-end project. The company also offers specialized heritage retrofit under the Traditional Homes Pilot Scheme for pre-1940s buildings.

Product overview

Electric Ireland Superhomes operates as a One Stop Shop home energy retrofit service, offering a unified portfolio of services centered around whole-house retrofit solutions. The core offering is the One Stop Shop Whole House Retrofit, complemented by specialized Heat Pump Plus installations, Extensions & Renovations Consultancy, Windows & Doors upgrades, Solar PV installations, and Large Projects services. Additional support services include Home Energy Grants administration and The Retrofit Podcast as an educational resource. A recent addition is the Traditional Homes Pilot Scheme for heritage properties built before 1940s. The company manages all stages from initial design through SEAI grant funding and project completion.

Differentiator

Problem solved

Functional benefit

Products and services

• One Stop Shop Whole House Retrofit Comprehensive managed home energy retrofit for Irish homeowners covering assessment, design, contractor management, installation of insulation, heat pumps, windows, doors, solar PV, ventilation, and SEAI grant administration, typically achieving a B2 or better BER rating.
• Heat Pump Plus Heat pump installation and integration service delivering year-round efficient, eco-friendly heating and hot water tailored to a home's specific requirements.
• Extensions & Renovations Consultancy Consultancy combining home renovation or extension projects with One Stop Shop retrofit grants to deliver cost-effective integrated upgrades.
• Windows & Doors Supply and installation of high-performance double-glazed windows and doors to reduce draughts, lower heating bills, and improve home comfort.
• Solar PV Solar panel installation service designed to reduce household energy use and increase property value, often paired with battery storage.
• Large Projects Retrofit services for larger-scale or more complex residential projects that exceed the scope of the standard One Stop Shop offering.
• Traditional Homes Pilot Scheme Specialized retrofit service for pre-1940s traditional buildings using breathable materials and heritage-appropriate methods to improve energy performance while preserving building character.

Quantifiable outcome

• 90% of retrofitted homes achieve A BER rating
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MyHome (MyHome.ie)coreGTM or Marketing Partner · 18 April 2025Electric Ireland Superhomes partnered with MyHome to launch a dedicated Retrofit Hub on MyHome.ie. The hub provides homebuyers with knowledge and resources for informed retrofitting decisions, available financial incentives, and contributes to sustainable housing stock improvement. Features comprehensive guides, grant information, and access to Electric Ireland Superhomes expertise.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Coserve Ireland: Irish energy services company delivering residential energy upgrades, insulation, and renewable heating systems. Operates as a SEAI-registered provider competing for the same grant-funded retrofit demand.
• Greentherm: Ireland-based home energy retrofit specialist focused on heat pump installation, insulation, and SEAI grant-supported upgrades. Comparable in scale and target customer (Irish homeowners) with a similar direct-to-consumer delivery model.
• Activ8 Solar Energies: Irish solar PV and home energy upgrade installer offering integrated retrofits including insulation, heating upgrades, and renewable energy systems. Comparable customer segment and direct-to-homeowner delivery approach.
• Tipperary Energy Agency: Pioneer of the Superhomes One Stop Shop model since 2015 and 50% JV parent of Electric Ireland Superhomes. Operates a parallel accredited retrofit service in Ireland with comparable SEAI grant administration, whole-house delivery approach, and target customer base.

Broad incumbents

• SSE Airtricity (Better Homes service): One of Ireland's largest energy utilities offering home energy upgrade services, solar PV, insulation and heat pump installation with grant support. Larger and broader portfolio than Electric Ireland Superhomes, but overlaps materially on the residential retrofit value proposition.
• Kingspan Group: Ireland-headquartered global leader in building envelope and insulation products with growing residential retrofit offerings. Significantly larger and broader portfolio, but plays into the same home energy upgrade value chain and increasingly into the One Stop Shop service layer.
• Glen Dimplex: Ireland-headquartered heating and cooling manufacturer (Dimplex, Baxi) supplying heat pumps and renewable heating systems to the residential retrofit market. A key upstream equipment supplier to the OSS channel and a broader incumbent in the home decarbonization value chain.
• Mitsubishi Electric (Ireland) Living Environment Systems: Major heat pump and air conditioning manufacturer with a residential installer network in Ireland. Overlaps with Electric Ireland Superhomes at the equipment specification and installer ecosystem level.
• Panasonic Heating & Cooling Solutions (Ireland): Global heat pump and HVAC manufacturer with a residential installer network in Ireland. Comparable at the equipment and adjacent service layer that underpins the heat-pump-led retrofit model.
• Daikin Ireland: Subsidiary of the global heat pump manufacturer with a growing Irish residential service network. Supplies and increasingly installs the heat pump systems central to the Electric Ireland Superhomes value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elirlsuperhomes
• YouTubeyoutube.com/channel/UCqS_sPvTbBiL58uuzgE6nCA
• Facebookfacebook.com/ElectricIrelandSuperhomes
• LinkedInlinkedin.com/company/electricirelandsuperhomes
• Instagraminstagram.com/electricirelandsuperhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Ireland Superhomes